Rebirth in a Perfect Era Chapter 1643: New charity project
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The convoy arrived at the Forbidden City. The staff of the Forbidden City and CCTV have already made all the preparations.
At the main entrance of the Taihe Temple, several more have been erected, and two oil-powered aerial unmanned helicopters are also ready.
After the ceremony officially began, William and the person in charge of the Forbidden City held a grand handover ceremony. Li Mu did not participate in the handover ceremony of cultural relics. He took his middleman out of it and left this opportunity to win the public ’s favor. William.
After the handover ceremony, William and the person in charge of the Forbidden City gave speeches on the stage. The speeches of both parties were relatively private. The Windsor family represented by William and the person in charge for the Forbidden City represented the Palace Museum. Both parties did not give more support to themselves. Gao's greater background and significance only define this donation as an ordinary donation ceremony from a private person to a museum.
The ceremony is very simple, but there is no lack of solemnity. From the moment the ceremony started, CCTV News and the three official certified microblogs of YYPortal network and Weibo Twitter official began to synchronize live broadcast on Weibo Twitter.
This donation ceremony was not announced to the public beforehand, nor did it invite any other media except CCTV, so netizens and ordinary people did not hear any wind, and suddenly saw the three official Weibo in the picture Wen donated the donation ceremony, and all of them immediately swarmed to pay attention.
William ’s recent topic in China is very high, and it is very popular and liked by the public. Now he has donated cultural relics originally belonging to China to the Palace Museum, which has won him the favor of the China people. Dog's Weibo advertisement sold 26 million USD Li Mu, and also participated in this donation ceremony, which made more people pay special attention to the donation ceremony.
At the site of the donation ceremony at this time, after both parties made speeches, the two conveniences invited Li Mu, the man in the middle, to come on stage and say a few words.
Li Mu just sorted out the suits and walked to the stage, said with a laugh: "I am very honored to be invited by the Palace Museum to participate in the Windsor family ’s donation of cultural relics to the Palace Museum, and I am very grateful to William and the Windsor family. Friends, you can donate such precious cultural relics to the Palace Museum for free, especially the origin of these cultural relics is very special. They are all cultural relics in the history of China, but they are all in the last two centuries. At different times, under different circumstances, and out of overseas in different ways. "
Speaking of this, Li Mu paused deliberately, and said: "In fact, in addition to my honour and gratitude, I was deeply touched in my heart. Due to the well-known historical reasons, our China people have a lot of precious The cultural relics are still lost overseas, and even friends of the William and Windsor families can donate the cultural relics that China lost a hundred years ago to the Palace Museum for free, and let these eight-year-old cultural relics go home. Then we as China children are actually more Such responsibilities and obligations will help us China people to find those memories lost overseas, cultures and origins lost overseas. "
There are not many audiences under the stage. Except for a few reporters, most of them are the management, employees and experts of the Palace Museum. After hearing the Li Mu's, they applauded and applauded by dozens of people. , Can actually reach the point of deafness.
For those of them who have been dealing with cultural relics for half of their lives, the cultural relics lost overseas have always been a heart disease in their hearts. A deep thought that can never be given up. Every time I see a China cultural relic They are deeply saddened when they are auctioned overseas, and whenever a piece of cultural relics that has been lost overseas can be returned to China through various channels, even if it is only returned to some private hands of China and become their private collection, they will also let them I am very pleased, because it means that the source we have lost is found by our compatriots, and it returns home, which is enough.
The applause gradually stopped, and Li Mu also said: "Helping China cultural relics lost overseas to return to China, this should be an obligation that every China son and daughter should bear in mind and do their best to complete. Therefore, I personally and the two companies of Muye Science and Technology and Taobao technology decided to establish a A charitable fund of charity nature. This fund will be co-founded by 30 million USD, funded by me, and 10 million USD by Muye Science and Technology and Taobao Technology, respectively. This fund will be dedicated to bringing home the Chinese treasures that have been lost overseas. To find more lost cultural relics. "
"However, relying on me alone, or the two companies Muye Science and Technology and Taobao technology, the strength is far from enough, so I hope that every China child can contribute to this public welfare career and help Our nation has recovered more cultural origins and inheritance. "
Just after Li Mu just finished this speech, the official Twitter of several media immediately released the original words of Li Mu's, and immediately set off a storm on the Internet.
Li Mu has done a lot of public welfare and charity projects, but these projects are basically related to people. This time he launched a project specifically for overseas cultural relics. The entry point he chose is very novel, and now he takes it out in one breath. 50 million USD is the start-up capital. This courage and skill are indeed amazing.
