I’m in Hollywood Chapter 663: Say the wrong thing?
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After the door of the conference room was knocked, the female clerk who came in was still the same. After the lesson, the female clerk did n’t say too much nonsense this time, and passed the result to Katzenberg with a smile, and said softly: "Mr. Katzenberg, this is half an hour."
Although the character is impatient, this does not mean that Katzenberg is impersonal, and noticed the smile of the female staff, Katzenberg immediately realized what, and nodded slightly towards the female staff, Katzenberg looked at the data table at half o'clock.
The first place is still "X-Files", but the viewing data slipped from 22.1 million to 21.2 million at the time of the broadcast, a drop of 900,000 times. The second-ranked "Seinfield" ratings data rebounded, rising from 19.9 million at the start of the broadcast to 20600,000, an increase of 700,000.
Next, the third place of "Survivor" sharply brightened Katzenberg's eyes, 19100,000, compared with the 700,000 increase of "Seinfield", the number of viewers of "Survivor" in a half hour soared 1.3 million.
The Tom Murphy and Robert · Eiger, who were surrounded by Katzenberg, both smiled.
"The number of viewers has increased by 1.3 million," said Robert. Iger with a tone of excitement: "" Seinfield "only aired one episode, and NBC is connected to a brand-new situation comedy" Suburbicon ". The new drama lead by "Seinfield" is definitely unable to compete with "Survivor", and "X-Files" has slipped again. In this case, maybe "Survivor" may have the impact of 20 million. "
The viewing data form quickly circulated in the conference room. When the broadcast data just came, few people dared to speak. After all, everyone here is thinking about the ratings of "Who Wants to Be a Millionaire?" a few years ago. Even if everyone knows that comparing with "Who Wants to Be a Millionaire?" is only boring, it's pretty good to get the 17.8 million ratings data when it starts broadcasting. But no one can guarantee where the next viewing curve will go.
But now. With the release of the ratings data at half an hour, the atmosphere in the meeting room immediately warmed up, and a group of executives expressed their opinions.
Robert · Eiger's voice just fell. Another executive said, "Yes, the premiere has the highest rating of 20 million. Although it is not as good as" Millionaire "a few years ago, it is definitely the highest record in Reality TV Show in recent years."
"Another humane: After the end of" X-Files ", there is another episode of" Survivor ", maybe this data can be higher even maybe."
"If the ratings can reach 20 million, such a gimmick must be used properly, and the publicity department should come up with a marketing plan again."
"Perhaps the new drama next week, we can use" Survivor "as the lead."
In some chaotic discussions, Alan with a smile on his face raised his fist and touched the fists one by one with Director, screenwriter and other creators of "Survivor". The slight increase in ratings at the midpoint shows that "Survivor" has basically succeeded, and all the worries of the main creators have disappeared.
Katzenberg, Tom Murphy and Robert · Iger also came over enthusiastically and congratulated them.
In the excitement of everyone, the next half hour seemed exceptionally short. On the color TV screen in the conference room, the first episode of "Survivor" has ended unconsciously. After a short advertisement, the second episode The title starts to play. After about ten minutes of statistics, the room door was pushed open again. The eyes of everyone who had just spoken in a low voice focused on the female staff who came in.
Suddenly being watched by more than ten pairs of eyes, the female staff member's face turned slightly red, but the latest viewing form in Yang's hand was still raised. Also excitedly reported the latest ratings data: "The whole point rating of" Survivor "is 20600,000, which surpassed the ratings of" X-Files "100,000, ranking first."
"Wow ..."
Although several group bosses were present, there was a burst of cheers in the meeting room.
Whispered a few words with Tom Murphy, Robert · Iger, Katzenberg came over and said to Alan and others: "Alan, Mark, Charlie, maybe you can start preparing for the next season."
Alan nodded, and the ratings of the first broadcast of the program began to become more popular, and the number of viewers exceeded 20 million. Production in the new season is almost a matter of course.
"Survivor" screenwriter standing next to Alan is also the founder of the show Charlie · Parsons. While feeling very excited, he couldn't help thinking of Eric.
If it were not for Eric to pick "Survivor" out of a bunch of project ideas. Charlie · Parsons doesn't know whether "Survivor" can land on the screen, let alone today's success. Think of these. Charlie · Parsons couldn't help but say: "Mr. Katzenberg, I heard that Mr. Williams is currently New York, maybe we should share this good news with him."
