Rebirth in a Perfect Era Chapter 1779: Reduce subsidies

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Lu Yunhao faced Li Mu's bottom-up payroll-style gameplay, which caused the cattle takeout to fall into a strange circle that could not be extricated.

Most of the electric bike riders who take out cattle will hate their own electric vehicles and supporting services. The more they hate their own electric vehicles and supporting facilities, the more they crave for Ele.me electric vehicles and supporting facilities.

So, when Ele.me digs up these cattle takeaway electric bike riders, it can be said that it is effortless;

Because of the large number of electric bike riders leaving, Niu takeaway can only grab bicycle riders to be electric bike riders in order to ensure distribution power;

Bicycle riders have not experienced the sadness of cattle take-out electric bike riders before. When they really started to get started, they immediately felt that kind of strong despair, so when the offline recruiters of Ele.me found them, they again It was easily transformed into a Ele.me rider.

Now, Ele.me has used Niu Takeaway as a training base for talents. They spend money to recruit people, train them a little bit, and let these riders master all the business processes. Then they turn around and Ele.me recruits these people away.

Moreover, Ele.me only picked up the takeaway electric car rider team to start. After repeated trials, the forced Lu Yunhao couldn't help it. He raised the rider's base salary twice in a week, and the platform's distribution cost reached a new peak.

This strange circle formed a closed vicious circle, which made Lu Yunhao feel like he was doing elementary school math problems. A pool of water contains 1,000 liters and a capacity of 10,000 liters. The water inlet is filled with 10 liters per second, and the water outlet is per second. The effluent is also 10 liters. Ask how long you can fill the pool.

The answer is never possible.

When there are countless bottlenecks that Lu Yunhao has not been able to break through, Li Mu is still making heavy deployments under Shanghai, digging deep into the hole and accumulating food.

Like a war, Ele.me is constantly sending a lot of materials to Shanghai. Almost every day, there is a truck that transports various required materials to Shanghai.

Today is hundreds of Ele.me electric vehicles, tomorrow is a lot of supporting equipment such as clothes, incubators, helmets, etc. The day after tomorrow may be a commercial computer with Hasee just off the assembly line.

All of these materials, as soon as they arrived in Shanghai, were distributed almost without going through inventory. The distribution scope of Ele.me in Shanghai is not only getting bigger and bigger, but also the density of riders is getting higher and higher.

The more people, the more orders the platform can carry, and the timeliness is also greatly guaranteed. This is something Lu Yunhao ca n’t compare with anyway.

At the same time, Li Mu is constantly increasing the entry threshold.

For example, he decided to order not less than one hundred thousand Ele.me customized mobile phones in batches from the domestic mobile phone brand Zhongxing.

The requirements of the mobile phone are: first-year university student does n’t matter, it ’s ugly, it does n’t need to use colour screen, but the battery life is stronger, the signal is better, the quality is better, and it is basically waterproof. After all, takeaway riders are the most common The bad weather is rain, and the waterproof function is very important.

This kind of mobile phone may be disdainful for ordinary people to use. It feels big and ugly, but it is more convenient for riders.

At the same time, he ca n’t wait for the research and development of Appleios and Android, and he plans to take the GPS function first and make a positioning mobile phone.

Larry Page of Google has got the navigation company Keyhole. Now this company is shared by Li Mu and Google, and all the technology and data are also shared.

So, Li Mu decided to use this special advantage, plus GPS module, to make a positioning mobile phone, so that Ele.me riders can achieve online positioning.

If you want to implement mobile phone navigation, you must first equip your mobile phone with a GPS module, so that it can receive GPS signals to achieve GPS positioning, and secondly, you need a set of maps with built-in coordinate information to assist GPS in positioning and navigation.

However, at this stage, the traffic cost is relatively high. The online map although can be done, but the traffic cost will greatly increase the cost of use, so what Li Mu thinks is to do a built-in map and localize the map.

Moreover, after the positioning mobile phone is produced in the future, the maps are set separately according to different cities. For example, this 10,000 mobile phones are exclusively for Shanghai, and only the Shanghai map is built in, which can also save storage costs.

Using the GPS module and Keyhole ’s advantages in electronic maps and navigation, mobile phone navigation can be achieved. On the basis of mobile phone navigation, a coordinate receiving and uploading function can be added to develop a navigable Ele.me rider. At the same time, it can also realize the positioning mobile phone whose location is updated to the cloud server in real time.

For example, after the rider is turned on, the mobile phone sends a coordinate data to the server every thirty seconds. This data is just a string of characters, and it occupies very little traffic. However, after the server receives this coordinate, it can locate itself In the system, the specific location of the rider is marked, so that the user can see where the rider is currently and how far away he is from the computer in real time.

