Rebirth in a Perfect Era Chapter 1300: Develop game rules
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If there is any dream of Li Mu in the domestic internet industry, then I am afraid that only the "godfather" is left.
The huge success of Muye Science and Technology has already established his super leading position in the China internet industry, not to mention that he has a large development business, as well as Taobao network and Alipay. If these two super products are also hatched, Li Mu is absolutely Can become the unique leader of the world's internet industry. If Mark Zuckerberg's Facebook rises again, then he can be a **** among global entrepreneurs.
However, in fact, this so-called boss is just a ranking of volume. Except for fame, the actual influence can basically only be within its own ecology, and it cannot cover the entire industry.
The ecology of Tencent is very strong, and the same is true here, but neither of the two super-big bosses has the ability to formulate rules in the entire industry. Tencent can determine the development direction of QQ and WeChat, but it cannot determine the entire instant Instant Messenger industry. The direction of development, if one day WeChat wants to sweep the erasing information in its own system, competing products like Momo will definitely not follow. On the contrary, it may increase the investment in erasing, so as to open up WeChat is the differentiation of this behemoth.
The same principle applies to ahli. If Boss Ma was noble in the past, it strictly beat all fakes on Taobao, and other e-Commerce platforms will certainly not be the only one who is in the forefront.
In China, internet is an innovative industry, and it is also an industry with relatively loose national supervision. Especially in the first ten years before the start of China internet, the state and practitioners are crossing the river by touching stones. No one knows whether this industry will To what extent, the state has given the industry a more relaxed policy. Under this prerequisite, some employees gradually ignored their own moral constraints in order to pursue profits.
Li Mu knows too much about this industry. A large group of people with high IQ are struggling to think about the shortcut to success every day. As long as the subjective thinking is a little bit off, it may lead to a gray or even illegal industrial model. With rapid scale and industrialization, and with the rapid innovation of many industrial models, the speed of legislation cannot be kept up.
A new law and regulation from the germination of needs to finalization to formal implementation, which may take time to calculate in years, but internet people think iteratively fast, using days as the unit The calculations are too slow.
In this case, the law can only be used as a remedy to fix the situation. If you want to prevent it from happening, you must see who can make these high-IQ talents adhere to the necessary industry standards and moral bottom lines.
The biggest problem with internet in China is not that everyone does n’t abide by the rules of the game, but nobody really comes up with a set of game rules, and even if someone wants to come up with the rules, it ’s up to the person who comes up with the rules Can you push the rules to the whole industry.
People who can really come up with a set of rules and can apply the rules to the entire industry are basically recognized godfathers of the industry. The godfather of the industry, although, has no real law enforcement power, but he has enough influence and Personality charm, so that most people in this industry are willing to follow the rules of the game he made. In addition, more importantly, he needs to have enough influence to allow most people in the industry to face When breaking the rules, he can stand by the “godfather” without hesitation and work with him to isolate and sanction the rule breakers.
In this special era that requires industry autonomy, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, a game rule that conforms to ethics.
If he can do this, he can put an end to the evil of people in this industry to the greatest extent. At that time, he does not need to directly punish the wicked. He only needs to break the road of the wicked, and the wicked will naturally not go to evil.
For example, in the future, if any internet company openly does pirated intellectual property on the Internet, Li Mu can allow all domestic search engines to completely block all information of the company, especially keyword search, so as to do pirated novels , Audio, video, and video website largely cut off the source of traffic;
At the same time, Li Mu can also allow all internet companies to unite and not buy advertisements from pirated website. In this way, even if pirated website can still retain part of the traffic, it will become completely because of the inability to realize the traffic Chicken ribs at the bottom.
Piracy website also requires costs. Domain names, servers, bandwidth, labor, crawling, technology, and search engine optimization all require costs to operate. The reason for investing these costs to do this is to exchange traffic. Carry out traffic monetization, if the traffic is broken, the road to monetization is broken, he does not have profitable space for piracy, he will naturally give up;
If a certain website in the future, or a search engine is doing unscrupulous advertisements for fake medicines or nursery hospitals, Li Mu can let the whole industry "block" it, this block is not based on any laws and regulations, based on its own The rules of the game for this industry.
internet itself is an industry that creates value in numerous sub-sectors. If a internet company cannot interact with other companies in the same industry, then its value will be greatly reduced or even fall to the bottom, which will force him to correct evil.
This internet industry charity night, on the one hand, Li Mu is to strive for more charity and help for charity. On the one hand, it is also to take advantage of this opportunity to gather people from all industries and start instilling Zhengdao into the employees of this industry. And then gradually develop the rules of the game.
