Rebirth in a Perfect Era Chapter 1268: Li Mu’s Wall Breaking Plan
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Li Mu has carefully figured out the development history of Apple, and feels that the current Apple is actually at its weakest point.
Because the invincible products such as iPhone and iPad have not yet appeared, Apple has not yet formed a forced aura around the world, and its powerful forced aura is brought by the iPhone. Once Apple ’s With Ge Guanghuan formed, he is equivalent to practicing the Jiuyin Mantra + Sunflower Collection. At that time, he can truly be invincible in the world.
If Li Mu can seize the iPhone ’s opportunity, take out the first real touch-screen smartphone, and destroy the development of IOS, then it is equivalent to breaking Apple.
Losing the forerunner of the iPhone and the leading position in the entire smartphone industry, Apple will lose its lead in many fields. After all, the impact of the iPhone on Apple is endless. If there is no iPhone, there will be no iPad, Apple IOS is also difficult to promote. If there is no iPhone to promote IOSsystem on the mobile terminal, the sales of products based on OSsystem will also be greatly affected. For example, the sales of PC products such as Macbooks and iMacs will also suffer at least. In this case, the future Even if the market value of Apple is exhausted, it cannot exceed 300 billion USD. If a high-tech industry company cannot find pillar products for a long time, it will definitely go downhill quickly.
Apple is certainly terrible, and Jobs is certainly awesome, but Li Mu feels that as long as he plans his own strategy and controls every detail, he can attack Apple like he did Tencent and QQ.
Let ’s just call it the "Breaking Work Plan", Li Mu thinks about it.
But suddenly I think of Liu Cixin's "Three Body". The face-walled people in it can mobilize all the resources in the world, and they are even more powerful than Apple. Then let's be a wall-breaker of Apple!
This plan for breaking Apple is its own "wall breaking plan"!
So, Li Mu suddenly felt a strong sense of historical mission. This big strategy of breaking the wall can affect the whole world, so we must plan well and strive for a victory!
Thinking about the possibility of standing in front of Jobs in the future, he told him with a smile: "Steve Jobs, I am your broken man."
Li Mu thinks it ’s wonderful to be born again.
If there is one day, I believe that Steve Jobs will only be a looks at with a face of dumbness. He will not understand what is behind the words "Broken Man", but what is certain is that, By that time, he was like a God in front of Steve Jobs.
Steve Jobs is a genius, but also paranoid. Carefully analyze the style of this great god. Li Mu believes that his advantages and disadvantages are very obvious. The advantages are naturally superior thinking, decisive action, unique vision, but the disadvantages are also Obviously, excessive arrogance, selfishness, a little cold-blooded, and unscrupulous ways to achieve their goals.
In fact, throughout Jobs ’s life, glory and shame coexist, but the glory is too large, so that the shame is selectively ignored by many people. Li Mu has learned many small details about him, such as refusing to pay for his daughter ’s support. The fee is so enforced by the court judgment, such as deceiving friends and partners, such as using some shameful measures to prevent the development and cooperation of other enterprises, and the success of the last stage of Apple, for example, largely from the depth of the Xerox GUI Plagiarism, and many insiders even commented that Jobs's approach was not plagiarism but burglary.
In short, this is not a saint, nor a villain, but an unrecognizable cattleman for the purpose.
Li Mu does not admire Jobs, but admires the huge impact of iPhone on the whole world. In fact, Jobs is not entirely correct in the field of smartphones. For example, he has always been unwilling to provide iPhone SDK, which is software, to third-party developers The fundamental reason for the development kit is that Jobs does not want to open his products to third-party developers.
If Jobs insists on this closed concept, then there will be no later APP-Store with extremely profitable ability. IOS is likely to be overtaken by the fully open Android because of its poor openness to third parties;
Another example, when he was alive, he was full of contempt for large-screen mobile phones, thinking that people would not need such a clumsy large-screen mobile phone, iPhone4 is the most reasonable mobile phone size; but in fact, the development path of smart phones is mobile phones The process of increasing the size and screen-to-body ratio and constantly looking for the golden size.
