I’m in Hollywood Chapter 855: Exchange rate issues
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Chapter 855
Eric took Cindy back to the apartment where he usually stayed at the entrance of 6th Avenue, just after eight o'clock in the evening.
Following Eric, Cindy looked at the living room without any change and said, "I do n’t know why, it feels a bit weird to think that you always live here alone."
Eric took off his coat and hung it on the hanger, walked to the round table with the laptop next to the floor-to-ceiling window, and sat down. Press the computer's power button and asked, "What's so strange?"
Cindy also hangs her trench coat and sits on the steps of the entrance to take off her high boots. After thinking about it, she said, "Do n’t you feel deserted?"
Eric knocked on the keyboard to enter the power-on password and replied: "If I remember correctly, should you live alone?"
"It seems, yeah," Cindy suddenly, still thinking about it, put the high boots, stepped on the slippers and walked to the wine cabinet in the corner of the living room, picked a bottle of whiskey, and then said: "Really Strangely, I feel totally different about living alone with me. "
"It's interesting. I want to understand and tell me," Eric feels that this topic seems familiar to me, and he is too lazy to study it. Log in to his work mailbox and open the "Titanic" Box Office data mail from Los Angeles.
Cindy tilted his head and pulled away the small freezer with some distraction, not forgetting to turn his head and ask, "Do you want to add ice cubes?"
"Actually, I don't like drinking alcohol."
"That's really wasteful. The wine in your cabinet adds up enough to buy a good house at Manhattan," Cindy said, no longer asking Eric for advice, and added ice cubes for himself. Walked over with two glasses of whiskey. Put a glass of wine near Eric, Cindy leaned over the chair and asked, "Can I see it?"
The content of the email is the detailed Box Office data and some Box Office trend analysis of "Titanic" in recent weeks, most of which will appear in the public media, and there is no need to keep it confidential.
Eric nodded and gave way to the side, or picked up the glass of whiskey and took a sip.
With the permission of Eric, Cindy was quite happy, but when she saw that the 12-inch laptop screen was covered with dense data tables and text, she suddenly felt dizzy and lost all interest.
Be patient with Eric for a while, Cindy got up and said: "I want to take a bath, Eric, do you want to come together?"
Eric patted the little hand that Cindy put on his shoulder: "You go first, I will wait for a while."
When Cindy leaves, Eric's gaze turns to the laptop screen again.
"Titanic" began to fall after the Oscar award week single week global total Box Office reached an unprecedented peak.
In the 15th week of North America, due to the exhaustion of popularity, Box Office quickly fell below 20 million USD in one week, reaching 18 million USD. Overseas Box Office did not continue its single-week Box Office's feat of breaking 200 million. Compared with 2.3.6 billion USD in Week 14, the overall overseas Box Office in Week 15 fell by 25%, and closed at 1.7700 million USD.
In the following weeks, the decline of North America Box Office began to continue to expand. In the last week, the local total Box Office reached 5.7100 million USD, but in a single week Box Office also fell below the 10 million USD mark, closing at 9300,000.
However, the drop in Box Office in overseas markets has remained at a relatively weak 20%. From the outbreak of the overseas market in Week 13 to the current 6 weeks, the total Box Office in the overseas market has skyrocketed from 400 million USD to the terrible 12.8 100 million USD, This data also pushed the total Box Office of the film global to the high of 1.8 billion 5 2 million USD.
Although North America Box Office fell into the one-million range in one week, it has begun to close, which also means that "Titanic" North America Box Office will not be much different from previous life.
However, due to a completely different overseas distribution strategy from the original time and space, a large number of overseas ticket warehouse countries have been released in the most powerful weeks of "Titanic", which has also inspired more potential audiences to watch the movie. The desire to make "Titanic" overseas Box Office better than ever.
Although previous life's "Titanic" North America Box Office will continue to fall in reverse, it will certainly have the same effect. However, due to the lack of confidence of the publisher Fox in the film, the overseas promotion of the film and the scale of the theater line are destined to be compared with the current. When "Titanic" achieved a double miracle of Box Office and awards in North America, the release rhythm of many overseas ticket warehouse countries has come to an end, and the awards of "Titanic" North America and the Box Office miracle can no longer fully stimulate the market.
