Rebirth in a Perfect Era Chapter 1017: Induce American university to spend money
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As far as Li Mu of China, I received the data sent back by the Muye Science and Technology team to the US for the first time. After the "Trojan Horse" program was fully launched, in just one week, "Paradise Town" was born in the entire US17 million university group Here, a near-abnormal result was achieved.
9.7 million registered users, 6.5 million daily active users, 3.8 million paid users, and the value of each data is worth hundreds of dollars!
In addition, the total flow of these 3.8 million paying users through the PayPal recharge game reached 58 million USD, the powerful spread and profitability of "Paradise Town", which made the entire US internet industry. Sideways.
Silicon Valley was shocked by the action of Muye Science and Technology in the United States. Authoritative media reported on this action of Muye Science and Technology. Some of the media reported in the headline: Muye Science and Technology from China used its "Paradise Town" again. A lesson for American internet companies, whether it is product or operation, promotion, China people have shown unparalleled wisdom, which gave the entire Silicon Valley a head start, just as the entire Silicon Valley is still waiting for Muye Science and Technology to fall from the sky, Muye Science and Technology has blossomed everywhere in the United States Now!
As early as the Li Mu held a farewell ceremony in China, Silicon Valley's media and internet companies were already paying attention to Muye Science and Technology's every move. Silicon Valley's companies, capital and media were basically ready, waiting for the company Muye Science and Technology Directly airborne Silicon Valley, became another large internet company of Silicon Valley, but their didn't expect is that Muye Science and Technology even skipped Silicon Valley as soon as they came up, launched a comprehensive attack on the major universities of entire US.
In addition to being surprised, the most admired by Silicon Valley is the product development, operation and promotion of Muye Science and Technology. The actions of Muye Science and Technology during this period of time, for the entire Silicon Valley, is equivalent to watching a China internet company's exhibition game in the US market One side of the exhibition game is Muye Science and Technology, and the other side is the first representative in the entire US market-the university student group.
No one came to impressive. Muye Science and Technology brought a game to the US market this time. What I did n’t expect was that Muye Science and Technology would use such a wonderful method to quickly promote its products in the university group. Come.
The reason for this play is largely because YY accidentally became popular among the elite groups in the United States, making Li Mu realize the importance of "breaking down one by one" in the user group in marketing. It is impossible for the market to be one-off and win one battle. It must be played steadily. Like the league, it will break the major groups in the US market one by one. Now it seems that Muye Science and Technology has just won the first half of the first regular season.
Seeing the routine of Muye Science and Technology clearly, the American media have voiced their opinions that the Muye Science and Technology's visit to the United States this time can be described as a menacing. Although this is the first time that China internet company has achieved business in the United States, American internet companies can still not deal with Muye Science and Technology To despise it, on the contrary, American internet companies must regard Muye Science and Technology as the strongest overseas company in the US internet industry, and they must always take precautions.
However, it is only the internet industry in the United States that is nervous and wary of Muye Science and Technology. For American university students who are immersed in "Paradise Town", they have now completely opened their arms to Muye Science and Technology, first of all to "Paradise Town" Having an addictive mentality, then it must be to build your own online contacts in "Paradise Town". When the online contacts are almost accumulated, Li Mu can give away a little item(s), or give some preferential policies on the game, you can use these users Both are converted into YY users.
Li Mu is very clear. It ’s okay in Paradise Town or Plants vs. Zombie(s). Such a game although will be a big fire, but it is also destined to decline sooner or later. Only the product YY is eternal. Once the user Develop inertia in YY, it will not be easily lost in ten or eight years.
......
Because the university students in the United States have contributed to the high flow of water for "Paradise Town", they also need the support of Muye Science and Technology high investment. Not to mention the operation and maintenance costs of such a large team in the United States, this is just a week. , Muye Science and Technology pays the promotion cost to the focus of the major colleges and universities, up to nearly 10 million USD, which does not include the promotion costs in the major campuses, and the cost of advertising around the colleges and universities.
If all the expenses are included, the promotion cost of "Paradise Town" in the United States is indeed somewhat amazing, but fortunately, even if the investment is high, "Paradise Town" can still ensure profitability.
