Rebirth in a Perfect Era Chapter 929: Nowhere to go

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

Sun Zhengyi (Masayoshi Son) has been particularly irritable in recent days.

The reason for irritability is mostly due to the dilemma LeTao is facing now.

although is not in China, but Sun Zhengyi (Masayoshi Son) is very concerned about the situation of China internet. He has always been very optimistic about the development of China internet. It is also because he is optimistic about the development prospects of Boss Ma, so he invested in Ali, even voted the split LeTao .

However, since the Li Mu was born in China, the development pattern of China internet has undergone a tremendous change. The ambition of Boss Ma is unwilling to see Li Mu become the overlord of C2C and take the initiative to attack Li Mu, but didn't expect turned himself This is how passive the situation is now.

The LeTao network invested two million USD in promotion costs, but the effect of conversion is getting worse. Now it is almost to a hundred yuan promotion cost to transform a registered user. The conversion rate is so low that Sun Zhengyi (Masayoshi Son) thinks In the internet industry all over the world, it is impossible to compare with the LeTao network in terms of user acquisition costs. It simply created a world record, a world record that is humiliating and hopeless.

in Li Mu Before launching a sniper, Sun Zhengyi (Masayoshi Son) I also feel that LeTao This time there is a great chance to break through, because this platform not only has Boss Ma SS14SS platform resource support, as well as its own financial support, Amazon Such a big multinational internet The enterprise is also LeTao Shareholders, contribute money, and a ready-made book audio-visual e-Commerce website Dangdang Net, the overall strength seems to be very strong, but how can didn't expect , Looks so powerful, in Li Mu's It was completely vulnerable in front of him.

At the moment, the promotion of LeTao has not started, but Sun Zhengyi (Masayoshi Son) looks at this situation, and has almost announced the death of LeTao.

Just when Sun Zhengyi (Masayoshi Son) has almost decided to abandon LeTao, Boss Ma puts forward a plan, and it is necessary to make a last resort with the Taobao network by further substantial profit. The most acceptable to Sun Zhengyi (Masayoshi Son) hard to is that in the Boss Ma plan, Actually let him and Amazon pursue 20 million USD together again, used to support his promotion battle with Taobao.

Ten million USD is not too much for Sun Zhengyi (Masayoshi Son), but it is definitely not too small. Even if you have a current net worth of hundreds of millions, the purchasing power of tens of millions of USD is amazing in any country. Such a big sum Money, if you want to vote for Softbank, you have to throw the ground loudly, and you ca n’t beat it.

Sun Zhengyi (Masayoshi Son) has carefully studied the plan given by Boss Ma. In the plan, Boss Ma hopes to immediately adjust the strategy and publicity in the last few days, and directly promote it by giving each registered user a 30 yuan voucher. There is only one threshold for using this 30-yuan voucher. That is, when you shop for 99 yuan or more in a promotional event, it was originally 99% and 20% off plus shipping. Now it is 99% and 20% off minus 30 yuan In addition, if the consumer buys a hundred yuan of goods, he only needs to pay 50 yuan at the end, and then the Taobao network will also bear the postage.

According to the calculation of LeTao, for this kind of promotional efforts, the company has to lose at least 20 yuan for every 100 yuan of the platform's transaction. For Sun Zhengyi (Masayoshi Son), this data is really too scary.

The reason for Boss Ma is that only through such a large-scale promotion can users be attracted and gathered under the huge influence of Taobao. If a platform wants to stand firm, the first thing it needs is users.

In addition to users, Boss Ma also feels that no matter how much pressure the Taobao network brings to LeTao, LeTao must make a beautiful data for this 929 promotion to show the strength and volume of its platform. Only in this way can attract the attention of enterprises and small and medium sellers, otherwise if the turnover of the entire platform is not ideal, the enterprises and small and medium sellers will not pay attention to their own platforms at all, nor will they choose to develop on their own platforms.

On the day of the brand day, the Taobao network showed the volume of its platform to enterprises and small and medium-sized sellers across the country: it can create more than two billion transactions in one day. Only such a large amount of transactions can impress enterprises. With small and medium-sized sellers, after all, there is such a first-year university student cake, everyone will feel that they have the opportunity to take a slice of the cake.

If the first promotion of LeTao goes online, with a transaction volume of 100 million to 200 million, or even tens of millions, it is basically a fool's dream to attract slightly stronger companies.

although Boss Ma said that there is reason and evidence, but Sun Zhengyi (Masayoshi Son) is still reluctant to accept this plan, because in his view, Boss Ma is now obviously desperate and desperate.

After careful analysis, Sun Zhengyi (Masayoshi Son) believes that there is a strong opponent such as Taobao. LeTao is completely against Taobao. The chance of winning is zero. In front of Taobao, LeTao can not be regarded as a real opponent. If Taobao is a As a strong boxer, LeTao is like a patient with a total body paralysis. If you force it to stand on the ring with money, once the other party attacks or stops investing, LeTao will definitely fall.

