Rebirth in a Perfect Era Chapter 1688: Pinnacle Forum (Part 1)

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

In late autumn, at the foot of the Great Wall, the China-US Tourism Industry Summit Forum was officially held.

This time, more than 30 related companies from both sides participated in this forum.

The media on both sides also paid special attention to this forum, because this is the first China-US tourism industry forum that is entirely organized by the people.

As the sponsor of the forum, Li Mu announced the new business of "Where is Taobao" to the companies person in charge on both sides.

"Where" will become a new secondary section of Taobao, with the domain name quna.taobao.com.

In this section, Taobao will provide consumers with air ticket reservations for China first-tier cities and to and from several major cities in California; provide China first-tier cities and hotel reservations throughout California; provide other travel-related resources and resources for tourists in both places service.

"Where to go" is a travel product created by Li Mu this time, but he didn't plan to throw money and push it as soon as he came up, but he was going to grab the tourism resources in his hands from the route of eating resources.

Ctrip ’s business model is an intermediary and integrator in the tourism industry, but its resources are not exclusive, and users can book hotels in Ctrip, where to go, flying pigs, and other products. Can be ordered, and the price is basically no difference.

Li Mu feels that the poor and the poor gameplay, the rich gameplay, and the poor gameplay are the same as Ctrip. The rich gameplay, simply spend money to buy resources, buy and then do the integration.

So, Li Mu brought the Muye Science and Technology and Taobao network person in charge to the summit forum, let Muye Science and Technology talk to the service provider about resource purchase, and let Taobao network talk to them about the specific cooperation mode and cooperation requirements.

For example, for air tickets, Li Mu requires that starting in December, first sell 10% of the air tickets between China first-tier cities and California to Muye Science and Technology at a 20% discount on the market, and then increase by 5% each month, up to the total number of air tickets 30%.

The reason for taking 10% first, and then increasing by 5% every month, is to give the business of outbound travel an initial stage, and the gradual growth will be more scientific.

For Air China, their flights from Yanjing to and from San Francisco and Los Angeles are unsatisfactory for most of the time. If it is the low season for studying abroad and traveling, the attendance rate is not even 40%, only Spring Festival and Christmas During festivals and students' summer vacations, the attendance rate may reach more than 80%.

For such flights, Li Mu allows Muye Science and Technology to directly spend the money at a discount of 20% off the world ’s normal discounts, take 10% of the tickets in their own hands, and Muye Science and Technology will then authorize these tickets to Taobao where to sell, these The ticket Muye Science and Technology bears its own profits and losses, even if one is not sold, it will bear its own costs.

For Air China, the 20% discounted price will not lose money for most of the time, because most of the time, the remaining seats on the flight are far more than 10%. In this case, Muye Science and Technology pays 10 %, But helped them a lot.

The only loss is the limited peak period of each year. In the busiest days, the aircraft may even be oversold. The entire flight has 300 seats and 320 sold. In this case, the ticket is basically not available. What discount, as a result, according to 20% discount to Muye Science and Technology, naturally lost 20% of the fare.

However, airlines are not stupid. They measure the demand in the peak and low seasons of each year and can naturally calculate it. Even if they lose a little money in the past few days, it is still more cost-effective to sell it to Muye Science and Technology10%, so they There is no reason to refuse.

Air China ’s representative said to Li Mu: “Chief Li, we have no opinions on the other conditions you put forward, but you request a monthly increase of 5% up to 50%. We would like to know that after reaching 30%, you What are you going to do? "

For a route where the occupancy rate does not exceed 50% in most cases, Li Mu is willing to take 30% of the seats. For airlines, they have to laugh and wake up when they dream, but they do not understand why Li Mu To set an upper limit of 30%.

Li Mu said: "If 30% of your seats are purchased by Muye Science and Technology, then I will suggest you to try to increase the number of flights and increase the number of flights. Muye Science and Technology takes 40% directly!"

In Li Mu ’s opinion, he does not give charity to airlines. If 30% of the tickets are wrapped up, the airlines are naturally beautiful, but there is still a gap of 2-30% from their full load. For them What they most hope is that Muye Science and Technology directly rounds up 50% or even 60%, so that their route can be nearly full load all year round.

So, for their current scheduled routes and flights, Li Mu can only cover up to 30% of them. If you want to pack more yourself, well, you can add a new flight. As long as the new flight is opened, I will take 40% directly.

This 40% is the guarantee for inspiring airlines to open new flights. Only by incentivizing and inducing airlines to open more flights can the interaction between the two places become closer and closer.

The representative of Air China suddenly understood the intention of Li Mu's and smiled bitterly: "Chief Li, in this way, you are just pulling us out of the fire pit and inducing us to dig a new pit and jump in!"

