I’m in Hollywood Chapter 808: Just do n’t sell it
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At noon, North America reviews of "Titanic" came to Venice one after another.
Compared with Europe, Eric and Firefly executives are more interested in the evaluation of this movie by North America media. After all, "Titanic" is often the first to be released in the North America market than the overseas market. Its performance of Box Office in the North America market is To a large extent, it also affects the performance of Box Office in overseas markets.
However, North America's media comment on "Titanic" is also not optimistic.
Although there is no shortage of newspaper such as "United States Today", 《The New York Times》, "Hollywood Reporter" and so on, the movie 《The New York Times》 even called the film ‘comparable to the masterpiece of Gone with the Wind’. But likewise, newspaper, such as 《Los Angeles Times》 and "The Washington Post", also unabashedly criticized the film as a long and bad movie with a mediocre plot. 《Los Angeles Times》 even publicly questioned whether the film is really worth 215 million USD.
Eric only remembers the infinite scenery after the release of previous life "Titanic". For the encounter of this film before it was released, it only stayed in the bumpy production stage of Cameron, which was still the result of media reports. As for "Titanic" before it was released The word of mouth, Eric is not well understood.
Therefore, at this time, watching the film appeared polarized word of mouth at the same time in Europe and North America, he couldn't help but feel anxious.
There are a lot of word-of-mouth polarized movies in Eric ’s memory. This type of movie often has a common feature, that is, a fans movie based on original works such as novels and comics. Moreover, basically similar to the Box Office of the movie. Under the strong propaganda of Film Studio, the Box Office in the early stage was high but the stamina was seriously insufficient.
"Titanic" is definitely not a fans movie anyway, so under the current polarizing reputation, the prospect is even more difficult to predict.
After all, fans type movies can also rely on the popularity accumulated in the original work, and harvest a large amount of Box Office a few weeks before the painting. Even if the stamina is insufficient, the total Box Office is often not too bad. However, "Titanic" does not have this advantage. It is impossible to get a high Box Office similar to fans type movies a few weeks before the release. Once the word-of-mouth in the later period is still polarized, then in the case of insufficient stamina, the cumulative Box Office is definitely better than The fans movie is much more bleak.
The next day, Peter · Rich sent the questionnaires of dozens of ordinary movie fans to the Eric. Most of the questionnaires gave positive comments on "Titanic". However, a small number of viewers complained that the film was too bloated for a long time.
July 29, afternoon.
Eric is about to fly to England at seven o'clock in the evening, this is the last meeting of the crew of "Titanic".
The film has been confirmed to be released on Christmas Day on December 20, and public publicity has announced this date, and there is no possibility of changing it again. At this time, several other middle managers accompanied by Eric, Katzenberg, James · Cameron and Firefly Group sat in the living room of Eric suite of Lido Hotel.
"The current situation is indeed not too good, but I hope that you will focus on the promotion of the young audience according to the established announcement strategy." Having said that, Eric looked at Katzenberg and several other executives, Recalling some details of the original time and space, I added: "There is another point, no matter how the outside world evaluates" Titanic ", but I do n’t want the sound of dismantling my own station inside Firefly. If you let me find any executives who mess up with the media Expressing anything, then he will wait to pack up and leave. My words are over, what other opinions do you have? "
"Mr. Williams, this is it," a senior channel of the distribution department: "I received a call from an executive of Japan Dongbao International yesterday, they hope to be able to buy out the Japan distribution rights of" Titanic "in advance, including theaters Distribution and peripherals such as videotapes and DVDs. "
Eric raised his eyebrows slightly, the executive thought that Eric did not know Dongbao International, and said: "Dongbao International is one of the major publishers of Japan."
"I know this," Eric nodded. Even if he was a little uncomfortable now, he definitely didn't mean to sell the distribution rights in advance like previous life Fox. However, Eric asked curiously: "How much do they offer?"
"3billion yen," the executive looked down at the memo and said, "Probably 25 million USD."
