I’m in Hollywood Chapter 1092: Marketing experiment
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Eric personally attended the movie watching and immediately made the media attention of "Run Lola Run" surpass all other films in this Sundance Film Festival.
Originally, the film maker ’s valuation of the Run Lola Run North America distribution rights is generally within 5 million USD, but only one afternoon passed. It is said that Hollywood Film Studio ’s offer for this movie has already reached the tens of millions mark.
Before this, there was no film at the Sundance Film Festival that could be sold at a high price above 10 million USD. "Run Lola Run" will obviously become the highest-selling film in the history of the Sundance Film Festival.
At the same time, as the news that Eric appeared at the Sundance Film Festival further fermented, more media and filmmakers began to gather in Park City, and this small town in the mountains of Utah instantly became popular.
Although Julia dropped the "The Blair Witch Project" leaflet with the contact information of the creator, as long as you remember the name and want to win this movie, it is naturally easy for Eric.
When most of the Hollywood filmmakers focused their attention on the bid for "Run Lola Run" and other film screenings that Eric Williams might attend, the new line Film Industry's film buying team quietly found everywhere Two young people who sell their films in the film business.
"Mr. Williams, this is a copy of" The Blair Witch Project ", for the convenience of viewing, I temporarily burned a DVD."
The next afternoon, Manager, the purchasing department of the new line Film Industry, Murray Brado personally delivered what Eric needed.
Although after watching the "The Blair Witch Project" sample, Murray Bredo's first impression was only two words-garbage, but he still fulfilled the task of Eric due diligence and did his homework. After all, to be able to do things for Big Boss in person, anyone with a little career ambition knows how to seize the opportunity.
Respectfully got up and took the coffee handed over from Julia. Murray Bredo thanked him and sat down again, looking at Eric who picked up the background information of "The Blair Witch Project" and continued, "I have seen two Director's project planning, they conceived a very perfect background setting for this documentary film, completely false. I think if you can use this film as a promotional material, then create a horror based on this story background script Film, Box Office should be very good. "
Eric just nodded with a smile, gestured to Julia for the DVD on the coffee table, and the girl picked it up and walked to the TV in the living room, put the disc in the player, and then came back, leaning on it without shyness. Next to Eric, he looked at the TV screen curiously.
Watching the movie on the screen start playing, Murray Brado also looked at it together.
After the introduction of subtitles similar to those on the flyer, rough DV footage appeared on the TV screen.
Carefully, the plot of the film imitating the documentary format is somewhat progressive. The three adventure partners first gave a background introduction to the legend of The Blair Witch Project, and explained a complete set of evidence chains. This was followed by an 'interview' with residents of the small town of Bukshville. After all this, the audience is fully brought into this witch story legend, and the three talents embark on the adventure.
After entering the jungle, all kinds of situations are coming, inexplicable disputes, lost maps, stone piles around tents, totems hanging from trees ... Finally, one of the players is inexplicably missing, and the storyline is also substituted into the highest tide .
If you do n’t know the background story at all, after watching this movie, the audience will definitely feel confused.
Julia is clearly the case.
When the end captions appeared on the TV, the girl leaning on Eric could n’t help but hugged the man ’s arm and said with a little coquettishness: “Eric, we are going to lose.”
Morry Brado paid 80,000 USD for this film. He heard Julia's, but he did not dare to ask, but turned around again to look at Eric and wait for Big Boss to speak.
Maybe you just throw away the garbage in front of you?
Morry Brado could n’t help but think that the only way he could think of using this story was to just reimagine a horror movie based on the background of the story. As for the film copies and film materials on the coffee table in front, it seems to have no value.
After all, if the legend of The Blair Witch Project really exists in Maryland, just like some other old rumors like vampire, a little publicity will give the audience curiosity and a sense of substitution, and maybe it can also generate some revenue for this movie. .
But in fact, the legend of The Blair Witch Project is completely fictional of two Directors, without any popularity base, and the company is unlikely to vigorously promote a false story legend for this low-cost DV film of tens of thousands of USD, That is a complete waste of resources and time, and the possibility of ultimately losing money is also extremely great.
After Eric and other films were released, they thought about it quietly for a moment, and then said to Murray Bredo who was waiting for the order: "Mory, give you three days, and the creators, investors and even the film. All Actor's have re-signed a complete contract to resolve all potential legal disputes in this film. In addition, let those two Director, Daniel Merrick and Ed Yardo Sanchiz go to Los Angeles, I will meet with them next Wednesday, and by the way, a team from the company ’s distribution department will be assigned to them. It ’s not necessary to be too formal. Interns can arrange an office for these people at Firefly Studios. For the time being, only these, you go back first Right. "
Although he could n’t quite guess the mind of Big Boss, Murray Bredo nodded seriously, wrote down the matter, and then got up to leave.
This Sundance Film Festival is held from January 21st to January 31st. However, as more media and filmmakers gather in the town, Eric wakes up in the closed resort in the morning and Julia took a short walk and was able to 'encounter' some people, plus there was nothing to play with, so he departed early on Sunday morning and returned to Los Angeles.
Firefly Studios, the busy work, came on Wednesday.
Temporarily decided to release "Underworld" as a 3D converted film to be released early next year to fill the gap between "The Lord of the Rings First Song" and "Sleepy Hollow", although the new line therefore needs to adjust the established release plan, Kenneth · Horne did not oppose Eric's decision.
Eric happened to take the time to discuss the later 3D conversion of the film with the creator of "Underworld" and the 3D conversion team in the digital field. Kenneth Horn also came over specially. So, at noon Eric invited Kenneth Horn and the long-lost white pigeon Wu to dine together in the restaurant on the ship.
