Rebirth in a Perfect Era Chapter 1717: Copyright first
Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!
For TV Station like Xiangnan TV, everything is based on ratings.
The main revenue of TV Station comes from advertising, and the level of advertising revenue depends entirely on the ratings. The higher the ratings, the more valuable long ads are.
In addition, the performance evaluation of TV Station Leaders is also closely related to the ratings. How much money the staff behind the scenes of TV Station can earn and how famous they can get, also depends entirely on the ratings of TV Station .
As for how to improve the ratings, in most cases, there are only two methods.
One is to improve the ratings through film and television dramas, such as "Return Pearl" and "Meteor Garden". These are super explosions that have appeared on TV screens in recent years. As long as you get the broadcast rights, you will be able to Earn ratings.
However, there is not a lot of chance for the movie and TV dramas to be released, and even if the explosions are calculated, they may not be able to get exclusives themselves. Sometimes the exclusive broadcast rights of the explosions are taken away by competitors, which will also play a role in TV Station Negative impact. After all, most families have a TV screen. If they look at others, they will naturally not see their own.
The second is to increase ratings through variety shows. Xiangnan TV's "Happy Camp" has always been the pillar of variety shows in Taili. The ratings are very high, but one variety show is not enough, because the general variety shows are one week. It is only one episode, and the first one is only about two hours, so if you want to rely on variety shows to increase ratings, you must have at least two or three variety shows.
At least from Friday night to Sunday, the prime time of three days must be lined up. As long as these three prime times are won, advertising income will be enough to make a fortune.
Now, in the eyes of the Xiangnan TV leaders, they have "Happy Camp" and "Longing Life". If you can add another speed, it is a perfect combination.
Three programs, from Friday night to Sunday night, the two-hour prime time every night, and the three programs have different styles. The first file is recorded in the studio and is mainly based on funny entertainment. Star variety show; one file is an outdoor reality show recorded in suburban farms, with warmth and leisure as the main theme; another file is a lively recorded in the country or even around the world, mainly with fast-paced, high-intensity stress reality show.
These three programs are really dynamic, quiet, and exciting. If they do, the three golden evenings of the national audience from Friday to Sunday will be firmly controlled by Xiangnan TV.
However, it is not easy to make "Fast Forward". This kind of program with frequent location changes and fast rhythm has never been done by Xiangnan TV, which has very high requirements on the production team. According to preliminary estimates, such a program If you are shooting in a city, you need to prepare at least dozens of cameras. Each of the six groups of guests needs a few cameras to follow. In addition, various transportation missions also require a large number of fixed cameras. The entire shooting, logistics, and coordination team will be huge.
This is very much like having a regiment command a group army to fight. It is secondly to be in a hurry. Whether the situation cannot be controlled is the biggest problem.
Moreover, if such a program is well done, it can have a long life, so the first season is particularly important. The higher the height of the first season, the greater the success that may follow.
So Xiangnan TV did n’t dare to take the liberty to start on their own, they hoped to cooperate with Li Mu's Muye Pictures and bundle a powerful booster rocket in advance.
Chen Wan helped Xiangnan TV win a lot of resources from Li Mu, so as soon as the intention to cooperate with Li Mu came into being, the leadership regarded Chen Wan as the best candidate for negotiation.
Chen Wan naturally did not refuse the arrangement in the stage. She called Li Mu immediately after the meeting.
Li Mu heard on the phone that Chen Wan was coming to Yanjing to discuss cooperation with himself, and immediately agreed happily and smiled, "There is any cooperation, you just take the contract and I will sign it for you, but when you came Please apply for a few more days and come to Yanjing to accompany me. "
Chen Wan smiled shamefully and said, "You big busy person still need me to accompany Ah?"
Li Mu said with a laugh: "It was quite busy some time ago, but it's okay recently. You don't need to leave Yanjing for the time being, but you should go to the US again after a while."
"Want to go to the United States?" Chen Wan asked in surprise: "Why did you go to the United States so hard during this time?"
Li Mu said: "There are plans to acquire several car brands from Ford. One of my partners over there will soon contact Ford first. If his progress is going well, I will go immediately The United States interviewed them. "
Chen Wan said: "It's no problem to apply for a few more days, but the key is that this time the stage is not letting me pass by. There is also a director and several of his subordinates with me."
"It doesn't matter." Li Mu said: "Then talk about what to talk about, and the process is normal, as long as you come."
"Well." Chen Wan's face was slightly warm, and whispered: "We will pass early in the morning tomorrow. If you have time, you can arrange a talk. If you don't have time, the day after tomorrow will be fine. We can wait."
Li Mu said: "Then tomorrow at noon, I will arrange a wind banquet, eat and chat, and you do n’t need to book a hotel anymore. I will arrange it on my side. You will tell me how many people will stay and how many rooms will be required. "
For Li Mu, Chen Wan brought colleagues to come, they must arrange the scene in place, not only to give Chen Wan face, but also to let Xiangnan TV know how much they value Chen Wan, let them these colleagues, because with Chen Wan Working together, you will be with Rong Yan.
