I’m in Hollywood Chapter 525: Disruption
Remember [lnmao.org] in one second, fast update, no pop-up window, free to read!
In the last period of high intensity publicity before the release of "Jurassic Park", on May 28th, the first part movie "Cliffhanger" of the Film Industry summer file was officially opened on more than 2,300 screens, marking the 1993 film summer The official arrival of the file.
"Cliffhanger" starring Sylvester Stallone, tells the story of a rescue team and companions played by Stallone in a snow mountain after a desperate rebirth after encountering a group of gangsters. The film cost 70 million USD, produced by German capital-backed Carlock Film Industry, which has just undergone reorganization Metro Goldwyn Mayer is released.
There is also an episode, Carlock Film Industry Was originally made by Columbia Issued on its behalf, however, last year Columbia versus Firefly After reaching a cooperation agreement, Peter Guber And canceled with Carlock Film Industry Cooperation. Metro Goldwyn Mayer Experienced Italy businessman Giancarlo After the fraud, the creditor France Crédit Lyonnais S.A. Take over Crédit Lyonnais At the end of last year Metro Goldwyn Mayer There was an auction, but no one was willing to take over, Crédit Lyonnais S.A. Right Metro Goldwyn Mayer Underwent reorganization and dug in Warner Bros. Executives Frank Makasso , John Calley Wait to form a management team. Metro Goldwyn Mayer In the process of reorganization, I happened to meet Carlock. Film Industry Find a distributor for your own movie, urgently needs to be reversed Metro Goldwyn Mayer The decadent new management team signed an agreement with Carlock.
However, fantasy is beautiful, and reality is always cruel.
Although the performance of Stallone is very hard, there are many life-threatening thrilling scenes in the movie, but "Cliffhanger" will be released from May 28, and only Box Office of 16 million USD was received on the first three days of the first week. Voices.
Most film critics gave low ratings to the movie, claiming that the plot of the movie is old-fashioned and naive, and only ten minutes can completely guess the remaining plot of the movie.
In addition, a scene in the movie where the protagonist burns money to warm up has also become the focus of a lot of media ridicule. The film production cost 70 million USD. Metro Goldwyn Mayer has consumed 30 million for the movie's announcement, and the huge cost of 100 million USD is indeed the same as burning money, and burning so much money. The movie has not reached the level it deserves. Although the results of 16 million USD in the first three days of the week are not too miserable, with the highly anticipated release of "Jurassic Park" in the second week, most Box Office analysts estimate that the North America Box Office of "Cliffhanger" will stop within the range of 50 million USD, or even less Half of the total cost of the "Cliffhanger" movie.
North America Box Office is so bleak. The distribution through other channels will not be too ideal, and the huge losses of the producers and distribution companies are almost doomed.
Of course, the management team of Metro Goldwyn Mayer is not willing to take over this first part heavyweight film released after Film Studio. Such a bleak situation is ushered in. After the release of Box Office in the first weekend of "Cliffhanger", Metro Goldwyn Mayer senior officials held an emergency meeting to discuss After that, he quickly came up with a response plan.
Because the film reviews of "Cliffhanger" have been difficult to reverse, Metro Goldwyn Mayer decided to take a different approach. The next day, a lot of articles called "Cliffhanger" appeared on many newspaper, claiming that the film quality of "Cliffhanger" was not as criticized by film critic. bad. The reason for the one-sided situation is entirely due to the discrediting of competitors.
These articles immediately caused a lot of repercussions. The release date of "Jurassic Park" was just a week after the release of "Cliffhanger", and other movies released during the same period were completely unable to reach "Cliffhanger" and "Jurassic Park". Such a heavyweight, therefore, the "competitor" referred to in these articles is obvious, so after seeing the news, many people subconsciously sympathized with the "tragic encounter" of "Cliffhanger". In the face of the increasingly strong position of Firefly Pictures in Hollywood, other media controlled by Film Studio do not mind pushing the trend and adding some trouble to Firefly.
