Rebirth in a Perfect Era Chapter 1725: I ’m afraid I ’m going to lose money
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Bill Ford Jr. has been a little nervous.
As the head of this generation of the Ford family, he is actually a player who has seen the world and experienced strong winds and waves, but he was a little bit guilty when he thought of meeting the world ’s richest man, Li Mu.
The current total market value of the Ford family is only 20-30 billion USD, and there are still many first-year university student parts owned by shareholders and other shareholders. The actual shares that the entire Ford family can control are less than half, and the old Oldmoney has a very The big problem is that there are too many heirs.
This kind of family is generally rich in 4-5 generations. From the second generation, the direct descendants have increased geometrically, and four have become sixteen, sixteen have become sixty-four, and after four generations, the direct The number of heirs rushed to a hundred people, which is not their spouse. The Ford family has so far the number of immediate family members to the point that even the younger Bill Ford himself cannot recognize it.
Such a family, at this stage today, although is still brilliant, but it is also very bitter.
I thought it was really the top big family in the past, now? The world is developing too fast, and future generations are not giving strength. Ford's industry not only failed to move forward, but also retreated.
The absolute value has been shrinking, but the number of people who are sharing is growing. Up to now, hundreds of people in the Ford family are wailing like blood-sucking bugs every day. A large part of the industry dividends and profits directly enter the family trust fund. , And then divided into these heirs, such a family, where there is top class big family's rehearsal and spirit, but quite a bit of a noble taste.
A family with total assets of tens of billions of USD, but less than 100 million USD per capita, faced with a local tyrant worth hundreds of billions of USD, tension is also justifiable.
Bill Ford even thinks that if you can take this opportunity to embrace the Li Mu's thighs, it is really very good.
The best result is that Li Mu does not acquire these three brands, but mergers and acquisitions.
Acquisitions are only for money to buy things. Mergers and acquisitions are mergers and acquisitions, which also bring the acquired party into its own large system.
Ford Jr. thinks that even if the three brands are valued at 7 billion USD, Ford will only relieve some of the pressure on selling them. After all, these three brands paid far more than 7 billion USD when Ford acquired it. In the past few years since the acquisition, even the investment brought losses, and the losses are even more numerous.
So, the best result is that Muye Science and Technology can merge these three brands, and do n’t need much. Give Ford three or five shares of Muye Science and Technology. Then Ford will really win in the future.
Muye Science and Technology has not been listed yet. The current valuation generally given by the capital market is above 200 billion USD, or even more. If you wait for Google to be listed and re-IPO, it will really take off.
At this stage, if the shares of Muye Science and Technology can be exchanged from Li Mu, it is much better for the Ford family than selling them in cash.
......
In the afternoon, Li Mu took Li Ziwei and Chen Ze together with the team of Elon · Musk to Ford headquarters.
Elon · Musk has talked with Ford for several rounds here, the price has been from 7 billion to 6.3 billion, Li Mu has asked him to talk at a price of about 5 billion USD, Ford refused very simply.
In fact, for Li Mu, 5 billion USD looks a bit low, but it is actually very interesting, which of the three brands is not in debt? Which is not a year-to-year loss? Together, the three brands have lost hundreds of millions of dollars a year. For a few more years, Ford himself is uncomfortable.
Once the loss starts, it is really difficult to turn the loss into a profit. For these three brands, it can be said that none of Ford has won.
Jaguar has always been like that. Land Rover has been in the scenery for some years. That ’s really half of the credit for Aurora. The other half of the credit is in Song Siming in "Dwelling". If Land Rover is still in the hands of Ford, it can develop Aurora. Come out, let Ford see hope, let alone 5 billion, 7 billion Ford will not be willing to pack and sell;
As for Volvo, it is even more huh, if this brand was not acquired by the China brand, so that the people of China have injected feelings to this brand under various publicity offensives. As for its Buddhist operation routine, if it is Ability to win, Li Mu is willing to eat four tires.
When Volvo was his own Buddha, there were few legends about it on the market, but since it became half of the China brand, the legend about Volvo has been overwhelming.
I believe that every China citizen who knows a little about cars has heard of a legend about Volvo. Someone vowed that his cousin of his second brother ’s third uncle ’s distant nephew drove a Volvo There was an accident, the car crash was scrapped, and the airbags were completely exploded, but there was nothing wrong with people.
Some people said that his brother ’s brother, little uncle, drove a Volvo and went down the mountain. If it was n’t because he drove Volvo, he died long ago, so he recognized Volvo and bought The car only buys Volvo.
So, Volvo turned losses into profit in Geely ’s hands. Everyone felt that Ford was losing money. In fact, it was n’t really. Given Ford a chance to come again, he might not be able to turn Volvo into profit.
