Rebirth in a Perfect Era Chapter 884: Continuous release of smoke bombs

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Boss Ma finally knocked out a two million dollar promotion budget at the conference. Yang Weilian did not raise any objections, but just warned Boss Ma. If the promotion is not in place, the most important online promotion will likely be greatly affected.

However, Boss Ma blocked his mouth with his own judgment: "Mr. Yang, you do n’t understand the China market, let alone the Li Mu. His energy must be focused on YY, and his eyes must be on the United States. In the elite market, our activities can not only compete with Taobao in a differentiated competition, but also stagger the focus with Li Mu. When Li Mu focuses on foreign countries, we focus on domestic, so I believe that this time our activities will be able to achieve good results Results. "

Yang Weilian chuckled: "Wouldn't it be better if you added a little more publicity investment?"

Boss Ma knew that his heart would not die, so he deliberately blocked him and said: "Then we might as well invest 200 million RMB and 5 million days to invest 200 million RMB, enough for the entire China urban population to know the LeTao network , Do you think this is appropriate? "

Yang Weilian heard that Boss Ma was carrying it on purpose, and sneered: "Then I don't think you should invest 2 million US dollars, it means 200,000 RMB."

Boss Ma smiled and said: "So this is what I advocate. Input must be of a certain degree, and the most appropriate degree can be grasped to get the highest input-output ratio."

"Oh?" Yang Weilian raised an eyebrow: "How does Boss Ma know whether your degree is more appropriate, or is my degree more appropriate?"

Boss Ma smiled indifferently, with a perseverance and a bit of contempt, said: "I did Business for three years in China, you come to China for three weeks, who knows the China market better between you and me, Need to say? After three years in China, maybe you will understand why I made this decision "

"You ..." Yang Weilian was blocked and could not speak, simply waved his hand and said: "Okay, I am too lazy to quarrel with you, whether it is appropriate, we still give the market to prove it!"

"Okay." Boss Ma smiled slightly: "In the old saying of China: Let's ride a donkey to read a singbook and walk around."

Yang Weilian looked at the time and stood up and said, "Since things are set, let's go here for our meeting."

Boss Ma nodded and said to Li Guoqing: "Chief Li, you have come to Hangzhou for a few days and have been busy working. I certainly haven't felt much of the food of Hangzhou. In the evening, I'll cook and show you Hangzhou special dishes. "

Li Guoqing nodded quickly, said with a laugh said: "Then I will wait for you to arrange."

Go back to Yang Weilian in the office and close the door. The first thing is to punch a few punches in the air first, and then use your mouth to scold to express your dissatisfaction with Boss Ma. Then you sat in front of the computer and wrote an email. Prepare to send to the US head office, so that they often protest with Softbank, saying that Boss Ma is too conservative, and operational thinking is backward, if LeTao has been under his management, it is difficult to become an opponent of Taobao network.

After Boss Ma returned to the office, he was a little bit upset. Although he just succeeded in closing Yang Weilian's mouth, the threat that this person poses to himself is enormous.

It seems that you have Softbank behind you and Amazon behind Yang Weilian. Everyone is evenly matched, but you are not Softbank ’s heir. The relationship between the two parties is only for investors and investees. To put it bluntly, you are more like Softbank. Come back and expect to give birth to a big, fat daughter-in-law, and Softbank is her own mother-in-law. It is okay to be able to give birth to a baby. If she can't give birth, she will soon be eliminated by her mother-in-law;

And Amazon is different. Yang Weilian is the person of Amazon. He is now the top leader of Amazon in China. He is the pro-son of Amazon. The pro-son is struggling outside, and the mother will definitely support it.

So from this perspective, I am afraid that the game with Yang Weilian in the future is just the beginning, and it will become more and more difficult in the future.

The more this is, the more he wants to avoid making mistakes, otherwise he will definitely report to Softbank and Amazon as soon as he is caught by Yang Weilian, and will take the opportunity to weaken Softbank's trust in himself.

In this advertising investment, two million USD seems to him not much, just fine, but once this budget is set, if you realize that it is not enough after going online, it is basically impossible to temporarily add it again. It seems that Li Mu will definitely not focus on the Taobao network for the time being, but if LeTao goes online, in case Li Mu quickly counterattacks, can its two million USD budget stand up?

When hesitating, Boss Ma suddenly saw a push notification popped up from its own YY.

YY pushed a news with the headline: "internet enters fiery/popular in three provinces and two cities, and online purchases become popular!"

The Boss Ma subconsciously opened this push. According to the news details, the 'internet entering home' has received great reputation and repercussions in three provinces and two cities. The enthusiasm of citizens to purchase machines has risen, computer sales and the number of new accounts opened for broadband access Rocket-like rise, and 40% of this huge sales are from the Taobao network. This proportion is very amazing. The reason why there is such a high proportion of online purchases is that the online Taobao is based on all preferential policies. A certain degree of extra discount is also given, which is benefited from the special sales model of Taobao, minus the profit link of intermediate dealers.