At the same time, Eric also found that due to the different issuance strategies, the recovery cycle of overseas Box Office is also significantly more concentrated when most overseas markets have been completely stimulated. Because "Titanic" is in full swing, once it is released, most of the overseas viewers who are interested in "Titanic" will choose to go to the cinema to watch the movie as soon as it is released. This is also the 14th week "Titanic" magically created a single week 2. 3.6 billion USD The most important reason for overseas Box Office records.
Moreover, this factor also made the overseas Box Office of "Titanic" drop significantly larger than North America. The higher 25% drop compared with North America in Week 15 also caused "Titanic" to fail to continue its single-week 200 million initiative.
However, although the overseas Box Office of "Titanic" has fallen to 68 million USD in the last week, the single-week Box Office decline in the overseas market has obviously begun to narrow to less than 20%, which means that the film has only been squeezed through a few weeks After the "water" of ordinary passerby audiences affected by the Box Office award halo, the larger core fan group overseas than North America is still working. It is expected that in the next two months, "Titanic" overseas Box Office will still be able to receive 300 million USD. Coupled with the surplus of Box Office of North America, it also means that the total Box Office of global of "Titanic" is likely to eventually reach the high position of 2.2 billion USD.
Looking back to the end of last year, influenced by a large number of sings in the media and the lack of confidence of everyone around, Eric just hoped that the film would be fine as long as it could recover the cost.
After that, North America Box Office of "Titanic" began to explode, and Eric put down the anxiety, and began to expect the film to reach the Box Office data of previous life.
Before and after the Oscar awards ceremony, the film accumulated several months of popularity and began to be released on a large scale, and created the Box Office miracle of 2.3.6 billion USD in a single week overseas. Eric could not help but think that this movie global total Box Office can break through 2billion USD may also .
Now, looking at the final prediction of 2.2 billion USD made by the Firefly distribution department for the final Box Office of the movie, Eric has no thoughts in mind.
Perhaps, miracles should be something that pushes the limits of everyone ’s imagination.
In the mail page, the global Box Office prediction is followed by a detailed analysis of several important overseas ticket warehouse countries in the issuance section.
Eric is not too interested in this information. Pull down the page. I was going to quickly browse through the rest of the email. However, when I saw the analysis part of Japan Box Office, Eric was suddenly attracted by a number.
30billion yen.
This is the total Box Office expected by the distribution department for "Titanic" Japan.
The current Japan Box Office equivalent of USD in Titanic has reached 220 million. The reason why Eric noticed this number is not just because it is 80 million USD higher than the Box Office number in the original space-time.
Because, this number is almost the same as "The Thousand and Thousand Seeking" which was the first place in the Japan film history Box Office. However, after the exchange rate conversion, the 30billion yen is equivalent to the USD number as 280 million, but he just remembered In the history of "Thousand and Thousand", the local Box Office is equivalent to USD as 250 million.
Where did the other 30 million USD go?
Scanning the page again, Eric quickly found a set of numbers, 107: 1, which is the current exchange rate of Japanese yen to USD.
In an instant, Eric understands many things.
In the original space and time, "Titanic" North America was released at the end of 1997, and the release time of Southeast Asia countries is about the same.
At the end of 1997, what time was that!
The financial crisis is rampant throughout the Southeast Asia.
In the memory of Eric, almost all the currencies of Southeast Asia countries such as Thailand, Indonesia, and the Philippines have been cut. Even if it is Japan, affected by the overall economic situation, the depreciation of the currency has reached about 20%. It is obviously impossible for these destructively damaged monetary systems to return to normal in the short term.
So, according to this series of information, in the past, the exchange rate of Japanese yen to USD should be around 133: 1 in 1998. At that time, "Titanic" Japan was equivalent to 200 million USD Box Office, according to the current 107: 1 The calculation of the exchange rate should probably be 250 million USD.
