Rebirth in a Perfect Era Chapter 1485: Slight blog
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When Li Mu was going to visit Chen Wan's home in Yanjing, YY Blog's person in charge Chen Tong found a hint of inspiration from the popular Li Mu blog.
Blog as a self-media product, it is very fiery/popular everywhere in the world, but the regionality of this fiery/popular is very obvious. The American blog product is difficult to be popular in China, and it is also difficult to be popular in other countries. stand up.
Even the YY blog has not been promoted worldwide. It has a much smaller number of users worldwide than YY space.
Chen Tong understands content very well, so he conducted an in-depth study of the blog based on the content level and came to a set of conclusions: the content of the blog is generally longer, higher in quality, and higher in audience viscosity, but the drawbacks are also obvious , Long, high-quality content will greatly limit the speed of creation, and will increase the cost of user reading behavior.
At this stage, celebrities who are more active on the blog and pay more attention to them, their average blog creation speed is about three days. After all, bloggers have formed a habit at this stage. The blog must not only have clear topic selection, sharp arguments, There are also moving sentences and gorgeous rhetoric. A piece of content needs to take into account so many points, and the creative difficulty does increase a lot.
And the patience of users on the Internet is getting worse and worse. Chen Tong once let the technology help make a statistic. They first buried the data under a new blog issued by a celebrity, and then counted this blog to repeat The number of clicked users and the time each user jumped out, the final data conclusion made the Chen Tong back cool.
First of all, this blog has a total of 2,600 words, with 8 pictures, and the normal reading time will not be less than ten minutes.
Secondly, in the 24 hours since this blog was published, the total number of deduplicated users clicked in was 160,000, and the number of users who jumped out in 10 minutes reached 120,000, which means that 75% of them have not finished reading;
Again, of the 120,000 people who jumped out, more than 60,000 people jumped out within five minutes, which means that about 40% of users left without even watching half of them;
At the same time, Chen Tong found an interesting data, more than 95% of users have stayed on the page for more than 1 minute.
A lot of questions are coming.
The first question: If a large number of users do not have the patience to read this long-form blog, what's the point of having high-quality blog content?
Second question: If more than half of the users will jump out of this long-form blog, is the fate of other long-form blogs the same?
The third question: Does it mean that shortening the content of this blog will increase the proportion of users who read the full text of this blog?
Fourth question: How short is the most suitable online content?
After listing these four problems, Chen Tong has been trying to solve these four problems.
First of all, he contacted some famous artists to let them try to reduce the length of the content, and then he got a data that surprised him:
For a 3000-word blog, the bounce rate of clicks fluctuates around 75%, and the proportion of user comments can only account for about 0.5% -1% of the click rate;
That is to say, 100,000 people read a 3000-word blog, 75,000 people left without reading it, the remaining 20,000 five thousand people can read it, and then the Renmin comments are generally 500- 1,000 people;
The same author who posted a 1500-word blog has reduced the click-through rate to 45%, and the proportion of user comments accounts for 1.5% -2% of the click rate;
That is to say, 100,000 people read a 1,500-word blog, and 55,000 people can finish it. The Renmin comments are about 1500-2000 people;
The number of words has decreased, but the number of people who finished reading has increased, because the number of people who finished reading has increased, and even the number of comments has increased a lot.
This discovery makes Chen Tong feel that it is time for the blog to lose weight. Too long content not only affects the creation speed, but also interferes with user reading and interaction.
When he still wanted to continue to try the 1000-word stall, the blog of Li Mu's suddenly became popular!
Chen Tong didn't expect, Li Mu's blog with more than three hundred words spread all over the country in a very short time, and then spread all over the world. Media from all over the world translated his simple blog content into national characters Then it was reported in the country ’s media, and the people in the country generally agreed with him, and even found the original address of this blog to give him comments.
It took less than a day for the blog to post. The number of clicks has reached tens of millions, and the number of comments is approaching one million. Even Chen Tong was frightened by this data.
However, he soon began to analyze the factors of the Li Mu blog explosion:
First, he wrote it in Li Mu. Li Mu itself is a super celebrity with its own traffic and attention, so it ’s normal to pay more attention;
Second, the content of the Li Mu blog is sharp and can resonate with readers;
Third, and the most critical point, this blog is short and powerful!
Only short enough content can ensure the largest user ’s complete reading rate, because he can watch it in tens of seconds, basically he has finished reading it at a glance, and he has n’t responded to wanting to go;
Only short enough content can cause users to self-propagate. The high-promotion joke theater is short and sophisticated, not only easy to remember, but also easy to retell. Other people can also understand Easy Music. It ’s funny, and not many people can write it down before retelling it to others;
Only short enough content can attract the media ’s crazy attention and retelling. Whether it is paper media, online media, or television media, retelling a few hundred words of content does not need to occupy too much space or too long. Time, so the media spread the viral spread of the short blog Li Mu, if Li Mu a blog of five thousand words, translated into English to write a full version, Host to read fifteen minutes, how can this report?