Samsung Note followed by fiery/popular Global also proved that Jobs ’opinion is paranoid, and is a paranoid view that cannot represent the public at all and can only represent his own. After Jobs’ death, iPhone and other brands of smartphones , Did not follow Jobs' paranoid determination, all mobile phone manufacturers, including Apple, have raised the screen to more than 4 inches. If Jobs is still alive and insists on a 3.5-inch screen, I am afraid that the iPhone myth will not continue;
So, people are not perfect, and it is not people but gods who have no defects. It is precisely because Jobs is not a **** in the eyes of Li Mu that Li Mu has the confidence to defeat him.
Li Mu seemed to find the next big goal in life at once. He was very excited. Before the plane took off, Li Mu hurriedly called Elon · Musk. He did n’t know the current situation of Apple, but Elon · Musk must know more.
It was late at night in the United States. After sleeping, the Elon · Musk was woken up by the phone and wanted to scold the street for the first time, but when it was called by Li Mu, it immediately became a docile sheep and connected the phone. Question: "Chief Li, what can I do to call me so late?"
Li Mu heard his tired voice, and realized that it was the early morning in the United States, so he embarrassedly said: "Sorry Elon, I am in China, and forget about jet lag."
"It doesn't matter." Elon · Musk smiled and said: "You are my boss, I am waiting for your dispatch 7x24 hours."
Li Mu laughed: "You are not working for me, when will I become your boss."
Elon · Musk said with a smile: "Isn't PayPal working for you? If I have a chance in the future, I naturally hope to cooperate with you in more fields."
Say, what Elon · Musk remembered, said: "Oh, yes, after the last time we met, I went to see the car powered by a laptop battery. It seems a bit interesting. The lithium battery cell of the laptop battery looks It seems very small, but the combined energy is really very powerful, and the storage of electricity per unit volume is also ideal. I think this thing can really be invested with some money. If it can be mass-produced, it should be a more promising future. Industry. "
Li Mu yelled, said: "You can contact them, if they accept the holding investment, I can vote, and then share some of your shares."
"OK." Elon · Musk said: "I will take the time to go over again, get a closer look, and talk to them to see their financing willingness."
"Okay." Li Mu said, "I have other things to call you, do you know an American company called Apple?"
"Understood." Elon · Musk said smoothly: "I like their products very much, a company with geek thinking."
Li Mu asked: "What is the current situation of this company?"
Elon · Musk thought for a while and said: "This company was not bad before, and PC products are quite gold-containing, but they have taken some detours in the past few years and have encountered a bubble burst, so the setback is a bit serious, but They are starting recently. In 2001, they launched a music player called iPod, and then launched a software called iTunes. This software is very interesting. It helps record companies in the United States and even the world to sell digital music, just matching them. That piece of hardware called iPod has a lot of sound. "
Li Mu frowned. The relationship between iPod and iTunes is like the relationship between your own logistics company and logistics management system. The combination of the two is extremely close and can produce a strong chemical reaction, plus the European and American markets have always been very copyright-conscious Strong, this habit of buying digital music online has been cultivated for a long time, so it has given iPod and iTunes an excellent development ground. The iPod itself is a very good product. The more it sells, the more iTunes users will be The more music sales on iTunes, the more Apple companies can sell hardware to make money while increasing the installed capacity of software, and continue to increase the sales of digital music in the software market. This is a perfect closed-loop type. combination.
It seems that before the iPhone was launched, the combination of iPod and iTunes was a major force of Apple, which can account for at least half of Apple ’s revenue.
So, Li Mu hastily asked: "What is the market value of Apple now?"
Elon · Musk hesitated for a moment and said, "Maybe 6 billion USD, it won't be any higher."
"So low ?!" The market value of USD of 5-6 billion Li Mu is a bit surprised. Apple exceeded 600 billion USD in 2016. If there are only 560 billion USD in 2003, then it will be 10 in the future. The market value of several years has soared by at least a hundred times!
