Rebirth in a Perfect Era Chapter 1616: Ele.me

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When CCTV began to actively prepare for the documentary, Li Mu took two more days to spend time with William and Wendy around Yanjing.

Two days later, Wendy · Goldberg arrived at the three days of China, Yanjing international student report began, Wendy officially completed the report in Yanjing, and became an overseas graduate student of Yanjing Graduate School.

Since the filming of the documentary still needs time to prepare, William can only continue to wait in China and wait for the donation to be completed before he can leave.

William had long thought that his young and beautiful School Flower girlfriend could n’t think of it anymore. Every day he had to cook a phone porridge for an hour at the hotel, and the call went directly to Scotland, and Kate told each other.

Li Mu deliberately asked Li Ziwei to ask the hotel for William ’s daily consumption bill. After seeing the daily call records of the thunderbolt, he knew that it would be more difficult to let this guy give up his current relationship.

However, it's not as easy as going to the sky. Anyway, this kid has to wait at least three to five years to get married, and sometimes it's time to dig slowly.

At the time of donation ceremony and documentary start-up, Li Mu let William rest in the hotel for two days, but he devoted himself to the development of the takeaway platform.

Because the mobile internet era has not yet arrived, Li Mu decided to implement this product plan on the traditional PCinternet product architecture. Before Wei Lan gave Li Mu enough inspiration in Ziyun Mountain Villa, he has already figured out the logic and business model of the entire product. The rest is for the technical staff to develop it.

The takeaway platform is classified as O2O, which is online to offline, but in the eyes of Li Mu, it is the same as Taobao, which is a traditional electronic Business, but its order operation cycle is faster than the traditional Online shopping order. More, the scope of cargo operation is also much smaller than the traditional Online shopping order.

However, in the final analysis, whether they are Taobao or Ele.me, they are doing online sales of goods, offline distribution, and Taobao small sellers and hotel merchants are almost the same in nature, so these two business models Same origin.

In addition, these two business models rely on online payment channels and offline distribution support, so they are very suitable for development together.

Comprehensively considered, Li Mu decided to put this takeaway platform on Taobao online operation. However, in terms of technical support, Muye Science and Technology's technology will be responsible for Fang Xudong.

So, Li Mu rubbed together the core layer of Muye Science and Technology's technical team, as well as the core layer of Taobao network and Taobao Logistics, and opened a topic discussion called "Ele.me".

Ele.me is the name of the Li Mu takeaway platform. Although this platform has been exposed to many problems in later generations, Li Mu has to admit that its product name is really good, and it perfectly matches the core services provided by the product. .

It seems that in the China internet industry, there is a product with an excellent name in every field. The best e-Commerce brand name is Taobao, the best O2O brand name is Ele.me, and the best taxi service brand name is Didi, tourism. The best service brand name is where to go.

So, Li Mu will take the Boss Ma step first and get the domain name and brand of Taobao. Now, he will naturally not let go of the brand name "Ele.me".

Before there is no meeting, no one knows what Li Mu is going to do. Why did you call this meeting the "Ele.me" seminar, so everyone attended the meeting with a deep curiosity.

After the people are all together, the three core senior executives Li Mu looks at Teacher Lei, Brother Liu and Fang Xudong are in the dark. If Ele.me is done in the future, this huge product model requires a dedicated professional manager to go all out, but now, Fang Xudong presides over the overall technology development of Muye Science and Technology, Teacher Lei is fully operating Taobao, Brother Liu is dedicated to its own logistics and system construction of warehousing, it is difficult for him to let any of them take charge of new business, so next Ele.me on the platform While developing and building, and forming a offline dispatch team, you must find a person in charge capable of making Ele.me bigger and stronger.

At the beginning of the meeting, Teacher Lei carried a cup of wolfberry tea and smiled and said to Li Mu: "Chief Li, you always do n’t see you for a long time, you will meet with us as soon as you meet, and the theme of this meeting is also very strange. Old Liu was speculating when he came, you must have any new product ideas, but we just ca n’t figure out how the new products are related to the three words Ele.me, and I do n’t know when Chief Li is going to solve us. ? "

Li Mu smiled and said: "Lei Zong you are so wise, you can see at a glance that I want to make a new product."

Teacher Lei smiled and said: "Chief Li, if you just asked me to have a meeting with Lao Liu, I'm afraid I can't guess your intention, but you also called Xudong, the intention is obvious! There must be a product To develop, Xu Dong will be called to attend the meeting. "

Li Mu nodded and admired: "Lei Zong is really observant and admires."

