Rebirth in a Perfect Era Chapter 1013: Pioneer

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A profit-seeking team composed of a group of profit-seeking people is thinking of profit at any time.

After the people of the LeTao team realized the huge business opportunities behind Taobao Alliance, almost everyone felt sore and sour.

The although Cai Chongxin's discourse is somewhat cynicism about LeTao's current approach, and the model of LeTao is unhealthy, but everyone has no general knowledge with him. After all, his analysis of Taobao Alliance is convincing.

Boss Ma has not spoken for a long time. He secretly estimated a conclusion in his heart, and then he said with a congested face: "In this way, at least half of the profits of Taobao sellers will go into the pockets of the Taobao network! Too cruel! This trick is so cruel! "

Lu Zhaoxi also sighed: "If it is really like the analysis of Lao Cai, once Taobao Alliance begins to be commercialized, it is simply the drug-product of Taobao sellers! The more addicted, the more you can't get rid of it"

Speaking, Lu Zhaoxi asked Boss Ma: "Ma Zong, shall we also try to engage in an affiliate advertisement? although we do not have the strength of Taobao, but we can start from a young age, and then wait for Taobao Alliance to formally charge, we will try again Click to copy the bottom. "

Boss Ma sighed: "Of course I want to do it, but it does n’t make sense to talk about it now. We have n’t established our own foundation yet. There is still a long way to go in the future, and Taobao Alliance has basically become Because of the monopolistic nature, he is paired with the proprietary platform Taobao. We ca n’t even bite him. If we want to do affiliate advertising, we have to look at the next step of Taobao Alliance. If Taobao Alliance really starts to pursue profits, then we have the opportunity . "

At this time, Li Mu is also discussing with Teacher Lei and Brother Liu, and the issue discussed is the cost of subsequent operations of Taobao Alliance.

From the initial establishment of Taobao Alliance to the present, all costs are subsidized by the platform. In other words, Li Mu spends money to buy traffic from thousands of individual Webmaster to obligate subsidies to Taobao sellers. , Is to quickly raise the consumer to consumer business, and now it seems that this goal has been exceeded.

The way of subsidizing for development is a special method in a special period, but because it violates the laws of the market, it is not a long-term way. The real long-term solution is to make it fully marketable and commercialized and find its own way of survival.

As Taobao Alliance continues to grow, the cost of Taobao Alliance rises sharply. If you continue to subsidize like this, not to mention Taobao, ten Taobao may not be able to afford it. This is like the government ’s phased tax exemption policy and supporting funds for enterprises. In order to be able to put the enterprise on the right track rather than a permanent subsidy more quickly, it is an inevitable market law to transfer the cost of Taobao Alliance to the seller.

Teacher Lei is lively and proficient in operations, and soon realized the huge profits contained in the huge traffic of Taobao Alliance, so his proposal is basically similar to the guess of Cai Chongxin, hoping to add a source of income to Taobao through Taobao Alliance .

Brother Liu cares about his feelings. Although he can still see the huge business opportunities in Taobao Alliance, he feels that Taobao network will eventually be a service-oriented e-Commerce platform, so there must be discipline and money, but there is money. Can not make money, and in his view, Taobao Alliance is a powerful mechanism that benefits the entire electronic Business, and should not be used to make money.

Li Mu's is generally more inclined to Brother Liu. In his view, the gentleman loves money and has a way. The biggest mission he has given to Taobao Alliance is to become the engine that promotes the development of the Taobao network, and even the electronic Business, rather than becoming himself. Another money-making machine in his hand.

Like 3321, it should be pure, not commercial.

So, Li Mu said to the two people in the office: "For Taobao Alliance, my personal opinion is that at least for the current period of time, I am not going to use it to make money. The principles and algorithms of Taobao Alliance are actually not counted. What is the problem, many companies have the ability to achieve Taobao Alliance at the technical level, but the biggest gap is that we are the one that really gives Taobao Alliance the core idea. "

As he said, Li Mu said again: "My idea is that the selection algorithm of Taobao Alliance is unchanged. We do not accept sellers to actively spend money to buy traffic. The only way is that our algorithm integrates the views and conversions of each store. Rate, total sales volume, total credit rating, total praise rate, and the weight of 10,000 investment ratio to perform intelligent matching to ensure that the Taobao Alliance traffic distribution is fair and equitable, and to create a healthy operating environment for Taobao sellers, let them know who is more Hard work, who is more attentive, who is more honest, who pays more attention to consumers, who will get higher weight and more resources. "

Teacher Lei asked Li Mu: "Chief Li, if we do n’t accept sellers to take the initiative to purchase, how should we put the concept of paid promotion landing?"

