I’m in Hollywood Chapter 667: Dissolve it
Remember [lnmao.org] in one second, fast update, no pop-up window, free to read!
The invitation letters for the top big shows of the four major international fashion weeks are usually not sold publicly. Of course, occasionally, some important front row positions will be auctioned in the name of charity, etc. As for whether the money is It is not known if it is really used for charity. ※%, the reason why the invitation letters are not sold publicly is that on the one hand, the number of guests invited by these top shows is limited, up to one or two hundred people, and as few as dozens. On the other hand, it is also to maintain the high-end style, do not want anyone to mix in.
However, this time Victoria’s Secret Fashion Show is completely different. After the Lexington Avenue arsenal, which could originally accommodate 5,000 people, was transformed by the Victoria’s Secret project team, the number of guest seats in the venue still reached 1,000. The project team held several discussions specifically on how to distribute these 1,000 invitation letters. The special guests that Daxiu has identified include celebrities, media people, critics, business partners, etc. There are no more than 200 people, and the final vacancy More than 800 invitation letters came down.
Although Victoria's Secret is only a mid-range Neiyi brand, after several months of hype, with the current popularity of Victoria’s Secret Fashion Show, even if it adopts the previous life strategy of selling 10,000USD at a high price, it will definitely be sold out. This world has never been sold out. Lack of high-end consumer groups. But in that case, even in the name of charity in accordance with the industry's 'convention', it will definitely encounter the media's ridicule of money crazy.
The project team finally decided to accept the public application on the Yahoo website and select suitable guests from them to issue invitation letters.
But the premise is that the guests who received the invitation letter donated at least 1000USD to the charity designated by the Victoria’s Secret brand, and the Victoria’s Secret project team did not directly handle the money, so that it can avoid the criticism of money. In Western society, except for a small number of aliens . Most companies or celebrities are very careful and must pay attention to maintaining their own public image, which is why countless charities appear. Although the Victoria’s Secret project team only set a minimum donation amount of 1000USD, and will not disclose the donation amount of any guests, but also added an article, the 100 guests with the highest donation amount will be directly invited by Victoria’s Secret Fashion Showaterparty.
The project team settled in New York from late September to more than a month at the end of October, under the skilled media operation of the marketing team organized by Eric. The continuous news events around Victoria’s Secret Fashion Show pushed the topic of this fashion show step by step to the top.
Through October, with the powerful advertising effect brought by Victoria’s Secret Fashion Show, the sales of hundreds of Victoria’s Secret stores in North America skyrocketed by 100%.
Last year, the sales revenue of the entire Limited group was only around 1.5 billion USD, and the sales of the Victoria’s Secret brand were around 1billion USD. But this year, from the first half of the year, when the sales volume driven by the Victoria’s Secret Fashion Show advertising effect has steadily increased, the sales of the Victoria’s Secret brand in the first three quarters have exceeded 1billion USD, which has increased by more than 30% compared with the same period last year. Under the more powerful marketing offensive held by Victoria’s Secret Fashion Show in a quarter, the annual sales of a single Victoria's Secret brand under the Limited Group will exceed the revenue of last year ’s 1.5 billion.
At the same time. The marketing model of cooperation with Yahoo web portal in the past few months has also steadily increased the average daily traffic of the Yahoo portal. With the approaching of 1995, in order to prepare for IPO, Yahoo also gradually began to disclose the company ’s various operating data to the outside world, although this The fast-growing high-tech network company has already attracted a lot of attention, but when Yahoo has reached the level of tens of millions of detailed user number disclosures, it still caused shock to the entire industry.
Although the entire Internet industry has begun to emerge, and in addition to the Yahoo portal. The industry has also started to follow similar websites, but only Yahoo has reached tens of millions of users. This looming industry oligarch has made most investment banks greedy for IPO agency rights of Yahoo, and actively started to contact Eric in an attempt to act as an agent for Yahoo IPO. Morgan Stanley is very bold and publicly gave a valuation of 5billion USD In half a year, Bill students attempted to acquire Yahoo more than five times the asking price.
