Rebirth in a Perfect Era Chapter 1512: Anti-piracy

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"Crazy Stone" made the audiences all over the country laugh at the movie theater, but also made countless people in the film and television industry look red eyes.

No movie can attract the speed of "Crazy Stone". This movie started from the first release and gave the industry the image of a powerful gold swallower.

The investment of more than 10 million yuan, the box office has been equal to the total investment within a few hours of release. Two days and several hours after the release, the box office has exceeded 200 million. Before it, China was the best screenwriter and director. I can't imagine such a situation, but an Hyundai / modern comedy like "Crazy Stone" actually did it.

After the weekend, enter Monday.

Because it was a working day, the movie ’s attendance at the major Cinema dropped slightly, but it still won a strong box office of 75 million yuan all day on Monday.

Now, this comedy is not only bursting on the Internet and in the audience, but even in the eyes of media like Yang Ma, it has become synonymous with MU Online / miracle and has become a new hope for the China film industry.

Since the first 24 million box office was won in the first day after the release, Yang Ma has to report this result on every news program. This is not because Li Mu has a good personal relationship with Yang Ma. The most important thing is The sudden rise of "Crazy Stone" at this node box office has had two profound effects on the entire society.

First, such a hilarious comedy has indeed swept away the psychological pressure and haze that SARS has brought to people for several months, and has an extraordinary role and significance in eliminating the impact of SARS;

Second, the box office of this movie allows the high-level executives to see the huge potential of the China movie market!

If the first point is only a temporary promotion, then the second point, the impact on the film industry is really long-term and far-reaching.

The country has always attached great importance to the development of the cultural industry. At the moment, it is a good opportunity to hit the iron while consolidating the results of the "Crazy Stone". To promote the major changes brought by this film, let the audience understand and accept Cinema more Make the film and television industry and those who are about to enter the film and television industry more confident, thus contributing more outstanding works to the industry.

Just as "Crazy Stone" is advancing by leaps and bounds, the stubborn disease that plagues all Cinema movies begins to emerge and quickly spread. This stubborn disease is piracy.

The earliest piracy appeared in the traditional pirated optical disc industry. Because "Crazy Stone" is so hot, the manufacturers of pirated optical discs are desperate to solve the problem of pirated film sources. A kind of pirated CD, the price ranges from 5-10 yuan.

And the video content in these discs is all the source of the film stolen in the cinema.

In recent years, the picture quality of portable cameras is relatively poor, especially in theaters where the light is much worse than outdoors. Basically, when the lights of the theater are turned off, the screen images taken by the portable cameras are all noisy, and due to anti-shake The function is not off, so the screen flickers more seriously, and it may even cause motion sickness after watching it for a long time. The annoying thing is that you can often see other people ’s heads or bodies. The impact on the picture is very large.

The most terrible thing is that the pirated recording equipment is not enough, and the environment in the theater is very noisy. The collection of the original sound of the film is relatively poor. Not only is there a variety of noise made by the audience and whispering conversations There are also bursts of laughter like thunder.

Pirates who rely on pirated recordings to eat their meals together are most afraid of pirated recordings of comedy. When the theater laughs, they ca n’t hear the background sound of the movie itself, which is a bigger feeling for watching movies Devastation.

But even so, the spread of piracy is still very fast.

Many small places without Cinema, the audience ca n’t wait to watch this movie, they can only be forced to choose piracy, and in some places with Cinema, some viewers ca n’t buy tickets to switch to piracy, or they are not willing to spend dozens of dollars Buy movie tickets, and choose pirated CDs that cost slightly less than small advantage.

When piracy began to spread on the market, Li Mu felt that it was time to find a way to combat a wave of piracy.

Due to the special national conditions, the domestic copyright protection started very late. Counterfeit and fake and imitation piracy have been rampant in the country. Even if the LeTao team including Boss Ma was detained and prosecuted some time ago, it failed to give domestic counterfeit and shoddy The industry brought a major blow. LeTao fell, and these black factories and workshops directly sold their products to offline, avoiding the edge of the electronic Business.

Fake and shoddy are endless, let alone pirated discs.

Li Mu asked the legal team of Muye Science and Technology to consult with him. person in charge of the legal department told him: "Chief Li, if we want to fight against the piracy of" Crazy Stone ", then we must first set up a special working group internally, and then The periphery hired a group of temporary staff to help us collect the production and sale of pirated CDs nationwide. Once there is a clue, report it to the local cultural department in a timely manner, and ask the local cultural department to cooperate with the public security organ to investigate and deal with it. If you decide to do it, I Start preparing now. "

Li Mu frowned and asked him: "Why should we set up our own working group to do the investigation?"

