Rebirth in a Perfect Era Chapter 1737: Set up a joint venture company

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GoogleEarth is an interesting satellite map product. It not only provides global satellite maps, but also makes it into a 3D display of a globe. Users can see high-definition satellite pictures and roads in most parts of the earth on it. Internet, and more importantly, based on this product, you can create your own icon points on it and share them with users around the world.

Li Mu is not clear about the ins and outs and history of GoogleEarth, but listening to Larry Page said this, I knew it in my heart.

Google's map service is to acquire Keyhole, and after integrating all the data and technology of Keyhole, derive its own Google map, and then derive Google Earth, and navigation services based on this complete set of ecology.

In China, there is no market for Google maps. Most users in China use Gaode, Baidu, and Tencent maps. Interestingly, Gaode was originally a China company that went to the United States for listing, but it was in Ali about 14 years ago. The privatization was completed with the support of the company and became a wholly-owned subsidiary of Ali.

That is to say, previous life China's mobile navigation and map products, like the China internet camp, are also BTA's three-thirds of the world. Of course, Baidu has gradually declined, and it has fallen out of the domestic three giants' sequence.

However, overseas, the market share of the Google map is the world ’s first, because his map data is supported all over the world. If you use Gaode, you can only use it in the China layout. This is because the Gaode map is in There is no data support overseas.

The world is so big, it is basically impossible to map the maps by yourself. Besides China, if you want to support the maps and navigation services in overseas markets, you must buy maps from local companies. Data, this is a very large cost, and domestic navigation like Gaode has no market share overseas. If you spend a lot of money to win the right to use overseas maps, not many users will actually use it.

However, Google has done this harder. They have been able to support global maps and navigation services in the middle and late stages, so that Apple's map support for a long time is Google, and then slowly have their own Apple map .

Now, the navigation industry has just begun to sprout, and no one in internet has set his sights on the navigation industry. Even Google only has this plan and has not yet begun to take action.

It seems that cutting into navigation now is an excellent opportunity for Muye Science and Technology and the future Muye Auto Group.

Keyhole?

Li Mu doesn't know this company, but it seems that Larry Page knows it very well.

But the problem is coming again.

It is not impossible to cooperate with Google to acquire Keyhole and engage in the map and navigation industry, but how to do it?

If the issue of separation of rights is involved in the future, it will be uncomfortable.

However, after all, Google alone is enough to choke. First of all, Keyhole is already targeted by Google. Since Google is targeted, it proves that there is already a general operation idea. I am unprepared and unable to stop.

Even if you are shameless, you can **** Keyhole directly from Larry Page. You do n’t have a set of overall management plans, no team that can absorb and transform Keyhole technology, and the adaptation cycle will be very long.

If you cooperate with Google, it is a good choice to pay for Google's own contribution. The key is the proportion of shares and the division of equity.

So, Li Mu asked Larry Page: "Brother, do n’t hide from you, I also have an idea to engage in the map and navigation business. In this way, we have a bit of a crash on both sides!"

Larry Page nodded. Li Mu said he was a little surprised when he said he wanted to buy navigation. But then I thought that Li Mu had just reached an acquisition agreement with Ford.

So he said very eloquently: "Chief Li, or shall we do it together? The Keyhole is not large, and the two of us will pay for it to acquire it wholly, and then set up a Muye Science and Technology and Google to jointly hold Joint venture company. "

Li Mu shines in front of me, okay, Larry Page, after running to China last time and being abused by himself and giving up resistance, the whole person has done a lot! From the initial stiffness to the later compromise, there is now a tendency to develop in the direction of dog legs.

It stands to reason that anyway, it is also the boss who has made hundreds of billions of market value companies. Why is it that now?

But if you think about it, it ’s easy to understand that Muye Science and Technology has a 30% share of Google, Muye Science and Technology controls nearly half of Google ’s traffic, and Muye Science and Technology has taken away Android in advance, leading the world to build enterprise cloud data services, just like It is a powerful dome, covering Google inside, the future development space of Google has been greatly restricted.

Larry Page ’s mentality has also changed a lot. I have never thought that Google can reach the market value of hundreds of billions of USD. Now it has been engaged by Li Mu. although has sacrificed a lot of shares. He has indeed gained greater recognition in the capital market, and now he has regarded himself as a member of the Li Mu ship, so he will naturally do more work.

