Rebirth in a Perfect Era Chapter 1409: World pattern for users
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Even if the gang leader Qiao who was so humorous in the later generations, under the turbulent offensive of YYtunes, he was hit by a lot of chaos.
In his eyes, YYtunes leads iTunes not only in one era, but also in a dimension.
The leading in the times refers to the functions of YYtunes that are consistent with the direction of iTunes;
The leading dimension, referring to the unique social ecology of YYtunes, which is a gene that iTunes simply does not have;
And the strength of YYtunes is just beginning to show!
One hour after going online, YYtunes obtained the big data of the first hour of online through user behavior. The major leaderboards immediately entered the normal display stage, and because the user is in the active stage, the leaderboard changes very quickly .
The ranking of European and American singers such as Michael Jackson, 50-Cent, Linkin-Park, Beyonce and other European and American singers has risen rapidly. Due to the strong user base of China, there are also a small number of China singers and Chinese songs, such as the popular Jay Chou. The first "sign" broke into the TOP10 hot list.
However, because this song was released in July 2002, it was based on July 2002 when it was entered into the background. Since it has been released for one year, it missed the new song list.
The fast-changing list has attracted close attention from fans, especially those idols on the list. In order to help idols climb the ranking, they began to invite others to help songs and singers on YY and various website. Like, to these fanatical fans, YYtunes' list is like the chart of the super bull market, which makes people dare not be distracted for a moment.
Since the online trial is free for the first month of the launch, YYtunes ’recharge pipeline is not high. Only a few users have provided millions of USD business pipelines for download(ing) singles and albums, but Li Mu is not worried about this at all. Now that the product has just gone live, the first thing users have to do is to integrate into this social world of music, rather than let them pay for music as soon as they come up.
In the promotion rhythm formulated by Li Mu, the first month of launch is YYtunes user development period. The biggest task of this month is to attract as many users as possible to join YYtunes and let them immerse them, so that they are subjective. Discard all other online audition products.
As long as the development period is all going well, the second month of the launch will formally start a paid monthly subscription in the developed country market, equivalent to a monthly monthly subscription fee of 9.9USD, which will certainly create an amazing answer sheet.
As for the paid download(ing) business, Li Mu's has greater confidence, and monthly income has its bottleneck. For example, 10 million paying users can generate 99 million USD in monthly revenue. If you want to grow on this basis, you must pass Increase the number of paying users to improve, the more difficult this is in the future;
The paid download(ing) service has no bottleneck for a single user. A paid user may only have one song at download(ing) in the first month, but one year later, when he is used to paid services, it is likely to grow to more than a dozen purchases per month. Twenty songs, as a result, the monthly revenue generated may exceed 20USD or even higher, so this is a long-term growth line. Apple's paid music download(ing) revenue in 2013 reached 30 More than 100 million USD, equivalent to monthly, monthly revenue exceeds 300 million USD.
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although is launched globally, but YYtunes has different strategic tilts in different countries and regions. In countries and regions where copyright protection is mature, YYtunes directly launched the monthly audition service and paid download(ing) business, but in In countries and regions where copyright protection is not mature enough, the Muye Science and Technology adopts the "temporary free" operation strategy of the online trial monthly subscription service, which should be temporarily free of the chargeable service, rather than directly giving music free, so as not to instinctively think that the music service itself It should be free.
In the "temporarily free" areas, YYtunes does not provide free download(ing) services, users still need to pay if they want to pass YYtunesdownload(ing) music, the same is true in China, users can listen to songs for free on YYtunes, but can not sing for free If you need download(ing) free songs, you can search for pirated resources website.
In addition to the difference in the payment form of the service, in any country and region in the world, there is no difference in other business functions of YYtunes. All the music in the copyright library is open to global users, and all users can Post a comment under any song, and all comments will be displayed to all users, regardless of the language of any country.
If it is a classic song "Billie-Jean" by Michael Jackson, the comments below this song may include any language in the world, but in order not to let a certain language monopolize the essence of the comment area , YYtunes specially designed a logic for displaying the essence comments, that is: 50% of the essence comments should be selected from the same essence comments as the user ’s mother tongue, and the remaining 50% should be transferred to the number of users other than the user ’s mother tongue. The most five languages.
For example, if a user who uses the English version of YYtunes opens the comment area of the song "Billie-Jean", then among the top 10 highlight comments, 5 are the highest number of likes selected from all English comments Five, with five remaining, show the Chinese comment, Indian comment, Arabic comment, Spanish comment, and Russian comment with the highest likes.
If a user who uses the Chinese version of YYtunes opens the song, there are five Chinese essential comments and five other language essential comments in the comment area.
