Rebirth in a Perfect Era Chapter 1709: Who is its biggest opponent
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Davidson ca n’t understand why Li Mu is so interested in cars, but he knows the financial resources of Li Mu's in his heart. The acquisition of several poorly managed car brands is not a problem for Muye Science and Technology.
He only thought it was Li Mu. As a rich man, an expensive hobby, even if the loss did not have a huge impact on Li Mu, he did n’t persuade him any more. He immediately agreed to him, and was willing to help him match the bridge between Ford. To help Li Mu facilitate interviews with Ford.
The although has n’t even been seen by Ford, but Li Mu's has a magnificent blueprint for the automotive industry in mind.
Li Mu even thought about the group name of the automotive industry. The full name is Muye Auto Group, and the English name is MuyeMotorGroup.
Since it is an automobile group, it cannot be put into the structure of Muye Science and Technology, which is funded by Muye Science and Technology and the shareholding ratio of existing shareholders shifts, and then registered as a new group.
In the future, Muye Automobile Group will have at least five sub-brands, one is Tesla, which is already in the bag, and the three sub-brands that Ford has bought are earned, and then build one in China. " "Muye Auto" brand, the strategic deployment of the five brands is completed.
At that time, Tesla is responsible for the research and development and manufacturing of pure electric vehicles, as well as the development and tuning of electric drive related technologies, and is responsible for exporting electric drive related technologies to other sub-brands to help other brands develop hybrid models, and even future models. Pure electric vehicles;
The other four sub-brands, Volvo, Jaguar and Land Rover, in addition to the production and R & D of their product lines, are also responsible for exporting the body technology required for Tesla to Tesla, helping Tesla develop more pure electric vehicles, and even helping Tesla produce pure Electric vehicle;
As for the Muye car, it will be mainly responsible for digesting the technology of the other four sub-brands in the future, fully developing itself, first becoming a well-known domestic brand, occupying a sufficient market share in domestic cars, and then considering going overseas.
In terms of the overall structure setting, all five sub-brands belong to the "automobile R & D and production" section. In addition, Li Mu is also preparing to invest in a "car sales" section, not just car sales. For network construction and maintenance, it is even more necessary to establish a direct sales network, or even an online sales network.
although will have its own R & D department under each sub-brand, but Li Mu is still preparing to invest in the construction of a group-type R & D center, which integrates the technology and integration of all brands, and also does research and development of higher adaptive technology. , Such as human-computer interaction, Internet of Vehicles and other important technical fields in the future automotive industry.
If you follow this scale structure, then the entire Muye Auto Group's capital needs may exceed 50 billion USD or even higher.
Fortunately, there are banks and investment banks. Before the advent of the financial crisis, Li Mu and 3-4 had received huge amounts of money from banks and Venture Capital all over the world.
The automobile manufacturing industry is not an industry with a long profit cycle. If it operates properly, it is not difficult to make money.
Porsche can make a lot of money by relying on a Cayenne. Land Rover makes a lot of money from two Range Rover and Aurora models. Even Geely can make a profit of more than one billion USD a year. Li Mu has experience in future generations. With strong capital and publicity capabilities, he has absolutely no concerns about the future profitability of the Muye Auto Group.
After communicating with Davidson, Li Mu immediately called Elon · Musk again.
Li Mu told Elon · Musk the idea of acquiring Jaguar Land Rover and Volvo. Even Elon · Musk could not understand why Li Mu had to acquire so many car brands at once.
However, he knows Li Mu better than Davidson Goldberg. He knows that Li Mu will never do something for his hobby, especially when he needs a lot of money. This time he will win three Ford sub-brands He believes that Li Mu must have a complete plan and plan.
Moreover, he also knows that Li Mu called himself, certainly not simply to inform himself of this message, so he immediately asked: "Chief Li, do I need to cooperate with what work?"
Li Mu said: "I want you to help me build an elite team in auto and finance in the United States. When the time comes to negotiate with Ford, I need a mature team to participate."
Elon · Musk said: "Tesla has some talents in the automobile field, should it be enough to match a few more in the financial aspect?"
Li Mu said: "As far as possible not to affect the progress of Tesla's own work, this team is not only responsible for negotiations with Ford, but also responsible for asset evaluation, including related intellectual property evaluation, and wait for the negotiation to be completed. I hope this team I can directly become the core management team of the group and help me complete the reorganization and optimization of the entire group. "
Elon · Musk exclaimed, "Chief Li, are you going to form an automobile group?"
"Yes." Li Mu laughed: "I want to form a car group like Volkswagen, General Motors, Ford and Toyota, and it is a very large passenger car group that spans fuel power, hybrid power and new energy power. ! "
Elon · Musk was taken aback by Li Mu's's ambition. internet people can invest so madly in the physical industry, especially in traditional manufacturing industry. Li Mu may be the only one.