In just a few days, there has been a trend in the media against the "evil forces" in the film industry.
At the same time. "Jurassic Park" has also entered the last week of intense publicity. In addition to more violent paper media and TV advertising, since May 25th, the main team of "Jurassic Park" has begun touring publicity activities in major cities of North America, and successively Trial screenings were held in New York, Los Angeles, San Francisco, Boston, Philadelphia and other places.
However, in the face of the media's slander of "Cliffhanger", Firefly Pictures has remained silent.
The silence of Firefly. It does not mean that some people will let Firefly remain silent. The purpose of Metro Goldwyn Mayer is to provoke a confrontation between the two films, so as to achieve the effect of making "Cliffhanger" Box Office rebound.
However, in the process of Jurassic Park's touring publicity, they basically invited media that had made good deals with Firefly, and Metro Goldwyn Mayer has never found any chance.
Because United Kingdom will arrange the release of "Jurassic Park" at the same time, the main creative team will also fly to London on June 3 to participate in the premiere of United Kingdom. The local premiere of North America will be arranged on June 2. Two days before the release of "Jurassic Park".
The North America premiere will be held at the famous China Grand Theater in Hollywood as usual.
At the beginning of the premiere, everything went well, but during the media questioning period, a reporter asked Eric abruptly after his turn: "Mr. Williams, about the recent" Cliffhanger "starring Mr. Stallone was discredited by competitors Things, what do you think? "
Hearing this problem, Charlie West, the person in charge of Firefly who was responsible for organizing the premiere, directly fell, and the atmosphere at the scene immediately fell into a stagnation.
Prior to this, it was not that Firefly had not discussed this matter. The final result given by Eric was cold processing, and no response was made. The release department of Firefly also performed very well. Unexpectedly, at the premiere this On such occasions with such a sense of consciousness, such a big flaw has occurred.
Charlie West wiped the cold sweat on his forehead, and the executive standing at the backstage exit and looking down the stage wished he would rush forward to strangle the reporter who asked the question. You know, Fox TV Station is in progress for this premiere. Live broadcast.
"Mr. West, do you want to pause the live broadcast?" Charlie West was a little overwhelmed, and the person in charge of Fox TV Station had already gathered.
Charlie West glared at the other party. Is n’t that nonsense? The question just now has been broadcast live. In this case, the live broadcast was suddenly cut off. Is n’t it a slap on the face of the stage.
Eric held the microphone in his hand and was silent for a moment with everyone. After seeing the news a few days ago. Eric almost understands the ins and outs of things. These methods do not say this life, even if it is previous life he has not fully integrated into that circle, and he has seen too many similar situations.
If "Cliffhanger" is a good movie. If there are many fans, then the method used by Metro Goldwyn Mayer will indeed have a specific impact. However, it is a pity that "Cliffhanger" is really just a very mediocre popcorn movie and it is impossible to form a die-hard fans group. therefore. Although the method of Metro Goldwyn Mayer will cause some people to sympathize with "Cliffhanger", and thus is in a rebellious psychological ticket support, but most ordinary people still only maintain the attitude of bystanders to watch the excitement.
At the same time, Firefly has not done anything to discredit "Cliffhanger", so it is impossible for Metro Goldwyn Mayer to get any substantial evidence to prove this, and dare not blatantly name "Jurassic Park", only some ambiguous words Misleading readers.
And what Metro Goldwyn Mayer wants is that Firefly actively responds. Once that is the case, then Metro Goldwyn Mayer counterattacks the remarks of Firefly and it seems justified. It also creates an 'established fact' in the minds of ordinary people.
However, now, faced with the live camera lens, Eric knew that he had to respond on the spot.
After thinking for a while, Eric picked up the microphone again and asked the reporter: "Do you have many friends, this gentleman?"
The reporter was shocked. Although he did n’t know why Eric suddenly asked, Basic Instinct was vigilant: "Mr. Williams, this has nothing to do with my question. Would you please answer my question directly?"
