I’m in Hollywood Chapter 77: Find the door
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After the Super Bowl night, the most talked about is not the San Francisco49 team that won the Super Bowl championship, but the 《Pretty Woman》 trailer that first appeared on the Super Bowl live broadcast.
This year's Super Bowl viewership reached 150 million, accounting for 50% of the total population of North America. With the word-of-mouth effect, in just one day, all United States people knew about the new film "Home Alone" Director Eric Williams.
The major film giants also keenly felt the amazing influence of the Super Bowl trailer, mobilized a lot of resources, and conducted a detailed investigation and analysis of a series of data after the 《Pretty Woman》 trailer was broadcast. As for what kind of results you get, it is estimated that you will not see it until Super Bowl ad bidding next year.
previous life, first part Super Bowl trailer is "Independent Day" in 1996. Fox ventured heavily to bid for the Super Bowl advertisement to play the trailer. Eventually, this disaster science fiction movie won 300 million USD huge Box Office in North America. Since then, it has also opened up a situation where Super Bowl trailers dominate the group.
Eric believes that the effect of the 《Pretty Woman》 trailer will not be less than that of the "Independent Shuri" trailer. It is not only a matter of money next year if you want to easily win the advertising space. Super Bowl Live Media has a good cooperative relationship.
Although Super Bowl has a total of more than 60 advertisements, in order to achieve good advertising results, each type of advertisement has a strict proportional limit, and it is impossible for all advertisements to be used to play trailers. This is also the case. Later generations of Super Bowl advertisements are almost monopolized by several major film giants. Compared with the increasing cost of film production, millions of Super Bowl advertising prices are paid for by many Film Studio, but the insufficient strength is Film Studio, you Even if you want to spend money, they don't have to.
In the next few days, the media with keen sense of smell also began to report and analyze this matter.
The New York Times even wrote an article saying that the 《Pretty Woman》 trailer is the biggest winner of this Super Bowl.
And the most direct result of this incident is that it belongs to the same Eric Director of" Home Alone 》 Box Office There was another rebound, the time was " Home Alone "The ninth week of the release, a new week originally estimated by the statistical agency" Home Alone 》 Box Office in 12 million USD About, but actually, a week later, " Home Alone "got it 18 million ,total Box Office Reach 1.9 800 million .
Even if calculated according to the current Eric share ratio, the extra 6 million USD Box Office is equivalent to earning the advertising fee of 1.5 million USD invested in the Super Bowl trailer.
"Fortunately, okay," in the office of Firefly, Eric was relieved to see the new week's "Home Alone" Box Office report.
The Jeffrey sitting opposite said with a smile: "Yeah, fortunately it is 1.9800 million. If you break 200 million this week, you will waste this good topic."
The reason why the two said so is because the attention of 《Pretty Woman》 has reached its peak one week after the Super Bowl trailer. If "Home Alone" breaks 200 million, the topic brought about can only play a icing on the cake. And if it is delayed until the next week, the heat of the Super Bowl trailer is slightly weakened.
The Box Office of "Home Alone" then broke 200 million at that time, it became the movie that 200 million Box Office was broken again in first part in three years, which is another new topic of hype. Then with normal publicity, it is almost obvious to get good results after the 《Pretty Woman》 is released.
"Eric, do you really plan to participate in the promotion of 《Pretty Woman》 in person?"
Eric shook his head and said: "Al and Julia are enough to promote the film with Fox. I may have another thing to do. Of course, I will still participate in the premiere."
Another thing that Eric said is related to Pixar. The day after Super Bowl, Eric received a phone call from Jobs. After introducing each other, Jobs enthusiastically proposed to talk to Eric. Eric asked if it was about the price of Pixar. After receiving a positive answer, Eric directly hung up the call of Jobs.
After confirming the intention of Jobs, Eric did not hesitate too much and applied for a loan of 50 million USD to the bank with the contract of "Home Alone" as collateral.
