I’m in Hollywood Chapter 223: The trend is on
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The day after 《Friends》 watched celebration party, Murdoch could not wait to use the media of News Corp and released the news that Firefly would become a shareholder in Fox TV Network. It also stated that not only will 《Friends》 continue to be broadcast on Fox TV Station, but the two sides will also cooperate more closely.
As soon as the news came out, most media attitudes that were initially pessimistic about whether the Fox could cope with the 《Friends》 under the covetment of the three major TV Stations immediately experienced a 180-degree change, and they began to express their optimism about the development prospects of Fox TV Network.
Not to mention that Firefly revealed by Murdoch will cooperate more closely with Fox TV Network. With Fox TV Network only to keep this popular drama series 《Friends》, as long as Fox can seize the opportunity, it can produce more sophisticated TV programs. In order to cultivate a loyal audience, it will be unbreakable in the North America TV industry's fourth position, and even after several years of intensive development, it is not impossible to exceed the original three major TV Station. Affected by this positive news, the market value of Fox TV Network, which was originally less than 1 billion USD, climbed rapidly.
The share transfer of TV Network cannot be completed overnight. After Fox TV Network released the news, not only did the three major TV Station not give up robbing 《Friends》, but contact with Eric became more frequent.
As a result of the merger with the Metropolitan Broadcasting Corporation in 1985, ABC, which is most desperate to turn over for several consecutive years, even made the shareholding conditions, but CEO Tom Murphy of ABC TV Station only got Board of Directors3% The transfer authorization, although the value of these 3% shares is more than double that of Fox TV Station10% shares, but Eric has nothing to do with it, because getting these 3% shares has been losing money according to ABC until the history of Disney mergers and acquisitions In the next few years, it is impossible to receive any dividends. Instead, it will consume a large amount of Firefly funds. Moreover, this 3% stake is unlikely to bring much power to Eric. So between the booming Fox and the mud-footed ABC, as long as the IQ is slightly normal. We all know what choices to make.
On the evening of September 10, under the laughter of 《Friends》 viewers and the close attention of other TV companies. 《Friends》 ushered in the second week of broadcasting. Two hours later, Nielsen released the ratings statistics for the first time. The average audience of the third and fourth episodes of 《Friends》 was 24600,000, and the highest ratings were still 29million.
After seeing this data, the three major TV Stations began to analyze the success factors of 《Friends》, and finally found that this TV series was able to get the reason for the first broadcast of super high ratings in addition to the humorous plot and lines. The most important thing is that the first two episodes are performed by Eric in person Director. Of course, maybe the movie Director was transferred to the production of TV series before, but it must be that those movies Director career underestimated, when there is no way, under the circumstances of fame, no movie Director will be 'self-sufficient. To shoot TV series, therefore, Eric, which has achieved great success in the previous films, personally Director TV series, this gimmick aroused the strong curiosity of the audience, they would like to see Eric this Director that has made a series of Box Office miracles will be produced What kind of TV series comes. The quality of 《Friends》 itself has reached the expectations of the audience. So combined, it is now the popular sitcom.
Understood these, the three major TV Stations started to shoot at almost the same time. For a time, Steven Speilberg, Francis Coppola, Martin Scorsese, Tim Burton, etc., these Hollywood big Director have received high-price invitations, and the three big TV Station even open out as long as they can hang a name on some episodes, they are willing to pay millions of salaries. condition.
Despite the strong money offensive, although most Directors refused due to various concerns, it was not that no one tried it, and the results were very good. The ratings of some American dramas under the Hollywood big Director name have exceeded expectations. Therefore, in the next few years, the famous movie Director is invited to direct the first one or two episodes of the American drama. A wave quickly formed. A U.S. drama is broadcast, if famous Hollywood director is not listed in the publicity. The audience will subconsciously feel that this TV series is not high grade, and the ratings will not be so good.
Of course, these are things that happened later.
After the broadcast of 《Friends》 in the second week, interested people found that the news about 《Friends》 almost disappeared in TV programs other than Fox TV Station. Even the entertainment talk shows that like to use current affairs to make fun of the show, the hosts As if I haven't heard of 《Friends》.
