Rebirth in a Perfect Era Chapter 1809: Enough to amaze the world
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For Alexander Vikander, he is a standard dogma.
Beside him, people like him are very common. Everyone is very stereotyped and always chooses to be conservative and never take the radical route.
People like him have many stubborn perseverances, such as those who die reading, such as those who hold the Bible to kidnap others, and those who do things the same and the same.
Vicander's insistence on car design stems from his failure to establish a set of aesthetic system that is truly close to the times.
He felt that the Volvo car should be designed to be a little awkward and bland, because this is the basis of its low-key and restrained.
Moreover, he feels that, for any brand that makes cars very bells and whistles, the cars they produce are not practical.
Volvo needs this solid line and unchanging design language to convey a message to the world: "We are old-fashioned, we are insisting on the inner, our car is always the most practical and safe."
So, he scoffed at the car styling that Li Mu wanted.
He even educated Li Mu and said, "Chief Li, you see, the side of your SUV uses downward sloping lines, high front and low back. In this way, flat white reduces the upper space of the rear seats for no reason, Originally, the one-eight-meter person could not feel the head when sitting in, but after you designed this, the one-eight-meter person would feel depressed when sitting in. "
Li Mu nodded: "Yes, I will let him suppress."
Weikand sneered: "Chief Li, IMHO, you really don't understand car design. People's pursuit of space is very extreme, especially SUVs. Most people buy SUVs for more space. Not better passability. "
Li Mu said lightly: "Most of the cars don't sit in the back row, even if they don't matter, they can take it because this is not his car after all."
Weikander said: "How does this work? When our customers buy, they will definitely give up this car as long as they sit in the back row!"
Li Mu replied: "In the back row of the two-door four-seater coupe, the dogs are too crowded when they are waiting. Isn't anyone still buying it?"
Weikand argued: "But that is not a mainstream model! Mainstream models still have to fully consider space and ride comfort."
Li Mu seriously said: "In the future, at least 50% of car consumers will pay for appearance. The key to their true impact is whether the car looks good, not that it has enough space in the back row."
Weikander said: "Even if you look at the appearance, I don't think this car looks good, it is too weird! And the side lines you designed, these more geometric angular designs, will increase the production process and cost. It will increase the probability of damage on both sides of the car and the cost of repair. If it is a relatively curved and rounded shape, bumping is mostly avoided, but if it is this shape, it is difficult to recover from the touch and requires sheet metal. Be flashy! "
"Also, why design two tail throats at the tail? Our displacement is not large. One tail throat is enough, and two will increase the cost, which is completely unnecessary."
Li Mu asked him: "Have you seen a 2.0 displacement car with four tail throats?"
Weikander said disdainfully: "Hang four tail throats? Unless he is crazy, it is impossible to do such a thing!"
Li Mu smiled and said, "You should have a chance to see it in a few years."
After finishing, Li Mu said lightly: "Okay Vickand, I paid to hire you not to let you talk to me, but to let you do things for me. I am the boss, so I let you do it , You just give me what to do, do n’t tell me how professional you are and how amateur I am, you are a bunch of designers, one is counted, none is qualified in my eyes, look at the models you designed, If you do n’t change the shape for thousands of years, you can see how lack of design spirit you have. Let ’s look at the sluggish sales of Volvo. At least 60% of the responsibility lies with your designers. ”
Wickand immediately turned red and white upon hearing this.
It is really a very worrying thing to be questioned by Li Mu about his professional ability.
But the point is, he did n’t know where to refute.
The sales of Volvo cars are indeed quite sluggish.
Li Mu continued at this time: "The car you designed is like the most ordinary middle-aged person in the world. It has a fat face, a full face, sparse hair, sloppy hair, and no scuffing, which makes it difficult for the opposite sex. I can mention the interest in that respect, so the car you designed is also very ascetic. When you look at it, you ca n’t have desire. I originally had some desire. When I saw the car you designed, that desire was instantly instantly Destroyed. If you are not convinced, I can take a budget of one million USD and ask a world-famous questionnaire company to conduct a questionnaire survey in several major cities around the world to count how many people think that the Volvo model is very ugly now . "
As I said, the Li Mu voice increased a bit, saying: "Give you face, solicit your opinion, it is not really for you to point me at your ascetic aesthetic, from now on, if If you still want this job, just listen to what the man who is paying you is saying, what he asks you to do, just do what you want. Otherwise, you can immediately resign and return to Sweden to see , Can you find a designer's job in your life! "
Vicander dared not complain anymore.
I originally wanted to give the new boss a chance to dismiss him, so that he should not have any thoughts of interfering with his work in the future, but didn't expect, the new boss is not to interfere with his work at all, but to completely decide his work.
He is also very clear that he is working against Li Mu, the only end is to clean up the rolls and go home, so he can only be counseled immediately. What Li Mu wants, how can he cooperate with him, as for the car he designed All right, let him go back to Sweden when he makes enough money, and Volvo will die with his own it doesn't matter.
So, he said in a lower third: "Chief Li, what kind of design do you want, I fully cooperate with your ideas."
Li Mu nodded and said: "You first raise the head of the car for me, don't tell me about the vision problem, if you want a better vision, you try Changhe Bread."
"I said, the wheels should be first-year university student, the car should be shorter, what? Not coordinated? What I want is not coordinated!"
"Add the double-out exhaust, yes! Be sure to double-out, one on each side, and do n’t give me this round tail throat, replace it with a square one!"
"Side waist, the waistline is more obvious ..."
On the computer, a car is made from the most common line draft, a little bit perfected, and finally has the prototype of Aurora.
although, this chunky bigfoot monster looks really weird, but what surprised all designers is that such a weird combination does not look ugly at all. On the contrary, it looks more and more felt It's very flavorful.
At this moment, these designers have not realized that they are designing a SUV that is enough to amaze the world ...