Rebirth in a Perfect Era Chapter 1774: Fall into the quagmire
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Lu Yunhao was crashed by Li Mu.
He himself was one of the users who received the pop-up window prompt. When he saw Li Mu adding a pound to the discount, he jumped up and scolded his mother.
"What do you mean, what does it mean? What does Li Mu mean? Is he shameless? Is he free of money? With such a great discount, how much will he lose in a day!"
Lu Yunhao thought that the breath of his rivers and lakes was quite blind, but didn't expect, in front of Li Mu, could not afford his tricks that he could not afford to kneel.
He really ca n’t understand Li Mu's chasing and blocking. It ’s like playing backgammon and playing the next one. Li Mu ca n’t wait for ten, let alone putting himself into five, even if it ’s a chance of two, Li Mu does n’t give. Yourself.
He had previously felt that he had evaded the main battlefield of Ele.me and ran to Shanghai from Yanjing, but didn't expect Li Mu immediately chased him and deployed heavy soldiers to play against him.
Now, Li Mu clearly has a life-and-death posture inside.
Lu Yunhao ’s cattle delivery has been prepared for so long, in order to quickly accumulate tens of thousands, hundreds of thousands or even millions of users, but now, even hundreds of users a day can not be guaranteed.
The new materials we made overnight last night were scrapped by Li Mu before they came in handy today.
Zheng Chao received a phone call and then reported to him: "Mr. Lu, Li Mu seems to only play the new offer just for users in our coverage area."
"What do you mean?"
Zheng Chao said: "That is to say, he does not need to reduce the price for all Shanghai users, as long as the price for users we cover is that's alright."
This is how Lu Yunhao realized that the original Li Mu could still achieve such a precise pop-up window.
He said desperately: "Well, are n’t we all finished? As long as we give discounts, Li Mu will give more than us, completely pressing us to fight."
Zheng Chao said: "Now, Li Mu is a strategy that suppresses us. We have no other way at all now, we can only compete with him on prices and discounts."
"The key is not to fight him." Lu Yunhao said: "I ca n’t let me give me a preferential strategy of 10 yuan minus 9 yuan? Then do n’t we have to pay for it?"
Zheng Chao said: "Mr. Lu, we now have no chance of compensating. Users cannot enter, we can only wait for death."
Lu Yunhao instantly understood.
Yeah, I look like I ’m going to lose several Yuan, but my mother does n’t have any orders at all. I do n’t even want to lose.
If so, what else do you care about? Continue to increase the proportion until you can lose money.
Because only users come in, they will lose money. If they do n’t lose money, it means that there is no user. If there is no user on a platform, is it not a dead end?
Actually, Lu Yunhao is really not a qualified entrepreneur, at least not a qualified tech entrepreneur.
First of all, he has not experienced good higher education;
Second, he has not experienced enough professional nurturing;
Once again, he himself does not have the logic of internet and technology entrepreneurship.
In addition to flickering, feelings, and ingenuity, he also has wishful thinking.
He feels that if the "notepad" function in a mobile phone is developed to the extreme, and everyone has applauded, this mobile phone can sell many units, and even spread all over the network.
However, anyone who really understands hardware, software, and manufacturing knows whether a mobile phone can sell well. Hardware, software, design, craftsmanship, and price are the keys.
Do you really think that if you sew a steering wheel by hand in crocodile leather and then put it on the Xiali, can you sell the price of Mercedes?
How is it possible? Are you crazy or the car buyer crazy?
People like this, if they do n’t change their thinking patterns and do n’t calm down to truly accumulate useful knowledge, he will not succeed no matter what technology products he makes.
However, such a person also has his place to use. If he gives up technology entrepreneurship and becomes a micro-business, he should still be able to make some achievements.
Now, Lu Yunhao does n’t even realize that he is being pulled into a bottomless quagmire by Li Mu, and he has n’t really fallen into it until now, Li Mu is still waiting for him deep.
Lu Yunhao now only thinks that I need users, and I need to pay the money out. Only then can I really gain a foothold.
So, he immediately further adjusted his subsidy strategy, continue to increase subsidies and cash back.
Now, if a new user registers on his platform, and then buys a take-out order of ten yuan, he can subsidize and cash back, and finally only spend two Yuan.
When Lu Yunhao ’s team printed the updated promotional materials the next day, Li Mu did not use the previous routines and dropped to a lower level than him. Instead, he called Ele.me person in charge directly and told him to start now. , Within the coverage of Lu Yunhao's takeout, we are more expensive than him by Yuan.
The following people are worried, saying: "Chief Li, did n’t you want to fully suppress it before? If we stop now, Lu Yunhao ’s user volume will definitely usher in a breakthrough ..."
Li Mu said: "Fire suppression is very good, but the opponent who can't suppress can't shoot at a shot. I'm waiting for a price that Lu Yunhao lost even more. Now that the price has been reached, let Lu Yunhao also open two. Gun. "
If Li Mu is the same as Lu Yunhao when it loses three yuan, it is not enough for Lu Yunhao.