Ford is also the most famous car brand in the United States. The three brands of Jaguar Land Rover Volvo under his hands are in a mess in the United States. It's hard for Ford to do it.
So, if Ford does n’t sell 5 billion USD this year, it will have to buy at least three or five billion USD for these three brands next year. If it hits three or five billion, the price will not be less than five billion. To be higher, it may have to go down a bit.
......
When Li Mu saw Bill Ford Jr., Bill Ford Jr. shook hands unusually with Li Mu and said in a not-so-fluent Chinese: "Hello Mr. Li, long-cherished name!"
Li Mu gave him a smile and said lightly: "Mr. Ford is not so polite."
After that, Li Mu sat down opposite Bill Ford.
Bill Ford Jr. sat on the other side of the negotiating table and said with a smile in front of Li Mu: "It is an honor for the Ford Group to rush over so far from Mr. Li so far."
Li Mu smiled and said: "Actually, I also stopped by. You know, Google is about to go on the market soon. Larry Page asked me to go to New York to ring the bell with him. But it was difficult, but I came."
As he said, Li Mu said again: "Actually, I do n’t want to personally do business for billions of USD, but I just came to the United States this time, so I came to meet you, my time may not be so ample, after today It is still unknown whether Dearborn will be there tomorrow, so if I leave halfway, please ask Mr. Ford not to be surprised, just continue to talk to Elon · Musk. "
Bill Ford Jr. could n’t hold his face to some extent. He wanted to conceal that Li Mu must have attached great importance to this acquisition, but didn't expect Li Mu did n’t say much to him, but he just stopped by.
However, Bill Ford Jr. said by Li Mu is not too skeptical, because Google is really going to ring the bell to be listed recently, and the capital circle is very enthusiastic about this matter.
Little Ford Jr. thinks that Li Mu is a different kind of aura. The average big man comes with a strong aura, which makes the other person feel a kind of pressure, but Li Mu not only has a aura, but also seems to bring it. Weakening the aura of others' aura.
When a person with a value of hundreds of billions of USD said that he was not doing it for himself in the business of billions of USD, Bill Ford had nothing to do with him.
Being steady, Bill Ford asked Li Mu: "Mr. Li, as far as I know, Muye Science and Technology has not been involved in any automotive industry, why suddenly want to acquire three world-class car brands?"
Li Mu smiled and said: "Mr. Ford, two problems. First, these three brands are not world-class. In the current situation, they are at most the second-rate end; second, I want to acquire these three brands. It ’s not really related to Muye Science and Technology. "
Speaking, Li Mu asked him: "Have you heard of the CSC club? The full name is ChinaSuperCarClub."
"Of course." Ford nodded and said, "This is the Mr. Li club, I have heard of it."
The reputation of the CSC club is indeed very big. This is not only because the club members are the children of rich people, but more importantly, the cohesion of this club is particularly strong. Li Mu can easily raise hundreds of funds in this club. Billion RMB, it is terrible.
Anecdotes about the CSC club have been reported on Wall Street.
Li Mu said: "I made a race track in China, and I did it for a while. It did n’t feel very interesting. It just happened that the China did n’t have any better car brands. Let's integrate it again, get a domestic brand, produce a few awesome models yourself, and then tinker with a few racing cars. While engaging in competitions, it can also be considered as a contribution to the China automotive industry. "
Li Mu is completely telling the truth, take a few brands back, do technology integration, and then gather the three directors, plus the unique technology of Tesla, to build a China independent car brand that can carry the beam, and then produce some In the world's best-selling car models, by the way, you can participate in point rally, touring car race or something.
In fact, Li Mu has planned the future in great detail, and in his view, the probability of success is also very large, there is definitely a chance to revitalize the national auto industry, but this is said, and was heard by Bill Ford Jr. , Hearing his head shook his head.
He believed in the original intention of Li Mu's, but did not believe that Li Mu could do well.
He feels that Li Mu really lacks understanding of the automotive industry. Do you really think that a little advanced technology can make a brand bigger? Don't make a fuss, Ford has a lot of high-end technology in his hands. What do you think it is like now?
The automobile industry is actually a very large wooden barrel. The technical level is only one of the sections that make up the wooden barrel. The rest includes the organization and coordination capabilities of global procurement, the optimization of production lines, the design capabilities of models, and global marketing Ability, quality control ability, after-sales ability, public relations ability, financial strength, etc.
With so many capabilities, Jaguar, Land Rover, and Volvo are at the mid-to-high technical level. Which of the remaining is not the tail of the crane in the world brand? Based on your Li Mu and the high and low technical level of this brand, do you want to revitalize the China automotive industry? I ’m afraid I ’m going to lose money ... right?