Rebirth in a Perfect Era Chapter 1509: Promote the development of the film and television industry

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The premiere officially began. Ning Hao, as a director, stood nervously on the stage, facing all guests, audiences and the media, and told about the creation of the movie "Crazy Stone". The script of this movie is in Ning Hao He has accumulated in his brain for several years. He said that he never thought about it. One day this movie could become a Cinema movie, because before that, he once thought that even if this movie can be made, only the movie channel , He also felt extremely satisfied.

However, meeting Li Mu became the biggest turning point in his life.

With the support of Li Mu's, he made this movie, and it is about to be released nationwide, fulfilling his desire to make a Cinema movie.

Talking about the process of knowing with Li Mu, Ning Hao was filled with emotion on the stage.

Who can think that the university student who chats with himself on the Internet and allows himself to do short film will transform into today's Li Mu in such a short time.

Who would have imagined that it was the online chat that made Ning Hao truly a director, a Muye Pictures executive, and an associate director of Spielberg crew.

Ning Hao said: "Sometimes in life is so wonderful. When I was in a dormitory, looking for people everywhere, hoping to find a crew to work as a part-time worker, a phone call came in, and a guy who was still reading university told I said, he wanted to shoot a short film, so everyone knows the following things. It did n’t take long for the phenomenon-level short film "Old Boy" to become popular all over the world. "

Speaking of this, Ning Hao paused, and said: "Before the preparation of" Crazy Stone ", my idea was to hope that the company can give me a budget of two to three million and let me complete my first A Cinema movie, but my boss, Mr. Li Mu, told me that you ca n’t just think about reducing costs all day before doing something. If you want to get the best out of it, he added several times the budget, And won the joining of Mr. Liu Dehua for this movie. Here, I am very grateful to Mr. Liu Dehua for his efforts and dedication to this movie. "

At this time, everyone present looked at Liu Dehua. The cameras on the live screens on both sides of the scene were also aimed at Liu Dehua. He gave him a close-up of a single person. Liu Dehua smiled and thanked him with his hands folded. posture.

Ning Hao went on to say: "Actually, this movie is already ready to meet you, but the original scheduled release time happened to meet the SARS epidemic. Chief Li made the decision at the time, so that the movie was delayed until the SARS epidemic ended. The reason for the release is also very clear to everyone. When the epidemic is still spreading, we cannot attract everyone to public places, which will bring unnecessary trouble and risk to the defense of the epidemic. So the movie has been postponed until today. I finally have to meet you formally. "

There was a fierce applause from the audience. Ning Hao could n’t help but say with excitement: “Before the film is screened, I would like to invite the chairman of Muye Science and Technology, Li Mu Mr. Li, to come on stage and say a few words to everyone. I do n’t know if Chief Li is inconvenient?”

The scene shot was aimed at Li Mu, Li Mu's images appeared on the screens on both sides, Li Mu smiled slightly, stood up, and stepped onto the stage.

On the stage, Li Mu and Ning Hao came to hug a man, then took the microphone from his hand and laughed: "To be honest, until I took the stage, Ning Hao didn't tell me, wanted me to come on stage. Speaking, I was caught off-guard by surprise. I will wear small shoes for him when I look back. "

The audience laughed.

Li Mu paused for a moment and said again: "Recent public speeches are a bit frequent. In fact, exposure is often too high. But for Muye Pictures, today is a memorable day, and I believe that today It will also be a memorable day in the China film industry, so as a layman, I will chat with you on this special day. "

"I personally love movies, if any art form can convey my thoughts and values ​​most quickly, in the most amount, and most effectively, then the answer must be movies, which is why I did Muye Pictures. We hope to be able to To convey our thoughts and attitudes to the world, at the same time, we also hope to make it into a profitable supply chain, so we started to cast movies, buy Cinema, and build our pastoral ticketing system nationwide, now , Mudang Ticketing system has accounted for more than half of the domestic movie box office sales. I believe that it will exceed 60%, 70% or even 80% in a short time. "

"At the same time, we are also committed to improving the overall level of the domestic film industry, which not only needs to contribute more and better films to China films, but also find ways to expand the audience of the film market and find ways to improve the industry to combat piracy In order to achieve this goal, the Muye Pictures family alone is not enough. It needs our entire industry to work together to achieve it, so I next decided to implement an industry promotion plan. "

When it comes to the industry promotion plan, all of the following people have played a twelve-point spirit. The good news released by the Li Mu to the internet industry has a profound impact, which also makes the film and television industry full of expectations for Li Mu. If Li Mu It can also release some powerful industry promotion programs in the film and television industry, so the pulling effect on the industry will be very huge.

Li Mu said at this time: "I have a China Rising Star director plan. The specific content of this plan is that I personally will invest 3 billion yuan in RMB in the next five years, and support 300 directors to shoot them. For the films to be shot, the average investment of each film is 10 million yuan RMB. All the shooting costs are fully borne by me. The copyright is also exclusively operated by Muye Pictures, but the director and his team can account for 50% of the film ’s copyright revenue. "

"That is to say, if the movie makes money, then 50% of all proceeds will be owned by the director and his team; if the money is lost, the director and his team do not need to bear any losses."

