Rebirth in a Perfect Era Chapter 1618: Raise industry threshold

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Li Mu has a problem that is not too good. He summed it up as obsessive-compulsive disorder.

People like him like to pile up in various ways when they are young. In elementary school, when people go to the spring tour to take food and drink and bring money, he also needs to bring an umbrella, band-aid and compass, even if he knows that the sky is clear, You must also put an umbrella in the side pocket of the school bag, because only in this way can you be sure;

Growing up, someone else buys a car and fills the fuel to run around the world. He has prepared an air pump, a broken window hammer, a flashlight, and even a 220V inverter in the car. These things are basically not bought. Opportunity, but he still feels that they are more at ease when they are in the car.

It is out of this kind of heart that Li Mu hopes to be able to customize a more powerful, better quality, more efficient electric bicycle and self-customized electric bicycle for Ele.me future dispatchers while doing Ele.me. Cars, on the one hand, lower the barriers to entry for riders, on the one hand, they also unify the corporate image, and set high standards for the industry as soon as they come up. It is not easy for people who want to come in and grab food.

If an industry is born of mud legs, the entry threshold of this industry will be difficult to increase in the future. If O2O develops according to normal conditions, a distribution station, several distributors, and several second-hand electric vehicles can run first. In a small area, if Li Mu's Ele.me starts like this, there will be a lot of followers behind.

However, if the Li Mu comes up high and shows others that this is a heavy asset project, then there will be almost no mud legs among entrepreneurs in this industry, even if there are people with mud legs Then he must first accumulate enough energy to get past this hurdle.

Moreover, Li Mu does feel that the Tesla team invested by Elon · Musk, since there is a battery technology of 18650 lithium batteries, it is definitely OK to castrate and make electric bicycles. When the time comes, the design team will come up with a set of overall plans, and then try to produce a few Take a look at the prototype, and if it is OK, immediately give it to the OEM (original equipment manufacturer) supplier of the OEM (original equipment manufacturer) supplier factory.

The battery management technology of Tesla is very awesome. Under normal circumstances, a Tesla consists of 6-7000 18650 batteries. These batteries are divided into 14 independent battery packs. Each battery pack consists of hundreds of batteries. Composition, heat dissipation, charge and discharge management and safety have strong advantages.

With such a high standard battery technology, it should be very easy to castrate into a simple battery pack of 18650, which normally allows at least a normal electric vehicle to last for more than tens of kilometers. If the motor technology is OK and the lightweight is done well, it may not be difficult to run a hundred kilometers.

It should be very easy to let Tesla take the time to tinker with a small battery pack technology.

Batteries can be purchased directly from Panasonic through Tesla, and the battery pack is also handed over to Tesla to arrange OEM (original equipment manufacturer) supplier, which can further reduce costs. When the time comes, the finished battery pack is directly imported into China and then delivered to the electric vehicle OEM (original equipment manufacturer) supplier factory for assembly. .

The entire Yanjing is covered. It is estimated that 10,000 vehicles will be sufficient in the early stage, and 10,000 vehicles will be delivered in several batches. Using 18650 lithium batteries as the power unit, the cost of a single car should exceed two or three thousand yuan. The number of moving cars is tens of millions in a city, which is nothing to the Taobao network, but there are still few entrepreneurial teams that can afford it.

Electric vehicles solve the problem. The remaining problem is the connection of orders. Now that there is no smart phone, Li Mu decided to use SMS to send orders in the early stage, and then try to fix the range of activities of each rider as much as possible, so that each of them They are all active within a five-kilometre radius, so that they can be more time-sensitive.

However, SMS delivery is only a transitional method at the current stage. After the rise of smartphones, the maturity of GPS of mobile phones, and a slight reduction in traffic costs, you can allow riders to use smartphones to receive orders. Feedback your location information.

At that time, users can also place orders through the mobile APP. Basically, even if they enter the mobile internetO2O era in advance.

After Li Mu finished this set of ideas, basically everyone here has been brainwashed by him. Everyone is imagining that if you turn on the computer, you can see all restaurants and all meals within a five kilometer radius, and The days of being able to place an order directly on a computer and wait for the delivery of meals. If that day really arrives, it will definitely be another huge advancement in technology that changes lives.

Actually, the problems of white-collar workers, workers, and students having difficulty eating and lazy eating are not only after the birth of internet, but have been there since the birth of these groups.

The reason why Ele.me will be founded in later generations is because the founder is too lazy to eat out in the bedroom, so he wanted to be an online takeaway platform. didn't expect grabbed the pain points of a large number of people at once, and suddenly rose Became a giant internet enterprise.

