Rebirth in a Perfect Era Chapter 1646: As a demon


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Li Mu has worked hard in the domestic internet industry for more than ten years, and is very familiar with the behavior style of every large enterprise and large platform.

Sometimes needless to say, not to mention the products and resources of your own platform, even if your platform ’s farts are good, you ca n’t just let it go to be heard by others, if you want to smell it, you must first pay for it;

Mali is building its own platform into an ecosystem, saying that it is completely open, but it is never really open. It is only open to companies or individuals under its golden character tower. It is said to support this, support that, and support the world ’s small and micro. Enterprises, in fact, the core business model is to support these people, and at the same time let them be **** with their own big ecology, so that they can't get rid of their control and earnestly contribute profits to themselves. This is from a treasure. It can be seen on the advertising auction system. If it is not a web celebrity with its own traffic to open a store, under a normal situation, if the owner can earn a million net a year, the cost of auction advertising is likely. It will not be lower than this number, that is, as much as you earn, as much as a certain treasure, or even more.

Xun is basically not going to be publicized everywhere, because they are the most powerful traffic resources company in this industry. No one is different from him. The traffic resources of certain treasure have never been better than that of certain treasure. The news, they said that the platform is open, just like the boss of the cloth salesman shouting the slogan of opening the warehouse and putting the grain to the boss who sells the grain, there are some chicken thieves.

Taking WeChat as an example, WeChat is an 80% open platform as a whole. Enterprises and users within this 80% range can freely use the open resources of the WeChat ecosystem, for example, all individuals and enterprises can operate themselves for free Public account, and write your own publicity manuscript, conduct self-propagation, operate fans, and even use fans to monetize, these are all within the scope of WeChat opening, WeChat basically will not intervene, and will not ask for a share However, the remaining 20% ​​is a buffer zone for WeChat, which can also be understood as a room for advancement and retreat.

If the other party happens to be within these 20%, WeChat will control it for their own safety or benefit. For example, if the other party ’s product is suspected of illegal, WeChat will be banned; for example, the other party is a big competitor , That naturally can not give the opponent the opportunity to work hard. The most direct manifestation is that WeChat does not allow direct sharing and use of a treasure's link. This is a means to curb the other party's efforts to work hard.

Compared with these three, Li Mu recognizes the ecological setting of WeChat as a relative gentleman.

A certain kind of completely closed strategy is naturally the most primitive, the least permanent and has no room for development;

The so-called comprehensive opening-up, vigorous support, and help to the whole world in the confession are relatively hypocritical.

Li Mu does not believe in a profit-oriented listed company that is responsible to all investors, shareholders, and stockholders. When it comes out, it does not talk about profits. It is full of words such as "support", "open", and "help". .

Businesses do n’t talk about making money and talking about helping others. This is a paradox in itself. You say that helping others do business every day. As a result, others are still struggling to survive, but you have hundreds of billions of USD market value. , Isn't this a bit too humorous? Therefore, in Li Mu's opinion, you make money and confess to making money, not to mention that you are not interested in money, everything is to help others.

So, Li Mu is willing to use his Weibo Twitter as a semi-open WeChat or most open ecosystem. I can use most of the resources for other individuals and companies to use for free, but these companies are To make money on my site, I must fully comply with my rules.

If I violate my rules, I ’m sorry, immediately give him water, electricity, food, and air, and how far I will roll for Laozi;

If he did n’t violate my rules, but touched my core interests, I ’m sorry, I have to get rid of me, and even have to bear my full offensive.

In the final analysis, it is to let these enterprises and individuals have a certain degree of work. I can build a porridge shop to let everyone eat a bite of hot porridge for free, but if anyone eats at the same time, they are still thinking about the food in my own bowl, To rob our family's house is that he doesn't know the exaltation. If he doesn't know the exaltation, if he is allowed to stay at home for free meals, it's not open, not kind, or silly X.

With this major tone set, Li Mu has basically touched on the ecological openness of the entire industry in the future. Most of it is open and a small part is closed, and then combined with flexible and effective large-scale control.

