I’m in Hollywood Chapter 502: Time
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The emergence of the IE graphical interface browser has absolutely fatal impact on ordinary people ’s Internet habits. Previous web browser software required complicated operations to connect to the Internet. This shortcoming blocked most people. Beyond the ranks of web surfers. The emergence of the IE browser with the Yahoo web portal homepage allows ordinary people to not only browse the corresponding Internet information according to their own preferences, but also be able to find more interesting content through the search engine function launched by Yahoo. This change It greatly facilitates ordinary people who hardly understand computer technology at all.
After proper advertising offensive and user word of mouth, IE browser sold 110,000 copies in major cities of North America in just one week, although IE company did not carry out the installation of each floppy disk. Restrictions, but the sales curve of the software does not have any downward trend, has been rising rapidly, and some merchants even increased the sales price by a large margin because of the hot sales of the software.
The hot sales of IE not only caused a wave of user application peaks for North America's Internet services, but also caused a significant increase in the sales of several major brands of personal computers at the end of the year.
At the same time, whether it is ordinary newspaper media or professional computer magazine, they are keenly concerned about this 'magic software' that suddenly appears on the market. Almost all news channels of North America TV Station do hot sales of IE software Special reports have been made, and more professional magazine such as "Computer Society Newsletter" or "Network Exchange" praised the IE software, and they have used large lengths in the latest issue of magazine for IE and Yahoo. For a deeper analysis.
The Eric standing by the window of the study hung up his mobile phone and walked back to the sofa in the reception area of the study to sit down. Chris pushed a cup of coffee over and asked curiously: "Los Angeles Of? "
Eric nodded: "Warner hopes that I can attend the premiere of 《The Bodyguard》, I pushed it off. I have always received similar calls these days. Spielberg also asked me to call me Drew two days ago, try to see if I can Cannot attend the premiere of "Schindler's List". "
Chris smiled and asked: "You always have to attend the premiere of" Mr. & Mrs. Smith "with Columbia, are you screenwriter?"
"Let ’s talk again," Eric took a sip of coffee.
Virginia's chuckle suddenly sounded at the desk behind him. Eric turned his head and glanced. Virginia, Joanna and Emily three women who visited with Chris whispered in front of a computer screen.
In the industry, Eric is not very popular for IE, but Virginia makes Eric feel this, because IE and Yahoo are convenient and practical. In the past, the Virginia, who was not interested in computers at all, was hooked on the pastime of surfing the Internet these days. He spends a few hours a day in front of the computer screen, and often pulls the Joanna together. Too serious. If you face the screen for a long time, there will be a layer of oil on your face. Virginia can't wait to hold the computer while waking up.
Chris followed Eric's gaze and looked at the appearance of the three women, also showing a knowing smile.
"The news from IEHeadquarters has been less than two weeks from its release to the present. The total installed capacity of IE software has already exceeded 3 million units, and it is still growing rapidly, as long as there is no competition The opponent appears. It is expected that within three months, IE can cover all network users of North America and even Europe. The access traffic of the Yahoo homepage is also skyrocketing.
Eric patiently listened to Chris finish this. Just asked: "These are good news, is there anything else?"
"Of course," Chris said: "In the past few days, Microsoft, Apple, IBM and Oracle have contacted me and hope to be able to fund the acquisition of IE and Yahoo, of which Apple has developed 150 million USD for the two companies. At a high price, they obviously hope that the Apple computer operating system can monopolize the IE software. In addition, several major network service providers have also contacted me. AOL's Steve Case is also planning to come over and talk to me personally tomorrow. "
Eric's total investment in IE, Yahoo and Hotmail online mailbox service companies this year is only about 30 million USD. If IE and Yahoo are sold to Apple Inc., the highest price. In an instant, this 30 million USD investment can be doubled and earned back. However, with the strong expansion momentum now shown by IE and Yahoo, only fools will sell the two companies, if they are other investors. After operating for a period of time, it will definitely choose to list and cash out, but before 1995, Eric will not consider these at all.
However, AOL is a very important piece of Eric in the layout of the Internet industry, and Steve Case is interested in the two companies. Eric is not easy to ignore: "What is the idea of Steve Case?"
"He hopes to be able to acquire IE and Yahoo, or at least to acquire Yahoo," Chris said after looking at Eric. With his knowledge of Eric, Chris felt that Eric would not let either of IE and Yahoo give AOL, however, after investing in AOL at the beginning of the year, it received Firefly investment, and this year's AOL development is also very rapid.
In the eyes of Chris, it is a good choice to hand over IE and Yahoo to AOL.
AOL has started to explore online advertising business at this time. In September, Steve Case also personally talked about an 1 million USD online advertising order, although for mainstream advertising carriers such as TV Station or paper media, the advertising fee of 1 million USD is not It ’s nothing, and it ’s not even worth the cost of putting a movie trailer on Super Bowl, but for the Internet still in its infancy, getting an advertising order for 1 million USD is definitely a breakthrough initiative, so it can also be See Steve Case's excellent management capabilities.
Eric can also see some of his thoughts from the expression of Chris. After thinking about it, "Chris, did you know why I set up three companies in my browser, web portal, and online mailbox?"
Chris smiled and did not answer, signaling Eric to continue.