Looking back at New York, from the middle of October, the rehearsal of Victoria’s Secret Fashion Show suddenly became tense, facing the first such large-scale fashion show. Although the preliminary preparations are very thorough, various small problems still come during the rehearsal. In the face of this situation, it is estimated that no one will have a good temper. Although Eric tries his best to endure. But on average, he has to lose his temper several times a day, and the Victoria’s Secret angels have gradually formed a very unified name for Eric in private, tyrant. An angel even inadvertently shouted in front of Eric, and faced the girl who realized that she was scared by a pale face, Eric finally just twitched her mouth.
On October 31st, the traditional Western Halloween, Victoria’s Secret Annual Fashion Show held the last rehearsal in the Lexington Avenue arsenal. Forty Victoria’s Secret angels, live performance guests, and 120 people behind the scenes co-ordination, photography, and makeup teams all gathered. There are a few guests.
As the British guard of honor wearing a red gown struck the first drum, all the front and back of the arsenal started to move, and all scenes such as a busy backstage, a tense professional model, a gorgeous stage, etc. were displayed in succession. On the eight monitoring screens in the central control room, there are several intercoms beside Eric, gazing closely at the screen, and picking up a intercom from time to time to say something aloud.
The final Victoria’s Secret Fashion Show will be edited into a 43-minute standard playback format, but in fact, the total time of the six performances and the set change in the middle is more than an hour. When all the processes have finally gone through the last time, Eric is finally considered to be Rest assured.
Take up intercom and notify Director to let everyone gather at the stand. Eric wiped a forehead and shouted carefully, walked into the bathroom and washed his face, and then walked to the front desk.
The Victoria’s Secret Fashion Show stage at this time has changed dramatically from the time it first arrived. The entrance and exit is a giant hard rear projection screen. The tall arch is dotted with various striking lights, and the Catwalk is full of dazzling lights. The silver sequins are like a gorgeous carpet covered with diamonds, and the precise arrangement of lights distinguishes the Catwalk from the stand 'cut'.
Eric walked out of the arch from the background, looked around for a week, and considered for a moment. I didn't think about the areas that needed improvement during the rehearsal just now, so I looked at the staff gathered at the stands.
Victoria’s Secret angels dressed in pink silk nightgowns surrounded by hundreds of people in the center all have little worries in their expressions. It seems that many people are remembering whether they have just happened again.
Eric originally wanted to jump off Catwalk. After one foot was stretched out, he sat down on Catwalk and looked at the more than one hundred people who were waiting quietly in front of him. He smiled slightly and said, "Today is Halloween. Have you ever thought about what to dress at night?"
Many people looked at the abrupt response of Eric, and some people chuckled ‘cooperatively’.
Eric pointed to Diane · Kruger right in front of it: "Diane, do you have any plans?"
"Ah, I ..." Diane · Kruger did not expect that Eric would suddenly point to himself, and some flustered supporters said, "I, I go back to sleep."
"Haha ..."
There was a burst of light laughter in the field.
Eric also smiled. Nodded and said: "This is also an option. After a few months of busyness, everyone must be very tired, and have to face a 'tyrant' who will go up at any time. If it is me, I will also choose after everything is over. Get a good night's sleep. "
Depending on the laughter again, Eric continued: "However. I think you must have felt the changes that have happened to you in the recent period, Diane. What endorsement invitations have you received recently?"
Diane · Kruger is a little embarrassed about Eric always ordering to speak by herself. Of course she knew that she was not optimistic about the project team when Victoria’s Secret angels were selected. It was Eric who personally selected her and let her serve as your five Victoria’s Secret spokespersons. one. She originally thought that Eric had any special thoughts about herself, and she was also looking forward to Eric's initiative to propose a date with herself, but a few months later. All the expected things did not happen, but Eric's somewhat special attitude towards her did not change much. Although the forty Victoria’s Secret angels are like sisters on the surface, she is well aware that almost everyone in private is jealous of Eric's special care for her, and even spread some sex scandal between her and Eric.