Li Mu hopes that his team can better understand the core points of his own ecological rules. However, there is no comparable company with a certain personality, such as a certain degree, a certain place, and a certain news on the market, so he thought After thinking about it, I changed my mind and said to everyone:

"Our ecological opening strategy is much simpler for ordinary users. As long as users abide by our rules, we will give them enough freedom, but for the enterprise, it should be like the US government ’s arms sales. There is a set of system evaluation criteria. "

"In principle, most weapons in the United States can be sold to other countries, and only a small number of highly sophisticated weapons are not sold to any country. Therefore, we consider all weapons that can be sold to other countries in the United States as our ecological In the open part, the important point here is that we can sell weapons to other countries, not all countries can buy them, but also develop different arms sales strategies for different countries. "

"For example, if we are the US government, for our own consideration, we will definitely not sell arms to China and Russia, because they are our direct competitors; we will treat Britain, France, Japan & South Korea and India. Open up the supply, because we need to support them and cultivate them to fight against our enemies; for the remaining countries, we have to see people to make menus, Iran is not obedient, we will sell weapons to his enemies, Saudi Arabia has oil, we will Use weapons to exchange in their hands, as for those Third World countries, give them freedom, and even give them weapons assistance, and the rest will be natural. "

......

Just after Li Mu formulated the ecological opening strategy, he felt like he had missed Mars of the whole world and started to be a demon.

They really ca n’t accept their mistake of missing the last auction opportunity, especially after seeing the tremendous benefit, they even regret it.

Before that, they thought that the high premium of 26 million USD would become a thunder. They deliberately made the thirst to pick up this thunder and then exploded to death. But didn't expect, 26 million USD not only did not have a penny premium, but I picked up a big small advantage, eager to buy a high-performance car with the money to buy a bicycle.

The unwilling Mars suddenly had an idea. They wanted to take this opportunity to speculate, at least to get a slice of the huge profit they desire.

So, Mars spent money to publicize a large number of media and let them write reports on their official Weibo Twitter. The content of the report is the so-called "disclosure of N inside details of Li Gouzi's Weibo promotion resource auction."

In this report, all media selected only two of the ten companies that participated in the auction to report. One is the desire to succeed in the final auction, and the other is Mars who failed in the final auction.

At the time of the auction, the names of the ten companies were all hidden, so when the audience was watching the bid, no one knew who had paid the price. It was only when the auction was finally announced. It is the desire to announce the success of the auction. As for who the other nine companies are, Weibo officials have not mentioned them.

Now, these media have come out with rhythm, deliberately released Mars ’name, released Mars’ introduction, and even declared in the special report that when Mars was one of the world ’s top 500, when bidding for this auction Aimed to win, but at the critical moment, there was a problem with their bidding system, so that they failed to give a higher price than the eagerness in time, so that the eagerness came first and got the final victory of the auction.

As soon as these reports came out, they were artificially promoted on Weibo Twitter, and soon appeared on Weibo Twitter's hot list and hot search list. This is almost the first artificial Weibo Twitter. Events that manipulate the list.

This kind of report gave Mars a good opportunity to display, and at the same time, they threw the pot of the missed auction to the Weibo Twitter platform, and played a role as a victim of losses. For Mars, they just want to compete for exposure with this desire in this way. They even feel that if the handling operations are good, it may even be possible to achieve better publicity purposes at a more small advantage cost.

When the incident happened in the early morning of Yanjing time, after Li Mu received the company person in charge notification, he was very angry at this matter and immediately ordered Kong Lingyu: "Immediately block Mars on Weibo Twitter."

Following that, Weibo Twitter officially intervened strongly. The first thing it did was to block the Mars Group on the entire Twitter platform. Then, it vigorously bombarded the entire Mars propaganda front. The specific method was:

First, quickly remove all relevant list positions, and hot searches and hot topics will never allow any content related to Mars;

Secondly, Mars ’company name and Mars’ product name become sensitive words on the entire Weibo Twitter line. Any Weibo Twitter containing these sensitive words can only be seen by the publisher, and cannot be of any nature. Spread;

Third, Mars ’official Weibo was banned. Weibo Twitter officials privately asked Mars to apologize for his malicious marketing within 24 hours, otherwise the official account will be banned for up to one year , And forcibly delete all its fans, so that it disappears from all fans's watch list;

Fourth, the technology has selected all the news reports containing Mars in the past 24 hours in the database. All the Weibo Twitter accounts participating in this malicious marketing, whether individuals or businesses, are all banned and ordered to use their official email Only by issuing a sincere letter of apology will you have the opportunity to apply for the unblocking!


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