Rebirth in a Perfect Era Chapter 1140: e-Commerce special anti-counterfeiting action!

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Christmas on December 25.

The promotion of LeTao was launched vigorously. Li Mu, which is in Shenzhen, also signed a number of cooperation agreements with Spielberg under the attention of people across the country.

The cooperation agreement on cooperation with DreamWorks to develop Mucha Ticketing system in North America, and the cooperation agreement on cooperation with DreamWorks to cast movies in China have signed a formal contract, and about Li Mu plans to build a film and television training school Li Mu and DreamWorks signed a memorandum. The memorandum does not stipulate that DreamWorks must invest in school projects, but they are obliged to provide software assistance after the school project is launched.

There are a lot of media present, what everyone really cares about is the cooperation between Li Mu and DreamWorks around China.

For example, shooting movies in China, enabling Hollywood ordinary members to cooperate with China film and television industry personnel, let domestic actors go to Hollywood to learn and even participate in performances, etc., these are the focus of domestic media attention.

When they knew that Li Mu had plans to build a film and television training school and wanted to use all Hollywood teachers, they all became very interested.

In the world ’s film industry, Hollywood is naturally a leading leader. Except for Hollywood, the film and television industry in any country is the “native film and television industry”, and only Hollywood is the “world film and television industry”. Almost all the cutting-edge talents gathered in Hollywood, which made Hollywood break through the restriction of nationality and became the core of the world's film industry.

This point is relatively similar to Hollywood and Silicon Valley. If Zhongguancun is Zhongguancun of China, then Silicon Valley is definitely not Silicon Valley of the United States. It belongs to the world, belongs to the world's internet industry, and is a holy place for the world's internet industry.

When China Zhongguancun started, although did n’t have many companies from Silicon Valley, but a considerable number of companies started their business in Zhongguancun with Silicon Valley money, but the film and television industry is not as open and open as internet industry, so now China film and television industry Has not been affected and affected by Hollywood.

But everything is different now. Li Mu directly brings the resources of Hollywood into the country, which will inevitably have a huge impact on the domestic film industry.

The people applauded the introduction of Hollywood by Li Mu. They also hope that domestic films can continue to increase their strength and continue to narrow the gap with Hollywood. So in this case, the import of top resources is particularly needed, but right For China's film and television industry practitioners, the Li Mu's approach is too much hatred.

Most of the film and television professionals in China are extremely xenophobic, especially this group of "wrists" who are already well-known in China, are particularly excluded from overseas actors and directors.

This group of people is like a feudal dynasty that shuts down the country and locks up the country. It would rather never develop itself, and do not want its status to be affected by external factors.

For many practitioners, they hope that the overseas film and television industry will never penetrate China, and hope that overseas movies will not have the opportunity to be released in China, and China people will not have the opportunity to contact overseas movies, so that they will have the largest market , The interests will have the greatest protection.

The reason why they are so exclusive is because they are well aware of the huge gap between themselves and Hollywood. If there is no Hollywood entry, they are the top in the country. If Hollywood enters, they may not even be able to rank in the second line. Hollywood is a magic mirror, enough to expose all the shortcomings and deficiencies of these people.

Li Mu is now pushing Mucha ticketing system to the whole country at an unstoppable speed. In this case, Li Mu will soon control the lifeblood of the box office, and his online promotion resources are too strong to directly follow Mucha. The movie ticketing service system is closely integrated. He pushes a movie. If the user sees it, he can buy the movie ticket online if he is interested. In this way, the competition pressure for other film and television companies is too great.

In this case, if you let him bring in the Hollywood team and integrate the Hollywood team with the Muyang ticketing system and Muye Science and Technology promotion capabilities, it will be invincible in the domestic film market. Others How can people survive?

So, as soon as the news of the cooperation between Li Mu and DreamWorks was announced, he immediately became the public enemy of most of the China film and television circles.

But this time, people in the film and television industry have no way to fight against Li Mu. Last time they jointly reported the Muying ticketing system, which was counter-killed by Li Mu and is still being scolded as a dog on the Internet. Yes, even the superior leaders immediately expressed their position to go to the system platform for Muying ticketing, which is enough to prove that the influence of Li Mu's is not something they can shake.

When answering reporter questions after the signing ceremony, Li Mu explained in detail the original intention of cooperating with DreamWorks and the soon-to-be-established film and television training school in China. He said: "I am a complete Film lovers, but to be honest, the domestic film and television industry is still in a stage of urgent need for improvement in terms of market maturity, film quality, quality of practitioners, and ability of actors. At this time, if there is a top industry The integration of the talents will definitely bring huge improvement and promotion to the domestic film and television industry. This is the original intention of my cooperation with DreamWorks. "

Li Mu did not say its motivation for Hollywood to help promote the China culture, because this kind of thing should be done subtlely in a silent way. If you hang it on your mouth, it will not only appear purposeful, but also Once such remarks reach the ears of overseas people, they will be rejected to some extent.