Elon · Musk said: "Wait a moment, let me check."
So, Elon · Musk turned on the computer, checked the NASDAQ information that had been closed, and said to Li Mu: "Stock code AAPL, the stock price closed yesterday was 7.2USD, and the market value was 5.355 billion USD."
Li Mu In my heart Damn it Didn't say it, Apple Today's market value is only 5.3 billion USD ? Muye Science and Technology At the time of the last round of financing, the valuation was already 33 billion USD After the successful financing, the valuation has been raised to more than 40 billion USD On the horizontal line, if the IPO, properly tens of billions USD Market value, buy ten Apple not a problem.
Li Mu asks: "Are the shareholders of Apple complicated?"
"I'm going, it's too complicated." Elon · Musk said: "Even Microsoft has Apple shares, but they are selling these shares in recent years. Boss, wouldn't you want to buy Apple?"
Li Mu smiled slightly and said, "I have this idea, but I haven't figured it out yet."
Elon · Musk said: "Boss, the main business of Apple is in the hardware market, and the deviation from Muye Science and Technology is very large, and its hardware market has been very small, and the sales of iPod are better. If you want to buy shares or buy Apple, I do n’t think the strategic significance is very great. At least half of its profits now depend on the iPod and iTunes. For the boss, you can easily replace it. "
Li Mu suddenly thought of his Mango-ME, that is, the super cost-effective MP3 used to smash the price of domestic MP3. The overall design style of the machine is closer to the iPod-nano in the next few years than the current one. The iPod looks better, the key is that it is no longer than its small advantage!
If you take Mango-ME yourself, or take another high-end version of Mango-ME and go to the United States to confront iPod, continue to use this method of smashing the price, the iPod business of Apple will definitely suffer a huge blow. ;
If you develop a software similar to iTunes on the basis of YY, or simply embed a small software like iTunes on YY, and then go to talk with the record companies around the world to help them sell Digital albums, based on YY's current user size and influence, I'm afraid no record company will refuse. ITunes will not be awesome, and it will not be comparable to the current YY. If YY is doing this number business now, it will certainly be able to find iTunes everywhere. tooth.
At that time, I developed a YTunes myself, and then used Mango-ME to dump a wave in the European and American markets. The overall profit of Apple will definitely suffer a major blow. The main product of profit is sniped, which is equal to the main labor force of a family. If his legs are broken, not only will he be affected, but other members of the entire family will be greatly affected!
If you use a "big family" to describe the current Apple, then the traditional PC business and the supporting Macn-OSsystem are like the depressed father and mother of this family.
Father always felt that he was very talented and capable, but he was not recognized by the outside world, so that his income was relatively Weibo. If he was only relying on him to support his family, it would be somewhat stretched; mother although has been doing his best It assists the father, but the role it can play is really weak, and it cannot bring about a fundamental change.
At this time, the eldest son iPod at home finally graduated from university and started a business together with the eldest daughter iTunes at home. didn't expect The two of them started a business smoothly. With the ability of the two, they immediately brought a huge income to this family After the income was taken home, not only did they subsidize their parents, but they also helped them cultivate their brothers and sisters.
Because the family has enough income, an underage young son, the iPhone, is sent to the best school. In the next few years, when he returns to school, he will become the real pillar of the family. His sister iPad also followed in his footsteps and achieved great success.
Gradually, the elder son who supported the family income gradually declined with the development of the times, but due to the great success of the younger son and the younger daughter, the eldest son has completed his phased tasks and then retired. While the youngest son and youngest daughter greatly promoted the development of the family, they also helped their parents gradually realize their life value, and also helped the eldest daughter iTunes develop steadily.
Later, the eldest daughter had her next generation, and her next generation was fully cultivated by the youngest son and young daughter as soon as she was born. The youngest generation of this family is APP-Store.
Throughout this "family" development line, if the elder son and eldest daughter failed to start a business, the blow to the family is likely to make the family on the verge of collapse.
Disintegrating this family is Li Mu ’s biggest dream at this moment!