Rebirth in a Perfect Era Chapter 1407: Your life
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When Muye Science and Technology announced that it would launch the latest product YYtunes, the entire Apple company was facing the enemy.
So far they have not seen any shadows about YYtunes, but the rumors about YYtunes in the North American market have been well known in the music industry.
Apple knows that Muye Science and Technology has obtained almost all music copyright licenses from many record companies around the world, and signed an online sales sharing agreement with them. With Apple ’s public relations capabilities, it is not difficult to get a model agreement .
So, Apple can tell from its own information that YYtunes is a full-scale iTunes product. At least YYtunes, like iTunes, is also a software that locates online music stores.
It ’s not easy for iTunes to come today. In the previous two years, iTunes was just a music player program of Apple, and then became the management software of iPod. This year, Jobs just started to give iTunes a new concept. Added iTunes-Store, making it an online music store.
At first, this model of online sales of digital music was not optimistic, but Jobs saw the huge potential of the digital music market with his unique vision, so iTunes-Store was developed and launched, creating a new one in the music field. New Era.
Jobs is very pleased that after the iTunes-Store went online, it has achieved very good results at the user level. As users began to use digital music players, users ’tastes of music forms also changed. Digital music It has become the favorite of users, and the music carried in the traditional way has become a tasteless and cumbersome in the eyes of most users.
From the perspective of Jobs, he first determined that the digitalization of music terminals is an unstoppable trend in the global music field. Based on this, he is more convinced that the purchase of digital music will become the mainstream consumption method of music consumers in the future, so as long as iTunes- Store is a good online music store, so there is bound to be a bright future in the future!
This year is the first year that iTunes-Store goes live, but Jobs estimates that by the end of the year, Apple will be able to at least receive hundreds of millions of USD revenue through iTunes-Store, and this number will increase with the increase in iPod sales and iTunes online. With the continuous promotion of the music store model, there will be a sharp increase in geometric times in the future. It is likely that it will grow to the scale of billions of USD per year in a few years, and the profit margin is huge.
Now, in the eyes of Jobs, iTunes-Store is a very important part of Apple. There is no room for any loss. This is mainly because at this stage, many businesses of Apple have not completely come out of the previous mismanagement, Apple The computer has been stuck in the quagmire of losses for a few years, and it is just getting better now. It is impossible to earn a stable cash flow for Apple in a short period of time. Even Apple will have to prepare some rations for it to prevent it from repeating its mistakes.
As a pioneer of online music online, Jobs thought that iTunes-Store could have at least two to three years of forerunner dividends, but didn't expect, the business has just entered the right track, this Apple exclusive industry has attracted him the least On the enemy, Muye Science and Technology.
As long as Muye Science and Technology just expanded its business to the United States, Jobs was not interested in Muye Science and Technology and Li Mu himself. With his personality and his many years of business experience, he was a person for a long time. I am optimistic about the internet industry, which has left the hardware soil, and thinks that those are rootless grasses, and sooner or later they will disappear as the bubble bursts.
So Jobs did n’t leave the hardware until he died.
But his didn't expect, young Li Mu, turned out to be an instant Instant Messenger software to the extreme, so that it is now the internet product with the most users in the world. This conclusion is not Li Mu said, nor Jobs said. Is the result given by a research company in the United States after system investigation and demonstration.
The number of YY users at this stage surpasses all software except Windows operating system.
In the view of this research company, strictly speaking, the number of valuable users of YY has actually surpassed that of Windows.
The so-called valuable users mean that users must first bring actual value to the product. Every active user of YY will bring value to it. Paid users directly bring the revenue of value-added services to YY, and free users also Provided YY with advertising revenue and other forms of conversion revenue.
By contrast, the number of valuable users of Windows is much less than its actual number of users.
At the current stage of the although civilian computer, Windows occupies an absolute dominant position. In most countries and regions, commercial computers are all the same Windows, but there are a large number of users in third world countries including China. The vast majority of Windows used is pirated;
In addition, even now the development of home PCs in the United States has not reached a 1: 1 ratio of netizens and PCs. Many netizens do not have their own home PC terminals, which means that a copy Whether Windows is genuine or pirated, it not only serves one netizen, but this also greatly discounts the number of valuable users at this stage of Windows.
If even Windows can't compete with YY at this level, then there are no other companies and products on the market that can compete with it.
Such a giant product, which has not depended on any hardware, has swept the world and has been praised by countless users. This achievement has made Jobs also start to have awe of Li Mu and Muye Science and Technology. Now, what makes Jobs didn't expect is Soon after the awe was born, the existence that made him awe became his opponent.
Worried Jobs, on the day before YYtunes was about to go online, kept receiving all kinds of news that upset him.
