Rebirth in a Perfect Era Chapter 1728: You can talk again after three years
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Li Mu likes fooling people, and because he has more than ten years of memory in later generations, he likes to use the utterance that is completely contrary to the facts of later generations to fooling people.
For example, he flickered Larry Page, without cooperating with Muye Science and Technology, Google could never rise, or even get killed. Larry Page believed it, he chose to believe in Li Mu's ghost words, instead of believing that he could create in the future A commercial empire with a market value of hundreds of billions of USD.
For example, he flickered Apple, they left the profits of ipod and itunes, the whole company collapsed, they could kill them only with cheaper mango-me and YYtunes, they also chose to believe the Li Mu's gossip, did not believe that they could In the future, relying on an iPhone will become a super giant with a market value of USD.
Now, Li Mu flickers Bill Ford, tell him: your Jaguar and Mercedes BMW Audi are highly aligned, but you can never sell Mercedes BMW Audi; your Land Rover is a bunch of China people, Europeans, Americans Garbage that people don't like, looks ugly, consumes a lot of fuel, and has poor quality. In the future, it may be resisted by environmental protection organizations. Your Volvo hides valuable things inside the car. What is the use of desperately installing air bags in the car? China consumers simply don't pay for invisible things.
Because of Li Mu's flickering, Bill Ford's own heart was completely shaken.
He suddenly felt that he had indeed failed. Li Mu could see the fate of these three brands, but he could not see it.
Jaguar, shit, this stuff wo n’t sell anywhere;
Land Rover, basically a ball like Jaguar;
Volvo, in some advanced intellectual groups in Europe and North America, there are still some markets, but this is after all niche.
Li Mu is right. The best model sold by China doesn't even have airbags. What is Volvo, a brand advertised for safety, to compete with this model without airbags?
Poussin bought it for 100,000, and Volvo started every two or three hundred thousand. It is one level with Mercedes Audi BMW. How to play?
No wonder this brand has been losing money. The crux of the problem is here.
As a comparison, these brands are really dead in the streets.
Once a person ’s beliefs are shaken, things will change qualitatively.
Bill Ford Jr. began to feel a little irritable, Jaguar, Land Rover, Volvo, in his eyes became a hot iron block, holding it in his hand, feeling extremely burnt.
It ’s not that he did n’t think about it. He adjusted the development strategies of these three brands according to the problems mentioned by Li Mu, such as bringing Jaguar and Land Rover products to a lower price point, and then reducing the expensive costs of Volvo hidden in the car. For a moment, but he has no energy to reorganize these three brands. For a car company, failure and bankruptcy are much simpler than changing strategies.
Once the strategy is changed, new products must be re-developed. This is a task that requires a lot of manpower, material and financial resources, and can be completed after a few years of busy work. Not high, many car companies are ambitious to launch a model, Servant Street; reorganize again and again, Servant Street; Servant Street three consecutive times, almost not far from bankruptcy.
It ’s better to sell it in one go.
You can use the money to upgrade Ford. After all, the Ford brand is the foundation of the entire Ford family.
However, Bill Ford Jr. is not willing to give up 5 billion. USD Sell all three brands in one go Li Mu , He still hopes to continue to fight for some benefits for himself, even if 500 million USD , 300 million USD , Even if only a hundred million USD .
Li Mu can see the deep shaking of Bill Ford.
Judging from the facts of the previous life, Ford ca n’t hold these three brands for too long, nor can it reinvigorate the three brands. These self-reported issues are not just lip service. These The problems are all present at the moment, and what I really fooled is the future development of these three brands.
In these three brands, Jaguar although has not been a big hit, but due to the large number of models, wide coverage, and the price gap between Mercedes and BMW Audi, the overall sales are also good;
Land Rover has become synonymous with local tyrants. A lot of young men dream of owning a car, and a lot of young women dream of getting a car, so they have been selling for many years;
Volvo is even more interesting. The positioning itself is actually very awkward. The price is similar to that of Mercedes BMW Audi, but the visibility and retention rate are a lot worse. However, when it was acquired by Geely, it was the first China company. The well-known automobile brand acquired, its recognition in the country skyrocketed, the media people's strong national self-esteem gave Jili a super gift, so that Volvo suddenly became a well-known brand.
If Ford grinds his teeth, it ’s impossible to look forward to the spring of Jaguar Land Rover, but Volvo is impossible, because the situation of Volvo is rather peculiar. If you want to achieve this, you must first nationalize Volvo and let He became the Chinese nation's own brand.