When Katzenberg heard the other party ’s quotation, they began to calculate quickly. Because of the "The Terminator" series, Cameron has a very high popularity in Japan. It is estimated that this is one of the reasons that Toho International has chosen "Titanic" in advance. In addition, "Titanic" The ultra-high budget and the current polarized situation of the criticism are also the main reasons for Japanese's shot. The other party obviously wants to gamble and decides that Firefly is likely to accept this 'gambling contract'.
25 million USD is definitely only a preliminary offer, the psychological price of Japanese should be around 30 million USD. Because it is to buy out the full right to issue Japan, then, according to the expected price of 30 million, Japanese's expectations for the local Box Office should be around 60 million USD. Only in this way can we fully recover the cost and achieve profitability in the later period.
The Japan Box Office of 60 million USD, although unable to reach the height of the original "Jurassic Park" 120 million USD, definitely exceeded the average Box Office value of the Hollywood big production movie in Japan.
Moreover, for the Hollywood issuing company, according to the overseas share ratio of 35%, if you want to withdraw 30 million USD Box Office in Japan, you need about Japan Box Office of 100 million USD. Of course, this does not count the income of the Japan video tape, but The peripheral copyright operation cycle of this overseas market is even longer than that of the local United States. If the time cost is calculated, it is still very cost-effective to sell all the Japan distribution rights at one time.
Quickly sort out ideas, Katzenberg said: "Eric, I think, maybe you can think about it, we should finally be able to talk about 30 million USD."
"No," after a short silence, Eric shook his head and said, "No, everyone, if you have other contacts and want to buy out the distribution rights of" Titanic ", you will refuse."
Seeing the puzzled eyes of everyone, Eric spread his hands and said with a bare hand: "That's it, maybe you want to explain, but I don't know how to explain, just don't sell it. Since I have reached this point , No matter if you win or lose, let ’s have a great fight. "
Several other executives were a little dazed, the expression of Cameron who had been silent for a while was slightly excited, and Katzenberg shook his head with a wry smile. It was rare to see such a childlike and willful side of Eric. In the end, it was still a young man.
However, indeed, since it has reached the point where it is now, it is impossible to recover the costs by relying on the early sale of distribution rights. Instead, it will only attract some guys who are taking advantage of the fire and further media in this behavior. Look bad.
So, no matter what the ending is, let ’s have a vigorous fight.
Anyway, Firefly Group is also enough to bear this kind of failure. This failure can also reform the company's slightly more aggressive production strategy as planned. By then, it will no longer object to it compared to Eric.
......
......
Eric only remembers the infinite scenery after the release of previous life "Titanic". For the encounter of this film before it was released, it only stayed in the bumpy production stage of Cameron, which was still the result of media reports. As for "Titanic" before it was released The word of mouth, Eric is not well understood.
Therefore, at this time, watching the film appeared polarized word of mouth at the same time in Europe and North America, he couldn't help but feel anxious.
There are a lot of word-of-mouth polarized movies in Eric ’s memory. This type of movie often has a common feature, that is, a fans movie based on original works such as novels and comics. Moreover, basically similar to the Box Office of the movie. Under the strong propaganda of Film Studio, the Box Office in the early stage was high but the stamina was seriously insufficient.
"Titanic" is definitely not a fans movie anyway, so under the current polarizing reputation, the prospect is even more difficult to predict.
After all, fans type movies can also rely on the popularity accumulated in the original work, and harvest a large amount of Box Office a few weeks before the painting. Even if the stamina is insufficient, the total Box Office is often not too bad. However, "Titanic" does not have this advantage. It is impossible to get a high Box Office similar to fans type movies a few weeks before the release. Once the word-of-mouth in the later period is still polarized, then in the case of insufficient stamina, the cumulative Box Office is definitely better than The fans movie is much more bleak.
The next day, Peter · Rich sent the questionnaires of dozens of ordinary movie fans to the Eric. Most of the questionnaires gave positive comments on "Titanic". However, a small number of viewers complained that the film was too bloated for a long time.
