Rebirth in a Perfect Era Chapter 881: The tricks of the old fox

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Teacher Lei has been in the internet industry for so many years, it really needs to boost the energy of the network, in fact, it is much more powerful than Li Mu.

It only took half a morning and a noon time, Teacher Lei turned around and heard a lot of relatively reliable news.

First of all, Boss Ma has indeed started to register Hangzhou LeTao Technology Co., Ltd. In the materials submitted to the industry and commerce department, it does already have Dangdang, and two shareholders of "Amazon China Co., Ltd.", the company has a registered capital of 10 million USD, registered Corporate legal person is a little-known name.

Since it has begun to register companies, it proves that these three companies have now completed the signing of the agreement, and even Amazon may have begun to pay part of the cash to this company, and Dangdang has also begun industrial and commercial changes, Dangdang registered company It will soon be changed to a wholly-owned subsidiary of Hangzhou LeTao.

In this way, the three alliances are already a thing of the past. The three companies of although have not yet announced it through any form, but Li Mu knows very well that these three companies are tied together and are directed at Taobao. .

For these three companies, the China e-Commerce market has been dominated by Taobao. If they do it alone, they are not necessarily Li Mu's opponents. First of all, Dangdang is a waste. The first round will be defeated; LeTao although With Softbank as the backing, but in the face of Taobao, its success rate is also very slim; Amazon is indeed very awesome, but the Raptors will be a bit overwhelmed when crossing the river. If you do n’t find one or two leading parties and dog legs in China, it ’s simply There is no chance of wildness.

So, these three companies can be said to have the same goal and the same interests, and they want to seek a larger market share of China e-Commerce, so they must first twist into a rope and kill their own Taobao.

As the saying goes, three stooges have competed against Zhuge Liang, and now they are a stooge, a China internet industry hero, and an overseas giant in the internet industry. Together, these three companies are a great threat to Li Mu's.

In addition to the fact that the industrial and commercial registration has been confirmed, Teacher Lei also heard about the key actions of LeTao in the next step.

The feedback is that the LeTao network of Boss Ma is indeed ready to go online this month, and it will be accompanied by a very large promotion.

The words "very huge" were quoted from the source of the word Teacher Lei, which sounds bluffing.

As for the specific aspects of promotional activities, what exactly are the rules of the event, etc., Teacher Lei has also reached a basic idea through some well-informed people in the industry.

......

"Lei Zong, you mean, Boss Ma's first big move on the LeTao launch this time is also to be a daily necessity?"

In the office, Li Mu surprised looks at Teacher Lei because Teacher Lei just told him that Boss Ma is now planning a promotion for daily necessities as the first promotion event for LeTao.

Teacher Lei nodded grimly: "According to the information received, this is indeed the case."

The reason why Li Mu is surprised, on the one hand, is surprised by the poison of Boss Ma ’s vision. As soon as it comes up, it is necessary to hit daily necessities. This is a decision that will be made after seeing the current situation of domestic e-Commerce; on the other hand, Li Mu follows Boss Ma has secretly played many times, and there has never been a real head-on confrontation. This time, coincidentally, the event Boss Ma is planning to collide with the promotion of Taobao, does this mean that the LeTao tripartite joint, Just after the army is prepared, is there a head-to-head war with yourself immediately?

When I think of this, Li Mu is happy! Most of the previous concerns have also been wiped out.

Teacher Lei was so happy when he saw Li Mu, he could n’t help but ask him: "Chief Li, do you think this is a good thing for Taobao?"

Li Mu said excitedly: "Of course it is a good thing. If his cut-in point happens to be staggered with us, then it is a bad thing. All our energy is focused on promoting promotional activities. At this time, there is no time to fight against him. It was a good fight, but it turned out to be good. He took the initiative to send him to the door. "

Teacher Lei said: "This is true, but I am worried that LeTao has two big capitals behind it, and he is working against us. In case the action is bigger than us, we may not be able to hold them down."

Speaking, Teacher Lei reminded again: "I heard that they are still continually laying out media propaganda, and it is estimated that there will be a wave of overwhelming propaganda."

Li Mu smiled and said: "It does n’t matter, we have YY in hand, doing publicity is more effective, but they do n’t have their own publicity channels, and doing publicity is more effective. So we are not afraid of him doing publicity, mainly depends on their promotional activities. Do. "

Teacher Lei said: "The specific details of the activities can't be heard. This should be the core secret."

Li Mu nodded, said with a laugh: "In fact, there is no need to make it so clear, there is one thing I can be sure of."