The new director support plan is something Li Mu has always wanted to do. When the domestic film and television industry is cold, a large number of directors cannot find the money to shoot the movies they want to make. Only a few famous directors can get themselves. The investment that I want, the film I want to make, the amount of new films in the entire industry is pitifully small, and I want to talk about how to revitalize the film and television industry.

So Li Mu hopes to use this five-year plan to support a group of ideal, enthusiastic and aspiring new directors and give them the opportunity to shoot the films they want to make. In five years, 300 films with more than 10 million investment, It is converted into 60 movies each year with 10 million investment. As long as the subject matter is not wrong, it will definitely have the ability to go to Cinema. By then, 60 Cinema movies will be added to the domestic movie market every year, which is equivalent to every month. 5 copies, at least 1 copy per week.

Last year, the China film market had not produced 200 feature films throughout the year. Of these, there were not even one hundred that could go to Cinema, and an increase of 60 at a time was definitely a huge boost.

Many new directors from the audience were excited about this plan, but many elderly people in the film and television industry seemed a little worried.

The new directors are excited because they are about to have the opportunity to get enough funds to make the big Cinema movies they want to make. The elderly are worried, but they are afraid that these new directors and new films will hit the market in large numbers and take away their market share. .

The example of more monks and less porridge. Everyone knows that no one wants to have a lot of competitors to grab a meal with themselves every year.

Li Mu continued at this time: "At any time, if you want to revitalize any industry, you must simultaneously upgrade two orders of magnitude, one is to increase the volume of the product, and the other is to increase the total amount of consumer groups. Take the film and television industry as an example. The premise of the industry is to increase the number of movies produced each year, and at the same time increase the number of viewers who go to the cinema every year to watch movies, otherwise, if there is no one, this will not be possible. "

"Only increasing the number of movies will result in a severe division of the gross box office, which will lower the single-movie profitability of the entire industry. At that time, it may cause more movies to fail to recover costs; however, only increasing the number of users and products The line is not rich enough, and it will cause the soil erosion of the user's soil. Therefore, I solemnly promise that every film planned by China Nova Director will be supported by Muye Science and Technology's unconditional announcement before it is released. Many potential audiences. "

The new director of the audience is more excited. Li Mu is equivalent to a one-stop production and marketing service, which completely solves the worries of the new director.

However, the old man still feels a huge threat, adding so many movies and only promoting these movies, other people ’s movies still have to receive a huge impact.

At this time, Li Mu said: "The film and television industry is different from other industries. In our industry, the terminal cannot be solved by the user. The audience must enter the cinema to see the Cinema movie and contribute to the box office, so This requires the rapid development of our Cinema carrying capacity, so in addition to the China Rising Star Director plan, we will also launch another plan at the same time: the screen fission plan. "

"The screen fission plan, as the name implies, is to make our existing large screen fission, one thousand to two thousand, two thousand to four thousand, and one million seats to two million. , Two million to four million, so that we can improve our user's carrying capacity, in the next five years, Muye Pictures will invest no less than three billion yuan, together with local enterprises and individuals to establish a joint venture in the country Cinema movie The specific implementation plan of this plan is:

As long as Cinema is in all prefecture-level cities on the mainland of China, they can apply for cooperation with Muye Pictures. The principle of cooperation is that Muye Pictures actually bears 10-20% of the total investment, but 50% discount on the corresponding shareholding ratio That is to say, if a Cinema has a total investment of 10 million RMB, Muye Science and Technology can contribute up to 2 million, but only account for 10% of the shares. "

The screen fission plan, to put it bluntly, is the support plan for the construction of Cinema. Li Mu cannot invest tens of billions in Muye Pictures and let it go to build its own Cinema nationwide. Such a huge amount of capital will make Muye Pictures Cinema A bloated and heavy asset, so, take out billions, in the form of less shares, to attract the power of all walks of life, induce them to come out and cooperate with Muye Pictures to build Cinema, so that the billions invested It can form a leverage effect in the terminal market. The although invested in is 5 billion, but it may be a scale of 50 billion Cinema.

As for whether the 50% discount will bring losses, Li Mu does not care at all, because first of all, in the long run, investing at twice the net asset value is a very cost-effective deal. Future film and television The industry is advancing by leaps and bounds, and making money with Cinema is unstoppable. A 50% discount will not result in a loss, just a little less profit.

although is a little less profitable, but Li Mu can also make up for itself in other links, such as Muying ticketing system, each additional Cinema is increasing the income of Muying ticketing system, and the box office is drawn. The proportion although is not high, but it also accounts for at least 5% of the total box office.

Moreover, there are more Cinema. The 60 movies invested by Muye Pictures each year have enough Cinema resources, which can also help Muye Pictures improve its box office and profitability.

In this way, six billion yuan of funds will form a perfect chain in the film and television industry:

Over the past five years, 300 movies have increased the total film market, publicity has kept up with consumer groups, and Cinema has kept up with the industry ’s increased consumer capacity. Finally, every link can benefit and achieve multiple wins.

There is another point that Li Mu is very smart. The film and television base of Wan Ying is about to go up. Such a large investment must be supported by the supporting industry. Not to mention, in the future, 300 movies of the China star director plan, At least half of them will be filmed at the Wan Ying film and television base. This will give the film and television base project a huge impetus to accelerate the development of the film and television base.