Eric did n’t sell, and then said: "Because the computer and network information industry is very different from the film and television industry that has been developed for nearly a century, this is an emerging sunrise industry, and many aspects are still in the budding period. It is a very unwise move to start diversified integration rashly. Once the company has too many product types, it is difficult to concentrate on the ultimate business. The development of computer and network technology is very rapid, you If you fall behind, you may be thrown away by your opponent. "
"So you want these three companies to be able to operate separately, and even reject the Yahoo team ’s suggestion to bind the IE homepage. Is it to hope that they can always keep aggressive and enterprising in order to maintain their status?"
Eric saw Chris guessing his intentions and said with a smile: "Yeah, my plan is to wait for these companies to obtain undisputed hegemony in their respective fields, and then start to expand horizontally. This is safe. Development thinking, rather than spreading the stall at the beginning, in the end any business is more than a more focused competitor, which ultimately leads to total failure. "
"Then why will Steve Case come to him tomorrow?" Chris asked again.
"If you really want a reason, just tell him what I just said. Both IE and Yahoo can cooperate with AOL in some business in a deeper level. This is definitely a win-win situation, but this is a merger. Things certainly won't work. "
The two were chatting, and soft laughter came from behind, and Eric turned away. Say: "Hi, ladies, what fun things do you see, share with us?"
"Nothing, Vicky turned to a joke site," Emily looked up.
Virginia also looked away from the screen and said to Eric: "Eric, I found one thing."
"What?" Eric asked with a smile as he leaned back with his coffee and turned to lean on the back of the sofa.
Virginia pointed to the computer screen and said: "Although the information on these websites is varied, there are also many interesting things. But many of them are a bit behind. We just saw a fashion website that introduces clothing brand information. The above Some of the information is even what I saw on magazine last year, and those news websites are very lagging. "
Eric moved a little in his heart. The surface continued quietly and asked, "What do you think should be done?"
Virginia wondered: "It ’s my business. They gave out these old and obscure messages. I wo n’t read them later."
The Emily sitting next to Virginia saw the flash of Eric's gaze, and said: "Eric, you must have thought of something, right?"
"Yeah." Eric nodded, looking at Chris sitting diagonally across from his face, and said, "Chris also came up with it."
Virginia Pā Tà Pā Tà tapped on the keyboard a few times, but his eyes looked at Eric and Chris: "Then, it ’s boring to hide it."
Chris took a look at Eric and said, "I think Yahoo can make its own content. I do n’t know if Eric thinks so."
After the development of web portal, it can be roughly divided into web portal that provides search engine services and web portal that provides news information types. Although the first one is more promising, the current Internet scale has not yet reached the level of developing large search engines. The search technology currently provided by Yahoo is sufficient, so web portal, which mainly provides news and information services, is undoubtedly a relatively safe choice.
Eric nodded and said: "Almost, but with so many content sections on the Yahoo main site, it is impossible to do all of them. You can choose the most interesting aspects of Internet users and try them first."
"Isn't it ..." Chris glanced at the few people sitting behind the desk and lowered his voice slightly: "Is it possible to cooperate with traditional paper media, so it should be more convenient to obtain content?"
Eric looked at the sneaky look of Chris, and immediately thought that he was referring to News Corp. His relationship with Elizabeth is not a secret to the few people present. Chris made such an expression, obviously thinking Let Eric go out in person.
The business scope of News Corp covers Australia, Europe, and North America, covering almost the entire western world. There are dozens of various types of newspaper magazine and a large number of TV Station around the world. If you can cooperate with News Corp in content, then for Yahoo is not even more powerful, it is simply a tiger flying.
But now, if you do n’t pay attention to the others, just using Yahoo, it is impossible to see the News Corp as huge as a giant whale. This little loach that has just sprung up on the Internet, and cooperation is impossible to talk about. .
Eric did not immediately dismiss the idea of Chris, saying: "I will take the time to talk with Mr. Murdoch, but hope is not great, let Yahoo set up its own content editing department is the right way, and currently Yahoo does not need to be like News Corp For a huge media group to cooperate, as long as it cooperates with some single newspaper magazine in terms of content. "
"Then I will go back and let the Yahoo team work out a plan as soon as possible," Chris nodded.
Eric thought about it and said, "There is one more thing. Since IE and Yahoo have been launched, it is also time. Regarding equity incentives, I plan to give each company up to 20% of its equity as Rewards, but the cashing time is 1995. Of course, these are definitely not given unconditionally, and how much equity you have obtained depends on how you negotiate with the management teams of the three companies. The main indicator is of course the company ’s development Product market share, number of users, turnover, patent holdings, company valuation, etc. in 1995. "
It is common for investors to issue equity incentives to the management team that has made great contributions to the company. This will not only keep the company team motivated, but also increase the cohesion of a company.
Although Chris feels that Eric ’s direct 20% shareholding is a bit too generous, he also knows that this can stimulate the expansion enthusiasm of the three company teams to the greatest extent, not to mention Eric, which is the highest 20% It is not necessary to issue 20%. If the teams of the three companies do not meet the expectations of the parent company, then it is certain to reduce the share of equity incentives. If they will keep the three companies able to maintain the leading position in the industry and pay 20% to retain such Excellent team is also a very cost-effective thing.
Thinking about this, Chris has begun to think about the specific contract details with the management of the three companies. (To be continued.)