Thinking of at sixes and sevens in my heart. Diane · Kruger did not dare to ignore the question of Eric. However, she has received too many endorsement invitations, and she is not very clear about her. Most of them are dealt with by manager. After thinking about it, I answered carefully. Tao: "It seems that there are Chanel, Armani, Dior ..."
Diane · Kruger was talking and talking, and even felt the jealous gaze suffered by him, and stopped suddenly. All the people present knew each other well, and Diane · Kruger was undoubtedly the lucky one who stepped into the sky. Before joining Victoria’s Secret Fashion Show, not to mention Chanel, Armani and other international top brands, Diane · Kruger did not even have an endorsement of an ordinary first-line brand, more often just like many ordinary professional model, shoots TV or print advertising, participate in some Catwalk.
Eric saw Diane · Kruger stopped suddenly, did not ask, looked at everyone and said: "I think everyone now has more or less received some brand cooperation invitations. Perhaps, you may occasionally feel It seems that there is not enough to share the influence brought by this big show among ten people. But I can say with certainty that you are definitely the most fortunate forty of the hundreds of thousands of professional model in the world, although here It took a few months on Victoria’s Secret Fashion Show to make your income much lower this year, but I believe that by next year, your income will definitely increase exponentially. And, the most important point is that your professional life will also With the influence of Victoria’s Secret Fashion Show, it has been extended for many years. Of course, the premise is that next year you will continue to maintain an interest in cooperation with Victoria’s Secret. "
Notice that a Victoria’s Secret angel sitting in the front row heard the last sentence of Eric, which was obviously a trembling. Eric couldn't help laughing, looking at the face that resembled Audrey · Hepburn, laughing: "Paulina Do n’t be so nervous, I can tell you now that I ’m sure I wo n’t personally direct Victoria’s Secret Fashion Show again next year, and after this year ’s experience, the preparation time for next year does not need to be so much this year, so you will get more generous next year Pay, but at the same time work will become easier. "
The Victoria’s Secret angel named Paulina gave a charming smile to Eric and said: "Mr. Williams, I will definitely return next year."
Eric smiled, changed his position lightly, and patted his hand: "Now, now, let's talk about the rehearsal just now, I am very satisfied with everyone's final performance, as long as two days later, everyone still comes up with Today ’s level, then, I ’m sure we ’ll definitely make everyone amazed. ”
Excited cheers and applause, Eric pressed his hands and said to the crowd: "So, everyone will have a day off tomorrow, of course, Halloween tonight, although it is not forbidden to participate in all kinds of party, but I still hope that everyone can go back and take a good rest just like Diane just said. I do n’t want any of you to have an unexpected situation in the last two days. Now, let ’s disband. "
After finishing Eric, standing on the edge of Catwalk, he walked towards the background. After the figure of Eric disappeared in the arch, most of the people at the scene whispered excitedly, and got up and walked out.
The assistants Kelly of Emily, Edward · Razek and Eric just just listened quietly to the speech of Eric at the scene behind the arch, and they all greeted them at this time.
"Eric, do you think there is anything else that needs to be adjusted?" Emily has just been dispatching on the spot and did not stay in the central control room with Eric. At this time, I ca n’t wait to ask, seeing the Victoria’s Secret Fashion Show display Marketing ability, Emily now pays more attention to Victoria’s Secret Fashion Show than Eric.
Eric shook his head: "No, all shoots effects have been tested. I just watched the entire rehearsal and found no problems. Moreover, there is nothing 100% perfect in the world, if there are any If you have any regrets, just keep it. We will always give the media some topics in the future. "
Emily gave Eric a blank look and did n’t mention it anymore, laughing: "What about you now, are you going to Eath Hampton for Halloween with them?"
"I just want to go back to bed now," the Eric responder looked at the Kelly next to his eyes: "You go with me, I still have some things to discuss with you." (To be continued.)