Rebirth in a Perfect Era Chapter 1074: Disruptive new model

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

As the founder of YY, Li Mu knows the importance of YY push to himself better than anyone else.

Because most YY users are in-depth users, no matter what information is pushed, the conversion rate is much higher than the general internet advertisement.

For other website and product push messages, the click conversion rate may not even reach 5%, but in the YY system, the click conversion rate of push messages has always been above 30%, and the click conversion rate of individual premium content is even more high.

This means that YY is already an excellent incubator for Li Mu to incubate everything. If there are new products in his system in the future, using YY as a push can directly send information to more than 30% of users before.

YY's current total users have exceeded 180 million, and it is launching a offensive toward the 200 million mark. At the current development rate, in the next half a month or so, there will be no pressure for users to break through 200 million users.

The base of 200 million users is of great significance to Li Mu. Perhaps a new game, with YY push one round, can bring download(ing) millions or even tens of millions of times, only need to do a few pushes, You can consolidate the foundation of the product and directly enter the vigorous development stage.

Like Tencent of previous life, with the two super products of QQ and WeChat, they can use them as a powerful distribution platform. The combined force of the two platforms can bring all the products under Tencent to others. Traffic.

Because of this, Li Mu has extremely strict requirements for the content of YY push messages. All pushed content must be rigorously screened, only pushing the content that the user is interested in, and absolutely not receiving any charge for promotion. Don't make any money.

In the view of Li Mu, most of the paid promotion content is spam for users, so as long as any platform starts to do paid promotion, then this behavior is a kind of harm to users themselves, the vast majority of users Both exclude ads, ranging from affecting users 'attention to push messages, and more importantly, affecting users' user experience of the entire product.

Any product, once there are more ads, it will definitely cause huge harm to users. The trend of Weibo ’s downfall itself has a lot to do with its uncontrolled ads. The experience of full-screen ads after opening will have a great impact on users. There is great damage.

although fee promotion is a very significant source of income, but for Li Mu, he would rather sacrifice this part of the profit in exchange for the purity of the entire YY product structure and the affinity of the product for users.

Under this general tone, YY ’s promotional resources have become the entire internet, and even the most coveted but unavailable ultra-high-quality promotional resources in the entire business system. Spielberg, as a first-line director, is more Knowing that, he has long realized the powerful strength of YY in promotion, but even if Li Mu agreed to participate in his charity dinner, he did not expect to have the opportunity to obtain YY's promotion resources.

The excited Spielberg thanked Li Mu, and Leonardo was very excited. He said to Li Mu seriously, "Mr. Li, you are so generous! This means a lot to our upcoming movie. ! "

Li Mu smiled slightly and said to the two of them: "The strength of Director Spielberg is unquestionable. I have always liked Mr. Leonardo's acting skills, not to mention Tom Hank Oscar-winning film stars such as I, I believe that the quality of this film must be very high. Since it is a high-quality work, it should naturally be made known to more people. "

As he said, Tom Hanks walked in with his assistant, and the elder Yuan beckoned to Spielberg: "Hi, Steven!"

At the sight of Tom Hanks, including Spielberg husband and wife, and Leonardo, many people looked at him. For Spielberg, Tom Hanks was an old friend , Is a partner, and for several Leonardo, Tom Hanks is an absolute predecessor.

In the Hollywood, Tom Hanks is a recognized acting golden character tower. Even the Hollywood of the film emperor, there are few master actors like Tom Hanks who play what is what. He is although Bispier Berg was ten years younger, but the two were indeed very good friends and partners, not to mention the young actors such as Leonardo, who grew up in the play of looks at Tom Hanks.

Tom Hanks quickly came to the crowd, and before he stood firm, Spielberg introduced to him: "Tom, this is the famous Li Mu."

Tom Hanks hastily reached out to Li Mu, said with a laugh: "Hello Mr. Li, it ’s amazing to see your speech at Harvard!"

Li Mu shook hands with Tom Hanks, and he respected the old drama in his heart, only didn't expect. The first few Hollywood coffeemakers used their own speech at Harvard for the first time. It seems The main impression I have brought to Western society right now is that speech.

At this time, Spielberg said to Tom Hanks: "Tom, Mr. Li just said that when our" Cat and Mouse Game "is released, he will give us a free promotion on YY!"

Tom Hanks is also a YY user, and he does n’t listen to people talking about YY. He naturally knows what YY ’s promotion means. He was pleasantly surprised and said to Li Mu: "Thanks Mr. Li for our recognition , I believe this movie will not let you and the audience down! "

Spirberg also nodded and said: "This movie has the efforts of two outstanding actors, Tom and Leonardo, and it will definitely be recognized by the audience. It will also be loved by YY users."

Speaking, Spielberg said to Li Mu again: "Mr. Li, thank you again for your generosity. If you have the opportunity in the future, I hope to be able to cooperate with you in the film!"

For a young man such as Li Mu who is superior in value, own influence, and product influence of 10 billion USD, Spielberg not only dared not look down upon him, but because he was too young, he was more Full of respect.

Middle-aged and elderly people like him have come to life, knowing that the most respectable and most promising potential today are those young people who have achieved premature success. Judging from the achievements and age of Li Mu's, in his eyes, The weight can even surpass Bill Gates.

Actually, Li Mu is not a kid for money. The reason why he gave Spielberg a face, the elder ran away to participate in his charity dinner, and also actively promised him such a strong promotional resource, the purpose is to hope that through Spier Berg, open the entrance to Hollywood and the entrance to the North American film market.