Eric gazed sharply at the reporter. Shen channel: "The question you asked has nothing to do with this premiere, but I still decided to answer you, so tell me first. Do you have many friends?"
The reporter felt the pressure in Eric ’s eyes and subconsciously shrank his neck, blurting out: "Also ... okay, no, I mean, I have many friends."
"Then do you often discuss the topic of movies with your friends?"
The reporter thought he was calm. Say: "Yes, Mr. Williams, I am an entertainment reporter, so they often ask me some questions about the movie ..." Saying this, the reporter was shocked and subconsciously thought that he was brought into the pit by Eric, he I thought Eric would ask him next if he thought the movie "Cliffhanger" was good or bad.
However, Eric did not continue to ask, but said: "Okay, then I can answer your opinion about you and you just now. The Hollywood movie has been developed for more than 80 years now. Time, movies have also become an indispensable part of everyone ’s entertainment life, even though many people will not walk into the cinema, but through TV, video and other channels, they can still see the movie. Such a long time is enough to train ordinary people to one The self-judgment ability of a movie. "
"Mr. Williams ..."
The reporter heard that Eric still did n’t directly answer his question, and was about to interrupt, but with sharp eyes on Eric, he immediately went back.
Eric continued: "Everyone judges whether a movie is good or not, it does not depend on the investment of this movie. Otherwise, the" Cutthroat Island "two years ago is estimated to be the Box Office champion that year."
Hearing this sentence, everyone present laughed, and the reporter could n’t help but ask: “Mr. Williams, you did n’t answer my question.”
"Okay, I answer your question. I do n’t have any opinion on the matter you just mentioned. The promotion of the movie is just an advertising method to let people know that such a movie is about to be released, but the actual Will the last person choose to watch this movie? In addition to the word of mouth on newspaper media, the most important one is how people around them talk about this movie. As you just said, your friends will Ask your entertainment reporter whether a movie is good or bad. So, if you think a certain movie is discredited, then ask friends around you who have seen this movie, if they say yes, then you can go Let ’s take a look at the cinema. If they feel bad, you do n’t have to watch it, of course. That ’s all. ”Here, Eric smiled and said to the camera:“ Of course, this method is also effective for “Jurassic Park”. Pay attention to any evaluation of "Jurassic Park" in the media, and only determine whether you want to watch this movie through the watching experience of friends around you. "
Hearing such a confident tone in Eric, the audience at the premiere could not help applauding.
The reporter who just tried to stir up the situation also sat down in dismay, and did not continue to struggle.
At this time, many viewers who had sympathy for "Cliffhanger" being smeared in front of thousands of TV sets silently changed their minds, although many people still have not completely turned to Firefly The innocent side is innocent, but many people are no longer so indignant, but decided to ask the people around them about "Cliffhanger".
When the reporter sat down, the host of the premiere made a look at Eric and asked whether to continue the questioning session.
Eric nodded gently.
The host continued to order other reporters, and at the same time hoped that he would not jump out of a guy who was picky.
"Mr. Williams, I heard the tone you just spoke very confidently, and Firefly broke the convention for Jurassic Park to arrange 3000 premiere screens. So, do you have your own Box Office tone for" Jurassic Park "? This time It was a dark-haired woman wearing glasses, and the problem was quite satisfactory.
Many people could not help but breathe a sigh of relief ...
Eric glanced at the woman and smiled: "You know, before a movie is released, both within the distribution company and some professional institutions have predicted the movie's Box Office, compared to the answer to this question You have seen it on many newspaper. "
"Of course, the big duty predictions all indicate that the North America Box Office of" Jurassic Park "will be between 200 million USD and 300 million USD," the female reporter answered skillfully, and looked cunningly at Eric: "However, I think everyone is more curious, since Mr. Williams You can arrange 3,000 premiere screens for this movie, so what is your expected Box Office? "(To be continued.)