Although deep inside is very resistant to loan behavior, Eric now has to do so. Even if there is no Pixar, Eric has to apply for a loan, because the tax payment linked to his remaining money is not enough.
Eric did n’t think about borrowing money from others, but based on the memory of the original owner left in his mind, as well as the knowledge of the past six months, Eric knows that in United States, even between friends and family, they rarely talk about borrowing On the topic of money, this is a very embarrassing thing.
Compared to the relatives and friends of Orientals who are accustomed to each other, United States people are more used to borrowing money from banks. Thinking about it, Eric also had to ‘go into the countryside’. Now that I have borrowed, I directly applied for a huge loan of 50 million USD. Even the investment with the next movie is there.
50 million USD is indeed a huge sum of money in this era. If the current Jobs opens, it is estimated that the bank will let him go directly. As for Eric, when proposing the amount of 50 million USD, the bank even tried to test whether he borrowed more.
It's been a week, and Jobs is expected to call again. Although Jobs has a rather irritable personality, he is also a flexible person. Moreover, according to the data collected by Eric these days, the next computer company of Jobs and the Pixar studio have reached the brink of collapse.
The price of 20 million USD from Eric is much less than that of Jobs to Pixar studio, but it can solve the crisis of Jobs's next computer company. The ambition of Jobs is mainly on personal computers.
Eric does not worry that Jobs will give up a good opportunity to get rid of the big burden of Pixar. Of course, Jobs may also be like previous life, to test whether Microsoft intends to take over Pixar, but Eric is sure that Microsoft in this case, the price will be lower than its own.
After more than a week of intense post-production, 《Pretty Woman》 was officially released.
Until February, the loan has been credited to the Eric account, and Eric has not received the Jobs call anymore. He has begun to admire the patience of Jobs, but Eric still remains indifferent to the matter With a light appearance, dealing with high IQ geniuses like Jobs, as long as you show a little flaw, the other party can easily grasp and use it.
One week before the release of 《Pretty Woman》, Fox held the film critic trial of 《Pretty Woman》 at Los Angeles.
After that, the long-awaited 《Pretty Woman》 movie reviews began to appear on newspaper.
I do n’t know if I ’m in a guilty conscience to let Eric pay the Super Bowl trailer at my own expense, or whether Fox itself has greater confidence in 《Pretty Woman》. Anyway, Eric feels that Fox ’s advertising efforts have reached the level of big production, Correspondingly, the public relations for film critic are also in place. The film reviews appearing on newspaper are almost one-sided praises. Of course, this is also related to the excellent quality of the 《Pretty Woman》 movie itself.
If 《Pretty Woman》 is a big bad movie, even if the red envelopes are rich again, those film critic who rely on fame to eat ca n’t praise their bad movies with their eyes open.
On February 9, Los Angeles Chinese Theater, 《Pretty Woman》 officially held its premiere.
Under the operation of Fox, in addition to the members of the 《Pretty Woman》 crew, more than a dozen large and small celebrities came to the show, and a short period of red carpet was also regarded as a shining star.
After a simple speech, the movie quickly entered the broadcast stage.
Eric returned to his seat and quietly admired his own 《Pretty Woman》. Originally sitting on the left hand side of Eric was Fox executive Carter · Hunt. I do n’t know when I changed to another 30 multi-year-old male. Because of the dim lighting, Eric didn't care.
But after a while, the other party took the initiative to talk to him.
"Hello Mr. Williams, this is Steve · Jobs."
Eric turned around and looked surprised. At this time, Jobs was only 33 years old. At the age of Fenghua Zhengmao, he was not bald yet. He looked a little handsome. But Eric knows that under this handsome appearance, it is indeed arrogant and irritable to hide.
Since the other party has come to the door, Eric has to stretch out his hand with a smile: "Hello, Mr. Jobs."
So they greeted each other, and the two again turned their attention to the movie, and no one meant to take the initiative.
It was not until more than an hour later that the movie ended, and Jobs spoke again: "Mr. Williams, can you talk about it?"