Rebirth in a Perfect Era Chapter 1757: Benefit people and self-interest
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CCTV reporters tracked and interviewed the operation mode of Ele.me from three perspectives: merchants, users, and riders. Then, they started to produce materials and contacted Li Ziwei, hoping to do an exclusive interview for Li Mu. It is Ele.me.
Li Mu can see that CCTV is very interested in the new internet business model of Ele.me, and this is also a good opportunity to quickly promote Ele.me, so Xinran (Joyful) agreed.
In the afternoon, an interview team came to Muye Science and Technology and set up three cameras in the Li Mu's office.
A reporter named Chen Jing introduced himself to Li Mu. Before starting the recording, he first communicated with Li Mu about the interview process and some questions he wanted to ask.
Under normal circumstances, for the interviews of well-known social figures, especially high-end entrepreneurs, in addition to the temporary interviews do not need to communicate in advance, most interviews need to communicate with the interviewees in advance.
Some questions, if the interviewee is not interested or taboo, then the reporter will take the initiative to avoid it during the interview, so as to maintain a friendly cooperative relationship with the interviewee.
Some reporters have hit the pot temporarily and communicated in advance questions that they ca n’t ask. Once they are turned on, they have to ask questions. The interviewees are unhappy or do not come to Taiwan. This is basically a cooperation and no follow-up attitude. .
The relationship between CCTV and Li Mu's has always been very good. The two sides have cooperated many times and have been very happy, so Chen Jing also tried his best to say to Li Mu: "Chief Li, we mainly want to interview some questions about Ele.me, followed by I want you to give you some hints and encouragement on young people's entrepreneurship, and then just want to interview you. If you think there is a problem with Wall Street, or if you don't want to answer any part, you can tell me. "
Li Mu smiled slightly and said, "There are no problems in the three parts, just ask."
Chen Jing nodded happily.
As a reporter, I naturally want to dig up some exclusive news from the interviewees. At present, Li Mu has not yet accepted any media interviews on Ele.me and the previously rumored conflicts with Wall Street. CCTV ’s interview is naturally exclusive news.
So her hastily said to Li Mu: "Chief Li, in order not to delay your time, then let's start now?"
Li Mu nodded: "Go ahead."
Chen Jing nodded to the cameramen. Everyone turned on the camera and entered the shooting state very well. At the same time, the radio master who was responsible for the radio had already held the microphone high above the heads of the two.
Chen Jing said: "Chief Li, I am very honored to be able to interview you, and thank you very much for taking the time out of your busy schedule."
Li Mu smiled lightly: "You are welcome."
Chen Jing said after breaking: "Recently you have launched a new internet product on the Taobao network called Ele.me. I believe many Yanjing citizens have already begun to enjoy the convenience brought by Ele.me. I have passed Ele.me, but I have n’t had the opportunity to experience it right now. So, could you please introduce the product Ele.me to the national audience in front of the TV, and your original intention to do Ele.me? "
Li Mu gently nodded and said, "That ’s it. Ele.me is a way to upload restaurant information and menus online, allowing users to order food online and pay online without leaving the house. At the same time, Ele.me Provide users with professional delivery services of internet products, so that users can place orders online and enjoy meal delivery services at offline. "
"This business model I personally give to Ele.me is defined as O2O, which is onlinetooffline, which means" online to offline ", choose and buy services online, and accept services at offline, which is the essence of O2O . "
"Most of our internet services are limited to online, such as our well-known major Portal website, major vertical website, and most other web products such as search engines. Their services are completely online. For example, if the user wants to watch the news, he opens the computer browser, browses YYPortal website, and then sees the current political news he wants to watch on YYPortal website, and completes his personal needs. This set of models has not left the line. "
After a pause, Li Mu said: "Now, we hope that the business model of internet can have more imagination, so I hope to open a complete set of business models from online to offline. In this way, It will allow netizens to enjoy the great convenience that internet brings to real life. Considering the fundamental nature of food for the people, I decided to try the first O2O project, Ele.me. "
"At the same time, through Ele.me, we can also solve a large number of unprecedented new positions for the society, that is, Ele.me meal delivery riders. As of now, our riders in Yanjing have exceeded 4,000, and this number is still fast. Growth. "
Chen Jing asked: "In your plan, when will the business of Ele.me start to expand to other cities?"
