I’m in Hollywood Chapter 605: Good idea


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Several years later, when the Internet industry began to explode, and countless companies burned hundreds of millions of 1 billion USD every year, but still could not shake the Internet empire that was established between the young people who were less than 25 years old, Tina Brown only realized how far-sighted Eric's original decision was.

But now, in an exquisite cafe in Manhattan, Tina Brown first heard of Eric's crazy plan, but he was more hesitant.

Tina Brown's status and reputation in the media industry has reached her personal peak. If you accept the invitation of Condé Nast Publications to take charge of "New Yorker", with nearly 20 years of experience in magazine operation, she has 90% Grasp the revival of this declining magazine. But if she is transferred to a completely unfamiliar field, even if it is only one year, but if she fails to make a dazzling achievement in this field, it will not be so easy to come back one year later and want to reintegrate into the original circle again. The matter is now, she is only forty years old and does not want to ruin her personal career because of an adventure.

When I heard Eric mentioning Columbus and Grand Voyage, Tina Brown didn't generate much emotion of blood boiling, but just smiled lightly, it was considered echo. People only remember the glory of the great voyage era, but no one has explored how many adventurers have been buried in the sea due to storms, pirates and diseases in hundreds of years.

Tina Brown thought that Eric would continue to persuade her to join Yahoo, or to offer the favorable conditions that made her difficult to refuse. She felt that with his glorious qualifications accumulated in the media industry for more than 20 years, he would definitely do so. A truly successful host. They often spare no effort to envelop talents for their own use. But Eric finished the last sentence. Instead, he quieted down, picked up the coffee in front of him and comfortably leaned on the back of the chair, waiting patiently for her to make a decision.

The unexpected response of Eric calmed down the original Tina Brown.

The two watched quietly the traffic from outside the glass window for a while. Tina Brown finally made up his mind and asked, "Eric, if I join Yahoo, what can I get?"

Eric replied: "I will not give you too high annual salary. Your personal salary will probably be the same as during" Vanity Fair ". However, at the beginning of the establishment of Yahoo, the company prepared an equity award Before the contract, Yahoo will share up to about 20% of the equity as a reward according to the contribution of each person to the management and some employees who make important contributions. If you join Yahoo and can meet my requirements after one year, then you It will also be listed in this reward program. "

Tina Brown shook his head in doubt: "Eric, what you said is too general, I do n’t know if you will realize this in the future, if Yahoo can really grow and develop. 20% equity is not a small amount. And , You did not give any standards. I do n’t know how to meet the requirements you said? "

Eric said with a smile: "You do n’t need to worry about this. The contract for the equity award plan before the listing was drafted by a good friend and partner personally. There are dozens of pages and it ’s got everyone ’s Recognize that after you join Yahoo, you can sign this contract. "

For Firefly, a media giant that has already established its position in the industry, the group ’s operating system has been quite perfect. Although the excellent management can bring more benefits to the company, it is not enough to determine the company ’s survival. Therefore, shareholders do not need to make too much equity incentives for management. In the past few years, although the profit of Firefly is very rich, Eric used to reward management's equity is less than 1% of the total share capital.

However, for the rapidly rising Internet industry, high-level technical and management talents who have accumulated a lot of industry experience are crucial to the company's development. In the case of rapid development of the company, in order to prevent the management from leaving the company alone or being cornered by competitors, this kind of enveloping incentives is very necessary. Because once these talents who are essential to the development of Internet technology companies leave, it may be like a high-speed train suddenly discovering that the railroad track in front has been removed by someone. The disastrous consequences can be imagined. The reason why the Internet industry was able to produce so many young billionaires at the early stage is because most investors understand this reason, rather than naively pin their hopes on their blood and loyalty. However, after more than ten years, the oligarchic pattern of the Internet industry has taken shape, and the door to wealth that will make people rich overnight will also be closed. Except for a few lucky people, most Internet companies that can toss out some new ideas are all Can only obediently accept the security of the oligarchs.

After explaining the first concern of Tina Brown, Eric points to the IBM notebook that still displays the Yahoo portal homepage, saying: "In addition, regarding your personal work results, there is actually no judging standard, for example, Yahoo server backend There is a detailed record of the user's access data. There is a very important pv value, which means the user's page visits (page-vInternet Explorer). This data is a best reflection of the user's recognition of Yahoo content. The pv value The ratio with the number of users is the average page views of each user. This ratio will represent your personal work to a certain extent. The higher the ratio, the better your work. "

After listening to Eric ’s patient explanation, Tina Brown suddenly laughed: "I suddenly found that I ca n’t seem to find a reason to refuse this job. At least, you are much more honest than my original Boss."

Eric knew that Tina Brown said this, in fact, it was agreed to, and also laughed: "In this case, I need to be honest with you. Compared to being the editor-in-chief of" Vanity Fair ", you are in Yahoo. The workload will increase exponentially, because "Vanity Fair" only needs to be done once a month, but the information of Yahoo needs to be updated daily or even every hour, and each content section and a larger number of sub-sections are required. You come to coordinate. "

Tina Brown froze for a while before asking: "How many people can I have in my hand?"