Beer Ford Jr. hesitated for a moment and said, "Chief Li, for the problems you just mentioned, I believe there must be some reason, but the automotive industry is very complicated, and it is not clear from the three a few words words. , I think we still return to the topic of acquisition, you have the heart to buy, I have the heart to sell, the rest is the price. "
Li Mu smiled slightly, and said to Bill Ford Jr .: "Mr. Ford, I have already given you my final offer just now, so our remaining question is whether you would like to accept this offer, if You accept, my team will communicate with you on the details of the follow-up acquisition. If you do not accept, we can temporarily shelve this negotiation and wait until next year or the next year or the next year. If you think about us, we will talk. "
Looking, Li Mu said indifferently: "You also know that I am actually quite busy in the future, Muye Science and Technology is going to IPO immediately, and my Taobao technology, Taobao Logistics and Alipay should also consider the next capital operation, and I I really want to launch these three brands in China, so I really do n’t have much time to flip the car right now. My shareholders and the core team know that I want to play the car. Actually, there are some objections. If we ca n’t talk this time, then I ’m just right. I can concentrate on my business and wait for Taobao Technology to be IPO someday. I ’m not so busy with my work, and it ’s no problem to play what I want. ”
Bill Ford Jr. has been bluffed by Li Mu. He thinks that Li Mu is right. He does not do business with hundreds of billions of USD market value. To engage in cars is actually a funeral. If he is a shareholder or partner of Li Mu's , And will certainly oppose him doing so.
Moreover, he did not doubt Li Mu's at all. He felt that Li Mu really just wanted to play with cars, so he wanted to buy his own brand to realize his personal passion and dream for cars.
Since this is the case, if Li Mu really gives up, or temporarily suspends the acquisition plan, then it will be uncomfortable.
The price of 5 billion USD is certainly pitted, but it is still a good opportunity to get rid of it. When the stock is falling, it is generally impossible to find a pick-up man. If you can sell it at this price in time, although feels painful. But it is also a good thing for yourself.
This is the same reason as a leg ulcer needs amputation. Stop loss in time, and there is a chance to recover slowly, but if the obsession is not realized, it may be an abyss.
Thinking of this, he deliberately said flatteredly: "Chief Li laughed, in fact, with your enthusiasm and insights in the automotive industry, I believe that it will definitely achieve great achievements, and it will never be as simple as playing around. . "
Li Mu laughed at himself: "I actually don't have confidence in myself. You big families who have been making cars for almost a hundred years can't deal with it. I can't figure it out to a great extent."
Bill Ford Jr. is afraid that Li Mu will really retreat, hastily said: "Chief Li is humble. With your ability, I believe it must be much stronger than us."
Li Mu waved their hands and said: "I tell you the truth, I have already done 5 billion USD to buy these three brands, and then hit 2-3 billion USD to enter, and finally sold it at a price lower than 5 billion USD. Is ready, that is to say, if I buy these three brands from you now, I have prepared for a three to five year net loss of about 3 billion USD. "
Little Ford Jr. said with a smile: "Chief Li is really humble. I believe that if you are really prepared to lose money, with Chief Li you are such a smart businessman, you will not do this transaction."
Li Mu smiled indifferently and said, "For me, it does n’t matter if I lose a little money. Why am I making so much money? Is n’t it just to spend it? Spend 3 billion USD on cars, for me It ’s an entertainment, and I can only afford it. "
Speaking, Li Mu smiled and said: "How to compare with you, just like you are now spending two million USD to buy a customized version of the Cadillac Army One, this car is very expensive, but buy it to preserve value? No Existing, it is estimated that it will be three years, and it will be good to buy 400,000 USD in the end, but it may be a very cost-effective thing for you to spend Cadillac Army One at the cost of 1.6 million USD. Well, it ’s more money than you, so for me, spending three billion USD on three years of car manufacturing is also a very cost-effective thing. "
Small Bill Ford shame.
In this case, I am afraid that only Li Mu has this capital to export.
And 3 billion USD is really nothing for him.
He can only sigh: "For Chief Li's financial resources, this money is really nothing ..."
Li Mu looked at the time at this time and said, "Mr. Ford, my time is quite urgent. I'm going to New York soon, so today we will be here first. After I leave, my team will Stay here to stay around three days, this three days, you can slowly consider my offer. "
Bill Ford didn't expect Li Mu suddenly had to leave, and before he came back, he listened to Li Mu and said: "But Mr. Ford, I will give you a small reminder that I did not bring it when my team left With the contract to acquire these three brands, in the next few years, you will witness the continuous loss and depreciation of these three brands. After a few years, when the purchasing power of the currency also drops by 20% to 30%, the price you get may not necessarily be higher than my current The price is high for you, it does n’t matter if you are obsessed, we can chat again after three years. "