Rebirth in a Perfect Era Chapter 1680: Li Mu’s training plan

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Li Mu hopes to guide Schwarzenegger into a pro-Chinese American governor. In his view, this is the best choice for China, for the United States, for California, for him, and even for himself.

Schwarzenegger also noticed the intention of Li Mu's, but he is also very clear that Li Mu is equivalent to plug-in for himself. This plug-in is powerful and free of charge. The only requirement is to strengthen the deep cooperation between California and China .

Li Mu listed him the industrial cooperation that he can directly promote at this stage:

Hollywood can conduct in-depth cooperation with its own film and television base project, China Cinema, electronic ticketing platform, and YYtunes, Taobao digital copyright sales and other projects;

Silicon Valley software company can cooperate with Zhongguancun IT companies, including Muye Science and Technology, Taobao network and Alipay;

Silicon Valley hardware companies can cooperate with high-tech enterprises, electronic spare parts enterprises and OEM (original equipment manufacturer) supplier enterprises in the Shenzhen area;

Once the cooperation in the big sectors of culture, software and hardware is established, the win-win benefits behind it are huge. Schwarzenegger although does n’t understand economics so much, but it can also give a glimpse.

Li Mu gave him a more attractive basis for cooperation.

At present, the Li Mu's Gubei Water Town project and the film and television base project all have shares of state-owned tourism groups. The two sides cooperate very closely. In the future, Li Mu can cooperate with Schwarzenegger and use the resources of these tourism groups to promote the China front line. Cross tourism between the city and the people of California.

The most important thing is that Li Mu has Muye Science and Technology as a publicity platform. He can fully promote China tourism among American netizens, and promote American tourism among China netizens.

Li Mu said to Schwarzenegger: "Arnold, you can imagine if California ’s tourism revenue will increase by 20% or more year-on-year next year, how much income and employment will be brought to California, for your governor , What is this achievement? "

When Schwarzenegger heard this, he suddenly couldn't sit still.

Improve tourism revenue by at least 20%? This is really a huge number, but he has some doubts, can the current consumption level of China support so many people traveling to the United States?

He thinks again and again and asks Li Mu this question.

Li Mu said confidently: "There are many ways to make a tourist attraction, tourist city, or even tourist country, including but not limited to making up concepts, false propaganda, excessive beautification, and improving cost performance. , Grasp one, you can succeed, if you can grasp several, you can achieve great success. "

Speaking, Li Mu asked him: "Have you heard of this country, the Maldives?"

Schwarzenegger nodded: "Of course I have heard of it. I went there on vacation last year."

Li Mu smiled and asked him: "Then you should have heard that the Maldives will sink in the next few years?"

Schwarzenegger immediately smiled and said: "Yes, I just read the relevant reports, and then I knew this place and was interested in it."

Li Mu said: "The Maldives’ propaganda is very comprehensive. They used this soft text to come and preach that the Maldives is about to sink, the beauty of the Maldives is about to disappear, and if they do n’t go, they may never have the opportunity to go again. People see such articles. I will feel a sense of urgency unconsciously. I always feel that I must find an opportunity to go once, so as not to lose my life. "

Speaking of this, Li Mu paused a bit and said: "But think about it, the world is so big, you have too many places to go to in your life, what have you never been to the Maldives? China9.6 million square kilometers of land, At least 90% of the places I may not go for a lifetime, but most people cannot reasonably consider this issue. They do n’t think they live in more than half of the cities in which they have never set foot, but they feel that if If I do n’t go to an island thousands of kilometers away in this life, I will live in vain in my life. "

Schwarzenegger smiled awkwardly and said: "I was really such a psychological at the time, like a delicate and stupid romantic feeling."

Li Mu nodded: "This is the way of propaganda in the Maldives. There are so many tourist islands in the world. The sea level rises. It is reasonable to say that any island can disappear, even the sea level rises much, even Australia. It may disappear, but only the Maldives thought of such a propaganda method, which is to play the ultimate concept of fabrication. "

In fact, there is also the same case in China, that is the famous Wenqing gathering place-Gulangyu.

With the rapid development of the China internet industry around 200X, people began to get used to understanding the outside world through internet. Suddenly, one day, an island of China flooded into people ’s visions on Weibo, blogs and other social media. It is said that it will disappear in the next few years, so the anxious China young people swarmed into the island in general, it can be said to be China's first online celebrity tourist attraction.

However, in view of the fact that there is no fire in Gulangyu, and Schwarzenegger does not understand China, Li Mu has not mentioned this matter.

Schwarzenegger thoughtfully said at this time: "Are we going to make up some similar concepts for California and for the first-tier cities of China?"

Li Mu nodded and smiled: "Of course, we must not only make up concepts, but also try other methods."

