Rebirth in a Perfect Era Chapter 1775: It ’s just like chicken feathers
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For Li Mu, the money was not picked up in vain. Since your Lu Yunhao order has not been delivered, it is completely paralyzed. At this time, I continue to give various discounts, do n’t I fight myself?
Therefore, Lu Yunhao ’s cattle takeout was suspended, and Li Mu also began to stop losses in time, waiting for Lu Yunhao to recover and fight again.
However, the immediate problem of cattle takeout is more serious than Li Mu imagined.
It is not a problem of insufficient capacity, but a problem of basic loss of capacity.
Riders that were originally delivered can still send some orders, but now most of the riders have been lying on the spot, and the batteries for the power station have been emptied. They ca n’t support the riders to continue to send orders.
So, users who have ordered a meal but ca n’t wait for a long time have no choice but to choose a refund.
More pitfalls happened on the refund side.
The payment channel of Niu Takeaway is a payment interface in cooperation with Shanghai Bank. The transfer efficiency is very high, but the refund efficiency is very slow.
Lu Yunhao had never thought about sorting out the refund process of the payment channel before, so the refund on his side would take at least 1-2 working days after the user initiated and the platform agreed.
This makes the user experience worse.
After ordering and paying the money, I ca n’t get the meal and the money ca n’t be refunded. Call the customer service, and the customer service agent is always busy.
The five customer service girls responsible for answering the phone never thought that the content of the work would suddenly become scolded.
Every incoming call is cursed, and users are extremely angry at the platform ’s performance, so all the anger is vented to the customer service.
The five little girls were all scolded and cried in a short while.
Not only that, but there are also a lot of people on Weibo scolding cattle for takeaway. The content of the scolding is nothing more than meal delivery, money refund, and customer service calls.
Lu Yunhao straightened up, but this evening, no one could help him solve the problem at hand.
The word-of-mouth reputation for cattle takeout collapsed overnight.
Lu Yunhao was so helpless that he could only personally post on Weibo to explain that his team of riders had encountered some problems and was coordinating to resolve them. All refunds for orders would arrive within two working days, and he also promised, Each account will be compensated with a ternary coupon.
However, netizens do not buy it at all.
Coupon discount? You're afraid it's not funny, who will dare to use it in terms of your distribution efficiency?
Everyone orders food with cattle takeout. The essence is to eat, and the second is to enjoy subsidies and reductions. If you ca n’t even eat, what is the point of sending more coupons?
Lu Yunhao knew that he was justified. After posting this Weibo, in the face of the doubts of netizens, he did not make any statement.
However, his Weibo was quickly captured by angry users, and he was scolded.
Lu Yunhao can only immediately call the person in charge of the rider team to a meeting. As soon as the meeting was held, several people were scolded.
These people also feel wronged in their hearts, and the rider team has problems. There are several reasons for this:
First, the number of riders is relatively small, there are a total of 500 riders, First Day ran a hundred, and the remaining 400 riders are tired today and ca n’t handle so many orders;
Secondly, the performance of the electric car is too poor. After running for a while, it runs out of power, and then quickly replaces the battery, and the charging efficiency can't keep up. Everyone has replaced all the batteries that can be replaced. Do electric cars deliver?
So, after Lu Yunhao vented his dissatisfaction, the rider team ’s person in charge said: "Mr. Lu, if we ca n’t solve the rider team ’s problem, it will definitely be the same tomorrow morning, and we ca n’t do anything."
Lu Yunhao asked Zheng Chao: "When will the second batch of electric vehicles be delivered?"
Zheng Chao said: "They said that the car will start the day after tomorrow, and it should be about four days to Shanghai."
"Four days ?!" Lu Yunhao's eyebrows twisted: "Four days of daylily are cold!"
"There is no way, Mr. Lu." Zheng Chao explained seriously: "Electric car manufacturers that cooperated with us all received large orders for Ele.me, so the supply speed to us was much lower."
Lu Yunhao shouted: "This is your problem. What I want is that you give me a solution instead of telling me that you can't do it! You can't do it, he can't do it, everyone can't do it, then Is our company still doing it? "
Zheng Chao said: "In the current situation, we must wait patiently. The electric car will take four days to arrive. We have to recruit riders. The whole job is like a chain, and no one can be broken. "
Lu Yunhao asked: "Can you buy me a batch of Shanghai directly from all stores selling electric vehicles tomorrow?"
"Yes is okay." Zheng Chao said: "But in this case, the first thing is that the purchase price will definitely be much higher. We get the factory price from the manufacturer, the retail price from the terminal market, and the price difference of a car is several. Hundreds of Yuan is too normal, and there are a variety of electric vehicles on the market, everyone's battery although materials are the same, all are lead-acid batteries, but the key is that everyone's battery specifications are different, the mold is also different, and there is no way to use the power station. Battery, what about the endurance of these cars? From a long-term perspective, we must be a unified system will be more labor-saving and cost-saving, if there are many types of vehicles, many types of batteries, it will cause a lot of cost waste ... "
Lu Yunhao said with a cold face: "It doesn't matter if the cost is wasted. What I want now is to quickly improve our distribution capacity!"
