Rebirth in a Perfect Era Chapter 1113: Consensus in film and television circles
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In the afternoon of December 5, the entire China film and television circle collective frypot.
After a large number of professional film and television practitioners and film critics sold the "You Are the Apple of My Eye" trial screening code at a high price, everyone couldn't help but exclaim: this kind of movie they thought was very naive and depicts the emotions of high school students. didn't expect is also pretty good looking!
The most depressing thing is this. As a professional in the film and television industry, you are totally not optimistic about a subject. As a result, you have won a lot of praise in the market, which not only proves the other party ’s cattle X, but also proves Your own silly X.
While watching inside the movie, people in the industry who watched the movie did not forget to observe the actions of the surrounding audience. The film although has a simple plot and a single main line, but its appeal to the audience ’s attention is surprisingly large. The audience I can fully immerse myself in the plot from the beginning. When there is a laugh, I coax a lot of laughter. Everyone in the touching plot stares at the screen without blinking. At the end, not only the female audience is in tears, but even the male audience. My eyes were flushed.
didn't expect, Muye Pictures ’s first big movie, can get such a high rating from the audience, which caught the industry by surprise.
This is the charm of the new type of entertainment industry. In any industry, the successful new type is the protagonist of the market, not only the film and television industry, but also the game and novel field. The starting point is tens of thousands or even hundreds of thousands in the Chinese network. The author is struggling with new types every day, because everyone knows that innovation and creation of new types are the real shortcut to success.
"You Are the Apple of My Eye" was released in this era, and its power is much stronger than that in 2011. In 2011, the China movie market has become very mature, and it can even be said to have risen.
In the past few years, Feng's comedy has produced several films, each of which can occupy a place on the box office of the year. Several of Zhou Xingchi's movies have also made a splash at home and abroad. Zhang Yimou's "The Full City" "Golden Armor" has won nearly 300 million box office, and there are a variety of movies such as "Let Bullet Fly", "Di Renjie", "Ye Wen", "Wind Sound" and "Painted Skin", "Chibi", among which, Feng The directed "Tangshan Earthquake" has created a box office record of 673 million domestic films.
In that era, "You Are the Apple of My Eye" achieved good reputation in the domestic although, but did not achieve good box office results, but it was very popular in Taiwan and Hong Kong, and it is extremely popular. Now, "You Are the Apple of My Eye" is At the best time, a China movie is about to rise, has not yet risen, and the entire market unprecedentedly needs a good time to stimulate good works.
So, in this era of lack of film and television works, lack of creativity, lack of sincerity, and lack of commercialization, "You Are the Apple of My Eye" is like a thunder, attracting everyone's attention.
At the end of the 30 trial screenings within a day, there was already a boom in online discussions.
Because all the lucky viewers who participated in the screening are drawn from the Internet, this is destined to be 100% of these users who are all netizens. A small number of people in although sold movie tickets to those in the industry, but absolutely Most of them went to the theater and watched the movie from beginning to end.
After watching the movie, the audience returned home with excitement. The first thing was Browsing. In Tieba (Post It), in the film and television forum, in the YY group, and other places, they were fully anxious to other netizens. this movie.
Li Mu allows Muye Science and Technology's technology to perform keyword crawling analysis on all web pages related to "You Are the Apple of My Eye", using the word cloud to count the most commonly used keywords when users discuss this movie.
The frequency of keywords from high to low is: good-looking, touching, tearful, real, pity, first love, miss, high school era, miss, theme song;
At the same time, the most frequently occurring short sentences are:
"It's so beautiful!"
"So touching!"
"Too real!"
"What a pity!"
"It reminds me of my first love!"
"It makes me miss the high school era!"
"I also missed a girl who really loved me like the protagonist!"
"The movie's theme song is awesome!"
This crazy Amway has made quite a lot of viewers who have been paying attention to this movie tickled, and ca n’t wait to wait for the movie to be released and then go to the cinema to see it first.
Seeing these feedbacks, Li Mu in Guangdong Province is particularly pleased. What he is more looking forward to at this time is the official launch of "Muying Ticketing" tomorrow.
Muying ticketing is the brand name of Muye online ticket system. It will be directly embedded in the two major products of YY and Taobao in native form. Shadow ticketing, and both sides will use Alipay for online payment, convenient and fast.
The tentative promotion rhythm of Li Mu is: Tomorrow's ticketing will be officially launched tomorrow, first use YY for network-wide advertising, and then immediately push a wave of 9.9 yuan viewing benefits locally in Yanjing. Yanjing users only need to pass YY or Taobao You can enter the Muying ticketing through the Internet, and then choose the theaters and events you are interested in from more than ten theaters of different sizes.