"Most of the Yahoo ’s energy in the past two years has been focused on website technology research and development. At present, there is only a simple 50-person editorial team. The original Chief Editor used to be the editor-in-chief of the Boston family newspaper. I am very dissatisfied with his work. . That ’s why I invited you, ”Eric said, looking at the IBM ’s Yahoo homepage, counting it, and saying,“ There are a total of eight content sections that you will be responsible for in the future. You can also follow the popularity of these content sections after you join the job. Adjust the degree. Personally, I have an average of five sub-columns per section. If there are five editors in each column group, you can expand the editorial team to 200 people. Yahoo must do its own news content, which is You need a team of journalists. At the same time, there are logistics support and other departments. This is also a group of people. Of course, these are things you need to consider after you join the job. If you feel that you need to expand the editorial team to 500 people, as long as you can give For reasons that convinced me, I can approve your plan. "

Tina Brown subconsciously felt that there were too few editors in each subsection. However, she has not officially entered the job, and it is unclear the specific situation. So there was no immediate request.

"The last question," said Tina Brown: "Firefly Group is now the largest media group of North America, with a wealth of information content. I want to know how much support Yahoo can get from Firefly?"

Eric smiled and said: "I can give you the support you can think of, the highest priority film and television information, star interviews, ESPN sports news, Hollywood latest trends, etc., but the premise is that you need to let Firefly The affiliated department thinks you have the qualification to cooperate with them. When they heard the news of cooperation with Yahoo, the first reaction is best to be 'Oh, Yahoo, that's a great website', instead of asking in doubt. What is Yahoo? '"

"There is an infinite loop in your logic," Tina Brown laughed. "If Yahoo cannot get enough support first, how can I make others treat the website differently?"

Eric said: "Although you have changed the concept a little bit, but okay, I just had a good chance here, and it was the same as when you grabbed the foxtrot event of the Reagans and brought" Vanity Fair "back to life. It will be another big event that may cause a sensation. If it can function properly, the popularity of Yahoo information will be greatly improved again. "

Tina Brown remembered the Box Office overlord "Jurassic Park" which made global sensation last year, and was curious: "Is it your new movie?"

"No," Eric shook his head and said, "But it is also another show of Director, a grand fashion show."

Tina Brown still has to ask, Eric just smiled and shook his head: "This will be the end of the year, many things are not convenient to disclose in advance. But believe me, the news brought by this fashion show is enough for Yahoo to operate for several months Time, and I will try to provide you with all the first-hand information. "

"Then I can only wait and see," Tina Brown smiled slightly, reaching for Eric across the coffee table.

Eric shook hands with each other and said, "My The Day After Tomorrow morning plane, let's go to your Boston to see where you will work in the future?"

"Of course, no problem." Tina Brown said: "Even if you don't invite, I will go to personally before joining the job."

......

In Eric's plan, this Boston trip is very important for his layout in the Internet industry. He originally hoped that Chris could go to Boston together, but Chris needs to fly to Finland to participate in Nokia's Board of Directors meeting as Eric 'S investment agent, Chris has also served as a director of many companies including Nokia, Cisco and AOL. Eric's personal work schedule is also very compact. Time schedules cannot be met. The plan of the peers can only be abandoned. Finally, Eric only takes Two entourages boarded the plane to Boston with Tina Brown.

Before departure, Eric personally called and invited two other people, Cisco Group CEO John Chambers and AOL's CEO Steve Case, and the other party readily agreed.

The small Gulfstream business jet under Firefly Group slowly slid down at General Boston Edward International Airport. Eric and Tina Brown got off the plane and walked out of the airport, and saw three men of different ages approaching them. The head of the browser company Ian Gunier, the head of the Yahoo website Jeff Locke, and the head of the online mailbox company Steve.Mitnick who occasionally chat with Eric on the Internet.

Ian Gunier was originally a product development department Manager of database software giant Oracle. He was in his early forties, tall, but somewhat bald, wearing a neat gray suit.

Jeff Locke was recommended by Tim Berners-Lee to be the head of the Yahoo portal. He is about 30, holds a master's degree in computer science from MIT, and has worked for two years at Sun Software.

The last Steve.Mitnick who is in charge of the online mailbox service is the classmate of Chris when he went to school at Pennsylvania University. Although he was arranged by his parents, he studied finance as Chris, but he was very obsessed with computer technology. The degree was not obtained, but the study of computer and information technology has reached the point where the professor of the Department of Computer Science of Penn is amazing. The professor of Penn also wanted to make Steve.Mitnick his own student, but he did The other party had nothing to teach himself and rejected the suggestion. According to Chris, Steve.Mitnick had been living in a small company run by his father in Dallas. When he heard that Chris said someone was willing to spend a lot of money to study the computer technology he was interested in, he immediately set aside everything and came to Boston.

A group of people introduced each other. When they left, Steve.Mitnick was very familiar with pulling Eric into his humble black Buick car. Tina Brown also seemed to want to talk to the person in charge of Yahoo immediately, so he got on the car of Jeff Locke, and another bodyguard of Carter Moon and Eric got into the Mercedes of Ian Gunier.

"Eric, I have another good idea recently, and you will definitely be very interested," Buick car just entered the airport highway, Steve.Mitnick ca n’t wait to say: "Now Internet Explorer in order to adapt to Windows, Unix, Linux and Apple and other companies' personal computer operating systems have to develop several different versions at the same time. I think, why do n’t we develop a network operating system based on Internet Explorer ourselves. With the advantages of our browser software, we may in the future Maybe it will surpass Microsoft, and I have recently written a simple system kernel, as long as you agree to this plan, I promise two years, Oh no, a new system in one and a half years. "

Eric withdrew his gaze from the red building of the Hilton hotel near the airport expressway, and looked at the suit that Steve.Mitnick was obviously not fit, and laughed: "You should have discussed this plan with Ian?" ( To be continued.)

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