Teacher Lei sees half of Li Mu's words and can't help but ask him: "Chief Li, what are you going to say?"

Li Mu smiled and said, "I'm sure, no matter how big the Boss Ma is, there will be no strong promotion!"

Speaking, Li Mu said seriously: "You also attended Lei Zong when you first met. You should be very clear about the strength of our promotion. There is no falsehood. All of them are real benefits for consumers. I believe in the style of Boss Ma , He will definitely not give consumers too real discounts, they will definitely sneak in and steal, and steal the columns. We not only have greater discounts, but also greater platform advantages, word of mouth advantages, user and traffic advantages, and even Supplier advantage, what does he have? He just wants to make an article in publicity, and we are not weak in publicity. In this case, as long as he dares to publicize, we will immediately hit the face. "

Teacher Lei thought about it for a moment, and then came to inspiration, saying: "Since this, then we have to be ready to go online at any time, but we ca n’t hold the cover. Once LeTao goes online and starts publicity, we will follow up immediately! He was caught by surprise! "

Li Mu nodded: "Just do it! Lei Zong, you have to lead the team to make preparations in advance, and at the same time, you must strictly guard against death. Do n’t let the wind leak in advance. It is best to release some smoke bombs and transfer their Attention. "

Teacher Lei said: "So, now" internet enters home "is fiery/popular in three provinces and two cities, we will use YY to push a soft article, and the soft article will start from" internet enter home ", and then promote a wave of Taobao and Hasee, and finally use internal information to release a message: Taobao is very likely to plan a large-scale Hasee computer promotion in the near future. I believe that as long as we operate ingeniously, our peers will not have doubts. After all, Taobao and Hasee are our systems. Inside, and right now it is still the warm-up period for the 'internet into home' event. We plan a computer promotion, which is reasonable. "

Li Mu claps hands: "OK, just do it! The more realistic the performance, the better. When the time comes for them to go online, we will immediately launch our event and directly beat him!"

The Teacher Lei suddenly got a chance and said, "I have an idea, but this idea may not be so kind ..."

Li Mu laughed and said: "Lei Zong, what good tricks do you have to say, don't think about being kind or not! Being kind to the enemy is not kind to yourself!"

Teacher Lei nodded slightly, said with a laugh: "Look, Chief Li, the brand 'Taobao' is ours, and it has already been played very loudly by us. These two words are very simple. I thought about it carefully. Just the name of a website platform is so simple, he also represents a behavior of consumers, making everyone subconsciously think that Online shopping is actually Taobao, and also highlights the extraordinary Online shopping. Because of the multiple meanings of this name, Therefore, our brand name has an extraordinary influence in front of consumers across the country. At this time, a 'LeTao' was launched on the Ma Zong side, and the word "Amoy" was deliberately brought. Just listening to this name, you can feel full. Copied the cottage style. "

Li Mu nodded. This is true. The name Taobao is used as e-Commerce. It is really a choice for awesome. After Taobao laid the foundation, if other platforms still use the word "tao", then basically It is equivalent to labeling himself as a copycat copycat.

Teacher Lei said at this time: "Because everyone has a preconceived impression of Taobao, so as long as Boss Ma pushes LeTao, it is equivalent to pushing Taobao, because consumers will definitely know when they hear the words LeTao When I think of Taobao, I will guess what this website has to do with Taobao. "

Li Mu agrees: "I think it makes a lot of sense. If Boss Ma pushes LeTao, it will definitely disguise his advertising effect and give it to us."

Teacher Lei said: "Say so much, my trick is not too kind, in fact, we find someone to record the advertisement in advance, make some inspiring small articles on the advertisement words, the pit LeTao Put. "

Looking, Teacher Lei smiled, with the expression of the old fox, and said: "Chief Li, your star resources are so strong, just find a batch of stars and let them record some special Slogan for us, such as: ' Online shopping is on the Taobao network-fast LeTao world, all in the Taobao network! '. This sentence of Slogan, first emphasized the' Taobao network ', and then intentionally mentioned the word' LeTao 'in the following advertising words This will definitely give viewers who have seen the LeTao advertisement a strong psychological hint. What is LeTao? Is n’t it the Taobao network? As long as our psychological hint is successful, the LeTao advertisement will basically be cast in vain, not just Baitou is equivalent to sending us assists in disguise! "

When Li Mu heard this, he stood up and said with great surprise: "Lei Zong, your move is really awesome! It seems that the Boss Ma organization is exhausted, but it is a trick in the name, called What ’s wrong, it ’s called LeTao, this time I ’m really sorry for him ... ”