As he said, Li Mu said again: "We can promote the long history of Yanjing, her unique China emperor culture, royal architecture and the Great Wall in the United States; you can also promote California's Hollywood, Universal Studios and Avenue of Stars in China, San Francisco's Silicon Valley, Bay Area, Golden Gate Bridge, and Chinatown all use the concept of fabrication, over-beautification, and false propaganda to first let the people of both sides yearn for the customs of the other side of the ocean. "

Next, Li Mu continued: "In addition, I have a killer tool."

Schwarzenegger hastily asked him: "What killer is it?"

Li Mu said: "I can coordinate various resources to improve the cost-effectiveness of people traveling between the two places."

So, Li Mu analyzed: "The cost-effectiveness of travel is nothing more than transportation, accommodation, food and travel expenses, and I will analyze it one by one with you."

“Let ’s talk about transportation first. I can talk to China airlines about special routes. I increased the travel intention of the people between the two places through publicity, directly increased the capacity demand between the two places, and increased the airline ’s attendance and Profit. "

"If the airline is willing to cooperate with me to reduce the price of the air ticket between the two places, it must be exchanged for greater capacity demand. The more the capacity demand is increased, the higher the profit of the airline, and they can invest more Airplanes and more planes come to this golden route to earn them higher profits. "

Schwarzenegger said: "Are we sure enough to ensure that airlines are willing to reduce fares?"

Li Mu said with a laugh: "A problem that cannot be solved without money in this world. If there is, it is that the money is not in place yet."

Speaking, Li Mu said again: "No matter how bad it is, I can go to the airlines to talk about guarantees. Their attendance is not always 100%. For example, if their average attendance is 70%, every A flight from Yanjing to San Francisco can sell 100,000 USD, then I will give them 20,000 USD for each sort, and then contract him for 20% of the ticket sales, which is equivalent to our 20% discount on normal fares. % Of the seats, they are protected from droughts and floods, and I am responsible for my profits and losses. If I do this 20%, then I will increase it to 30%, 40%, and even let them increase the number of flights and even charter flights for me. "

"Regarding accommodation, this is easier to solve. I believe that whether it is Yanjing, Shanghai, or San Francisco, Los Angeles, most of the time in the hotel industry every year, it is impossible to guarantee an occupancy rate of more than 80%, especially tourism. In the low season, the room vacancy rate will be higher. "

"If we decide to develop and promote bilateral tourism business, I can pay for 20% of the room resources of each hotel in these big cities. The 20% of the room resources belong to me throughout the year, and the hotel should also Give me a considerable discount, even so, in their view, it is also profitable, because their vacancy rate is much greater than 20% on average. "

"I get these 20% of the room resources, and all will be used to provide people who are bilateral tourists, and let them directly enjoy the ultra-low discount I got, for example, as long as we do both Point, the people living in the sand machine suddenly found that when flying from Los Angeles to Shanghai, not only are there low discounts on air tickets, but also huge discounts on the cost of accommodation, they originally only had enough money to go to Canada , Now enough to go to the other end of the earth. "

"To put it bluntly, this is a wholesale and retail business of an intermediary. It ’s like buying tomatoes, buying them in large quantities from farmers at wholesale prices, and then breaking them up to retail at higher retail prices. It ’s just that I put all of this online and save a lot of operating costs. In this way, I can only increase a little cost on the basis of the wholesale price, and then sell it with zero profit. "

Schwarzenegger said: "Well then, are you busy in the middle?"

Li Mu smiled indifferently, and asked him, "Are you telling me so much, do you want to earn a little airfare and hotel money? Of course not! As a patriotic China person, of course I want to help China travel in first-tier cities Industry contribution, not only want the tourism industry of China first-tier cities to develop faster, but also hope that they can be deeply integrated with the international tourism market; and as a friend, I also want to send you a gift to help you do something It ’s too easy for me to make money by complimenting the achievements of the people in California. If I really want to make this small amount of money, I can just arrange to do it. Why should I be busy in the middle? "

Schwarzenegger knows that Li Mu is telling the truth. For Li Mu, the benefit to China may be the first, followed by the benefit to himself, but even so, this is enough to excite him.

At this time, Li Mu said again: "For most people, the biggest cost of travel is airfare and hotel. After these two expenditures have been significantly reduced, they will not only bring them great appeal, but also make They maintain a higher spending power. "

“It ’s like, I originally planned to travel 5,000 USD for a trip. A trip to China ’s original airline hotel might require 3,000 USD, and the remaining 2,000 USD I used to eat, drink, play, and shop locally. However, now the air ticket hotel to China has dropped to two thousand USD or even lower, then in my budget, the budget used for local eating, drinking and shopping and shopping will be raised to three thousand USD or more. This money eventually went Where? "

Schwarzenegger said in surprise: "This money eventually flows into the city's GDP!"

Li Mu snapped his fingers: "That's right! This is the root of a city's tourism output value. If you are interested, this matter will move immediately when I return to China."