July 29, afternoon.
Eric is about to fly to England at seven o'clock in the evening, this is the last meeting of the crew of "Titanic".
The film has been confirmed to be released on Christmas Day on December 20, and public publicity has announced this date, and there is no possibility of changing it again. At this time, several other middle managers accompanied by Eric, Katzenberg, James · Cameron and Firefly Group sat in the living room of Eric suite of Lido Hotel.
"The current situation is indeed not too good, but I hope that you will focus on the promotion of the young audience according to the established announcement strategy." Having said that, Eric looked at Katzenberg and several other executives, Recalling some details of the original time and space, I added: "There is another point, no matter how the outside world evaluates" Titanic ", but I do n’t want the sound of dismantling my own station inside Firefly. If you let me find any executives who mess up with the media Expressing anything, then he will wait to pack up and leave. My words are over, what other opinions do you have? "
"Mr. Williams, this is it," a senior channel of the distribution department: "I received a call from an executive of Japan Dongbao International yesterday, they hope to be able to buy out the Japan distribution rights of" Titanic "in advance, including theaters Distribution and peripherals such as videotapes and DVDs. "
Eric raised his eyebrows slightly, the executive thought that Eric did not know Dongbao International, and said: "Dongbao International is one of the major publishers of Japan."
"I know this," Eric nodded. Even if he was a little uncomfortable now, he definitely didn't mean to sell the distribution rights in advance like previous life Fox. However, Eric asked curiously: "How much do they offer?"
"3billion yen," the executive looked down at the memo and said, "Probably 25 million USD."
Katzenberg heard the quotation from the other party and began to calculate quickly. Because of the "The Terminator" series, Cameron has a very high popularity in Japan. It is estimated that this is one of the reasons why Toho International has fancy "Titanic" in advance. In addition, "Titanic" The ultra-high budget and the current polarization of the current criticism are also the main reasons for the Japanese's shot. The other party obviously wants to gamble, and decides that Firefly is likely to accept this 'gambling contract'.
25 million USD is definitely only a preliminary offer, the psychological price of Japanese should be around 30 million USD. Because it is to buy out the full right to issue Japan, then, according to the expected price of 30 million, Japanese's expectations for the local Box Office should be around 60 million USD. Only in this way can we fully recover the cost and achieve profitability in the later period.
The Japan Box Office of 60 million USD, although unable to reach the height of the original "Jurassic Park" 120 million USD, definitely exceeded the average Box Office value of the Hollywood big production movie in Japan.
Moreover, for the Hollywood issuing company, according to the overseas share ratio of 35%, if you want to withdraw 30 million USD Box Office in Japan, you need about Japan Box Office of 100 million USD. Of course, this does not count the income of the Japan video tape, but The peripheral copyright operation cycle of this overseas market is even longer than that of the local United States. If the time cost is calculated, it is still very cost-effective to sell all the Japan distribution rights at one time.
Quickly sort out ideas, Katzenberg said: "Eric, I think, maybe you can think about it, we should finally be able to talk about 30 million USD."
"No," after a short silence, Eric shook his head and said, "No, everyone, if you have other contacts and want to buy out the distribution rights of" Titanic ", you will refuse."
Seeing the puzzled eyes of everyone, Eric spread his hands and said with a bare hand: "That's it, maybe you want to explain, but I don't know how to explain, just don't sell it. Since I have reached this point , No matter if you win or lose, let ’s have a great fight. "
Several other executives were a little dazed, the expression of Cameron who had been silent for a while was slightly excited, and Katzenberg shook his head with a wry smile. It was rare to see such a childlike and willful side of Eric. In the end, it was still a young man.
However, indeed, since it has reached the point where it is now, it is impossible to recover the costs by relying on the early sale of distribution rights. Instead, it will only attract some guys who are taking advantage of the fire and further media in this behavior. Look bad.
So, no matter what the ending is, let ’s have a vigorous fight.
Anyway, Firefly Group is enough to bear this kind of failure. (To be continued.)