Li Mu thought for a while and said: "Larry, setting up a joint venture is a very good idea, and it is also in the common interest of both of us. I have a few ideas. If you have any comments, you can put forward."

"Okay, please say it."

Li Mu said: "First of all, the joint venture company is controlled by Muye Science and Technology, Muye Science and Technology must hold more than 60% of the shares, so we simply hold 60% of Muye Science and Technology and 40% of Google. Since the establishment of this company, it will no longer accept any Capital and company shares, we will always maintain this ratio and keep this company owned by both of us. "

Larry Page knows that Li Mu has a strong desire to control, and the possibility of setting up a joint venture company and letting him own a share is basically zero, so he has no comments on the requirement of Li Mu, and it is left to Google40%, which is not for him Not much.

So Larry Page said happily: "Chief Li, I have no opinion on this point."

"Okay." Li Mu nodded and continued: "In the future, this company's patents and technologies, we have to divide the use rights, for example, I give you all the rights and interests of the Web side, that is, you You can use this company ’s patents and technology to set up and launch the Google map, and I will not apply this technology to my Web products. "

Larry Page was delighted. He was also worried about the YY online YY map. In that case, using the same technology on both sides and becoming a competitor, he felt very embarrassed.

Now Li Mu gave the entire web to Google, and Google itself is a web product. In the eyes of Larry Page, Li Mu has taken care of itself.

Li Mu went on to say: "However, the right to use the automotive field and the mobile field belongs to me."

Needless to say in the automotive field, Google never thought that he would engage in the automotive industry, so Larry Page could give this business to Li Mu without blinking.

However, the mobile world is a bit uncomfortable.

The smart phone although is not high yet, but Larry Page also believes that the smart phone will definitely become higher and higher in the future, and the penetration rate of smart phones will definitely be higher and higher. This is the development of technology. The trend is just like private cars.

If you give this business to Li Mu, in the future, if the mobile terminal is booming, would n’t Google suffer?

When Li Mu saw Larry Page a little hesitated, he smiled slightly and said, "Look, Larry, I will give you the rights and interests of the entire PC and MacOS. Google can be based on this technology on the PC platform. Or the MacOS platform launches its own software application, and I, as long as the car and mobile. "

At this stage, the Li Mu's product front and user volume no longer need a web online map to supplement it. This is like having a powerful aircraft carrier battle group. At this time, a ship with a very low displacement Submarines are optional for themselves.

As for PC-side software, Li Mu is not very optimistic. although mobile internet is booming. According to historical laws, there are still several years to go, but the PC side is already seen as a sunset industry in Li Mu. Google does not matter.

Larry Page thought about it carefully, the mobile terminal although has a lot of room for imagination, but the mobile terminal ’s map and navigation services are also a relatively niche market. Since Li Mu wants it, it does n’t make sense to insist on not giving it. It is better to just give it to him and change his relationship.

For Larry Page, the core of everything is still based on the Google search engine, and everything else is inconsequential.

So, he made a decision in his heart and said to Li Mu: "Chief Li, just follow what you said, I have no opinion!"

Li Mu was relieved.

Larry Page seems to be fooling again.

The mobile end belongs to you. In the future, the mobile navigation market will be nothing like Google. This thing is done well. It is universal and has a wide audience, and not only mobile navigation applications, but almost all mobile applications require map products. support.

Social software needs maps, O2O software needs maps, and other software also needs maps. Without map services, you ca n’t locate a rider and a user with a takeaway software.

However, Larry Page is not a god. In this era, he is far from seeing the future mobile market.

The most satisfying thing about Li Mu is the joint venture with Google to set up a new company. In the future, this company will only provide technical and data support, and the shell will be completely as you like.

So, the Google map of future generations will become the Muye map in the future.

Imagine that the global smart phone, the map support is Muye map, the global mobile phone navigation users also use Muye navigation, this market prospect is still very broad.

Moreover, with the exclusive right to use the car, if you want to catch up with the car friends in the future, it will be really difficult. Then you can adapt the car terminal system on Android and IOS. Absolutely instant kill. .

In the future, Mercedes BMW Audi, Ferrari Lamborghini or Bentley, Rolls Royce, who want to use the onboard system to adapt their Android or iOSsystem, they will only give them four words: "Daydreaming!"

If you want to use your own Muye navigation technology and data, you will only give them three words: "Go!"