Rebirth in a Perfect Era Chapter 989: The sky dropped USD
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October 15th.
Taobao Alliance advertising is officially launched.
People Webmaster who have been waiting for a long time will launch the Taobao Alliance rich media ad code on time at this moment.
The new advertising model represents a new era in their income. For each individual Webmaster, website ’s advertising income is almost their only source of income, so everyone is very concerned. After the launch of Taobao Alliance, how much can website's actual income.
Fortunately, the income model of Taobao Alliance is: guaranteed + share, so there are only two situations waiting for them: either they earn the same as before, or they earn more than before, and there can be no risk.
Once past zero, at this moment, a considerable number of individual websites have obviously changed on the page visually. In the past, rich media advertisements on the page were too messy, but after adopting rich media of Taobao Alliance, it became regular a lot of.
In the past, users who have seen a lot of messy advertisements are curious when they see that the advertisements on the page have all been replaced by commodity advertisements on the Taobao network.
Taobao This way of displaying multiple product ads at once is more attractive to users than other ads first-year university student some.
Until the next morning, in less than ten hours of going online, the Taobao Alliance advertisement allowed all participating individuals Webmaster to realize the power of Taobao Alliance.
As of 9 o'clock in the morning, 40% of website's advertising revenue exceeded the guaranteed level. Of the remaining 60%, advertising revenue had reached more than half of the guaranteed level, and accounted for the vast majority.
If calculated according to time, the vast majority of website's advertising revenue today will exceed the guaranteed amount.
In the past nine hours, the most pleasant surprise was the small and medium seller of Taobao.
Taobao Alliance won so many cooperation website in one go, and added a large amount of external traffic to Taobao overnight, and all these new traffic, without exception, were all directed to Taobao small and medium seller shops for free s product.
There are many Taobao sellers who have n’t closed their eyes from 0:00 last night to 9:30 AM because of the endless stream of consulting users, which makes them overwhelmed.
Taobao's background data shows that in the past nine hours, Taobao Alliance has brought millions of Taobao traffic, directly contributing to more than 100,000 orders, and the turnover has reached 12 million.
Among them, dozens of online stores sold more than 10,000 yuan of goods in one night, and several online stores with higher comprehensive weights, with sales of more than 100,000 in one night, a sudden fierce traffic dividend , Unknown so all Taobao sellers are ecstatic one by one, because this is almost the same as the feeling of suddenly dropping USD in the sky!
The 24-year-old Han Wei is a young man who came out of the southwestern mountain. When he was 18, he went to work in Yangcheng from the mountain and worked in a garment factory near Yangcheng. This has been done for six years.
After the establishment of the Taobao network, Han Wei used its own resources in Yangcheng to develop the apparel industry, found acquaintances from several apparel factories to get low-cost goods channels, and then opened an online store in Taobao.
This online shop of Han Wei is the earliest personal online shop of Taobao. Han Wei thought very clearly at that time. He felt that there are too many garment factories in Yangcheng, and there are multiple clothing wholesale markets in Yangcheng. It can be said It is a distribution center for clothing in the country, and the supply of goods is huge and abundant.
Moreover, not only is there sufficient supply, but the most important thing is that as long as there is a way, the cost price of clothing is extremely small advantage, and there is enough profit space.
In other provinces of Mainland, no matter how small the city, a short-sleeved T-shirt must be more than ten yuan, but the kind of T-shirt that sells more than ten yuan in stores, in the garment factory in Yangcheng, The ex-factory price is less than five yuan. The more expensive the clothes, the higher the profit margin.
Han Wei is basically an online store with little investment. He bought a second-hand digital camera and opened it in a hurry. He took samples from various related garment factories, took pictures, uploaded them to Taobao stores, and then did not Spend one point of Qian Jin goods. Whenever one is sold, take one from the factory. With such a little part-time job, he can basically earn two or three thousand yuan a month through the Taobao store. In 2002, This is not a small income and has greatly exceeded his salary.
There is a fellow with a better relationship around Han Wei named Dong Shaoping. When I saw Han Wei as Taobao, Dong Shaoping also made one, and Dong Shaoping ’s brain is more alive than Han Wei. I will make some fake brands every three to five and sell them quietly on Taobao.
Dong Shaoping is relatively savvy. The fakes he sells are generally only sold to customers who know fakes and buy fakes. These customers are willing to pay a part of the cost to buy fake brand names, and they will not complain to the platform that they sell fakes. Dong Shaoping is very happy to do such trading.
For a long time, the seller level of Dong Shaoping in Taobao gradually exceeded Han Wei, and the income level was an order of magnitude higher than Han Wei, and a net profit of five or six thousand yuan a month.