Li Mu recalled that when he was on university, it was not only difficult to eat and lazy to eat, it was almost to the point of lazy cancer.

There are eight people in one bedroom, and no one wants to go downstairs to buy food on weekends.

Sometimes eight people are hungry and sick in bed, until everyone screams and does not go downstairs, until one person is hungry enough to decide to go to buy food, the other seven people will immediately talk Tongue said: "Help me also bring a copy, I want to eat bibimbap.", "I want green pepper pork rice.", "I want a bowl of ramen.", "I want to return to the pot of rice and add one Bottle of beer. "," Two donkey meats burning, a bowl of soup, by the way, soft Red plum thank you. "

At that time, tens of millions of university students across the country basically faced this dilemma. However, no one thought about solving this problem until the founding team of Ele.me spawned this idea.

So, Li Mu firmly believes that even if Ele.me comes online several years earlier, it will definitely not be cold. On the contrary, it may be eliminated in advance because of its operation of heavy assets with higher and higher thresholds. Competitors like Meituan and Baidu are the only ones.

When everyone in the conference room is full of ambitions, Li Mu began to divide the work of this business.

He said to Fang Xudong: "Xudong, a customer-facing front-end platform and a merchant-oriented management and settlement backend. You will lead the technical team to modify the existing framework of Taobao network to make it more suitable for takeout. , It can do two sub-domains, one is waimai.taobao.com and the other is elm.taobao.com; "

Fang Xudong nodded immediately and solemnly said: "Chief Li is assured that this has an existing underlying architecture and code that will be developed in the shortest time."

Li Mu smiled with satisfaction, and said: "In addition, you should focus on taking the team to solve the takeaway order system, and the dispatch logic algorithm. This is very important. The future operation efficiency of our entire set of products is all Your algorithm is reasonable and scientific. "

Fang Xudong immediately said: "You can rest assured that we will go all out."

"Okay."

Li Mu immediately looked at Teacher Lei and said: "Lei Zong, you first need to train a marketing team immediately. This team's early task is to run all Yanjing restaurants of all sizes and convince them immediately after the development of our platform. Join Ele.me merchants, but we have to have entry barriers, all restaurants connected to the platform must have perfect business and health qualifications. "

Lei Zong immediately said: "It's wrapped in me!"

Li Mu said: "This team must focus on training. When we begin to expand to the whole country in the future, we will break them all up and send them to be marketing directors all over the country."

Lei Zong made an OK gesture and said: "I will definitely train a strong marketing team."

Li Mu said again: "Your second task is to train a local push team. This local push team should go to all Yanjing offices, universities, and residences immediately after our marketing team has completed the restaurant and platform launch. The district promotes landing and guides users to use Ele.me to place orders and order meals. "

Lei Zong nodded and could n’t help but ask: “It ’s very convenient to place an order with a computer, but there are still some operational requirements. Will some users be too lazy to make the first attempt, and then keep going? Come? "

Li Mu smiled slightly and said: "User activation is indeed a very important issue. We can pay a certain cost for acquiring activated users. At that time, we can provide each new user with a series of coupons, such as providing A few coupons over 10 yuan minus 5 yuan, in the form of subsidies, first urge them to join our platform and achieve activation, as long as he activates and uses our food delivery service, he will leave after a few times By then, this highly convenient service will be the time to stop user subsidies, recover costs from users and make profits. "

Lei Zong said with a laugh: "This should be no problem!"

Li Mu looked at Brother Liu again and said to him: "Brother Liu, you are good at logistics and you are good at managing large teams, so your task is to supervise the customized production of our electric cars, incubators and uniforms, as well as dispatch personnel Recruitment and training, because our dispatcher may go directly to the user's doorstep in the future, so our dispatcher must ensure that he receives enough induction training, and at the same time strictly review their social background, criminal records, all It is not allowed to hire. If you recruit a dispatcher with a criminal record in any area person in charge, you will be strictly punished. "

Brother Liu immediately nodded and said, "No problem, I must complete the task."

Li Mu said with a laugh: "OK, in this way, Fang Xudong leads the team responsible for all platform and background development, logic algorithms, and software support. Lei Zong is responsible for the marketing team and undertakes the promotion work of merchants and users. Brother Liu is at the front end Do a good job in hardware customization and dispatcher team building. In this way, the front, middle, and back sections will be done. As long as everyone cooperates closely, this matter will be completed in the shortest time! "