Looking again, Lu Yunhao said: "You immediately started to recruit new riders. At least 500 people were recruited to buy a batch of electric vehicles and let them start taking orders the day after tomorrow!"
Zheng Chao said: "Mr. Lu, the rider needs to be trained. After recruiting, he will take orders. They are afraid they will not be able to cope at all."
Lu Yunhao shouted: "This is your problem. My request is that 500 riders must go to work the day after tomorrow. In addition, when the next batch of electric vehicles arrives, the rider team will immediately expand me to 1,500 people. If this The problem cannot be solved, the rider team person in charge resigns, and you deduct one month's salary! "
Zheng Chaozheng's head is bald, but there is no way but to nod and agree.
......
The next day.
In order to ensure the user experience, Niu Takeaway restricts the flow of user orders.
When the platform believes that the order exceeds the delivery capacity, the platform will prompt other users to temporarily not place the order, so that the restaurant will not be able to take orders.
Although a large number of orders of 薅 wool are lost in this way, at least the immediate delivery of the orders placed can be realized.
However, the overall process optimization of Niu Takeout is far less than Ele.me, so their order delivery time is longer than Ele.me, and the overall operation efficiency is low.
In the hour during the peak of the meal, a total of more than 1,000 orders were delivered by 400 riders.
The remaining users, although, still want to pick wool, but the platform no longer accepts orders, so they can only give up the cattle takeout and continue to choose Ele.me for orders.
Lu Yunhao has calculated an account. With regard to the current distribution efficiency, I want to cover the urban area of Shanghai and prevent the situation of overcapacity. At least 8,000 riders or more.
When thinking of the support and management behind the eight thousand riders, Lu Yunhao felt panicky.
He now more and more feels that O2Oreally damned is not a human thing. Others start a website and stare at a bunch of technologies in the office. It is quickly developed and launched, and then it can be accessed by a large number of users. It ’s nothing. The threshold is nothing more than upgrading the bandwidth when there is a lot of traffic.
However, something like O2O runs counter to the traditional internet.
O2O needs to do a lot or even a lot of offline work. It may be that the company's people who work in a class add up to 30 or 50 people, but there are thousands of people who run around and do offline work.
Once you work in offline, you should consider all aspects, not only people feed horses, but also logistics.
Eight thousand people will need to be equipped with eight thousand electric vehicles, at least 40,000 lead-acid batteries or more, and each battery should weigh at least twenty or thirty pounds, and a maximum of one hundred goods can be pulled for one hundred. How many cars do you need for 40,000 batteries?
So you can see the place of Li Mu's awesome, the car is customized, the actual endurance is three times that of the cattle take-out electric car, one car is equipped with two batteries, and the distance of running is one car with eight batteries. It is this gap that increases the additional cost.
When thinking of this, Lu Yunhao even thought that he would simply let the rider bring his own transportation, and he would n’t take care of them.
But this can only be thought about. After all, Ele.me has set a precedent. The company provides electric vehicles. When you come to yourself, you have to let the rider buy it. Then the rider is willing to play with himself.
He feels more and more that he was dragged into the swamp by Li Mu. Now he has taken the first step, and he ca n’t retreat, he can only go on with a scalp.
The only thing that is gratifying is that there are now thousands of repeat customers in Niu Takeout, which at least proves that they are not worthless.
At the same time, Ele.me has been developing steadily and rapidly at Shanghai.
Due to the expansion of the production of electric vehicles, the Ele.me rider group in Shanghai is also becoming larger and larger, and no amount of orders has caused Ele.me to fall into a difficult situation.
Furthermore, Ele.me can always guarantee the stability and timeliness of delivery within half an hour. In Shanghai, the average delivery time is less than twenty minutes.
Many users who pay more attention to the timeliness of meal delivery and dining experience have already given up the discount offered by cattle takeout.
Because using Ele.me although may cost one or two more Yuan, but at least you can eat a bite, but with the takeout of cattle, you may not even have the opportunity to place an order.
In the face of the fact that Lu Yunhao was rubbed against the ground by Li Mu, IDG was also worried about baldness.
They although don't care about the money, but they still hope the money will be heard at least.
Now the situation of cattle takeout is that it is not pleasing to spend money, and it has been a mess after just doing it. Not to mention that it is a dichotomy with Ele.me. Even ensuring stable operation is a problem.
Moreover, IDG is also aware of a very critical issue, and Lu Yunhao simply does not have the control capability they imagined.
Some people are born to be generals, and they can still command tens of thousands of people in an orderly and cooperative manner.
However, some people are born to be small monitors. With a dozen or so, they can clearly understand that if there are more people, they will immediately be in a hurry.
Lu Yunhao is obviously the latter, and now the take-out of cattle is in his hands, which is almost a feather.
If you put this project in his hands, there is little hope of success ...