The reason why I want to go up first to make a big promotion of 9.9 yuan is actually to stimulate the enthusiasm of users to watch movies, and to use low prices to attract users to try new things such as online ticket purchases.
At the same time, Li Mu also requires that all its own Cinema and all sessions only include "You Are the Apple of My Eye" movie.
The duration of "You Are the Apple of My Eye" is 100 minutes, plus 30 minutes of empty time before and after a show, 130 minutes for each show, and after the release of Cinema, the rehearsal is zero one, and then according to 130 minutes at ten o'clock the next day. The interval of the film is arranged until the last game close to Ling point. In this case, seven games can be arranged every day.
Muye Cinema has a total of 12,590 seats. According to the arrangement of seven games, 88,000 people can watch movies every day,
So, Li Mu requested the viewing of First Day9.9 yuan after the release of "You Are the Apple of My Eye". If the attendance rate exceeds 90%, it will increase to 19.9 yuan the next day; if the attendance rate is between 70-90%, the second The day rose to 15.8 yuan; if the attendance rate is less than 70%, the price will continue to push 9.9 yuan the next day.
That evening, China ’s film and television circle had an extremely active discussion in private. Everyone was wondering whether the movie "You Are the Apple of My Eye" would be able to reap a high-office commercial answer.
However, most people in the industry still do not have high expectations for the movie "You Are the Apple of My Eye", because they see more movies that are well-received, so even now, they do not think that this movie will definitely be popular. stand up.
The reason is that the film market in the China countries is currently too low. Most of the films are crying for money earned. Many excellent films have encountered the box office failure, so the movie "You Are the Apple of My Eye" seems to industry insiders. The response of although viewers is good, but after all, it is a free session. It may not really represent the strength, and it may not really mobilize the enthusiasm of users to spend money. If there is no way to let users spend money, then what good is the film?
The film and television industry quickly reached a silent consensus: if this movie does not sell, then everyone will inevitably laugh at it; if this movie sells, then everyone will plagiarize along this new type of work as soon as possible Imitate, come up with new things to catch a wave of hot spots!
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That night, Zhao Kang, who was busy with the Internet cafe project, called Li Mu and asked him as soon as he came up: "Little Mu," You Are the Apple of My Eye "is about to be released soon. I read the content of the online discussion, and the word of mouth is very good. Do you need to use water army to build momentum and increase your influence by another level. "
Li Mu did n’t originally want to use water army. He is already a newcomer worth tens of billions of USD. The pattern and style of doing things are rising. With water army, such a less glorious thing, he has subconsciously thought of it. Too.
However, this phone call from Zhao Kang reminded him that no matter whether he is a man or an enterprise, he ca n’t live without the most basic “vulgar”, just like people ca n’t live without eating and drinking, and internet companies Without the help of water army.
Which BTA player does not have a large water army team? They have been playing water army for a long time, and water army not only plays the role of propaganda for themselves, but also plays the role of attacking competitors, and they also have their own public relations team. The major media have carried out crisis public relations, and can also mobilize water army cooperation to achieve a multiplier effect.
As soon as I thought about the fighting power of the water army team in Zhao Kang, Li Mu immediately moved my heart and told him: "water army propaganda is necessary, but not now."
Zhao Kang hastily asked him: "When do you think it is appropriate?"
Li Mu thought for a while and said, "Tomorrow's Muying ticketing will be online tomorrow, and there will be a small wave. When tomorrow evening, you will let water army help me build a momentum around Muying ticketing. Learn about Muying Ticketing system. "
Speaking, Li Mu added: "After the Muye ticket is launched and the first wave of users use it to successfully watch movies, you then use your water army to combine the two things of Muying ticketing and the movie itself. . "
Zhao Kang simply said: "Okay, then I will arrange as you say."
After that, Zhao Kang suddenly thought of something and reminded him: "Oh, right, I heard that Hero of Zhang Yimou will be released on the 14th. You are a week late. The promotion of this movie is quite fierce But you must hurry up and earn more at the box office before he releases! After all, with the influence of Zhang Yimou, if his movie goes online, your box office may be greatly affected. "
"" Hero "?!" Li Mu was stunned by these two words, and I was surprised to find that I completely forgot the Legend-like movie "Hero" ...
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PS: Return to Beijing tomorrow to resume the update rhythm of the two chapters of daily guarantee!