Li Mu smiled indifferently: “It ’s very simple, let ’s first run the algorithm regardless of whether the seller is willing to buy it or not, we first run the algorithm, through our algorithm, select a part of the shops and products that have the opportunity to be promoted, and calculate each store The product will get the promotion and display volume, and then send a confirmation request to the seller in the background of Taobao Alliance to inform the seller that there are certain products in his store that have the opportunity to be promoted by Taobao Alliance, how many impressions, how many effective clicks and conversions are expected to bring Estimate an approximate promotion cost. If he is interested, pay the promotion fee first. After the promotion fee is paid through Alipay and confirmed by system, the advertisement of the goods in this store can be launched. "

Teacher Lei nodded: "I understand, that is to say, we completely abandon the bidding road, first select the users who have the opportunity to get promotion opportunities, and at the same time calculate the approximate impressions and fees, let the seller decide whether or not Promotion. "

"Yes." Li Mu said: "In this way, we will eliminate the bidding link."

Speaking, Li Mu seriously said to Teacher Lei: "Lei Zong, some words may not be very pleasant to say, but the three of us are the core team of Taobao, so I have to say it in advance, undoubtedly, there is no doubt. , Bidding ads are definitely the best way to maximize the benefits of the platform, but I think that for the development of the entire electronic Business, bidding ads are unruly killing chickens and eggs, or even forcing prostitutes for prostitution! "

Not only Teacher Lei, even Brother Liu was stunned by the heavy weight of Li Mu.

The two of them looks at Li Mu and Li Mu said with a serious face: "Electronic Business involves more sales of physical products. Since it is a physical product, then there must be strict quality guarantee, price guarantee and after-sale guarantee. If you take The way of bid promotion is equivalent to directly erasing the development prospects of low-margin products, and even leading the entire industry astray. "

"For example, the same is a liquefied gas valve. Product a sells for 30 yuan, but the profit margin is only three yuan; product b sells for fifteen yuan, but because of poor materials and insufficient processing, the profit space can also be Do it, if it is sold under normal circumstances, let the consumers decide for themselves, then the two products will attract their target customers by their own ability, but once the method of advertising bidding is adopted, it will be completely messed up! "

"Product a has insufficient profit margins and can only afford a dime price per uv, but product b has achieved a profit margin of eight yuan for a single product by further reducing quality and reducing costs. With a profit of seven yuan, it can even afford the price of 25 cents per uv. In this way, all the display opportunities for liquefied gas valves are occupied by product b, and consumers see products. Most of the advertisements of b will buy product b, but product b will inevitably lower the quality when reducing the cost. If its product has a risk of leakage of 10,000, it is all about human life. "

Speaking of this, Li Mu paused and said: "Of course, there is another possibility of bidding, that is, product a can imitate b in order to win the auction, and desperately reduce its product cost, and finally product a And product b will enter a tug-of-war of reducing costs. In the long run, the entire liquefied gas valve market will be caught in the wave of cost reduction. It will not take long for real high-quality liquefaction on the market. Gas valve, at that time, in the face of various accidents caused by liquefied gas leakage across the country, what can we use to appease our conscience? "

"You may think that the liquefied gas valve is a very small product and does not have much influence. Then think about furniture, decoration materials, children's toys and various supplies. If these industries are Bidding, continuously reducing costs, resulting in the final quality of the products that are pushed to consumers, but what to do? What if the harmful substances such as formaldehyde exceed the standard? What if the infants and young children suffer from serious diseases such as leukemia? From a legal perspective, we are only a platform , We naturally have no responsibility, but ask ourselves, can we be at ease? "

Teacher Lei and Brother Liu are serious and speechless.

Li Mu sighed and said: "Commercial competition must form an environment of benign competition, otherwise the consequences will be unbearable. If we push the industry into the direction of desperately reducing costs and increasing promotion budget, then we will become a physical manufacturing industry. Of sinners. "

At this time, Li Mu remarked and said solemnly: "However, if we as the platform side adhere to the morals? If we adhere to the morals, do not see the money, and regard the maintenance of a healthy business environment as the platform's responsibility, On our platform, we will completely eliminate vicious bidding promotion and let the distribution of promotional resources be no longer based on who gives more money, but who is more serious and honest, and who is more recognized by consumers? In this case, although can I am not sure that the overall healthy development of the electronic Business can promote the healthy development of the physical manufacturing industry. I dare not package tickets, but we can at least ensure that all sellers must operate in a regular and down-to-earth manner in our platform. This, we can at least have a clear conscience! "

Teacher Lei has been silent for a long time, and he was particularly ashamed to say: "Chief Li, I do have some short-sightedness on this issue. I did not anticipate the crisis behind the auction. You are right. We really want to ensure the healthy development of the platform."

Li Mu can see that Teacher Lei is not fooling himself, smiled slightly, and said to two people: "Since the time has given us the status of pioneers, then we must bear the responsibility of the pioneers, I can allow one day in the future Taobao went bankrupt because of poor management, but I ca n’t allow Taobao to lead China ’s electronic Business or even the real economy astray. In that case, even if I make more money, I ca n’t rest assured!