The vast majority of users do not have more than two languages, which means that almost four of the ten essential comments displayed in six languages are not understood by users. When developing, Muye Science and Technology Someone within the team suggested that the user should be given the essential comments matching the user ’s native language according to the language used by the user, but Li Mu directly rejected it.
If a China user opens the music review area of "Billie-Jean" and finds that they are all commented in Chinese, he will certainly feel cordial, but this kind of intimacy will make him lose the "world pattern" that Li Mu wants him to have .
In contrast, Li Mu does not want his YYtunes to bring intimacy to users from all over the world. He hopes that this software, like Facebook and even the Hubble Telescope, will give users a sense of vastness. Li Mu is to ignore users. Understanding comments are also shown, let them until, this is not just a music software, this is a music software used by people all over the world!
In order to stimulate the user's motivation to post comments, YYtunes has specially launched user ratings, and with points rewards, each post comment will get a certain amount of points, if a review is selected as the essence, not only can get more points, And the higher the number of likes, the more points you get, and the accumulated points can be used to upgrade, and can also be used for redemption.
In YYtunes, points can be used to redeem singles, albums, or even monthly subscription services, but system comes with a screening mechanism. If the user indiscriminately irrigates in order to get points, system will deduct the points obtained from the other party ’s abnormal channels, and even even There are penalties such as deductions and titles.
In the cooperation agreement between YYtunes and major record companies, everyone also recognizes that the products redeemed by user points are not included in revenue, so that YYtunes does not need to subsidize users and record companies for this, reducing operating costs .
With the continuous improvement of user levels, users not only have more striking levels to show, but more importantly, they can become "music masters". Once they become music masters, they will be eligible to be recommended by system, which will serve them Add more attention and fans.
Unexpectedly, Li Mu's expectation is that the music comment function has been immediately loved and sought after by users around the world!
In the past, there were countless different products and website for listening to songs online. In the case of the US market, although is also listening to Beyoncé on the Internet, but everyone is scattered on dozens or hundreds of website and software. All I do is listen to the song, to put it bluntly, this behavior is a one-way data request: users request data for a song from Beyonce from different platforms. These platforms transfer data to their computers according to user needs. Then it will be played by the computer.
This kind of auditioning method is no different from TV. Every TV viewer only has one-way data request with TV Station. The viewer is not watching the program on the same TV Station, and it is impossible to create a chance through TV. Interaction between audience and audience.
However, for the first time on YYtunes, users can break this one-way data transmission mode. Not only can they listen to songs through Download data, but they can also upload their own comments to this song through Upload.
Because everyone is commenting on one platform, on the basis of two-way interaction between users and songs, it is also possible to connect countless users through a certain song or someone through comments, and put them all at once Peer-to-peer has become peer-to-peer. This change in experience makes users very happy.
For users, suddenly, he can see comments from users all over the world who have the same music preferences as his own music, and half of these comments are in his native language. The other half, some of them can understand it, and some do n’t even know the language. At this moment, they felt the global charm of internet. At the other end of the earth, there are thousands of kilometers away from themselves. A person who hasn't met himself likes the same music. He (she) left his (her) comment on this song in his own language. This feeling is really amazing!
This is the "world pattern" that Li Mu wants to deliver to users around the world through YYtunes and music. Music is not unique to a country, a nation or even a language. It is common to all humans in the world. A "language", each language is local, only music, is global!
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With the growth of online time, the data of YYtunes is breaking through!
After spending a lot of effort on YYtunes, 48 hours after going online, the number of active users worldwide has exceeded 100 million.
There is only one statistical standard for the number of active users: YY users who complete log in on YYtunes.
Because YYtunes completely depends on YY ecology, it only accepts YY account log in.
48 hours users exceeded 100 million. This data shocked all industry peers. For many companies and products, it has been very successful to reach more than 100 million users after 48 months, but for Muye Science and Technology, They only need 48 hours ...
This amazing data has made all internet people realize the super power of the huge ecology. In the ecological establishment of YY, YYtunes can rise up in the blink of an eye, and in the future, I do n’t know if mega monster YY can hatch How many monster-level products like YYtunes.
When a company has such a strong ecology, it simply has a super BUFF. This BUFF is exaggerated to say that even if it can increase its own strength by 500% and weaken the other party ’s strength by 90%, there will be no one. Dare to question.
This also allows the world ’s capital markets to start to rethink the actual impact of Muye Science and Technology and the current valuation of companies.
However, capital quickly realized a problem: companies like Muye Science and Technology, which have a strong cash flow business and always explosive growth, it is difficult to accurately judge the actual value of capital. With YYtunes Great success, should Li Mu start Muye Science and Technology's IPO?