Rebirth in a Perfect Era Chapter 1048: Best-Product-Ever
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The launch of YY's "Discussion group" function has once again refreshed the elite group's knowledge of YY and their knowledge of YY products.
Originally, as one of the core functions of YY, YY Group has surprised users who have a need for group chat. Even now, the popularity of YY Group has not diminished. Even now, MSN and ICQ still have All are working hard to develop their own "YY Group" function.
As a result, didn't expect and YY have launched a new product that is strongly complementary to the YY group at this time, and its use is so simple that it makes people cry.
When the user temporarily needs to have a small group chat, he no longer needs to register a YY group specifically, nor worry about the number of his YY groups reaching the upper limit, he only needs to open the dialog box with one of them, and then use the mouse Just pull in the people who need to join the group chat.
As long as you add a person to the one-on-one private chat, YY will automatically create a Discussion group containing three users. When you drag the mouse, you will pull a friend into a group. This is extremely smooth. Experience is addictive.
In order to widen the gap with the YY group, complement each other to a greater extent, and do not conflict with each other, YYDiscussion group has certain castration and restrictions in function. The first is that the upper limit of Discussion group members cannot exceed 20, and the second is that Discussion group does not have an ID. That is to say, Discussion group cannot be open to all YY users to join. It can only be entered by members in Discussion group. In this way, Discussion group itself becomes a place for friends and friends, or to communicate with friends of friends. The connections are also closer.
In addition, Discussion group has another very important point that is different from the YY group.
Because the YY group has a large number of people and a complicated network, it must be the user who actively applies to add the group and the group owner administrator to confirm; or the group owner and the management invitation, the invitee needs to confirm before entering the group.
The product logic of Discussion group is very clear, because the members of Discussion group are friends, or friends of friends, so the relationship is relatively simple, the relationship is simple, and you can pull yourself into a Discussion group, it must be your own Friends, so the possibility of being pulled into Discussion group by mistake or maliciously into Discussion group is greatly reduced.
Because of this clear understanding, Discussion group also eliminates the need for verification, and further simplifies the process of creating Discussion group. The product logic in it does not look great, but careful speculation can only find products Extremely in-depth research on users, user relationships and user experience.
This is the key for the majority of peers, and even the entire elite group to invest in the YY five body, but it is basically a performance that Li Mu respects Tencent products. It is undeniable that Tencent of previous life is the most playable product of China internet. , Is also the most in-depth understanding of users.
Because the function of Discussion group is full of surprises, it immediately became popular among YY user groups as soon as it went online!
The data in the YY background shows that within 20 minutes of the new version of the update, the Discussion group creation request accepted by the server has reached an astonishing 27 million. It seems that everyone is happy about this feature.
Exactly at nine o'clock in the morning, the American elite class is simply about to break this function. They will always create a Discussion group within a small team, and then create a few quirky Discussion group.
For example, create a Discussion group that likes to buy Starbucks coffee every morning; create a Discussion group that likes to eat Chinese food at noon; create a Discussion group that likes clubbing after work ...
In short, because Discussion group is fully open for application, and there is no limit to the number, so for the first time, everyone felt this kind of "extravagant waste" pleasure.
In the past, the number of YY groups was very valuable. Even members need to save a little. It is impossible to arbitrarily set up a group chat for three or five people, but now all these experiences are subverted, The user can mix and match friends at his fingertips at will, and his desire to control is unprecedentedly satisfied.
However, the major update of YY3.0 is far more than that.
What really makes these elite groups offer their knees is YY's powerful online preview function.
Whether it is a file that the user transfers offline, or a file that the user transfers in the attachment of the YY mailbox, whether it is WWord, Excel, PPT, TXT, PDF, or various pictures and drawing files, it can now be online in YY Preview.
The most powerful aspect of this online preview is that it does not require the corresponding software to be installed locally.
If you do n’t have wWord on your computer, no matter you receive the wWord file from your friend, or the wWord in the email attachment, if you want to open it and view the content, the first thing you must do is the download(ing)office-wWord software.
The same is true for other types of files.