Obviously, this is one of the three major TV Station's consecutive attitudes to the Eric's refusal to draw them together.
But this kind of ‘blocking’ has already done no harm to 《Friends》, do n’t forget, Fox TV Station stands behind News Corp, and can promote this TV series from paper media to TV media in all directions. Although the three major TV Station control most of the TV media of North America, they are still pure TV Network and have not been merged by the media group. Therefore, they have little involvement in newspaper magazine. And in this era, the word-of-mouth communication of TV series, newspaper magazine also occupied the main help in it.
Fox competitors have not forgotten to post some attacks on 《Friends》 on the newspaper that they can influence, such as attacking 《Friends》 with too many people and not suitable for broadcasting in the public TV Station, but none of them caused What a big impact. Because the relatively heavyweight newspaper maintains a highly praised attitude towards 《Friends》.
Eric is now sitting in the office and reading a news about 《Friends》 published by 《Los Angeles Times》.
“According to Nielsen data analysts, 《Friends》 ’s second week ’s broadcast has eliminated about 70% of unstable viewers. Eventually, the average number of viewers for this sitcom will remain around 22 million, which will undoubtedly become the current year. Of TV series ratings.
According to news, the average advertising revenue per episode of 《Friends》 has reached 3 million USD, so this TV series will bring in more revenue than 70 million USD. Although we have no way of knowing the specific split plan between Firefly and Fox TV Station, with the strong style of Eric Williams, the 《Friends》 advertising share will definitely reach the highest level in the industry. From this, it is estimated that this TV series is just the first round of Fox broadcast Brought nearly 30 million USD income for Firefly.
More surprisingly, 《Friends》 ’s copyright is exclusively owned by Firefly. Then, the subsequent transfer of broadcasting rights and the release of video tapes of this sitcom will bring more than three times the revenue of the first round of advertising, but this The total investment of the sitcom is less than 5 million USD. Eric Williams, the "mixed boy" who is stirring up the wind and rain in Hollywood, proved to the world that he can not only shine in the movie, but also be able to handle in the field of TV series.
When conceiving this article, the author has been thinking about whether Eric Williams is going to extend his tentacles to the music field, because in several of his Director movies, the soundtrack column clearly hangs the name of Eric Williams, 《Running Out of Time》 The bus that met the "Speechless Love" section of the bus didn't know how many fans were fascinated by it. The picture of Tom Cruise and Brooke Shields snuggling with each other was also called the most beautiful movie lens of the year because of the soundtrack. CEO of the major Record Company, take a look at the three embarrassing TV Station, what can we learn from the past, why don't you first send an invitation to Eric Williams before anyone else shoots? "
After reading the 《Los Angeles Times》 article, Eric thought about it for a moment. When shoots 《Pretty Woman》 was originally, Eric had a plan to train singers to join the record industry because it remembered a song by the famous popular band Roxette. The 1990s was the last glorious era of the recording industry in the world. As long as Record Company has a few headed singers, the profit is no less than Film Studio or TV Station. Even if it is due to the rise of the Internet era, the recording industry will completely decline, but the song copyright owned by Record Company is a huge wealth that can bring long-term income in the West where intellectual property protection is very strict.
I wrote a few strokes on the memo beside me. Eric was about to read the next newspaper. The office door was knocked: "Mr. Williams, Miss Murdoch is here."
Eric responded casually, wearing a blue and white light-colored plaid shirt and dark jeans, and carrying a dark blue lady ’s shoulder bag, Elisabeth Murdoch rushed in, and sat down opposite Eric, still the same It seemed that the strong kiss of Eric did not affect her at all.
Take off the shoulder bag and put it on your knees. Elizabeth glanced at the title of 《Los Angeles Times》 in front of Eric, and scornfully whispered: "Unexpectedly, you are so narcissistic, you secretly hid in the office to watch someone tout you Article. "
Eric didn't care about the irony in the girl's tone. If he was just a movie Director, of course, he could just ignore the incident outside the window and shoot the movie. But he is also a Chairman of Film Studio, it is necessary to keep enough attention to the industry news. Because this time is too busy, Eric can only ask the assistant to help him organize some more important news, and come to the company every day to rush to read some things before handling the affairs. (To be continued)