If tens of millions can make LeTao stand on the ring itself, then the money is worth investing, but, in the eyes of Sun Zhengyi (Masayoshi Son), LeTao is a platform that is destined to fall, and spend tens of millions to make it stand more What's the point of a few days?

So, he asked his investment manager to send a fax back to Boss Ma. In this fax, Sun Zhengyi (Masayoshi Son) expressed his three views.

First, it does not support Boss Ma's plan to continue dying with Taobao, and will not continue to pursue investment;

Second, LeTao cannot continue to confront the Taobao network, otherwise it will die;

Third, Boss Ma is advised to give up imitating Li Mu to do this B2C industry model. It is recommended that Boss Ma completely abandon B2C and become a service platform that only serves small and medium-sized sellers, and do not get involved in any self-operated business;

After expressing these three points of view, Sun Zhengyi (Masayoshi Son) left a paragraph for Boss Ma in a private tone: "Jack, you told me before that what you want to do is a similar to eBay, but more flexible and more flexible than eBay. A dedicated and free C2C platform for buyers and sellers, but why are they influenced by Li Mu and Taobao networks, and instead invest a lot of manpower and resources to do B2C and compete head-to-head with Li Mu? Li Mu has a strong promotion channel and a strong cash reserve And strong social influence, completely confront him positively. In the saying of China, it is to touch stones with eggs. I think you should think about it now, clear your brain, and focus on the areas of LeTao, from B2C Transfer to C2C, and transfer competitors from Taobao to eBay eBay, and form a difference with Li Mu to have a chance to succeed. "

When Boss Ma saw the fax, the whole person almost ran away in the office.

"Sun Zhengyi (Masayoshi Son) is not so optimistic about the future of LeTao? It also makes me clear the brain, I think it is him who should clear the brain!"

The angry Boss Ma was uncontrollable in the face of several core employees. In his view, Sun Zhengyi (Masayoshi Son) not only rejected himself, but also denied himself incidentally, which is unacceptable to his self-esteem.

Boss Ma is a proud person. His greatest sense of accomplishment has always been to make those who are far above him look at himself through his own thinking and his eloquence. He feels that he is the one who should be To teach others how to do things, as for investors like Sun Zhengyi (Masayoshi Son), the most realm that should be reached is to recognize yourself and then pay for it. However, Sun Zhengyi (Masayoshi Son) suddenly rejected himself and denied him at the same time, which is what Boss Ma can do Accepted.

This additional plan is the only one that Boss Ma has repeatedly deduced in the past few days, and found the only way to success. When you are inferior to Taobao in products, publicity, and plans, the only thing you can do. It is to come up with a more attractive preferential strategy than Taobao, which means that you need to pay money earned to shout to make the first promotion of LeTao online.

Boss Ma feels that as long as the promotion is done as well as possible, it can open up a certain situation. At least let yourself stand in the torrent, then you have the opportunity to go against the current, but if you do n’t stand this time, then you will not Maybe after this torrent, I always stand up again, and I want to stand up again. I can only avoid the turbulent rivers and try to go to those brooks with gentle currents. In this way, it is equivalent to giving up the main battlefield on my own initiative. The main battlefield is reserved for Li Mu, and from now on it will be completely sealed by Li Mu in the horns, which is unacceptable for Boss Ma.

However, the most painful thing at the moment is that Sun Zhengyi (Masayoshi Son) is unwilling to give money! If you do n’t have money, what can you do to get a big promotion?

At this time, Lu Zhaoxi said, "Ma Zong and Amazon have not yet responded. If they are willing to pay, let them put pressure on Sun Zhengyi (Masayoshi Son), maybe Sun Zhengyi (Masayoshi Son) will compromise."

Cai Chongxin also nodded and said: "Sun Zhengyi (Masayoshi Son) has rejected us, which proves that we have no enough influence on him, and can only hope in Amazon. After all, I see Yang Weilian has always shown the meaning, Amazon is over there I hope we can increase investment, that is to say, Amazon is ready to make additional investment. "

When Boss Ma heard this, his emotions eased slightly and nodded slightly.

Lu Zhaoxi and Cai Chongxin are right. It seems that the most important thing right now is to get Amazon to agree.

I have mentioned this plan with Yang Weilian, but Yang Weilian did not make a statement, saying that I would like to ask the head office, I do n’t know what the conclusion is now.

At this time, someone knocked on the door of the office, Boss Ma said: "Please come in."

It was Yang Weilian that pushed the door in.

As soon as Yang Weilian entered the door, seeing Boss Ma himself with eagerly looking eyes looks at, he sighed helplessly and shook his head and said, "Sorry Jack, the headquarters rejected your plan!"