I’m in Hollywood Chapter 349: Small means

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On the desk, eight small packs of facial tissues are placed neatly in a rectangular gift box, exactly the same as the facial tissues on the market at tens of cents per pack, but these facial tissue cartons are paper-like, just like cigarette cases , The packaging is quite beautiful.

Eric picked up a package and looked at it, with a poster of "Ghost" printed on the front, a trademark of the manufacturer x and a number number in the lower right corner, and carefully selected stills on the back, and other in the gift box The format of the seven packs is roughly the same, but the posters and stills on the two sides are different, and the complete set is eight.

This is a promotional plan that Eric came up with based on the anecdote of "Ghost" in memory, some movie theaters specially gave away female tissues to wipe tears. Moreover, the reason is that it is so troublesome to make the packaging box into paper instead of the common plastic packaging on the market, and eight completely different packages are designed to maximize the benefits of this marketing.

Most people have a hobby of collecting. If "Ghost" is a bad film, then this set of packaging will definitely not have any collection significance. But "Ghost" is destined to become a classic, so this set of paper-packed facial tissue cartons is very collectible, and a set of eight sheets does not seem difficult to gather, and you do n’t even need to go to the theater to watch it eight times. Able to communicate with relatives and friends, maybe you can get a complete package from relatives and friends who have seen the movie.

Of course, Eric will not make it too easy for people to get a complete set. No one knows that it is more precious. Therefore, not only the numbers 1 to 6 will launch a weekly package to be distributed to the cinema, but also The 7th and 8th packages only produce 10,000 boxes and are randomly presented in the 1st to 6th boxes. The 10,000 boxes look a lot, but they are scattered to the North America2000 cinema. It is very rare, and these are x that are not available in the market although they have been authorized by "Ghost". Some portraits of "Ghost" can be printed on the product, but a gift of this paper packaging. Production will stop after the "Ghost" is down.

The cost of this small box of facial tissues is about 10 cents. If you calculate it according to "Ghost" previous life 200 million USD North America Box Office, if you only give women, you need to give 10 million boxes, the total value is only 1 million USD, plus the above tissues to North America Delivery, this money will definitely not exceed 2 million, although compared to the announcement budget of the total 10 million USD of "Ghost". 2 million is indeed a bit more, but the money is neither Firefly nor Disney, but the advertising sponsorship sought.

The sponsor is x printed on the box, the largest facial tissue manufacturer in North America and even global.

When Firefly threw out the cooperation plan and carried out advertising bidding, x took the opportunity to win the naming rights of this promotion at the high price of 1 million USD, and was also willing to bear the production and distribution costs of 2 million USD, relative to a global high-end paper towel manufacturer In terms of advertising marketing costs, 3 million USD is not much, but the risk of this business is not small.

Because once the Box Office word-of-mouth of "Ghost" fails, this advertising campaign can hardly achieve its desired effect. But x did not dare to risk competitors taking this list, Lamborghini's successful case of 《Pretty Woman》 implant advertising is still vivid. A sports car brand that was originally in trouble and was acquired by Chrysler Company after 《Pretty Woman》's successful advertising marketing, but suddenly became one of the most well-known sports car brands in North America and even the world.

The Michael Lynn sitting opposite the Eric looked at the small pack of facial tissues in front of the Eric old god, and he felt a little nervous. He used to be the Chairman of the new line. He has been a deputy to Robert Shay for more than ten years. His current position is also one of Firefly's Chairman. , Responsible for Firefly's most important film distribution department.

Although in the new line, Robert Shay likes to monopolize power, his deputy does not have much use. However, Robert Shay has not treated him badly, and they are still very good friends in private. The new line merged with Firefly, and Michael Lynn has always regarded itself as the confidant of Robert Shay.

This time. Robert Shay's focus on "Sleeping with the Enemy" and neglect of the distribution of several other Firefly films Michael Lynn has always been in the eyes. He also privately hinted that Robert Shay should not be overdone.

However, Robert Shay obviously did n’t mean to listen to him. Michael Lynn knew that Robert Shay wanted to be the second Michael Eisner. However, as an outsider, Michael Lynn understood that Robert Shay obviously ignored a fact.

In Disney, Michael Eisner is the best one. Michael Eisner brought Disney step by step from a family-run small Film Studio into the ranks of Hollywood film giants, so he can sit still in the seat of Disney CEO.

But in Firefly, Robert Shay is not the most dazzling one, let alone, the shares owned by Robert Shay are not enough to compete with Eric, 72% of the shares held by Eric have absolute control over Firefly, regardless of the consequences You can oust Robert Shay at any time.

Therefore, Michael Lynn will feel very upset at this time, Eric must not dare to move Robert Shay at this time, otherwise the Firefly that has just improved will definitely fall into turmoil.

But his Chairman, which does not have any shares, is likely to become the punching bag of Eric. From the nature of Robert Shay, although the two are friends, if Eric insists on letting him off, Robert Shay will definitely not die with Eric.

After playing with the facial tissue in front for a while, Eric raised his head and said to Michael Lynn: "Sorry, Michael, I just remembered something suddenly."

"It doesn't matter, and, AI ... Eric, I think your marketing method is still very new this time, which is comparable to the Lamborghini in 《Pretty Woman》 and the advertising placement case in 《Running Out of Time》. The two marketing efforts were very successful," The tone of Michael Lynn was a little stumbling at the beginning, but when it came to it, it became smoother, because these words are not polite compliments, but from the heart. He has been doing film distribution for more than ten years before, knowing that in film marketing It is not an easy task to innovate and achieve good results. (To be continued)