Rebirth in a Perfect Era Chapter 1323: Push to the top level in the world

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The HD Q version of the Plants vs. Zombie(s) wallpaper, after opening download(ing) on YY, download(ing) has passed tens of millions of times within a day, but there are more than 100,000 user messages on the download(ing) page of the wallpaper. These users come from all over the world. Behind a person ’s nickname, they all carry a small national flag of log in. On the comment page, they are all flag icons around the world. Messages in various national languages ​​appear on one page at the same time, making Li Mu feel at once. As if browsing YouTube, the popularity of the game is evident.

Now, "Plant Wars Zombie(s)Online" has just been online for two days, and its highest online number has exceeded 50 million. At the time of three days, the game ’s single-day item(s) and skin sales flow reached 35 million. RMB, the strong revenue capability, convinced the entire industry.

Li Mu is a person who comes here. It is clear that the development of paid skins in the game. As more and more people use paid skins, other users ’although normal games have not been interfered with, but the potential impact due to aesthetics has been In the constant fermentation, until one day, ordinary users can no longer stand the original skin, and began to enter the path of payment forever.

Li Mu is also foreseeable. When the same skin of YY and the YY show are designed, how popular it will be. I am afraid that the single-paying YY show will create a lot of income for the company.

It is said that all Game Company on the market are studying "Plant Wars Zombie(s)Online", and are also pushing the imitation route at the fastest speed, which even includes the famous Blizzard, even they want to imitate "Plant Wars Zombie(s)Online" , Make a tower defense game.

However, even if Game Company all over the world tries to imitate "Plant Wars Zombie(s)Online", Li Mu will not worry at all, because he knows clearly that the only unsuccessful success condition of "Plant Wars Zombie(s)Online" is YY.

Without YY, even Blizzard cannot promote a similar tower defense game;

Without YY, even Microsoft cannot make Internet users all over the world crazy about this game;

Without YY, even if Jobs and Nokia installed the same game on their phones, it would not be possible to trigger the player ’s friend interaction on YY.

Anyone and any company that wants a similar game to fully reach the height of "Plant Wars Zombie(s)Online" must have the conditions that he must also have a social product that is highly consistent with YY, otherwise completely No drama.

KFC and McDonald ’s have both received Muye Science and Technology ’s offer on the cooperation of game cartoon images. The cooperation plan given by Muye Science and Technology is: McDonald ’s or KFC will pay a certain amount of copyright royalties. Muye Science and Technology will authorize the use of cartoon image packaging in the game. Give them so that they can print the cartoon image on their product packaging. If they want to get the license to use the derivative product, this will have to add money, such as: dolls and dolls made with the game cartoon image;

If in the country, most companies use their own cartoon images to produce various products, they will hardly pay a dime of copyright fees, but not in the United States. Any company that dares to use its own copyright without authorization Can win in the US courts without suspense and demand huge compensation;

KFC and McDonald ’s have had similar cooperation with many well-known copyright parties before. McDonald ’s and Disney and Pixar have very close cooperation, often launching Disney or Pixar cartoon images. For the core derivative small gifts, and then combined with the in-store package to do promotional activities;

In addition to working closely with some American companies, KFC also has a very in-depth cooperation with Japanese copyright owners. For example, this year, KFC launched a "Doraemon" package, which sold very domestically, fiery/popular, In addition to using the name and image of Doraemon as a package, the package also comes with a remote control Doraemon toy, which is popular with children.

However, neither of these two companies has had similar cooperation experience with the local copyright owners of China. So far, the copyright of all cartoon images of China has seriously lacked influence in the international market, whether it is a gourd baby, or The well-known domestic cartoon characters such as Sheriff Black Cat and Shuke Beta are not recognized in the international market, even Sun Wukong.

It can be said responsibly that the accumulation of all the development achievements of the domestically produced China cartoons over the past decades is not as influential in the world as the three days "Plant War Zombie(s)Online" has accumulated in the world. , Even worse!

"Plant Wars Zombie(s)Online" fiery/popular global in a short time, which also makes the cartoon image of the game familiar to more than half of the world's people, so behind each cartoon image in the game, there is a huge profit space.

So, when Muye Science and Technology found two companies, both companies showed a very strong interest.

Li Mu is very able to pinpoint the pain points of these companies. He asked BD to find these two companies and propose a cooperation intention, but did not make an actual quotation, and at the same time released the news to let the two companies know that they are talking to the two companies at the same time. Negotiating the same thing creates a sense of urgency for the two companies.