......
The reporters who squatted at the airport have almost met all the well-known people in the China internet industry. Of course, there are no Boss Mas and his men who have been criminally detained and awaiting trial.
The internet entrepreneurs took the bus arranged by the staff directly after getting off the plane. Every half hour, there was a special bus that took these people from the industry to the hotel from the airport.
Charity night although only starts at night, but many people in the industry have arrived at the scene in advance, in order to meet Li Mu in advance, including Chief Li of Baidu.
Since the rise of Muye Science and Technology, the development rate of the entire China internet industry has increased significantly, and the number of netizens has also increased rapidly. After Muye Science and Technology has gained brilliance in the world, the interest of the US capital in China internet company has also been strong, and the future of China internet company I am a lot more optimistic. Baidu's business although is only steadily developing, but the US capital behind it has been eager to urge Baidu to accelerate its development and strive to be listed in the United States next year.
Chief Li naturally hopes to go to market as early as possible. Before the listing, valuation and value are still just a number. Once listed, it really has market value and has the best cash-out channel. The ultimate goal of most entrepreneurs Is to be able to list their own companies.
After the listing, the company obtains the corresponding price-earnings ratio, and the valuation becomes the market value. The entrepreneur can choose to let the market take a high position, and then cash out. Of course, the more visionary entrepreneurs will choose to continue to work hard to achieve the enterprise. Bigger, but no matter how he chooses, he must first try every means to get the company listed. If the stage of entrepreneurship is unprotected climbing, listing is equivalent to adding an insurance rope to yourself.
If Baidu wants to go public, it is still a bit weak to rely solely on the search engine business. Such a business model is not enough to support it to complete the IPO, so there must be new expansion in the business model, and the Li Mu's Easy Music network and star Tieba (Post It), Baidu is the most desired product.
Chief Li has always wanted to get the Easy Music network, but Li Mu although said that it is willing to change the Easy Music network, but it has been delayed. Now, the Easy Music network has basically achieved a monopoly in mainland online music and music download(ing). A large number of Music users no longer search for music through search engines, but directly choose to open the Easy Music network to complete the operation, which is a huge loss to Baidu traffic.
For search engines, the last thing you want to see is the rise of large vertical website. The rise of Portal website will largely cut away the traffic of search engines. Users originally liked to search for videos in Baidu, but later they learned to directly Turn on 'Youku' or iQiyi, this part of the traffic will be lost from Baidu; users originally liked to search for popular news in Baidu, but then there is Weibo, a considerable number of users will directly enter Weibo to search; users who like IT products gradually learn In order to directly open Zhongguancun online, users who like cars learn to directly enter the car home. The more vertical Portal like this, the more the traffic of Baidu will be affected.
And now, compared to the vertical categories of cars and IT products, the audience of music is the largest, so the Easy Music network has become the product that Chief Li dreams of.
As for Tieba (Post It), Chief Li did not report much hope, because Tieba (Post It) now has huge traffic and high potential value. The volume as high as Baidu is impossible to eat. If you want to put Easy Music network together with Tieba (Post It) After winning, Baidu must find the capital behind to get enough leverage, and then try to swallow Tieba (Post It).
In addition to these two products, Chief Li is also coveting Li Mu'sYY123.
The traffic volume of YY123, the URL Portal, has exceeded everyone's expectations, and in terms of impact, this thing has the most direct impact on the Baidu search engine.
Baidu has a considerable amount of traffic, which comes from the user's directional search for the specified website. For example, the user can't remember the domain name of the starting point Chinese network, so every time you open the starting point, you must first search for "starting point" or "Baidu" "Starting Chinese Network" keywords, and then through the search engine feedback results to open the starting point of the home page.
However, with the popularity of YY123, the home of web sites, this part of users no longer need to do directional search through Baidu. They only need to open YY123, and then click "Start" in the novel category of YY123 That ’s it, and they can go to most of the well-known website in the country or even the world through YY123.
So, most of the directional search traffic of Baidu has been hijacked by YY123. previous life Baidu can also get back this traffic in disguise by acquiring Hao123, but Hao123 has been killed by Li Mu in this life, Baidu has no Other options.
It seems that YY123 is just a website home, but it has gradually become the primary entrance for China netizens to browse webpage. The hijacking of Baidu traffic is very fierce, and it is also very important for the strategic position of Muye Science and Technology itself. Chief Li knows clearly, It is impossible to let Li Mu sell YY123. The only possibility is to cooperate with him and let him hijack the traffic of YY123 from Baidu, and then release it to Baidu through cooperation.