Now, YY solemnly announces to all users: your previous experience with file interaction is all weak! Now, YY takes you to experience a new level of file interaction!
From now on, you do n’t need any software for download(ing), as long as you have YY software and YY mailbox, you can basically fulfill most of the file interaction requirements.
For ordinary users, this feature may not be great, and it is not even as interesting as one tenth of Discussion group, but for the elite group, this is simply a subversive office experience.
With this feature, their future work efficiency can be greatly improved. At any time, any file can be viewed, regardless of whether there is a software environment, as long as there is a network and YY, most of the work-related files can be achieved Online preview, if your daily work is accompanied by this powerful function, not only can the efficiency be greatly improved, but the experience will also be qualitatively improved.
All YY users who are in daily contact with the computer just want to shout long live in front of the computer, but the entire Silicon Valley internet counterpart is stunned by the new feature of YY.
How did Muye Science and Technology do it? How can he achieve online preview of multiple files in IE or a preview window? Isn't it too much to play this? To achieve this step, what is the technical cost?
However, they only exclaimed after master research, the original product logic of Muye Science and Technology is very simple, all file types are placed in the server to complete reading, and then converted into page form by the server, and then visually presented To users, this curve-saving method really subverts the perception of all product managers.
For peers, YY can always subvert peers ’perceptions, and even use its unique product concept to make peers think they do n’t understand the product.
According to the logic of everyone ’s previous consideration, users need file interaction, then we meet their file interaction needs. If we do mailboxes, we will add attachments to the mailbox. If we do instant Instant Messenger, we will add file transfer functions. As long as it meets the needs of users to transfer files to another user, is it not that's alright? Who the **** does the user do after receiving the file? He loves to open it, so he uses the corresponding software to open it.
However, the thinking logic of Muye Science and Technology is completely different.
If Muye Science and Technology is just like other mailboxes and instant Instant Messenger software, and only solves the problem of users transferring files to another user, then Li Mu is no different from product managers of other companies.
If you want to polish more detailed products, you must learn to "super answer", not only to meet the user's needs to transfer files, but also to further meet the user's next needs after receiving the file, such as: online preview.
Think about things that users have n’t thought about before, so that such a product may succeed.
At this moment, Muye Science and Technology has truly surpassed the entire internet industry's product concept and conquered the entire industry of Silicon Valley.
At this moment, Microsoft's MSN team is almost completely desperate.
At present, the opponent has become invincible. Compared with YY, whether it is the current version of MSN, the new MSN to be launched, or the full version of the new MSN originally planned by MSN, it cannot be compared with YY at all. .
Li Mu communicated to the world. On the surface, it seems to be the old saying China of "sharpening a knife without cutting firewood", but what he really wants to express is his calmness and confidence.
When everyone thinks that YY is impeccable, the latest version of Li Mu dominates the update, which allows the world to see the ingenuity of Muye Science and Technology as a product, and also wins the respect of all peers. This update makes the entire West The internet industry began to reflect, reflecting on their previous unpredictable progress and sitting on the sky, and also opened up a new world for them, so that the practitioners who are truly pursuing realized that the real good products are the endless exploration of user needs, never Halt.
Chief Editor.Clarkson of Silicon Valley magazine, after experiencing the latest version of YY, excitedly made a three-word evaluation of YY in his blog: Best-Product-Ever (the best product ever)
Ben. Clarkson did not feel any inappropriateness in his evaluation. He said in his blog: "YY may not be the greatest product in the history of internet, but it is definitely the most perfect product in the history of internet. A series of great products including windows, although is of great significance in the history of the development of internet, but none of these products have better understanding of users and surprise users. If windows is the wheat in your internet life, then YY It is your dream lover in internet's life, everything you think, it can help you achieve, even your didn't expect, it can help you achieve! "
This time, cynical netizens in the United States retreated in shame, and did not go to Ben. Clarkson ’s blog to carry out personal attacks. Instead of being attacked, Ben. Clarkson ’s views were approved by the entire Silicon Valley. All Silicon Valley magazines , The newspaper, in the report for the latest version of YY, have quoted the sentence of Ben. Clarkson: Best-Product-Ever