I’m in Hollywood Chapter 426: It’s time to shoot
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Although Eric is not in Los Angeles, "Toy Story" started a small-scale screening after a long period of publicity, during the internal trial of "Cutthroat Island". The novel 3D animation form, warm and interesting plot, and allegorical storyline quickly became a huge sensation in the media.
"... Unlike the fairy tales of Prince Disney and Princess, this movie tells a story about friendship, trust and finding from the perspective of toys."
"... This is an allegory for adults. The elements of heroes and anti-heroes are the main content pillars. The collective extended family feels lively and lively, and it will always sublimate a lot of warm drama. Bath and Woody's great heroic feelings and honesty and sincerity can find our shadow. A little black humor will not damage those believable beauties. "
"... A brand new animation film form, Pixar's 3D animation technology will undoubtedly bring a reform relative to Hand-Drawn Animation."
"..."
The short one-week screening almost reached the sum of all previous influences brought about by publicity. Affected by the media, the Firefly announcement department's confidence increased greatly. Michael Lynn discussed with Eric on the phone again Increased the budget of 10 million USD for "Toy Story", and the total cost of production and distribution of this film also reached the blockbuster level of 70 million USD.
However, Eric knows that as long as it can establish the status of 3D animation in Hollywood with "Toy Story", the total cost of 70 million USD is definitely worth it. What's more, according to the data in the memory, Firefly has enough confidence to recover the full cost of "Toy Story" only by the local distribution of North America. The subsequent distribution through various channels will bring a large amount of net profit to Firefly. the most important is. Prior to this, Firefly has registered the trademarks of all toys in this animated movie. Eric is very clear that the profit brought by the animation image franchise authorization in "Toy Story" is definitely no less than the Box Office income of this animated movie.
Compared with the big fanfare of "Toy Story". "Cutthroat Island" seems to be a lot of low-key. After the internal test, Disney did not have much confidence in the film, but did not think about Box Office dumb bullets. Although Disney did not hold a large-scale trial for the reason that the film still needs to be modified in detail, it has not relaxed at all in terms of TV announcements, billboard posters and other publicity.
Michael Eisner seems to be thinking of making up for the lack of quality publicity. Not only did not reduce the promotional budget of "Cutthroat Island", but also proposed a proposal to increase the budget. As an important investor in "Cutthroat Island", Robert Shay has determined that "Cutthroat Island" will bring losses, and it has been in Hollywood for so many years. He can also imagine that the movie is selling well. Once Box Office loses, Disney will certainly do everything possible to pass on the loss to his outsider. So he bit a penny and refused to pay, and even had a dispute with Michael Eisner.
The proposal to increase the publicity budget was made by Michael Eisner, but at this moment, he certainly will not let Disney bear the cost alone, so he took out the weapon of the contract and forced Robert Shay to draw a budget according to the capital increase ratio. Robert Shay can only swallow this dumb loss. He knows that if he is not willing to pay for it at this time, then Disney has more reason to pass the Box Office defeat to him.
According to Disney's's prediction, "Cutthroat Island" is after all a huge Hollywood gimmick with an investment of over RMB100 million. Even if the plot is ... well, it's really scattered, but Hollywood is not a precedent in the history of the plot without being scattered. Therefore, Disney is very optimistic that "Cutthroat Island" can at least obtain Box Office of 80 million USD, and overseas Box Office is expected to reach this number. After the release of the two important Box Office channels, although there will still be losses, it will be sold through subsequent video tapes and television broadcast rights. There must be no problem recovering costs within two years.
Even if the subsequent "Toy Story" movie won a very good reputation, Disney felt that its monopoly in the Hollywood animation industry will be threatened. But because "Toy Story" and "Cutthroat Island" are two completely different audiences, Disney did not feel too much pressure.
Entering late June. The summer file in 1991 has been going on for a month. This summer file starts with the sequel of "Hot Shots! Part Deux" released at the end of May Fox.
At the end of last year, "Hot Shots" first part got Box Office with global close to 200 million USD with an investment of more than 20 million. The profit is higher than Fox's main "Die Hard2" last year, so Fox can't wait to launch second part. However, the last time I paid 30% of the investment amount for Eric to select script, the result was that Eric made a profit of around 50 million with an investment of more than 8 million, which made Fox a severe pain. Therefore, the production of the sequel Fox directly came to this matter to pretend to be deaf and dumb, not mentioning it, Eric is too busy to burn, there is no specific contract for this matter, and Eric is too lazy to ignore it.
After the last spoof "Top Gun", the sequel continued its original style and chose "First Blood" spoof Sylvester Stallone. But unfortunately, Fox took this sequel off. Although the sequel ’s spoofing degree is even crazier than first part, and the cost has increased to 40 million USD, but I do n’t know why, the audience just do n’t buy it. Three weeks after its release, "Hot Shots! Part Deux" only got the Box Office of 28 million USD in more than 2100 theaters, and the failure is a foregone conclusion. The success of the movie is of course very happy, but unexpectedly this sequel failed, and because the failure was so thorough, a large number of shareholders sent a letter to Fox Board of Directors, condemning the Fox management should not leave Eric and develop the "Hot Shots" sequel separately, which resulted This promising series of movies was devastated.
Not only "Hot Shots", one month into the summer season, the films released by the major Film Studio did not perform very well. At this time, the total weekly Box Office of North America should have exceeded 100 million USD, but until "Toy Story" was released The previous week. Zhou Box Office is only more than 80 million. Of course, the reason is very clear to everyone.
On June 21st, "Toy Story", which experienced overwhelming publicity and a good reputation, was opened in North America2400 theaters, and before that, "Toy Story" had been screened on a small scale. Box Office has accumulated more than 1.5 million USD. Although this figure seems insignificant, the average is less than 30 theaters, and the average per game is an astonishing 50,000USD.