In the entire Silicon Valley, and even the internet enterprises all over the world, there is a unique atmosphere. All the people who do internet feel that they are engaged in high-tech industries, so they are very disrespectful of traditional industries, and even have strong Discrimination.
They label themselves with high-tech talents, so no matter what they do, they like to move closer to the concept of high-tech, so there is nothing to do with high-tech, no one is too lazy to do it, nor do they bother to do it.
Once the internet person goes to the traditional industry, then there is no doubt that he will transplant the concept of high technology into the traditional industry. He must want to subvert the traditional industry, if he only uses traditional methods to do the traditional industry, He will definitely not be interested.
It's like why Elon · Musk will do Tesla instead of buying a brand from Ford or General Motors.
What Elon · Musk wants is not to enter the traditional automobile industry, but to subvert the traditional automobile industry, so it only invested in the new energy automobile industry such as Tesla.
For someone like Elon · Musk, if he is asked to engage in a traditional car brand, he will feel that it is completely hitting his face.
Even in the aerospace industry, this brothers has to incorporate new concepts.
So Elon · Musk hard to imagines why Li Mu wants to engage in traditional cars with so much fanfare, and buy three traditional car brands in one go.
Moreover, he is not optimistic about the future of the traditional automobile manufacturing industry. At this stage, many old car companies can't survive, and the new car brands are even unheard of.
So Elon · Musk persuaded Li Mu: "Chief Li, I have contacted some professionals on Wall Street, they told me that in the next few years, the automobile manufacturing industry will not be too good to do. On the one hand, the global economic situation is not optimistic. On the other hand, the profit margin of traditional auto companies will gradually decrease. "
He said, he added: "General Motors Group and Ford Motor Group, the two largest groups are the two largest in the U.S. auto manufacturing industry, but the annual financial reports of these two groups show that both companies are approaching the loss line. Fiat lost more than one billion USD last year, and now the major profits of the traditional automobile industry have been taken away by several automobile companies in Japan and Germany, and other brands are basically not competitive in front of them. "
Li Mu yelled and said, "In terms of profit, should Toyota do the best?"
"Yes." Elon · Musk said: "Japanese people are more budget-conscious, and cost control is particularly good. What is more powerful is the product competitiveness. In the North American market, the largest proportion of ordinary family cars is Japanese cars. . "
Speaking of which, Elon · Musk said: "If you remember correctly, the profit of Toyota in 2003 should be around 10 billion USD."
Li Mu asked him: "Who do you think Toyota's biggest opponent is?"
Elon · Musk thought about it and said, "I think Toyota has no rivals."
Li Mu asked: "Why do you say that?"
Elon · Musk said: "I have studied the general situation of global auto companies since I was preparing to do Tesla. In my opinion, Toyota is the strongest one, and its product line is really too broad. , Basically covers all passenger models, and each type has a very competitive product, family car, luxury car, SUV, Pickup, MPV, any type of car you can think of, they have at least one The best-selling model, and their Prius can be regarded as an epoch-making product, very powerful, strictly speaking, the public is not his opponent. "
Li Mu said with a laugh: "I think Toyota's biggest rival in the future may be Muye Automobile Group."
Elon · Musk shame, said: "Chief Li, it is really not easy for the automotive industry to overtake. Even if it is Tesla, a new concept of new energy vehicles, it can only be said to conceptually subvert the traditional industry, but from the industry It ’s far from being possible. ”
Li Mu said with a smile: "In my opinion, the automobile industry is to make a single product explosion, and one explosion can make a small car brand; two explosions can make a medium-sized car brand; if To make three explosion models is a large car brand. If you can make five explosion models, you can become a first-class enterprise brand. In the future, as long as we can continue to create explosion models, catching up with Toyota is not a fool. "
Toyota does have a lot of explosion models, Corolla, Camry, Rav4, these three are the top 10 models in the global sales. In addition, Toyota also has Highlander, Prado, Lu Xun, Crown, Elfa and Lexus, most of these models are sold at China all year round, especially Elfa, call the dealer to increase the price of 300,000 can you mention the car, the dealer will tell you that I am embarrassed, there is not such a big discount.
Li Mu has a car aesthetic that is more than a decade ahead of the world. It has the advantages of instant kill for the appearance and interior of the current car. With this, it can cut a lot of money.
Kumamoto bears are explosion models, right? now what? It became Li Mu's.
Then the future models of Corolla, Camry, Rav4, and even Honda CRV, Volkswagen Golf, etc., why ca n’t they just stop?