Moreover, in 50 million USD, 30 million was produced by Li Mu, which is almost 200 million 50 million RMB!
Lenovo | mental association had just sold Li Gouzi ’s Weibo promotion resources for 26 million USD to Li Mu yesterday. Netizens immediately understood the good intentions of Li Mu's.
And those black powder who took advantage of the opportunity to black Li Mu on the Internet, and interest groups with ulterior motives, were also completely beaten by Li Mu's. Li Mu made a lot of money using Li Gouzi ’s Weibo, but He didn't keep any of this money in his hands, and he took it out for charity without covering it, and he also added an additional 4 million USD.
Not only that, Li Mu is also the major shareholder of Muye Science and Technology and Taobao Technology. The two companies jointly donated 20 million USD, most of which should be Li Mu's property.
With this calculation, in this 50 million USD, Li Mu has at least more than 40 million.
For a time, all the rumors on the Internet were instantaneously broken. Those who deliberately blacked Li Mu and boosted the crowd immediately encountered counterattacks from ordinary netizens. All the rumors and slurs suddenly broke through.
At the same time, Li Mu also officially announced that it will jointly operate this charity fund in the Palace Museum, and seek advice from the expert team of the Palace Museum on the issue of overseas cultural repurchase. Not only that, this charity fund also In the near future, it will officially disclose its account information, and accept donations from all citizens, enterprises and units across the country to ensure that every donation is clear and transparent.
At that time, Alipay will also open an online donation channel. Individuals and businesses can directly donate to the charity fund through Alipay. Alipay will be used as a payment channel and will not charge any fees to ensure that all donations are transferred to the foundation. .
Li Mu has always been a completely public way to do charity. Account information and the use of every penny will ensure clear and transparent, and openly accept the supervision of the whole society. Only in this way can you fully demonstrate your charity and public welfare. The pure intentions of the people are the root of the people's trust in his charity project.
As for corporate donations, Li Mu issued a statement specifically: "In the future, the Foundation will recruit 20 strategic cooperative enterprises for the whole society. Muye Science and Technology will use actual promotional resources to thank those companies that generously donate."
In addition, Li Mu also announced on the spot: "Muye Science and Technology has obtained the authorization of the image of the Palace Museum. Soon, Muye Science and Technology will launch cartoon backgrounds, costumes and other virtual item(s) images on the theme of the Palace in YY Show and YY Space, and Open to user purchases, all Muye Science and Technology donations will be donated to the charity foundation. "
“The Taobao website will also launch the Palace Museum and well-known cultural relics peripheral products. We also invited experts from the Palace Museum to select 54 of the most important, most valuable and representative cultural relics for us. , Taobao will print them on playing cards, and all future sales of this set of playing cards will also be donated to the charity foundation. "
Li Mu is very clear that any charitable project cannot rely purely on the public welfare of the society. It must have a healthy business model. The reason why the veteran undead project can be bigger and better, in addition to the start-up funds, The spontaneous donations of the people, as well as a very important source of funds, are the monetization of the propaganda resources they have invested. Many companies want to get the propaganda resources injected into the veteran undead project by Li Mu, so they are willing to use donations to buy from him in disguise. This will not only yield substantial rewards, but also leave a good reputation for two benefits.
Now, the same is true of projects that return overseas cultural relics. Li Mu and CCTV have reached an agreement. The two parties will work together to give this charity project enough exposure to ensure that every company that donates in this project can get a certain amount of money. Exposure and attention, so that the enthusiasm of corporate donations will also be greatly improved.
This kind of cooperation seems to end up losing money to Li Mu and CCTV, as if they are using their publicity resources to make blood for the entire project, but in fact, Muye Science and Technology itself is an internet media platform, and CCTV is traditional TV media On both platforms, there is a huge demand for news reports on both sides. The huge number of users is here, and the reading needs of users are also surprisingly large.
For the big Portal platform, where do you usually find the most troublesome news material that so many users like to see? The huge demand for news reporting is ultimately to find materials and export landing. If there is no good news to write, then the pigs in XX village may lose such news, and it may be filled into website to meet the huge amount. Reading needs.
Li Mu remembers that after the rise of various headline apps in later generations, in order to accumulate enough information, all the garbage contents are piled up inside, and even a special industry has been formed. Some rural women who have not graduated from primary school, also Being able to mass-produce new media information and earning more than 10,000 a month, Li Mu does not despise rural women, but simply captures the huge demand for information on media platforms from such things.
Anything is reported anyway. It is used to report on this charity project, not only to find a high-quality information theme, but also to help the charity project itself to attract more companies to participate. Why not do it?