Because there are no competitors for this summer, "Toy Story" got Box Office of 30 million USD on the first three days of the first week. A week later, Box Office accumulated to 47million, easily exceeding the production cost of the film.
As the first 3D animated film, "Toy Story" achieved such amazing results as soon as it debuted, causing a huge sensation in Hollywood and even the entire world. The Pixar, which has been obscured, has quickly become the focus of the entire Hollywood. Many professional magazine evaluates the potential shown by "Toy Story". If you choose to go public, the market value of this animation studio will not be lower than 1 billion USD.
The media quickly unearthed the Eric old thing of buying Pixar from Jobs with 20 million USD. At this time, Jobs still struggled to run its own next computer company. Facing a reporter who suddenly appeared in front of him and asked how he felt Jobs said nothing before and after.
In private, Jobs quickly called the Eric in Ponca City. After expressing congratulations to Eric, Joe Gang did not hesitate to seize this opportunity and proposed that Eric provide an order for next.
After "Toy Story". Pixar is definitely going to expand again. The computer company of Jobs also produces professional-grade computers. After hearing this request from Jobs, Eric readily agreed without thinking about it. It should be done in advance for the future layout of Apple. Invest in human feelings, although there is little hope for empathy with the character of Jobs. Apple Inc. as the first market value of global in the future. Eric did not intend to let it go at the beginning, but now it is not the best time to intervene in Apple. Eric does not have enough funds and energy for the time being.
June 28, one week after the release of "Toy Story". After a huge premiere, "Cutthroat Island" was also released on a large scale in North America2500 theaters.
Compared to "Toy Story", which has been broadcast with great fanfare and accumulated word of mouth, although "Cutthroat Island" has successively invested 35 million USD's promotional funds in various publicity channels, only a few public auditions have been conducted, and all the invitations are Media with good relationship with Disney and film critic. After getting the benefits of Disney's, of course, these people can't say bad things about "Cutthroat Island", but they can't brag about this movie with great fanfare, so that they will be beaten in the future. Therefore, the film review of "Cutthroat Island" appeared on newspaper. The focus of the writing is basically on the grand scene and beautiful scenery of this movie. As for the plot, basically not many people are willing to talk about this.
Although the news of "Terminator 2: Judgement Day" investment breaking 100 million was first reported, "Cutthroat Island" is a Hollywood blockbuster with over 100 million investment released on first part. Therefore, on the day of the film's release, a large number of fans with huge expectations for this movie walked away Entered the cinema, so on the first day of the movie, "Cutthroat Island" won the Box Office of 9million USD.
However, the situation changed sharply. After the movie was released, Disney could no longer control the public opinion of Cutthroat Island. The next day, there was a one-sided crusade against "Cutthroat Island" in the media, and even many famous film critic put forth sharp criticisms unofficially, saying that "Cutthroat Island" is "expensive visual garbage" accumulated by 100 million USD.
Some ordinary fans who were interviewed after watching the movie expressed extreme disappointment with "Cutthroat Island", claiming that this is a random comic book with no plot.
The film industry of North America has been developing for nearly a hundred years. Because of the low fares, watching movies at United States is a very civilian entertainment activity. With the many choices, it also means that this mature market, There is not much room for bad movies.
Therefore, the next day of the release, "Cutthroat Island" turned sharply down the next day Box Office, slipped to more than 5 million USD, and slipped to only more than 3 million again on the third day.
On the first three days of the week, "Cutthroat Island" got the Box Office of 17 million USD. If you don't watch the trend of Box Office, this result is not too miserable.
But three days later, the attendance of "Cutthroat Island" has slipped to the edge of being almost forced to draw. After the first week, the total Box Office of "Cutthroat Island" has accumulated 20 million, which means that four days of working days, this The film only got the poor 3 million Box Office. In the second week, there were 1,000 theaters that directly drew this movie without attendance, and the remaining more than 1,500 theaters could only cry without tears because they signed a two-week reflection contract with Disney. adhere to.
I do n’t know if the quality of "Cutthroat Island" is too bad, and the early publicity of many cases against "Toy Story" and "Terminator 2: Judgement Day" aroused the rebellious psychology of the audience. While the word of mouth of "Cutthroat Island" fell to The Abyss, "Toy Story" was released. In the second week, Box Office not only did not slip, but increased. After the second week, "Toy Story" once again got 4more than 9 million USD's Box Office. Although it accounted for no big blockbuster for this summer, it was almost 100 million. The results have once again made many people take a breath.
Before "Terminator 2: Judgement Day", it has been advertising with a gimmick of over 100 million yuan. This time, fans have also become cautious. Therefore, on July 3, the first day of the release of "Terminator 2: Judgement Day", Box Office is not very good, only more than 8 million, but the Cameron carefully crafted thrilling plot and the emergence of liquid metal robots, so that "Terminator 2: Judgement Day" quickly won a lot of praise, after the first day of 8 million, the next two days were 14million USD and 11 million USD, three weekends 33 million USD total The results even exceed the previous "Toy Story".
As for "Cutthroat Island", I got the Box Office of more than 5 million USD again in the second week, and then collectively painted it, and was completely swept into the ranks of the Hollywood bad movie. The two-week release brought a total of 25 million USD to "Cutthroat Island" Income, and the total investment in the production and distribution of this film reached 40 million USD of 100 million. Because of the bad reputation of the word of mouth, do n’t think about the overseas distribution of "Cutthroat Island". The income of video tapes and TV broadcasting rights is better than nothing. Therefore, Disney And Robert Shay will jointly bear a huge loss of up to 20 million 100 million. (To be continued)