Rebirth in a Perfect Era Chapter 1233: Trademark and commercialization
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Wei Lan did n’t understand what Li Mu meant to let him take his knees, but with a little thought, she could guess that Li Mu was praising herself, so she blinked and said, "I ’m not showing you the cleverness to make you Boasting me, I said this, just to explain to you why I estimate that you need 550 million yuan to maintain this project for 20 years. "
Li Mu nodded again and again and agreed: "This algorithm is very scientific. The figure of 500 million 50 million should be more accurate. I think this figure should be relatively close. In 20 years, 500 million 50 million does not sound very much. "
Wei Lan pursed her lips and said seriously, "Dear, do n’t be too optimistic, because you do n’t care about many things, you ca n’t just control a part of it, for example, you only give these difficult veterans to follow The rural per capita income is subsidized, but if they are ill? They do n’t have medical insurance, they are sick and find you this foundation, do you care or not? If it ’s okay, this is 20,000 old people who come down from the battlefield for fifty or sixty years No one will dare to guarantee how much the expenses will be. Moreover, what if the lonely old man will die normally in the future and no one will take care of the future? What should you do with this charity fund? If you want to manage it, it will still be very big in the future Expenses. "
Speaking, Wei Lan added: "People are like this, you as a public figure, you do n’t do many things, everyone will not say anything, but if you do, if you only do 7-8, you may instead Infuriate yourself, do you say that? "
Li Mu nodded. Wei Lan is right. Moral kidnapping has always been a thing that the people like to do very much. If you really do charity with a bold and free way, there will be a lot of people soon. Looking for a charity project to reach out and ask for money, give it, but don't give it. If you don't give it, the person who is likely to be rejected will turn your head and yell.
And the assistance for these 80-90-year-olds must not only be given a certain cost of living. The best solution is to provide all-round assistance to those difficult veterans. After all, with their contributions to this nation, This nation now has enough necessity to feed them back, so that they can comfort them for the rest of their lives.
However, once you want to rise to this level, it must be completed by the collective efforts of the whole society, just like the Hope Project. This kind of charitable project can only be achieved well if the whole society works together. Otherwise, any personal ability , It is impossible to support.
Just when Li Mu thought about the problem carefully, Wei Lan reminded: "Your 3321, you made a free auction for the nursery fund in Taobao, these are very good charitable ways, let it be self-sufficient, or have As a continuous source of funding, I think you can also use this method to operate this project for veterans. "
Li Mu lamented: "This project is like a nursery fund, in fact it is a purely invested project, unlike 3321, which allows students to earn money while accumulating charity funds for the platform, and the overall scale of the nursery fund is relatively Much smaller. "
As he said, Li Mu said: "What you said just now makes sense. These veterans are heroes of the nation. The real guarantee is not only a living allowance of 2,000 Yuan per person per year, but also a worry-free way for them. Life, healthy body, sufficient care and social recognition, even after death, to help them manage the future generations and settle down. In this case, the scale of funds required is much larger than the figure just obtained. Thinking about it. "
Wei Lan thought for a while and said, "I think, if possible, not only should the whole society pay attention to this charity event, but also to allow the veteran's identity to be highly recognized in the whole society, and then to trademark and commercialize it , And then cooperate with all departments and enterprises that are related to the veterans' lives, illnesses and death. "
"Tell me in detail."
Wei Lan explained: “For example, the philanthropic project where the veterans are not dead is hot in the country, and it has enough heat, then the trademark of the veteran who is not dead is also fired. After the trademark is fired, we have to establish that we are The authority in this respect must reach the level that we recognize as veterans and recognized by the whole society, then we can cooperate with hospitals, nursing homes, large-scale living supermarkets and even cemetery cemeteries across the country, we will give them special certification and corresponding Resources for commercial promotion, but they must give our veterans certain discounts. "
"For example, if Wal-Mart, Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans 500 yuan per person per month or 50% discount on other purchases, let the veterans We can save a part of the money by buying rice noodles and grains of oil, then we allow them to use the title of "Veteran's Undead Designated Cooperative Enterprise"; the same is true for hospitals. If veterans without medical insurance are hospitalized because of illness, they can give a certain amount of treatment fee reduction, It is our designated cooperative hospital. If there are middle-aged and elderly clothing brands willing to sponsor veteran clothing, it can also use the trademark of veteran undead. Generally speaking, we open the cooperation entrance to all enterprises and lower the cooperation threshold. In this case, enterprises Profitable, and enthusiasm will certainly improve a lot. "
Li Mu sat up in surprise and snapped a finger: "This is a good idea. Only commercialization is the most reasonable and longest way of operating. As long as we do our enthusiasm and popularity for veterans, there will naturally be a A lot of people want to come to rub the heat, and then they will directly conduct commercial cooperation with them. "
Finally, Li Mu looks at Wei Lan praised: "You are really the smartest and most business-minded of all the women I met!"