This time the difference of 30 million USD should probably be considered as an additional gain due to changes in the issuance strategy, not the incredible 80 million USD just now.
Aware of this, Eric immediately operated the mouse again and slid the page onto the detailed overseas ticket warehouse Box Office number.
In addition to Japan, Southeast Asia's major South Korean, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, and Philippines ticket warehouse countries and regions, the current cumulative Box Office has also reached 120 million USD, and the subsequent piecemeal is expected to be able to harvest about 30 million USD.
That is to say, Southeast Asia countries and regions including Japan will accumulate 430 million USD for global Box Office of "Titanic", and Firefly will eventually be able to obtain 150 million USD share income.
But obviously, this must be when the Southeast Asia monetary system remains stable.
According to the progress of the release of most Southeast Asia ticket warehouses, if Firefly follows the normal settlement steps in the past and wants to get a share, at least it must wait until September. At that time, the Southeast Asia economic crisis has been in full swing, affected by exchange rate factors, Firefly made 2.2 billion USD global Box Office The number will definitely be adjusted downwards. If it doesn't matter, the most intuitive result is that Firefly may eventually lose more than 50 million USD in revenue share.
Even if Firefly has a big business, Eric cannot give up this 50 million USD.
After sorting out his thoughts, Eric opened the draft box and began to write an email, elaborating on his series of findings just now, and hoped that Firefly management could discuss and come up with corresponding solutions as soon as possible.
On the other side of the living room, the bathroom door opened, and Cindy only wore a bath towel, dangling two long white legs, and walked out in a variety of ways.
Sit down in the position just now. Cindy sorted out some wet hair. Seeing Eric's face focused on typing on the keyboard, he shook his calf restlessly and stretched his toes to scratch twice on the Eric leg.
Eric's knocking stopped, and turned his head to look at the woman. He picked up the glass of whiskey and drank the last bit of liquor, shook the glass towards Cindy, and handed it over: "Nà, contains."
The original piece of square ice in the glass has melted, leaving only the size of walnuts, and with the shaking of Eric, a crisp jingle sounded.
Cindy took the cup and smiled at the corner of his mouth, but there was a bit of water in his eyes, and his expression was resentful: "Come again, this ice cube has been soaked in whiskey. You want to kill me."
"Oh, I want to see how you are being burnt to death," Eric glanced at the whisky that Cindy hadn't drunk so much, said with a smile, and started typing on the keyboard again.
Cindy looked at the ice cubes soaked in whiskey in his glass, shrunk his neck, took the Eric glass obediently, poured the ice cubes into his mouth, his cheeks swelled, his eyes were still glaring Eric.
Eric ignored the woman ’s deliberately cute appearance, thought about writing the email, and copied it to several senior executives such as Katzenberg, Frank · Wells, and then shut down the computer.
Cindy watched Eric busy, blinked, and spit out the ice in the mouth. The original corners of the ice appeared round moistened: "It seems that it is still a bit big."
Eric picked up the woman, walked to the sofa, and smiled: "Do you like small ones?"
"Bah, uh ..."
......
When the email was sent by Eric, some of Los Angeles had not yet finished work.
It did n’t take long for Katzenberg and others to call.
After spending the weekend at Eath Hampton, Eric returned to Los Angeles on Monday. The first meeting he attended was the e-mail formally discussing Eric.
"According to our preliminary agreed plan," during the meeting, Katzenberg talked about the discussion results of everyone on the weekend for a few days, saying: "We can use the hedging means in foreign exchange transactions to cash out the benefits of Southeast Asia countries in advance , But this will definitely cause a certain loss. "
After spending the weekend at Eath Hampton, Eric returned to Los Angeles on Monday. The first meeting he attended was the e-mail formally discussing Eric.
"According to our preliminary agreed plan," during the meeting, Katzenberg described the discussion results of the weekend days, saying: "We can use the hedging means in foreign exchange transactions to cash out the benefits of Southeast Asia countries in advance , But this will definitely cause some losses. "(To be continued.)