Because of his high income, Dong Shaoping even quit his job in a garment factory and started an online store with a heart.
When I dug people around LeTao some time ago, I also found Han Wei and Dong Shaoping. Dong Shaoping heard the various preferential policies of LeTao almost instantly, and became the first Taobao sellers to open stores in LeTao, and they are also spared no effort. Flicker Taobao users go to LeTao to place an order to earn greater profits.
Han Wei is not interested in soliciting LeTao, not because he does not like money, but he feels that the most important thing to open an online store is to choose a good cooperation platform, and then do his own accumulation on the selected platform. Now, I finally have a certain foundation in the Taobao network. If I shift my focus to LeTao at this time, all the precipitation I made in Taobao will be lost.
In this case, Han Wei did not immediately promise to open a store in LeTao, but instead continued to operate his own online store with a wait-and-see attitude.
His didn't expect, because of his perseverance, brought him a huge turnaround.
Before Taobao Alliance went online, Li Mu had considered a problem. He not only used Taobao Alliance to stimulate Taobao sellers, let them actively choose to operate in Taobao, but also hoped to use Taobao Alliance to give some Taobao sellers who were bewitched by LeTao lesson.
So, Taobao Alliance quietly crawled the LeTao page, and used the text in the product description of LeTao as the key, and compared it with the product description of Taobao in his database.
The basis of this comparison is that most of the Taobao sellers, the product descriptions listed on LeTao are highly consistent with their product descriptions on Taobao, so as long as the LeTao product introduction matches similar sellers on Taobao, then even The store names on the two platforms are different, and the nicknames of the sellers are different. You can also conclude that they are the same.
The batch of sellers screened by comparison are all on the Taobao Alliance blacklist, that is to say, in the promotion algorithm of Taobao Alliance, no matter how it is calculated, it is impossible to push the products in their stores.
With First Day launched on Taobao Alliance, this gap immediately became apparent.
Last night, Han Wei suddenly received information from Taobao buyers. In the past, he had almost no business after twelve o'clock, and even fewer people consulted, but how can didn't expect After 12 o'clock last night, a large number of buyers poured into his shop, and they were all interested in the best-selling men's jacket in his shop.
This male jacket with a price of 128 yuan is very good. The quality workmanship and materials are more elegant. It is the Han Wei's own product that is currently the most cost-effective. He sold it last week. Twenty pieces of this jacket created him a income of more than 1,000 yuan in a week, which is quite rewarding.
But what made him dream didn't expect was that last night, he did n’t know where there was a gust of wind, and a lot of buyers were blowing, and he was constantly dealing with so many things that Han Wei did n’t want to sleep last night and fought hard. At nine o'clock in the morning, he could not believe that he sold 350 jackets for 128 yuan a night!
The unshaven Han Wei sits alone in front of the computer and counts it several times with a calculator. Every time, the number looks at52500 is in a daze. Over 50,000 Yuan goods were sold overnight!
What is the situation? what's the situation? USD dropped in the sky?
Han Wei is very excited, but also puzzled.
The sudden influx of huge traffic is simply incredible! And of his more than 50,000 sales overnight, the net profit exceeded 20,000 yuan! One night's gain is worth one year's salary!
Han Wei did not know where these out-of-the-box buyers came from, but he knew very clearly that he must seize this golden opportunity to make money, so he immediately called the garment factory that produced the jacket and ordered directly Three hundred and fifty pieces of goods, ready to go to work today, while continuing to stare at Taobao, while shipping to more than three hundred buyers.
Coincidentally, Dong Shaoping is also selling goods from this garment factory. This company has produced a Puma-like pullover. The workmanship and materials are very good. The purchase price is only 20 yuan, but it is on the Internet. However, 60-70 can be sold in the store. Dong Shaoping has been devoted to pushing this dress for a few days. The sale is also booming. I called the acquaintance of this garment factory in the morning and said happily, "Old Zhou, that style Puma pullover, prepare 30 pieces for me, I will pick it up at noon. "
Thirty pieces represent a profit of 1,500 yuan. Dong Shaoping is quite immeasurably self-satisfied. I usually find Old Zhou for goods. More than 20 pieces of Old Zhou will marvel and compliment myself. Thirty pieces, he would definitely be surprised to close his mouth.
However, Dong Shaoping is also didn't expect, Old Zhou didn't compliment his good work this time, but said a word that he couldn't believe in dreaming.
"Shaoping, your fellow Han Wei just called me. We shipped the jacket with a price of 70, he asked for 350 pieces in one breath!"
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