Moreover, Chen Tong discovered the most critical point: the creation cycle of short blogs is extremely short, which can make the most of the author ’s fragmentation time. I ca n’t plead busy people like Li Mu to write a blog every day 1500-2000 Words, high-quality blogs with arguments, essays, dry goods, pictures, and even a sense of humor, but you can plead Li Mu to squeeze out a little from the time of eating, driving, resting, and going to the toilet every day. A short content of 200-300 words, it does not require any writing, dry goods or even pictures, just need to have a theme idea.
Like the one just posted by Li Mu, it can even be shorter than that one. For example: the purpose of my entrepreneurship is to make money and make more money.
Li Mu can even casually say something about the current hot spots, for example: I wish all college entrance examination candidates a good result.
It can even be something that is not nutritious. For example: Recently, the weather of Yanjing is too hot. Where are you?
With the influence of Li Mu's, he is concerned that seeing such content will easily create an interactive mood, and then respond to Li Mu in the comment area.
For such content, for opinion leaders like Li Mu, creating a few articles a day is easy. although seems to have no nutrition, but the majority of fans and fans will never reject such content. On the contrary, it can increase the viscosity and increase the user's enthusiasm for interaction ...
When I sorted out all the way, Chen Tong suddenly had a clear set of ideas.
On the basis of his blog, he wants to make a light blog with a simplified route!
......
When Chen Tong was immersed in writing a light blogging product plan, Li Mu was sitting in the restaurant of Chen Wan and had dinner with her and her parents.
Li Mu brought Chen Wan's father Chen Yuan a few bottles of collector-grade Maotai liquor. According to Chen Ze, these wines are rare and rare goods that can be encountered in the collection market. Basically, few people are willing to drink them. Chen Yuan When I arrived, I couldn't put it down, but I took the initiative to open a bottle and had two cups with Li Mu.
Li Mu doesn't understand wine tasting, but only finds this wine to be scary, but since it is to accompany elders to eat, it is natural to drink a few more glasses with it.
For Chen Yuan, Li Mu is definitely his noble. Before that, even in Jinling, he only had a small project under the father of Zhang Kexuan. He did n’t even have the opportunity to develop a real estate independently, but because of Li Mu, he was able to In cooperation with Wan Ying Real Estate, he got the development opportunity of a large real estate of Yanjing, which for him is a step for five years.
Because of this, both Chen Yuan husband and wife are extremely polite to Li Mu, and they are a bit embarrassed to be Li Mu.
Pushing a cup to change a room, Chen Yuan filled another cup, picked it up, and said to Li Mu: "Chief Li, I would like to give you another cup, thank you for taking care of our family ..."
Li Mu stood up suddenly, holding a glass of wine in both hands, and said he was afraid to be a good person.
Chen Wan is his woman, to some extent, his benefactor. Out of affection for Chen Wan's, helping a bunch of Chen Yuan on career is also his own affair in his opinion.
He said to Chen Yuan very sincerely: "Uncle Chen, please do n’t be so polite in the future. You are the father of Sister Wan and my elder. Anyway, I am a junior. It ’s a shame to say so. I am. "
Chen Yuan with a little embarrassing said with a laugh: "Drinking a few glasses of wine, my brain did not turn around, I punish myself a cup!"
Li Mu shook his head helplessly, and Chen Wan on the side was also a helpless look. After looking at Li Mu, she said to Chen Yuan: "Dad, drink less, get confused with a few glasses of wine. It ’s not that bad. "
Chen Yuan said with a smile: "Before Jinling, all kinds of entertainment that could not be pushed out all day long. After coming to Yanjing, the entertainment was less, and the wine was drunk, and the amount of wine slowly declined."
Chen Wan subconsciously asked: "How come I have less entertainment after coming to Yanjing?"
Chen Yuan smiled slightly and sighed: "Jinling is a temple with a small demon wind. We have to be polite to accompany anyone who comes. A glass of wine is poured there. If you want to do it, you have to do it, not a meal. A pound and a half won't come, but now we are making Wan Ying land. The background of Wan Ying is Yanjing. Whether it is a peer, a partner in the industry, or a senior leader, they are all aware of it, so everything will be convenient. I do n’t need to invite guests to dinner and drink as I used to. Even if I occasionally entertain, no one advises. Not only do I not advise, but others also stop me from drinking, so I basically order it to stop. "
Li Mu nodded and smiled: "It's not a bad thing to drink backwards, at least in good health."
Chen Yuan said with a laugh: "Yeah, I do n’t drink too much, and I ’m not as busy as before. I used to work with my uncle of Little Wan. I usually take a lot of small projects at the same time, so I run around every day. . "
Li Mu smiled lightly and said, "Uncle Chen, it may not be long before such a worry-free day."
Chen Yuan felt tight, hastily asked: "How do you say?"
Li Mu smiled and said: "The project of Wan Ying Gubei Water Town is about to start, and the project of a film and television base is estimated to start within this year. By then, you will not be so easy now."