Teacher Lei arches the hand, using the non-standard Southern Mandarin to say: "Carving insects tricks, how to hang teeth, let layer by layer!"

Brother Liu sighed: "When will the two of your business talks come to an end, let's talk down to business."

Li Mu smiled and said: "Commercial blowing is a must, you blow me a few words, I blow you a few words, the commercial value of both of us has been sublimated, this is a two-for-one thing, and we will continue to carry on in the future . "

Just a few jokes, the atmosphere in the conference room is relaxed and pleasant, Li Mu put away his joke, and said seriously: "Today everyone is called to open a meeting with the theme of Ele.me, mainly to discuss a new one with you. Product idea, the name of this product is Ele.me. "

Everyone looks at me and I look at you. No one can still figure out what kind of product would choose a strange name like Ele.me.

Li Mu continued: "First of all, we have to start discussing from the nature of human nature. I always think that human nature is not evil and not good. There are only two roots of human nature, one is greed and the other is laziness. Among them, Greed promotes individual development and progress, while laziness promotes the overall development and progress of human society. "

Speaking of this, Li Mu said again: "I think the only motivator for Trend Homo sapiens to use tools is human laziness. The two industrial revolutions were driven by capitalist greed, which prompted people to invent various tools, Most of the products are derived from laziness. Ele.me is a business model that was born for human laziness. "

Everyone is confused, and can only say looks at Li Mu without a word, looking forward to his more detailed explanation.

Li Mu paused, and then said: "Everyone sitting here has grown up from the white-collar stage step by step. Recalling your white-collar career, is eating a problem that has always troubled you, such as the morning time too Hurry, it is too late to buy early, and at noon you will face the question of what to eat, where to eat, how far to go, and how long to wait. After all, you have to spend a week's workday. On the weekend, you just want to stay at home motionless, but it hinders you. The biggest problem for you to stay at home is what to eat, where to go, how far to go, how long to wait for these two days on the weekend ... "

Speaking of Li Mu here, everyone sitting here nodded, even the executives among them, also faced such a problem. Muye Science and Technology and Taobao network do not really belong to their own office bases in China, so there is no To provide staff canteens, although company distributes meal supplements to employees every day, but what to eat, where to eat, how far to go, and how long to wait is still a problem that plagues them.

Li Mu said with a laugh: "Every company ’s lunch break is not long. It takes a long time for employees to go out to eat and wait for the elevator, and because of the short time and limited energy, it is impossible to go far for lunch, only It can be within a kilometer of the office building. At noon, all the people in the building are swarming out. The extremely concentrated flow of people will fill up all the nearby restaurants, even the fastest Shaxian snacks that are overturned. Waiting in line, these restaurants seem to only do business for more than an hour at noon. "

Everyone nodded in agreement, this kind of life is a daily routine that must be experienced every working day.

Li Mu continued: "It's hard to get to myself, but half of the time has passed. I can only order hurriedly, eat hurriedly, and finish eating, and the time is almost going back to work, so I can only Quickly check out and leave, and then regroup into a huge flow of people. "

"Going back to the office building, you find that the entire office building is crowded in the lobby waiting for the elevator at this time. You have to wait at least a few times to squeeze into the elevator, and each upward elevator is overcrowded and full of inside. With the stimulating taste of leek, garlic, pepper and other ingredients, and the elevator stops almost layer by layer, the rhythm of this stop makes the newly-eaten person particularly uncomfortable. The low-level ones are okay. You can choose to climb the stairs if you bite your teeth. Those on the high floors can only endure in silence, there is no other way. "

Speaking of this, everyone feels the same. They do n’t understand that Li Mu, a cattle man who has just started in front of everyone, has such a precise understanding of the life of hanging white-collar workers. No one knows, Li Mu has struggled silently for ten years in the place where programmer, Zhongguancun, gathers.

At this time, Li Mu sighed and said, "It's hard to eat is just one aspect. In addition, I have consulted some seniors who have worked in Zhongguancun for many years. They told me that sometimes, working in a company for more than two or three years, The most frustrating thing is not the unsalable positions and the rising wages, but the restaurants around this company! Normally, after the selection of personal tastes in the restaurants around a company, what you think is left There are generally no more than ten restaurants that you can eat, and then you have at least more than 200 working days every year. You are repeatedly cycling through these ten restaurants. "

"One year is okay, two years and three years? What if the company is moving? If the company is not moving, what if the company takes root in a place in three to five years? How **** desperate!"