After Li Mu answered a round of reporters ’questions, the reporter focused his attention on Spielberg. When Spielberg answered the reporter ’s questions with the help of a translator, Li Mu suddenly received a text message. , Open it, it was sent by Brother Liu.

"LeTao is working hard, they have a Christmas event, the scale is very large, and the market response is good."

After reading this message, Li Mu frowned.

His own rejection of fakes made Boss Ma take the opportunity to find a survival gap, but this person is indeed not a person who can be safe, even if he lives in the crack, he will have to constantly toss and toss the crack The bigger and bigger, like Xiaoqiang who can't die.

However, Li Mu knows clearly that once it enters the differentiated competition, there is no way for him to directly attack him. His main business is the business that he does not get involved in, and there is also a good opportunity brought by the national conditions, so He is like a fish.

I have to say that this person's eyes are too poisonous and can always seize any opportunity.

Li Mu could n’t help but think of the rise of Boss Ma previous life. In fact, when he thought about it carefully, his previous life was able to build such a huge e-Commerce empire, and indeed borrowed a lot of power from various aspects. A big help is the abnormal development of domestic real estate.

previous life Many people comment on Taobao, saying that Taobao has greatly impacted the domestic physical retail economy. In fact, otherwise, it is the domestic real estate market that is soaring.

When the cost of the offline physical retail industry is getting higher, the profit margin is getting lower, and the failures are becoming more and more frequent, there will inevitably be a large number of people transferring this economic form from offline to online, which is very big The degree has aggravated the decline of the offline physical retail industry and strengthened the proportion of the online retail industry.

Boss Ma is taking advantage of this opportunity. It seems that he has helped a large number of people in the retail industry to move from the overwhelmed offline to a completely free online platform, but how many years later? 50% of the profits of online shop owners did not contribute to the high rents of shops, but to the advertising bid of system on the e-Commerce platform.

To a certain extent, this is equivalent to removing a person from a puddle dug by someone and kicking it into a fire pit dug by him.

In Li Mu ’s view, it ’s right to take advantage of the development of the situation, not to mention taking advantage of the general trend. Even if you do n’t take advantage of the general trend, it will not affect the development of the entire society, but Li Mu feels that the most important thing is to take advantage of the situation. You must also borrow the ethics.

You can take advantage of the development of e-Commerce, but when you ca n’t take advantage of the development of e-Commerce, you implicitly default or even encourage the sale of fakes to harm unknown consumers, and at the same time use the various bidding advertisements system to maximize the squeeze Platform business profits;

It ’s like when the O2O industry outlet is delivering food, the operating costs of offline store catering are getting higher and higher. Many catering practitioners have turned their attention from offline to online, and then spawned a large number of family kitchens, even For unlicensed black workshops, a hungry XX platform can take advantage of the development of its own food delivery O2O business, but it cannot acquiesce in those black workshops that operate unlicensed and do not have health permits to operate on their own platforms and threaten consumers. Food safety and good health.

Thinking about this, Li Mu can't help but feel angry.

The need for e-Commerce legislation has been raised for so long. Why has n’t there been any actual news yet? Could it be that the phenomenon of letting online fakes become more serious and more widespread? If you continue this way, then the game you opened for China Electronics Business will eventually be biased by those who have no discipline. Once there is a shortcut, who else will take Zhengdao?

The disturbed Li Mu even wanted to leave immediately and write a blog that criticizes online fake sales, but after several considerations, he still resisted the urge.

I slammed the film and television industry for boycotting the progress. Even if this kind of thing is tossing, it is also an internal affair. If I slam the online sale of fakes, it is not an internal affair. .

Do not touch politics, it is a string that is always tight in Li Mu's heart.

At the same time, the Minister Zhen of the Economic and Trade Commission suddenly received a report from the secretary: LeTao ’s Christmas promotion is very large. Because Taobao has no activities during the same period, the influence of LeTao ’s promotion is also extraordinary, and it is judged by experience. At this event, basically more than 80% of the promotional products are counterfeit and shoddy products.

When I heard this, Minister Zhen couldn't sit still.

He immediately put down the matter at hand and blurted out: "Publish the documents originally scheduled for the afternoon! internet electronic Business anti-counterfeiting special action starts immediately!"