After lunch, hand the menu to the round-faced waiter who is said to be named Amy Adams, Kenneth Horne glanced across at Natasha Henschy who sat next to Eric gently I had to envy the Yanfu of my own Boss again, but said: "Eric, Murray said you bought a DV documentary in Park City?"
Eric nodded, smiled and watched Natasha pouring his bottled mineral water into a crystal glass, and it did n’t stop, saying, “I ’m going to do a marketing experiment. Are you ready for me if you need it?”
"Of course, after lunch, you can let Miss Wilson take you past. Speaking of it, I do n’t have much work in the afternoon. I ’m curious if I do n’t let me go and see it."
"You don't want to mix it up," Eric shook his head and joked: "However, you said that you have no work to do in front of your Boss, are you reminding me to put some burden on you?"
"Ah, did I just say anything?" Kenneth Horne smiled and acted silly: "Did I just say nothing?"
Everyone laughed, and Eric did not neglect the white pigeon Wu sitting next to Kenneth. He asked, "Wu, what are you busy with recently?"
"The collaboration with Columbia about a new film is from a good Actor starring on our Hong Kong Island. The name is temporarily called" Available Killer ", and we are still looking for Director," White Pigeon Wu Dao: "Eric, The status of that Actor on Hong Kong Island is not worse than that of Jack, and Box Office will definitely be good. "
Eric could n’t help but smile, he met Mila Sorvino a few days ago, and thought about how there was no shadow in her stand-in killer, which she and her brother had collaborated with.
I have n’t seen the video materials submitted by Columbia. The project has n’t been finalized yet. Eric does n’t mean to intervene, just saying: “Wu, you ca n’t always be a producer, Director is your job Work? "
"This is of course," Bai Ge Wu Dao: "My manager recommended a war movie script to me a few days ago. I saw it and found it good. I plan to give it a try. I just need to finish the work in my hands first. Say more. "
Hearing the war movie script from Baige Wu, Eric couldn't help but jump, could it not be the "Windtalkers" that had almost bankrupted Metro Goldwyn Mayer?
Subconsciously shook his head, Eric said: "Wu, you are not suitable for war films, I think you are still the best action movie you are good at."
White pigeon Wu did not expect that he would always say to his Eric, which he always favors, that he was a little stunned, but he nodded smoothly and said, "Then I will consider again."
The success of several blockbuster films. Although they are of Chinese origin, the white pigeon Wu has been successfully promoted to the Hollywood first-line Director. Even if he left the Firefly system, he was able to reach cooperation with other Film Studio.
Eric can see that the other party does not intend to give up this project easily, and he did not give much advice. The road is chosen by himself. Of course, the consequences need to be borne by himself.
After having lunch together, the white pigeon Wu Xian resigned and left. Eric also sent away Natasha · Hunschüche with a few words before saying to Kenneth · Horn: "You tell everyone, Wu's war We do n’t participate in the film, of course, do n’t disturb it, it is best to push it to other Film Studio. "
Kenneth · Horn is very puzzled: "Eric, Saving Private Ryan" Box Office from previous years is very good, and Wu ’s ability to direct is also guaranteed, why not try it? "
"Every Director has its own areas of expertise," Eric shook his head, saying: "I don't think Wu can shoot a war movie. In short, it should be my personal feeling, let's not participate in this project. "
Kenneth · Horn nodded and suddenly said: "Speaking, Eric, you seem to be good at any movie genre, is this not common?"
Eric shrugged and smiled: "So I am Boss, you have to work for me."
"Uh, okay."
Eric thought about Sundance and asked again: "How is the situation of" Run Lola Run "? If you can take it down, you can just fill the gap left by" Underworld "on your side?"
"Bill called us a few, Columbia wanted this movie, and the offer over there was 11 million USD. Everyone discussed it, and they would n’t grab it with him," Kenneth Horn said: "However, The other three offer more than this price, Columbia will also give up. "
"It's fine," Eric said: "After all, it's just a single movie, and only has the North America distribution rights, too high to pay off."
The two chatted and came to the administrative area together. Carolyn and Meyer held a folder and waited downstairs in the administrative building where the Eric office is located. Kenneth Horne resigned and returned to his office.
Eric came to the two women and asked a few words, and the three came to another office building together.
The office door was pushed open, and a few men and women in the room immediately stood up and looked at the young man who appeared at the door.
Eric originally heard that the two Directors of "The Blair Witch Project" were students at school and thought they would be very young, but in fact, whether it is Daniel Merrick or Edado Sanchez, the age must be Older than him, Daniel Merrick with a pair of frameless glasses is 35 years old this year, and Eduardo Sanchez is also 30 years old.
Although Eric had instructed Murray Bredo to find a few interns, the staff in the room were obviously not ordinary interns of the company. Eric introduced this small team.
Eric will naturally not care about these arrangements by Murray Bredo. Since the other party wants to be personally responsible for this matter, after introducing each other, he did not let the other party leave the office, which is regarded as the default.
Carolyn and Meyer distributed the printed materials in advance to a few people in the office. Everyone sat around a large meeting table. Eric walked to the prepared writing board and said: "Nà, I have limited time. So, I will only tell you once. The detailed information is in the documents in front of you. If you do n’t understand afterwards, then discuss with each other instead of looking for me. This time, for "The Blair Witch Project", I plan to do an Internet platform marketing Experiment, considering the characteristics of this marketing model, I gave it a name. "
Eric said, picked up the fountain pen and wrote two words on the writing board: viral marketing.