Rebirth in a Perfect Era Chapter 1718: Three principles

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The reason why we insist on copyright is because in Li Mu's view, copyright is the most important core in the cultural and entertainment industry.

For example, in the film industry, why does the commercial film in mainland start slowly and the market develops slowly? The reason is that in addition to the fact that people's consumption level is not high enough, the lack of copyright protection is also a huge problem.

The director finally brought in tens of millions. After making a movie and not showing it in the cinema for two days, five Yuan pirated discs on the street blossomed everywhere, and even rented from a pirated audio and video store for one cent a day. In this case, all the efforts of the director are to serve the pirated supply chain, resulting in a sluggish movie box office. Whoever shoots and compensates, the commercial movie market naturally cannot have good development.

The same is true in the music industry. In the early years when pirated tapes and CDs were rampant, the genuine ones were crushed. Later, pirated tapes and CDs were destroyed, and online piracy came out again. Finally, online piracy One by one, the people are also used to listening to songs without paying. At this time, the genuine version can only take the free route, so that later, there are no stars willing to release albums.

Take Jay Chou as an example. In the early years, one album a year, it took pains to write a dozen songs into one album, and then sold several million copies of the original copy, and perhaps bought thousands of pirated copies. Ten thousand or more. Later, when the music was fully converted and free online, when the singer was forced to make money from traffic, saving a dozen songs at a time to release an album became a fool's thing.

Rather than working hard to save a dozen songs for a few years, it is better to publish singles one by one, one by one, so that playing can ensure consistent exposure, which is much stronger than the release of the album. Anyway, physical albums are also sold. Not much.

So in 2015 and beyond, what other audio and video stores in the streets have long been eliminated by the times. Most of the singers are busy with traffic, making movies, making announcements, and making reality shows. Who still has time to write songs? Record song?

Feeling the heat is going down, the notification fee is going to be reduced, so quickly get a single to send, a hot search to buy a buy, and a list to brush, to re-fever the heat, the next few months will Can make money again with high notification fees.

This kind of bad environment has caused those musicians who are thinking about making music more and more "losing money", so they have formed the phenomenon of bad money ousting good money. No one concentrates on making music, so the level of the entire popular music Great drop, slobber song rampant.

Why can Japanese comics do awesome? It is inseparable from the good domestic market environment. In China, the market of more than one billion people, a single book sales of more than 100,000 can be regarded as a hot book, many When the book publishing house prints, it only dares to print 6,000 or 8,000 copies when it is turned on. Why? Because if you print too much, if you ca n’t sell it, it will become an inventory book. In the end, you can only sell waste paper.

However, there are only more than 100 million people in Japan, a national comic, and the sales volume in the country alone can exceed 100 million copies. What is the concept? The concept of a manual.

The total local sales volume of One Piece exceeds 300 million copies, which is the concept of two manual copies.

Because of such a good genuine market, cartoonists can make money, so they can support so many comic writers. On the other hand, in addition to some well-known best-selling authors, there are several Writer who feeds himself? Before Cixi won the award, Liu Cixin did not make much money by writing so many books, and even sold the film and television copyrights of "Santi" as early as 100,000 yuan. If he relies on publishing, he can earn hundreds. Tens of millions, the film and television copyright of "Three Body" will naturally not be sold as small advantage, so hasty.

So, in the final analysis, genuine is the best way to cultivate the market.

didn't expect Li Mu, the director of Xiangnan TV, has such strong copyright requirements, but he did not dare to refuse Li Mu, or sloppy with Li Mu on this issue, so he readily agreed.

After discussing the premise of copyright, Li Mu nodded with satisfaction, saying: "Since the issue of copyright has reached a consensus, let's talk about specific program planning."

Speaking, Li Mu said again: "You want six groups of guests and twelve people. I don't have any opinions in general. There are too many people and chaos. Too few people do not seem busy. I think twelve people are not bad. However, I personally suggest that you add another group, that is, to position the number of people to 14 people. In this way, starting from the first episode, the seventh-ranked player group will enter the reserved table. "

"Players who enter the table to be reserved will be subject to additional penalties in the next episode, such as penalty time. In this way, their second period is out of natural disadvantages, which forces them to do their best in the second period. Go, because if they are still in the last place in two periods, they will be eliminated. If the total score of the second period can catch up, they can be eliminated. In this way, each period will add an excitement to the audience Eliminate the crisis. "

Director Wang thought for a while and nodded, "This suggestion of Chief Li is very good, we will definitely study it seriously."

Li Mu yelled, said: "The selection of these seven groups of guests, I also hope that you can follow a few basic principles."

Director Wang hastily said, "Please talk about Chief Li."