Many campus goddesses like Fiona got real gold and silver from Muye Science and Technology, which further promoted their desperate promotion of human flesh for the game,
The payment ability of American university students is indeed amazing. The overall willingness to pay and the depth of payment far exceed the domestic youths. For this, the duration of Li Mu is not enough. The overall level of socioeconomic development in the United States is very high, and the consumption of university students The ability is also very high, but in terms of their current payment status in "Paradise Town", there are still a lot of USD in their wallets waiting for their further looting.
In order to better enable the US university students to spend money on "Paradise Town", Li Mu specially convened the members of the game development team and the operation team to discuss how to further enhance the creation of "Paradise Town" within the university student group in the United States. Game running water.
According to the current data, the current "Paradise Town" payment rate is 39%, the average ARPU value of paying users in seven days is 15.26USD, and the average daily ARPU value is 2.18USD.
The proportion of paying users of "Paradise Town" accounts for one-third. In Li Mu, this ratio is already very high, basically there is not much room for improvement, but the average daily ARPU of 2.18 yuan is still very high Big room for growth.
In other words, it is relatively difficult to get more people to spend money, but it is relatively easier to let people who have already spent money spend more money.
For this reason, the two core points that Li Mu thought of to promote the cost of university in the United States are vanity and money.
At the meeting, Li Mu made a few suggestions, namely:
First, the Global TOP100 ranking of "Paradise Town" was opened. This global ranking should exclude the China market because China users start too early. If they are also incorporated into "Paradise Town", it will have a great impact on the fairness of the game.
Second, except for the global TOP100 ranking. At the same time, each user must also be given a global ranking, even if the ranking is in the range of millions or even 10 million, a specific ranking should be given, which not only gives users a growth ladder, but also gives users a reference standard for comparison between friends. , I am the 1.2 millionth in the world, and you are the 1.3 millionth in the world. although is pretty good for both of us, but I can still find a presence in front of you and laugh at you with full confidence;
Third, open a friend leaderboard. Using the user's friend list as a reference, all game friends are ranked, giving the user a more direct comparison opportunity, and further improving the user's vanity in the game;
Fourth, open a friend contribution list. In addition to all kinds of help in the game, friends will also offer each other a paid item(s). Whether it is help or gift, the contribution value will be calculated according to a fixed algorithm. The friend contribution list only reflects the top ten friends of the contribution value. Each user can see the contribution value of other friends to himself and himself, for example, A can see the contribution value of B to himself, and B can also see the contribution value of A to himself. At the same time, A Both B and B can see the top ten of the value contributed by each other's friends.
The real killer of Muye Science and Technology is on the Friends Contribution List.
Because of the current promotion model based on "campus celebrities", these campus celebrities themselves have a large number of followers. These people who follow them into the game will inevitably add them as friends and long for There is more interaction with it in the game. Once this friend contribution list is opened, it is simply a melee battle among followers. If you want the other party to notice yourself, how can you enter the top ten of her friend contribution list?
And for those campus celebrities who are concerned, most of them also believe in money worship, and they value money very much. In this case, the friend contribution list just gave her an appraisal of the financial strength and sincerity of her followers. A great reference, if a boy can pay thousands or even tens of thousands of USD in order to please her in the game, this not only represents his importance to himself, but also the integrity of his wallet.
After Li Mu took out this full set of plans, most of the employees of Muye Science and Technology agreed with both hands. Everyone thinks that such a strategy can maximize the enthusiasm of users to pay, but some people also object.
People who oppose it basically have a concern. Both: If "Paradise Town" opens so many lists, the profit-making opportunities will not be too obvious, which will lead to resistance from non-paying users. .
Li Mu is not worried about this at all. He smiled and reassured everyone: "Our game itself is not a violent Online Games that wins by force, but a relaxed and enjoyable nutritional category game.
The gap between the former level and the gap between item(s) will bring about very direct violence, that is, low-level or low-input users will be cruel to instant kill by high-level or high-input users, but not in "Paradise Town" This happened.
Even if your friend spends more money, he can only lead you in level, will not cause direct oppression and damage to you, and will not directly affect your gaming experience, if Don't want to pay, you can fully enjoy the fun brought by this game at your own pace. "
Speaking of this, Li Mu said again: "We will not directly encourage users to spend money to play games, but we can guide them indirectly. What we do is to open these lists, not to mention spending money, to be on the list. After going online, let the user decide whether to spend the money or not! "