Li Mu smiled and said: "You have to grasp the general trend, the national economy is getting better and better, people have more and more money in their pockets, there will be more and more people traveling abroad in the future, and it is not necessarily a bad thing to plan ahead. Even a loss of money is not a big deal. "

A representative of American Airlines asked: "Chief Li, I have a question. If you can't sell the part of the ticket that you have packaged, will we still be allowed to reopen it before the departure date?"

Li Mu thought about it and nodded, "This is no problem. If the resources in my hands are really idle, you can resell the remaining seats within 48 hours before the plane takes off. I should pay your guarantee. Pay for it and sell this part of our income, we share 55, so that you also make more money, I can also lose part of it. "

If the price of a ticket is 5,000 yuan, Li Mu should first buy it from the airline according to 4,000 yuan, but if it has not been sold before takeoff, it is a waste. The airline can do it by itself. I earn 4000 in this place. Instead of unlocking it for airline sales before take-off, then if they sell it at 4000, 55 on both sides, Li Mu can get back two thousand, but the airline earns six. thousand.

Whether it is China airlines or American Airlines, they are very satisfied with this clause. For them, this is to ensure their interests to the greatest extent, and there is no reason to refuse.

After talking with airlines, communication with hotel groups in the two places followed.

For hotels, Li Mu also proposed a 20% discount. Starting next month, it will take 10% of the room resources directly from the hotel groups of the two places, which is also a monthly increase of 5%, the highest Capped to 50%.

The hotel has no problems at this point, and all agreed to the cooperation proposal.

Flights and hotels are relatively simple, and the most troublesome thing is to integrate various resources of the tourism companies on both sides.

Including but not limited to tour guide resources, ground connection resources, and various peripheral supporting service resources.

The idea of ​​Li Mu's is that in Taobao in the future, we will mainly sell self-operated bilateral tour tours, such as facing California users, selling Los Angeles to Yanjing follow-up tour services, and then facing China users to sell Los Angeles follow-up tour services.

Travel companies in the past, especially travel agencies organizing such cross-country tour groups, have integrated their own air tickets, hotels and other resources, come up with a set of plans for users, and then wait for the number of people to send out local groups.

The tour group is led by a local tour guide, and then received by the local cooperative ground pick-up company. It is responsible for the various affairs of this tour group in the local tourism, and then the tour travel agency will settle with the ground pick-up travel agency.

For example, a group of Yanjing brought a hundred people to Los Angeles for tourism. At the time of the group, there were only two guided tour guides, and the accommodation, dining, entertainment, and car use of these 100 people in Los Angeles were basically all from the local. Provided by travel agencies or travel companies.

The vast majority of tour groups, after sending people to their destinations and docking with local partners, generally leave their hands behind. Many low-cost groups in China even sell tourists directly by head. For example, a travel agency has organized a hundred When people go to Chuncheng, they are all low-cost tour groups. They directly find a low-cost carrier to send them over, and then sell these 100 people to local black tour groups. The local tour groups spend money to buy people and bring them. Go shopping everywhere, can pit, even buy and sell in order to make money.

Now, with Taobao going somewhere in between, Li Mu certainly cannot allow anything that hurts its customers to happen.

So Li Mu ’s requirement for travel companies in the two places is that, first of all, all resource quotations must be lower than the prices they usually cooperate with travel agencies in the industry.

This is because in the eyes of Li Mu, these cooperative travel agencies can only be regarded as small wholesalers before each other, and they will become unprecedented large wholesalers in the tourism industry.

They usually cooperate with some travel companies and send a few groups a year, which adds up to hundreds of guests, but if they can do it with Li Mu, in the future, where will they send customers from Taobao, it may be a year Reaching tens of thousands of people, this is the power of the platform, so any company that cooperates with the platform must honestly obey the requirements of the platform and never dare to make indiscriminate attempts.

This is very much like the AppStore of Apple in the later generations. Almost every APP developer will actively send his APP to the AppStore for sale, but AppleAppStore is very ruthless. As long as user consumption is generated, he will deduct the developer 30% And he still has a lot of restrictions, and he will be punished or even removed from the market if he violates the rules a little.

But even if Apple is so overbearing, no app has taken the initiative to remove it from AppleAppStore, because they have to make money behind the platform butt, no matter what the platform requires, they must do the same.

In addition to giving lower prices, more importantly, Li Mu should take on the role of group tour, and arrange tour guides and necessary service personnel.

Destination travel companies must provide the services required by the self-operated tour groups of Taobao according to the requirements of Taobao where to go, and must provide services to the home, not to be neglected, because only users are satisfied, they can start from Where does Taobao settle income? If a customer complains, where does Taobao have the right to deduct part of the cost, or even give a certain penalty!