Li Mu said: "We have now launched expansion plans in other first-tier cities. At present, our team is conducting business negotiations, information collection, and rider recruitment and training in these cities. It is expected that Ele.me will be launched in other cities within one month. Food delivery business in three first-tier cities. "
Chen Jing asked again: "There are already more than 4,000 riders in Yanjing, so your team of riders may be a very large team in the future?"
Li Mu nodded and said, "I personally expect that if the Ele.me meal delivery business is extended to all prefecture-level cities across the country, at least two million food delivery riders will be needed to satisfy at least 50 million people online The demand for ordering food, in this way, we can create two million new jobs for the society out of thin air. "
"Two million?" Chen Jing said in surprise: "This number is too large, are you sure?"
Li Mu said with a laugh: "Right now, we still have certain hardware technical barriers that need to be broken. When we break through these barriers, I think the number of food delivery riders in the country will not be less than five million people. It should be able to be gradually overcome within that time, we can wait and see. "
Later generations, Ele.me, Baidu takeout and Meituan takeout disputes. After Ele.me acquired Baidu takeout, the takeout market was basically ruled by Ele.me and Meituan.
According to statistics, there were at least 6-7 million food delivery riders nationwide.
The 6-7 million people are indeed brand new job positions that the takeaway platform has contributed to the society. These positions did not originally exist, but because people ’s lazy cancer has been cultivated by the platform, they eventually supported the whole society. Millions of meal delivery riders are actually the users themselves who need meal delivery services.
However, it is suddenly said that two or even five million jobs will be provided. Even a well-informed CCTV reporter feels unbelievable. What is the concept of millions of jobs? The urban population of an ordinary prefecture-level city is no more than one million, and the city's population is only a few million people.
A Ele.me can bring jobs to millions of people? !
This is simply incredible.
The pattern of CCTV reporters is very different from that of most reporters, not only at the unit level, but also at the level of contact issues, as well as the pattern of issues.
Financial media, venture media, and internet media reporters will not pay attention to how much employment a company can bring to the society. Like most venture capital institutions, they only like to see data related to money and reports and money. Related content.
For example, Ele.me, such companies look at performance, platform flow, number of users, order volume, and development potential in their eyes.
And then predict what its approximate valuation is, what is the valuation after one year, how long can it be financed, when will it be financed, when will it be listed, where will it be listed, and what will its market value be after the listing, How much an investor can earn and how much a founder can earn.
However, they will not look at issues from the perspective of people's livelihood.
They do n’t care how much this product can bring to the society in addition to making money;
How many jobs will be solved for society? It has nothing to do with us, we only care about the financial affairs report;
How much tax is contributed to the country? It has nothing to do with us, we only care how much your net profit can achieve,
How much progress has it brought to society? It has nothing to do with us, we only care how much money you can make.
However, CCTV reporters pay more attention to people's livelihood.
Unemployment rate although at the current stage of society is not high, but there are always some people who cannot find a job, or some people whose income is too low.
For a small city, adding thousands of laid off workers may cause a series of problems, such as people ’s livelihood, public security, city image, etc. However, if the same small city can add thousands, A job, it will bring tremendous improvement in all aspects of people's livelihood, public security and so on.
Thinking about this, Chen Jing could n’t help but lament: “Chief Li, if Ele.me can really bring 5 million jobs to the society, then in this regard, it has already made a huge contribution to the society, please Allow me to represent the millions of Ele.me riders in the future and express my heartfelt thanks to you. "
Li Mu said with a laugh said: "The best business model is only for a win-win cooperation between the enterprise and the society. We do n’t want to be an enterprise that only asks for the society, but does not have any return to the society. On the contrary, we want to be able to do it. The society of taking, the society of using. "
Said, Li Mu said again: "Under the world, there are only three kinds of businessmen, ordinary businessmen, harming self-interest and self-interest, whether it is Muye Science and Technology, Taobao network, or Ele.me, which is now online, will do its best , Become a self-interested enterprise. "