Before the "Plant Wars Zombie(s)Online" became popular, there were numerous competitive products in the international cartoon copyright market. Even if one of the two companies found a cooperation opportunity in this market, the other party would be able to find other similar competitive products. For example, KFC cooperated with Doraemon and McDonald ’s cooperated with Toy Story. Everyone is equal, and no one will be left behind. If KFC takes HelloKitty, McDonald ’s can also get SpongeBob.

However, the current game market is not the cartoon animation market. At this stage, the game field can be cartoonized and can be popular all over the world. Only "Plant Wars Zombie(s)Online", if the opponent seizes this opportunity , I want to overtake myself, but it is a very difficult thing.

Even if the global cartoon animation market is brought in to compete with "Plant Wars Zombie(s)Online", it may not be a coincidence, because the global cartoon market currently has nothing but a lot of well-known cartoon characters. The new cartoon image can be world-renowned.

So this involved a question of popularity.

The cartoon image of Doraemon is indeed very powerful. At least one-third of the people in the world know it, but Doraemon although is well-known, but it has nothing to do with the heat, just like all China people Everyone knows the Six Little Spirit Boys. In 2015 and 16, his although is still well-known, but he has no heat. The appearance fee may not even reach 100,000, but then the small fresh meat that was just popular, even if he just debuted for a year or two, But due to the high heat, the appearance fee is as high as several million, which is the importance of heat.

Today, cartoon images from all over the world have been taken out for a hundred years. There is no one or any image or series that can be compared with the plant war Zombie(s). Therefore, for companies such as McDonald ’s and KFC, Muye Science and Technology is not Take this image and cooperate with the fast food industry. Once you take it out, you must try your best to get it.

The same goes for Coca-Cola and Pepsi.

The rivals of these two decades are basically the "Mirror Brothers". It has always been you who give me what I give, you give me Coke, I give Coke, you give Sprite, I give Qixi, you give Fenda me Out of Mininda, not only do you die alive on your own products, but also often spread this kind of needlepoint war against Maimang to other fields. If you cooperate exclusively with McDonald ’s, then I will exclusively cooperate with KFC, and the strategic partners are also dead rivals. ......

In this case, "Plant Wars Zombie(s)Online" suddenly had to discuss cooperation with both sides, and the battle was immediately lifted, and this time if the side that lost the competition, there are no other similar products to choose from.

The BD of Muye Science and Technology, under the permission of Li Mu's, gave KFC, McDonald's; Pepsi-Cola and Coca-Cola these two competitors to choose from two cooperation programs:

The first one, the cartoon image is authorized on a yearly basis, and each company gives a quotation for the annual authorization fee, whichever is higher;

Second, the user promises to display the quantity. For example, Pepsi can promise that the image of "Plant Wars Zombie(s)Online" can display 100 million times on their various products within one year, and Coca-Cola can promise to display 200 million times. However, whoever promises the highest number of impressions will receive the exclusive authorization. On this basis, Muye Science and Technology only levies a 100,000 USD copyright royalty every year;

However, Muye Science and Technology has a clear definition of the amount of display: for each product sold with an authorized image, the amount of display is calculated. If the actual amount of display does not reach the promised amount of display, compensation will be paid to Muye Science and Technology at 0.2USD each time.

That is to say, if these enterprises want to obtain the image authorization of "Plant Wars Zombie(s)Online", they should either give more money or produce more products related to the image of "Plant Wars Zombie(s)Online".

Li Mu himself is more inclined to the latter. He does n’t care about 100,000 USD, or 5 million USD annual license fees. What he wants is to use these companies with strong channel capabilities in offline to quickly The image of "Plant Wars Zombie(s)Online" is pushed to the world's offline field, filling the gap of "Plant Wars Zombie(s)Online" in offline, enhancing the global influence of "Plant Wars Zombie(s)Online", and bringing the cartoon image in the game to popularity, influence and The gold content is pushed to the top level in the world, which is the most wanted by Li Mu.

Online is the absolute advantage of Li Mu. If the internet world is an ocean, then Muye Science and Technology is the largest whale in the ocean, but no matter how strong the whale is, it is difficult to become the overlord on land. For Muye Science and Technology, the reality of offline Society is equivalent to that piece of "land".

The difference is that companies such as KFC, McDonald's, Coca-Cola and Pepsi are all giants in the offline industry, which is what Li Mu lacks.

If Coca-Cola and Pepsi want to obtain the exclusive authorization of Plant Wars Zombie(s)Online with the least amount of money, they must give the highest possible commitment on the number of impressions. If Coca-Cola sells 50 billion bottles of Coca-Cola every year, Li Mu ca n’t wait for them. It can directly give a promise of 50 billion impressions per year. In that case, the image of Plant Wars Zombie(s) can really spread to every corner of the world!