Now that a single subsidy brings costs, let alone a loss of a dozen, which is enough for Lu Yunhao to suffer.
In this case, Lu Yunhao ’s company account is like a broken rice bag, and the rice is going out, depending on how long his money can last.
If Lu Yunhao could n’t bear it and wanted to reduce the subsidy, the user would be like a flash in the pan, and he would immediately return to Ele.me.
If he has to hold on, it depends on how patient the capital behind him is.
Li Mu can lose millions or even tens of millions in Zhonghai every day. If the people on Wall Street behind him can afford it, everyone will lose together.
Anyway, my own money is to subsidize domestic users, and American money also subsidizes domestic users.
If Li Mu loses 200 million yuan in the end, these two hundred million yuan will be earned by domestic restaurants, by riders, by electric car manufacturers, and at the same time for ordinary people who order food in China gone.
Similarly, if the bigwigs of Wall Street in the United States also lost 200 million yuan in China, the money still went into the pockets of domestic restaurants, riders and users.
So from this point of view, it is the gang of Wall Street people who lost money. As long as they are willing to lose money, Li Mu is willing to lose money.
The key is that he understands in his heart that the gangsters on Wall Street, who dare to lose a billion yuan, are burning incense. This kind of thing that is deeply trapped in the quagmire of war is actually what they fear the most.
On this day, Lu Yunhao finally raised his eyebrows and exhaled.
Because the discount is really great, small advantage and Yuan are better than Ele.me, so the number of users has greatly increased.
Users quickly exceeded 1,000, 50 million, and 10,000.
Then some users order a lot every day. It is estimated that one person orders all the family ’s meals. The more you order, the more you save, and the more you will pay for the takeout.
The users who are most prone to wool will get more than one hundred Yuan subsidies from cattle takeouts in one day.
With the company's operations, rider team, and various subsidies, Niu Takeaway almost lost nearly one million a day. Lu Yunhao did not feel uncomfortable, but instead felt that Lao Tzu finally made a bad breath.
Are n’t your Li Mu all kinds of siege Laozi? Don't you let Lao Tzu break out now?
At this time, Lu Yunhao was not happy for a long time, and a big trouble came.
Not enough riders.
The shipping capacity has reached the bottleneck.
Originally promised to be delivered within half an hour, and now the rider ’s orders are flying up, and so many orders ca n’t be delivered.
At the same time, system is still taking orders.
The average delivery time of each order suddenly dropped from the promised half hour to the actual more than one hour.
Over an hour, the delivery time is gradually increasing.
Users make various phone calls and complaints, and soon they ca n’t even call the customer service phone, because they have a total of five customer service ...
In the end, the customer had no choice but to wait for more than an hour. Who let themselves account for small advantage, and two people put together one or two rice bowls, and only spent two Yuan in total. What bicycle?
It ’s not easy for a cow takeout rider. The battery life of the electric car is very poor, and the orders are scary. Now that you ca n’t run more than a dozen orders, you have to change the battery quickly.
Mobile replacement stations are also not available.
It takes more than eight hours to fill a lead-acid battery, but it takes less than an hour to run out of a lead-acid battery.
Lead-acid batteries do not have any fast charging technology, they can only be plugged in and wait for a slow charge, so at night, half of the riders have no electricity to replace.
If there is no electricity to change, it indicates that the order delivery is completely paralyzed.
It's getting cold.
At the peak of dinner, more than half of the electric cars were lying on their nests. The riders couldn't run away and dared not take orders, but system was still automatically issuing orders to the restaurant.
Whether your rider can deliver the restaurant or not, just click the order and click to take the order, and then you will make the thing and wait for the rider to pick it up.
For the users of the takeout wool of cattle, they can accept a meal and wait for an hour and a half to eat, but they cannot accept the result of not eating.
Lu Yunhao ’s worried baldness was countless, but he did n’t count on this.
When the order could not be received before, the capacity was very redundant. Hundreds of riders could not get a single order on average per day.
Now when the order can be received, the capacity is suddenly overdrawn too much. The effort of a meal is an order of 20,000 薅 毛, 3-4 hundred people, send one 20,000 order, the order per person is 100 There are many, and they are all concentrated in this one hour period, and it is impossible to run over after being exhausted.
Not to mention, more than half of the cars are lying down ...
Lu Yunhao sweated anxiously, pacing his hands repeatedly in the office: "Oh, oh, how can I forget this stub ..."
At this time, Zheng supercar said: "Mr. Lu, the subsidies are now suspended on the Ele.me side!"
"What?" Lu Yunhao's eyes widened: "This group of grandchildren are too chicken thieves. Seeing our delivery is paralyzed, we will suspend subsidies ?! Bullying people!"