So, Li Mu said to Spielberg: "Muye Science and Technology now has a solution to buy movie tickets online. With this solution, users can target a certain theater, a certain movie, a certain show on the computer. Purchase tickets and support online seat selection. After the online payment is completed, users can directly go to the ticket theater to collect tickets for self-service to realize the entire ticket purchase process. It is very convenient. I believe that this set of system will bring users the willingness to pay for watching movies. A huge improvement. "

Sure enough, the words Li Mu came out, everyone on the scene was surprised, Spielberg seemed very interested in this, and subconsciously asked: "Mr. Li, the solution you said sounds amazing, but I am curious, how does this set of system solve the problem of online seat selection and self-service ticket collection? "

Li Mu laughed and said: "The reason why it is called a solution is because we already have a mature solution in every link. The biggest problem with online seat selection is nothing more than a real-time update problem. If the user chooses one on the Internet Seats, to ensure that this seat will no longer be sold by the theater, so we also developed a set of system for the theater, they can use our system for daily ticket sales, this set of system will be much better than the system they used before .

At the same time, in this set of system, the distribution map of the theater ’s projection hall seats and the theater ’s own ticket sales will be communicated with our online ticket system. If we sell the seats, it will be locked in this set of system This seat is prohibited from repeated sales in theaters. If the seats are sold in theaters, users will no longer be able to buy the same seats in the online ticket system. "

Because these people are all practitioners in the film and television industry, they listened very carefully, but because they did n’t know enough about internet and did n’t know much about the product logic, they did n’t understand it all at once.

Li Mu further explained: "This set of system is equivalent to using the same channel to sell the same batch of products. Because the two channels are connected, no matter which channel is exclusive, once one party sells, the other party You have no right to sell again. "

Several people nodded all their thoughts. The first one who responded was Spielberg. He was very interested and asked: "How do consumers take tickets to watch movies after choosing a seat online to buy?" ? "

Li Mu smiled and said: "This is even simpler. For each order, we will generate a unique string of digital codes for the user. At the same time, we have also developed a terminal device, which will be placed in the cinema After the user arrives at the cinema, he can easily enter his order code on the machine like an ATM. This terminal device can directly print out the movie ticket, and the user can directly watch the movie with the printed movie ticket. "

When Spielberg heard this, his eyes shone differently.

Li Mu continued to say at this time: "Actually, internet users, especially internet users in western developed countries, have a certain consumption capacity. A movie ticket of ten USD is actually nothing for them. But the reason why they did not choose to go to the cinema to watch movies, I personally feel nothing more than two reasons:

First, the channel for obtaining information is blocked;

It may be that some users of first-year university student have not taken the initiative to pay attention to the release of the film from beginning to end, so many times I do n’t even know which step of the movie is currently being shown, but this is easy to solve for YY. We only need to regularly send related pushes to users to let them know that there is now a movie called "Cat and Mouse Game", the main characters of this movie are Tom Hanks and Leonardo DiCaprio , And then show them a summary of content, some posters and stills, so that they can clearly receive the news that "Cat and Mouse Game" is being shown;

Second, the movie watching experience is complicated;

It ’s not easy to watch a movie. First, you need to find a nearby movie theater, then choose the right movie, and then choose the right show and seat. This process is extremely cumbersome, and many links will make users give up watching movies, for example: I do n’t know the theater For the screening time, we must first go to the cinema to stare at the information display screen of the theater for a long time, and finally choose a suitable show, and also queue up to buy tickets. Maybe it ’s time to wait for your turn. Already sold out, or there is no good position at all;

Now, we have brought a disruptive experience for users. The user can see the screening arrangement of a theater directly on the Internet. He can choose the one he is interested in and then go in to buy a seat he is satisfied with. After doing this, he only needs to arrive at the cinema ten minutes before the movie starts, and then take the ticket to enter the theater; "

Li Mu is here, and a few people have heard the surprises. At this time, Li Mu said: "Our set of online tickets system can not only solve these two problems, but more importantly, we can put these two Solve these problems together. For example, we directly use YY to push "Cat and Mouse Game", and then those YY users who are interested in "Cat and Mouse Game" can directly select the theater, show and seat number through YY, and then he can Pay directly with PayPal, which completes all the preparations before watching the movie. The only thing left is to go to the cinema to watch the movie. "

"After the two processes are connected, the user ’s willingness to pay and the conversion rate of actual payment will be very high. A considerable number of users who were otherwise impossible to watch this movie will be changed by this set of online tickets system. In this way, the movie box office can be further improved. "

Spielberg has understood all the key points of Li Mu and said with excitement: "This set of online tickets system is simply a disruptive new model! If it can be put into use, it will be a film industry Great promotion! "

Several other people also nodded their heads, allowing people who could not have walked into the cinema to watch movies at the Qian Jin cinema. This is indeed very significant for the entire movie industry. Take the United States, for example, most citizens are not buying I ca n’t afford a movie ticket, but there is no such demand at all, or the demand is very light, and the process may be a little troublesome to make them give up.

The Li Mu mentioned system not only solves the problem of information delivery, the most important thing is to streamline the viewing process to the extreme, which is of great significance to the film industry!

Spielberg could n’t help but ask: “Mr. Li, I really want to know, when are you going to launch this system?”