Wei Lan said with a laugh: "Not as good as you said, but it should be pretty good."
"That's pretty good! Not only helped me sort out this idea, but also solved a big problem!"
Wei Lan shell teeth bit his lower lip lightly and said with emotion in his eyes: "Helped you so much, how can you reward me?"
Li Mu stared at Wei Lan with a smirk, did n’t speak for a few seconds, and then suddenly reached out and pulled her into her arms, and then turned over and pressed it under her, saying cheaply: "You want As a reward, I can only sell more energy tonight ... "
......
Chen Ze has not seen Li Mu for quite some time. This time Li Mu came back from the United States and immediately asked him to meet the next day, making Chen Ze a little flattered.
although did n’t know what Li Mu had to find himself, but Chen Ze had something to wait for to communicate with Li Mu, so when Li Mu said to offer a meeting place, he offered to drive to Ziyun Villa to pick up Li Mu.
Li Mu took the Audi A6 of Chen Ze. He directly pulled Li Mu on the fifth ring and said to him: "What do you have to do with me? Hurry up and say, I will take you to see our circuit later Current progress. "
Li Mu asked in surprise: "Is the track built?"
Chen Ze nodded excitedly and said, "Quickly, I have found several construction companies working overtime and overtime for the entire race track project. The main hardware of the track has been completely completed, and some track equipment is being installed. The main building of the club is almost completed. "
Li Mu said: "If you look at it that way, it will be ready for use soon."
Chen Ze yelled, said: "If you want to take on the official race, I'm afraid you will have to wait for everything to be done and submit it to the FIA for acceptance, but it won't take a month or two. Now. "
Li Mu said: "In this way, I have recently started to put out the signs of the CSC, China-Supercar-Clubsupercar club, first find some friends with good relationships and sports cars, and then publicize it to absorb more. Members come in. "
Chen Ze nodded and asked Li Mu: "If we start the club now, how can we maintain the membership in the club? I originally wanted to build a large club, but our main building will be renovated after completion , It is estimated that it will be put into use in about half a year. "
Li Mu said: "This is very simple. Most of these young people who play sports cars are socially connected for the purpose of networking. With your golden character sign, you can absorb some of them, such as Fayue Restaurant boss Li Tong, Lin Lin, and the toss car. For people like Cai Zhengmao, the influence of small groups will soon come up. After the scale is reached, everyone can go to the track to play cars. Usually, the SugarClub of Fatty Wang is used as a stronghold, say hello to Fatty Wang, and then directly use SugarClub workers The store is made into a CSC member club, only members and friends of the members can come here to spend, and then mention the grade of the entire club, find a few event planners and often engage in themed parties, and then plan a little outdoor Activities can basically maintain the members of the club. "
As he said, Li Mu said again: "After half a year, our project will be completed and we will directly engage in our own club next to the track, as well as the sales of Cai Zhengmao sports cars and the maintenance and repair of sports cars. CSC can become a playground for rich children and official children of Yanjing. When the influence of your circle comes out, I dare to pack tickets, even those second generations who do not like sports cars, in order to join this club and become Members of this club will go to buy a sports car exclusively. "
Chen Ze thumbs up: "Why do n’t you say you will play the most! If this club really brings together young people with heads and faces like Yanjing, the energy contained in them is enormous, and the second generation of Yanjing There are countless small circles, but there is no real big circle that can put them all, or most people into it. I think CSC is definitely the first one. "
Li Mu nodded: "I think so too."
Chen Ze immediately smiled and said to Li Mu: "Would you like to join the CSC with the whole supercar?"
Li Mu laughed and said: "Do I have to participate too?"
Chen Ze said: "Now you can talk about influence, who can compare with you? If even you are a member of our CSC, how much influence will it have on the CSC as soon as the news spreads out?"
When Li Mu thinks about it, Chen Ze is right. This project already has its own shares. Even if you do n’t join the CSC, once the club is established in the future, everyone will still know the fact that they own shares in it. It ’s better to join in directly. You must of course become the first group of members for projects you invest in and clubs that you participate in.
So, Li Mu said to Chen Ze: "Since that is the case, then I will go back to Cai Zhengmao to order a car. The two of us are the earliest first members of CSC."