The marketing department ’s person in charge told Jobs that the first bad news is that the number of music copyrights that Muye Science and Technology now gets is double that of iTunes-Store ’s existing copyrights.
Jobs was dumbfounded.
Some record companies were not prepared to invest in the wave of digitization when they went live on iTunes-Store, so they have not cooperated with Apple, but didn't expect, now has licensed the copyright to Muye Science and Technology, which for iTunes-Store, It is a very big blow. The lack of content volume will not only make iTunes-Store show a disadvantage in front of YYtunes, but also make iTunes-Store users lose due to the content.
Next, person in charge of the R & D department told Jobs the second bad news. One of his classmates has now joined Muye Science and Technology, although is not responsible for YYtunes ’project, but he knows that YYtunes is a priority in the current Muye Science and Technology product tasks. The one with the highest level of confidentiality and the highest level of confidentiality. Employees in other departments did not receive some information until the preparation stage, which shows that Muye Science and Technology attaches importance to YYtunes, and this is not bad news. The real bad news is: YYproject division orders to integrate YYtunes , Unconditionally export all resources to YYtunes!
The thing that Jobs is most afraid of is that Muye Science and Technology is held high on YYtunes. The main user sources of iTunes-Store are Apple computers and iPod users. YY users are almost all Internet users. If YY fully supports YYtunes, first Not to mention whether it will have an impact on the existing users of iTunes-Store. The most important thing is that it will rob most of the users that iTunes-Store has not yet covered.
While Steve Jobs was getting cold, the person in charge, the iPod business, reported to him a consultation he just learned: Muye Science and Technology ’s second-generation player has been developed and although cannot get a prototype, but according to Asia According to the collected data, the second-generation player of Muye Science and Technology is also fully compatible with the Apple iPod, and the overall level of the product should not be lost to the iPod.
After getting this news, Jobs was completely furious. If Muye Science and Technology did YYtunes alone, they would think that they wanted to compete with Apple in the future market. However, if Muye Science and Technology combined YYtunes with the player, then they wanted Apple. Fate!
He slammed the file in front of the iPod business person in charge and scolded: "A giant company has developed an absolute competitive product that is almost the same as your product, but you are in the dark. I did n’t know the news until today! You are seriously negligent! Absurd, ridiculous, and unreasonable dereliction of duty! I think you have a major mistake in this position. I will apply to the board of directors and reconsider your division of duties ! "
The iPod business person in charge was extremely depressed and said: "Steve, Muye Science and Technology has its own hardware laboratory, and has acquired its own production line. They also internally listed the research and development of this product as a highly confidential project. Before launching the product, it is difficult for us to get news. We only know that Muye Science and Technology already has a cheap MP3 player. No one realizes that it will compete with the iPod. After all, the China market simply does not have the potential to fully promote high-end players. "
"You don't have to defend yourself!" Jobs said angrily: "Putting you in charge of the iPod business is to make you pay close attention to all competitors and potential competitors around the world while ensuring the rapid development of the iPod. Note that the targeted action of Muye Science and Technology is your dereliction of duty! "
The iPod business person in charge is also a bit hot. He stared at Jobs and asked him: "Steve, if it ’s my failure to get Muye Science and Technology to develop a new player in advance, then I did n’t get Muye Science and Technology to develop YYtunes in advance. Who's dereliction of duty again? "
Jobs was speechless for a while.
Everyone else in the room looked at each other.
The iTunes-Store is a project that Steve Jobs personally pushed forward. It stands to reason that the person who should be responsible for this matter is him.
At this time, the person in charge of the marketing department saw the atmosphere awkward. hastily came out and said: "Everyone do n’t be so aggressive. I think we ignored these two actions of Muye Science and Technology. As a result, although is cruel, but it is not necessarily our The team is wrong. "
Everyone looked at him, and Jobs asked, "What do you mean by that?"
The other party explained: "First of all, Apple has never listed Muye Science and Technology as a sensitive competitor that needs to be focused on. We pay close attention to Microsoft, IBM, Sony, and many computer hardware manufacturers and player manufacturers. We tried our best to get all of their action information, but we have never determined internally that we should pay attention to every action of Muye Science and Technology, so this is not the failure of someone, but we have ignored Muye Science and Technology, the company that started with the instant Instant Messenger business. Ambition. "
Speaking, he said again: "Secondly, Muye Science and Technology is far away from China, and it is highly confidential to these two projects itself, it is more difficult for us to get relevant information. Muye Science and Technology has so many R & D talents from Silicon Valley, this Many of them are senior R & D personnel of Google, Cisco, Oracle, but it is said that when YYtunes was developed, the entire R & D team was all China people, all foreign employees were standing by, and one was useless! "
When Jobs heard this, he scolded angrily: "The **** nationalist Li Mu!"