Chen Wan also knows Li Mu's ’s intentions, but the relationship between the two is so close that she has not been polite to Li Mu.
......
The following day, Chen Wan and five colleagues flew to Yanjing on a 9am flight.
Li Mu asked the Muye Science and Technology team to send several Business Cars to the airport to meet them.
Because Muye Science and Technology and Yanjing have a very deep cooperation relationship with many five-star hotels, Li Mu directly arranged them to stay in the five-star hotel nearest to Muye Science and Technology, and at the same time prepared the dining room for the private dining room Used to pick up wind and dust for six people.
At about 11:30, Chen Wan and five colleagues arrived at the hotel. They first went to the room to leave their luggage and rest for a while. At 12:30, they arrived at the high-end private dining room of the catering department according to the Li Mu's arrangement.
Li Mu brought Li Ziwei, Ning Hao and Muye Pictures two person in charge to the box ten minutes in advance.
When Chen Wan finished makeup and came in with five colleagues, Li Mu stood up and greeted him warmly.
For the five colleagues of Chen Wan's, the world ’s top entrepreneurs and wealthy individuals feasted on them personally, and indeed they were flattered. At least they can be used to blow up with relatives and friends for a year or two.
Li Mu greeted everyone enthusiastically, Chen Wan introduced them one by one, Li Mu also introduced their colleagues to them, and then the two parties sat down and drank a few glasses of red wine. Only then began to enter the topic.
Because it is a dinner table, Chen Wan's colleagues are embarrassed to talk about work directly, or Li Mu started off, and asked Chen Wan: "Sister Wan, you said that you will talk to me about the cooperation of variety shows this time. What is the specific kind? Cooperation, can you introduce it first? "
Chen Wan nodded and said, "This program has been followed up by Director Wang. Let Director Wang tell you about it in detail."
Director Wang hastily said: "Chief Li, let me tell you about it."
"Director Wang, please."
"This time, we want to refer to the American version of" TheAmazingRace "as a domestic version of the program ..."
So, Director Wang introduced the entire plan to the Li Mu in detail.
After listening to Li Mu, he immediately nodded in agreement and said, "I think your idea is great. Now there is a lack of a variety show in China that really runs, makes trouble, and gets up. The form of this program can be Fill a gap. "
"TheAmazingRace" can be said to be the enlightenment of the competitive reality show. Looking back, the following Keep Running and Extreme Challenge are all variants of this kind of program. The purpose of the program is: first, strong competitiveness; second , Outdoor recording; third, the location changes every period; fourth, the rhythm is extremely fast.
If you make "TheAmazingRace" now and let the audience get used to this program style, then it is much easier to want to do Keep Running. At least the audience has a similar experience, and it will be easier to accept.
Moreover, Xiangnan TV wanted to integrate the first season of "The Amazing Race" into the panda travel route, just in the middle of Li Mu's.
This is a good opportunity for mutual benefit. As a whole, although looks like Xiangnan TV may account for more of small advantage, but this is a thing where you earn one thousand and I earn six hundred. The whole is a good thing, and there is also Chen Wan's face There is no reason to refuse here.
So, Li Mu asked the question he was most concerned about: "Director Wang, have you talked to the original company of" The Amazing Race "? Did you get the copyright license?"
Director Wang was taken aback for a moment, and then said: "This should not require authorization? Let's borrow their program form and modify it slightly, there should be no problem."
Li Mu immediately shook his head with a straight face and said, "In the future, we may be exposed to many overseas variety shows. If we set a precedent for plagiarism, then the future domestic variety market will be full of infringements, so I suggest certain To standardize copyright, we must first have a clear and clear copyright authorization chain. In this way, other TV Station will do similar things in the future, and there will be some fears. Otherwise, once someone has opened a precedent for infringement, Everyone will be used to it later. "
Li Mu has been doing copyright formalization work now, so if Xiangnan TV is not going to get the authorization of "TheAmazingRace", then he will never do this thing, otherwise it will be Muye Science and Technology while fighting against piracy, and Xiangnan TV joint infringement, he will never do such a thing.
Director Wang also remembered the copyright struggle Li Mu has always done. hastily said: "Chief Li is right, this is our negligence, so, we must communicate with the original company in the United States, we must get the copyright, this You do n’t have to worry, let ’s talk about the specific cooperation, and let us handle the copyright matters. ”
Li Mu nodded and said, "Since it is a joint production, then the copyright costs will naturally have to be jointly borne. You go talk to the original company. I believe that there are millions of USD and you can take the copyright in. For a long-lived variety show, such a small amount of money is really nothing, a title fee is several times that. "