This function is very simple, but no one in the internet industry has done it yet. Once this function is developed and modularized, it has great commercial value. For example, if you install this module on a bus, the cloud will know The real-time location of each bus, installed in a taxi, can meet the basic needs of calling online.

And such positioning mobile phone is very simple to use for navigation. system directly publishes the coordinates to the mobile phone. The mobile phone marks the coordinates on the local map and uses the algorithm to calculate the route.

The only trouble is that the map upgrade is difficult, but it does n’t matter, the early car GPS map upgrade is very difficult, but it still brings a revolutionary experience to the driver, such a positioning mobile phone is designed quickly, and mass production is also very Fast, can make the Ele.me close to the mature form of later generations to a large extent, and it can be used for at least a long time, until the mobile internet era is really no problem.

After Lu Yunhao learned that Li Mu was doing something, the feeling of despair grew stronger. He realized that what Li Mu was going to do was to do things that could be done with 10 million yuan, using billions or even billions of dollars. In the past, the entry threshold of the entire industry has been raised, so high that most people and companies cannot reach it.

Now, he deeply feels the pain caused by the continuous increase of this threshold. Not to mention custom mobile phones and custom positioning navigation mobile phones, he does not even have the strength to customize electric vehicles. He simply cannot deal with Li Mu's.

In the first month of the cattle delivery, the platform ’s daily order volume still hovered around 10,000 orders. The amount of subsidies for users and riders in a single day exceeded 100,000 yuan, and the overall loss amount reached hundreds of thousands of yuan, which made Lu Yunhao feel Liver tremor.

If you keep your existing funds unchanged, you may only be able to support it for a few more months. If you do n’t have a second investment in a few months, the capital chain will be broken.

By comparison, Ele.me has more than 800,000 orders per day in Shanghai, from white-collar workers working in office buildings, to ordinary citizens at home Browsing, and netizens in Internet cafes, all using Ele.me Place an order.

The daily subsidies for although Ele.me are more than two million, but Li Mu is not in a hurry.

Burning money is just the beginning. How much I burned today will be taken back 100 times tomorrow.

However, Li Mu is also preparing to reduce the cost of subsidies.

He held a meeting with the core team of Ele.me, and the meeting made a decision. From now on, the national Ele.me subsidy, merchants must bear 50%, and the other 50% will be borne by Ele.me.

That is to say, Li Mu decided to throw away the burden by half in one go.

Lei Zong is a bit worried about this. He feels that merchants may be a little bit off with such a big burden.

Li Mu said: "Do n’t worry, they are expecting us to make money. We are not trying to exploit them. We just let them share part of their vested interests. If this is not acceptable, how will our Ele.me be saved in the future? Money? All senior business talents can see that our ultimate profit model is to rely on merchants. If we have been used to merchants, we will never want to make money. "

Lei Zong nodded and said, "Chief Li, I understand what you mean, but are we step by step?"

Speaking, Lei Zong said again: "Especially Shanghai, now the subsidy is very high over Shanghai. We have to subsidize an average of 4-5 yuan per order, and some are even higher."

Li Mu said: "Subsidize 4 yuan, let the merchant pay 2 yuan, and subsidize 5 yuan, let the merchant pay 2.5. If you agree, continue to cooperate, if you do n’t agree, just suspend his store business three days, let him consider . "

I help you sell things, and you give me a share. This is a matter of course and a healthy mode of cooperation. However, Ele.me has to attract merchants to settle in the early stage, so it ’s against the normal rules to pay for the users themselves. Yes, so when the time is right, it is natural to change the subsidy model.

In the beginning, some merchants were unwilling and felt that we would not subsidize cattle takeout. Why do you want us to subsidize?

Ele.me does not give any explanation, and it is not compulsory to agree. Only give the merchant two choices. If you accept it, you will continue to send the order. If you do n’t, you will stop sending the order.

The tough attitude of Ele.me has indeed caused dissatisfaction among many merchants, but Li Mu does not care at all.

Because Li Mu knows very well that they are now making money for merchants, they simply cannot do without themselves.

Now, just let the merchants bear a certain share of the subsidy. In the future, the merchants will not only have to pay for the subsidies themselves, but also have to pay 10% of the turnover for each order. The platform will make money from the merchants in the future, and Not making money from consumers.

If the merchant cannot adapt to this change, he can only say that he has not realized the importance of the platform.

Large-scale supermarket chains like Wal-Mart, because of huge traffic and huge sales volume, are extremely powerful in front of suppliers. Not only is the payment settlement cycle long, but various promotional activities require the supplier to pay for it. If the supplier If you disagree, then it is forbidden to enter the supermarket shelf, so that any supplier will admit it.

There are indeed unbelievable restaurants, so you have to make a wave with Ele.me.

Lu Yunhao saw another opportunity in the dark. He feels that Li Mu is so tough to the merchants now, it may be a good opportunity to overtake in the corner!