The first half of the article introduces the current sales situation in the three provinces and two cities, and the second half looks forward to the prospect. Once the "internet home" policy is implemented nationwide, domestic machine sales will enter an unprecedented climax. It is expected that nine Computer sales in this month will surely set a national record or even surpass previous records.

At the end of the article, the author reminds users to pay more attention to the Taobao network, because the Taobao network recently ushered in Lei Jun as the COO, Lei Jun new officer took office three fires, the first fire is likely to use "internet into The "fiery/popular" trend of "home" has been engaged in a round of whole-machine promotional activities online, which has contributed to "internet entering home".

After reading this article, Boss Ma immediately excitedly applauded. In his opinion, this is really great news, because Muye Science and Technology is a Li Mu's industry, and YY is also a platform for Li Mu. It will not do it for no reason. There is only one possibility for this kind of report. That is, the Taobao network is preparing to engage in computer promotional activities. 4 This article is definitely for warming up in advance.

If Taobao is preparing for computer promotion, it is definitely good news for LeTao, because if Taobao does not do any activities in the near future, it means that they have extra energy reserves. Once their activities are online, they are sure Will respond immediately.

However, at present, Taobao is definitely preparing for promotional activities, and it is a whole computer promotion. The promotional activities involve too much resources and energy. Once the Taobao network starts this promotion, it is impossible to start other promotional activities at the same time. After their event is online, they may have difficulty in coping with it. In this way, it means that Tao has completely deviated from the promotion of LeTao. Everyone in although is doing business in one place, but you open hardware The store, I opened a smoking hotel, did not interfere with each other, and could not pose any threat.

Boss Ma even thought that this time Taobao is also in the field of electronic products. I am afraid that it will deepen the user ’s impression of its professional sales of electronic products. If LeTao can take this opportunity to create the impression of professional sales of daily necessities in the user ’s mind. Then he can largely prevent the development of Taobao to daily necessities.

The more I think about it, the more relaxed Boss Ma feels. This time he seems to have a very good chance of success, but he also dreams of didn't expect, which is the first smoke bomb released by Li Mu.

......

The next morning, when Boss Ma arrived at the company, Cai Chongxin found him and informed him of the news he had just received.

"Muye Science and Technology people are booking major media resources, and may have a large-scale publicity campaign in the near future."

This news is the second smoke bomb of Li Mu's.

Boss Ma frowned involuntarily, but relaxed a moment later: "They definitely want to use the momentum to promote a wave of news that YY is popular in the US market."

Cai Chongxin nodded: "I think so too. Muye Science and Technology has recently said that it wants to melt the C round, but has not been going deep into negotiations with Venture Capital. YY suddenly became popular in the United States. This has become the capital for Li Mu and Venture Capital asking prices. The trend of YY overseas is getting better and better. If we seize the opportunity to publicize a round in the country, according to the mentality of the Chinese people, I am afraid that the people of the whole country will regard him as Hero and Muye Science and Technology as the number one internet national enterprise of national glory. By that time, I estimate that the valuation of Muye Science and Technology is not to mention 20-30 billion, 50 billion is not necessarily impossible. "

Boss Ma sighed, looking forward with a bit of taste and said: "Li Mu this guy is too god, if Muye Science and Technology does not fever, it is not impossible to fry 50 billion market value, but I think 50 billion At that time, capital may not dare to enter. There is too much water in it. Once the fever is lowered, the market value will shrink significantly. Capital will definitely wait until the fever is lowered. "

Cai Chongxin said: "It depends on how long Li Mu'sYY can be fired overseas. If it is only a short-lived one, and it will be abandoned by the US market in a few months, the valuation will definitely dive, but if Li Mu can go against the trend, Stand firm in the US market, and then take the opportunity to grow bigger, not only will the market value not fall, but it will continue to climb rapidly. "

Boss Ma waved his hand: "I do n’t think it ’s possible. The US market is so complicated and the competition is fierce. Li Mu may not have been foreseen yet. It ’s not that I sing him. He is a person who has n’t even been to the US. Maybe make the product bigger and stronger in the US market? Even people like me who have been to the US many times have no such confidence. "

Cai Chongxin said: "The kid Li Mu has never played according to the routine. The ghost knows what method he will use to promote YY in overseas markets this time."

Boss Ma smiled faintly: "Don't care about him, our opponent is Li Mu, but specifically, our opponent is Li Mu's Taobao, not Muye Science and Technology."

Speaking, Boss Ma said confidently and excitedly: "Li Mu is now focusing all his energy on Muye Science and Technology. That Liu Qiangdong is busy with Taobao Logistics. The Lei Jun who just joined Taobao and the new official is taking three fires. Thinking about engaging in computer sales promotion, this is our best opportunity! We have waited so long for us to postpone the launch date again and again, it seems to be a blessing due to misfortune, from our preparation of LeTao to now, so many times for online launch, this This is the best time! "