Li Mu said: "The first basic principle, we try to choose public figures, whether they are celebrities, well-known writers, well-known athletes, they must have enough visibility, do not choose passers-by, because passers-by do not have fans effect, Not attractive enough. "

Director Wang sucked his lips and said with some embarrassment: "Chief Li, if all the well-known public figures are selected, the team of 14 people may cost more."

"High?" Li Mu smiled and said, "Muye Science and Technology's reputation is here, even if you don't give money to stars, they will grab it. After all, the exposure behind this representative is still very high."

Speaking, Li Mu said: "Of course, we ca n’t not give money, but we ca n’t give it too high. When we talk about it at a friendly price, there should be a lot of room for negotiation."

Director Wang is worried about the high cost and has his own considerations.

In terms of Xiangnan TV ’s experience, the cost of inviting celebrities in a single-phase variety show is really low, such as “Happy Camp”. After it is done, most of the celebrities are basically friendly or even free of charge, and some are not well-known, even seeking Think about it.

If these celebrities come to participate in a show, it is enough to have a half day, and it will not have a great impact on the time and energy of the stars themselves, so it is very cost-effective for the stars.

However, for a variety show with a long-term fixed guest, it is difficult to reduce the cost of asking a star, because the star must coordinate a schedule, such as twenty or thirty days, during which time he has to cancel other work , Or give up the opportunity to take up other jobs, only to do this job, the cost will inevitably be low.

In fact, this model, using Keep Running as an example, can't be more direct. For Deng Zhao, Chen He, and Baby, the pay in one season is very high and getting higher and higher, and eventually it will even be so high that TV Station can't afford it.

However, the guests who come in each issue, even if the coffee seats are not lower than theirs, the price is very low, and some of them are basically free of money.

A closer look at each guest of Keep Running, the guest who is the biggest coffee, almost all of them are to promote, most of them starring in the movie. For them, anyway, it is to take half a day to record a program and make an advertisement, I You don't need your money, you are charged me, and everyone is equivalent to a resource replacement.

However, if the program team wants to replace Deng Zhao's resources, the other party is afraid of scolding their mother.

However, Li Mu does n’t care about these things. In his view, Muye Science and Technology ’s resources are stronger than any internet company in the later generations, and it is stronger than any TV Station in the later generations. This kind of giant dad has never appeared in later generations. Yes, so, here is the golden character sign Muye Science and Technology here, there are certainly not a few stars who are willing to participate in the show.

It's not that Li Mu stole and wanted to save money, but Li Mu didn't want to cultivate the habit of high-paying stars from the beginning.

An actor came to record a season of reality TV, and after less than a month of running and having fun, he would have to make tens of millions of dollars. He was afraid that he would not lose his mind.

Next, Li Mu said again: "The second basic principle, our guests must be enough Positive Energy, three views must be positive, there must be no negative news, once negative news appears, it must be withdrawn in time, and will not be tolerated."

There are many stars like clowns in later generations. Misbehaving, discrediting the country, and distorting history often appear. Once such stars appear, Li Mu will never let him cooperate with Muye Science and Technology in any form, even if it is It is his principle to cast him a movie with hundreds of millions of dollars and resolutely remove him and block it to the end.

Director Wang naturally has no opinion on this, and nodded repeatedly: "Chief Li, I fully agree with this point."

Li Mu nodded and said, "The last basic principle is to do a good job. For example, we can't get 14 actors and 14 singers up. When the roles are similar, the audience will think Aesthetic fatigue, so we must give each group of guests a unique label, seven labels can not be repeated. "

Speaking of this, Li Mu paused and said: "For example, the first group chooses young idol actors, the second group chooses girl group singers, the third group chooses old drama bones to match the newly debuted young, the fourth In the group, you can find a pair of professional athletes, such as table tennis, badminton, or other athletes who have won the Olympic champion. In the fifth group, we can find two best-selling authors. In the sixth group, we find a pair of entertainment fathers and sons. In the seventh group Find a newly-married couple. In this way, everyone is different and has their own characteristics, and the audience will find it more attractive. "

Ning Hao inserted a sentence at this time and said, "Chief Li, I have a question."

Li Mu nodded: "You said."

Ning Hao said: "If professional athletes are brought in, will it be unfair to other teams?"

Li Mu said with a smile: "This is a problem, but mainly depends on how we set up the tasks. By then, the tasks of the competition must not be all physical competitions, but also with a variety of mental competitions, hands-on ability competitions, and performance competitions. To flatten everyone ’s strengths. ”

"For example, the first episode of the program has a maze, extreme sports challenges, answers, and even performances, and any group of players cannot guarantee an overwhelming advantage, so that the game is also more attractive. Head. "

Director Wang nodded and agreed: "In fact, we have also studied this program and think that the most important thing is the planning of the program. The planning must be very perfect to make good results."