Legal person in charge explained: "At this stage, the feasibility of using the company as the main body to combat piracy is not high. According to past experience, if you want to combat piracy, the first step is to prove yourself. This is also the main solution to copyright cases. Scheme, who claims who will prove it. "

Li Mu could not help but lip.

Who advocates and proves, this means that if you want to sue someone for infringement, you must first have direct evidence of the other party ’s infringement, and there is a multi-level affiliation between the manufacturing and sales links. If you only find a sale on the street Those who have pirated discs, then report him to the relevant units, and the relevant units have no obligation to use him as a breakthrough to check his on-line one by one. Their most likely solution is to directly impose administrative penalties on the sale of pirated discs.

In this way, the actual blow to piracy is equivalent to scratching the boots, not even hurting your muscles.

In the view of Li Mu, if you want to fight against piracy, you must first solve the source. The source is to kill the wave of people who make piracy. If they are knocked out, the following pirated sales network will fall into the embarrassment of cooking without a meter. situation.

At this time, the person in charge of the legal department again said: "According to the current solution, if we want to report piracy, then first we must find the piracy and complete the forensics, which will take some time."

Li Mu said: "Even if we now send enough people to look for clues and evidence of piracy, and then report to the relevant departments, and then wait for the relevant departments to investigate and deal with, this process will take at least ten days and a half months, by that time, we Of movies have been released. "

person in charge of the legal department said: "At present we have no better way, unless we can directly seek help from the higher level units of the cultural departments or public security departments in various places."

Li Mu pondered for a moment, shook his head, and said: "It is naturally a good solution to seek help from the ministries and commissions, but after all, it violates the current legal principles and belongs to the back door. Passing it out has an impact on the company ’s image. We To do this, we must solve this matter without damaging the current jurisprudence. "

The legal department ’s person in charge said a little embarrassingly: “In this case, we really do n’t have any good and effective methods at the moment, we can only collect clues as much as we can, and then push the local law enforcement departments to cooperate in combating piracy.”

Li Mu waved its hand and said: "This is too inefficient, we need to get rid of a batch of pirate manufacturers as soon as possible and give the entire piracy chain a little color."

Speaking of this, Li Mu suddenly got a chance, saying: "In this way, our own investigation is too slow, and even if we go to various places, we may not be able to break through the other party ’s local network. There may be no clues that may be hidden. Instead of this, we might as well release the power of this investigation to all people. "

The legal department person in charge asked: "Do you mean, call on the masses to provide clues?"

"Yes!" Li Mu nodded and smiled: "I first let Muye Pictures issue a statement against piracy, and then attach a reward message to the statement, for example: Anyone who reports to Muye Pictures about the production of pirated" Crazy Stone "production line For information, after verification, each production line rewards the reporter RMB100,000; for anyone who reports to Muye Science and Technology of illegal merchant information selling pirated "Crazy Stone", after verification, each sales merchant rewards the reporter RMB2000 yuan. "

Speaking of this, Li Mu adds another sentence: "I will push this news to users all over the country through YY, and at the same time open a report channel on YY. After that, the report information of netizens will be collected by website, and then your team Come to the geographical division, and then the employees in charge of the area will report to the local cultural department and law enforcement department. "

Muye Pictures although is not a law enforcement agency, but as an entity of an enterprise, it has the right to publish information to collect paid infringement clues to the society. Therefore, this step will not violate any laws and regulations, and is completely reasonable and legal.

The most important thing Li Mu lacks is money, so he can use the money to transform a struggle between an enterprise and a criminal into a struggle between the masses and the criminal.

Whether it is a pirated producer or a seller, it is impossible to achieve absolute concealment. No matter how often it is hidden, once he reports that he can exchange for huge wealth, then he will never be peaceful, and he will even be surrounded by people around him. Report in turn, unless he immediately stops the infringement.

Successfully report a production line, you can get a bonus of 100,000. In this year, you can buy a small two-bedroom apartment in a third-tier city and a third-year apartment in a fifth-tier city. Next, every criminal who makes pirated copies will panic, because someone who is around them will not sell him for this 100,000.

Look at it, how many production lines of pirated discs can there be in the country? Even if it is a thousand, Li Mu can also play!