Hearing the words of Charlie · Parsons, Katzenberg, Tom Murphy, Robert · Eiger even including Alan, the expression has become a little weird.
Charlie · Parsons looked at a few people doubtfully, and pondered a few times, but did not find that he had just said something wrong.
Of course, Katzenberg and others are very clear about where Eric is currently, except that I remember the positive attitude that Eric has always shown since I selected the project "Survivor". Several people at Katzenberg realized that, compared to TV Station, the premiere of a new program rushed to 20 million, which is indeed good news worthy of much publicity, but for Eric, this may have been expected. Otherwise, Eric will not maintain strong support for this program from beginning to end.
Noticing the doubts of Charlie · Parsons, Katzenberg communicated with Tom Murphy and Robert · Eiger with his eyes, and then replied: "Now, it may not be convenient to disturb Eric, after the complete data after the two episodes are broadcast , I will call him. "
Katzenberg thought that Eric, who has created the miracle of "Millionaire" ratings, did not care too much about the premiere data of "Survivor", so he did not intend to disturb Eric to accompany women and children for the first time.
Charlie · Parsons, who doesn't know anything about the inside story, is a variety of lace rumors associated with Eric, thinking that Eric is now in a gentle township, so the big brothers in front of me just appeared that weird expression. Although I envy the Eric's bliss, Charlie · Parsons quickly smiled to everyone and pretended not to mention this topic.
Compared to the well-being of the first episode, the second episode of "Survivor" came up with a heavy-eating eating competition that many previous life fans love.
Considering the audience ’s acceptance, the program team ’s first choice was not the increasingly extreme beetle larvae and animal embryos, but a live octopus tentacle, which is widely accepted in East Asia. After the introduction by the host, although the octopus tentacles still creeping on the plate were a bit daunting, the people in the meeting room did not feel much disgusting feelings, but instead relished or looked at the various players in the show. Kind of state.
Of course, although all kinds of concerns have been put down and I started to enjoy this Reality TV Show, everyone ’s mind has not left the focus on the ratings data.
When the female clerk came in at half past two minutes of the second episode and announced that "Survivor" had reached 22 million ratings, even the Tom Murphy, who had always been conservative and restrained, could not help shouting to the assistant beside him: "Open champagne!"
In the end, the highest ratings for "Survivor" that night were fixed on 23600,000, which surprised Nielsen ’s ratings staff. After the broadcast was over, Katzenberg very simply paid for it and invited all the staff on duty in the ABC building to party all night in the Headquarters restaurant.
The next day, Nielsen released more detailed ratings data on Tuesday. The first broadcast of "Survivor" ranked first with the highest ratings of 23750,000 and average 21.12 million, surpassing the highest ratings of X-Files and the highest 22.1 million and average 20.96 million. Day's viewing champion.
Because the main audience of "X-Files" is concentrated in the young audience, ABC was originally worried that "Survivor" will be lower in the core audience of 18 to 49-year-old audiences than "X-Files", and advertisers are most concerned about Is often the ratings data of this group of people.
But the data is really surprising. The audience ratings of the 18-49 year olds of "Survivor" reached 8.7, and the market share of effective viewers was 23%, which represents a total of North America18 around the age of 120 million to 49 years old. Among the audience, the audience equivalent to 8.7% of the total number of 120 million watched "Survivor", accounting for 23% of the total number of 18-49-year-old viewers watching TV programs that night. The corresponding data of "X-Files" is only 7.1 and 17% respectively. Although this score is still outstanding, it has been unable to compete with "Survivor".
Behind the hot ratings of "Survivor" is the popular discussion about this program. In the next few days, almost all United States people will have the word "Survivor" in their ears. Of course, the media will not let go of such a hot topic. 《The New York Times》 publicly praised "Survivor" as "a real game that surprisingly brings together humans and humans, and humans and nature." The Washington Post also praised " "Survivor" "completely subverted the Reality Show program connotation, this is the real" real person "show."
With the substantial increase in the topic, ABC TV Station soon announced the renewal of "Survivor", and at the same time launched the next season's Survivor sea election work. (To be continued.)