I’m in Hollywood Chapter 1093: You are jealous
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At noon, Firefly Studios.
Eric and Robert Byron, the special effects director of "Gravity" came out of the digital field studio, originally planned to have lunch together, the phone rang, Eric connected to say a few words, and Robert Byron respectively , Came to his office in the studio.
Pushing open the office door, I saw Elizabeth in a professional suit sitting on a leather chair behind his desk, holding a document and looking at it blatantly.
Eric walked over, smiled and reached over the information in the hands of Elizabeth, leaning against the edge of the table and ridiculed, "Even if you are upset with your Papa, you do n’t need to move the office to me? Your studio is such a big place . "
Listen to Eric which pot is not open, Elizabeth suddenly twitched her face, she ran to New York a week, in the end still failed to stop a strange woman from serving in Fox TV Network.
"Everyone said they would give me the business on Fox, hum, when I do n’t know, control freak," he grumbled, Elizabeth raised his eyes and glared at Eric: "You are also in control Mad, your men are all control freaks. "
"You finally understand this cruel fact," Eric pulled the leather chair in front of her, leaned over to hold the girl's face and kissed it, laughing: "Are you disappointed with the world now and want to take revenge on society?" ? "
Elizabeth tilted his head, opened his mouth to bite a finger of Eric, and threatened his white teeth with a threat.
Eric went forward without fear, and stretched out another finger.
The girl who realized that Eric was trying to quickly let go of his finger and yelled again before grievances: "You damnable guy, you bully me."
"Okay, I'm not angry anymore," Eric pulled a paper towel from the grid under the desk and wiped his hands, laughing: "Hungry or not, shall we go to eat first?"
Elizabeth shook his head and said with some anger, "I'm not hungry, I plan to go on a diet for a day, you stay with me."
Eric actively encouraged: "If you do n’t want to go on a diet for a week, write your will first. Remember to leave the hilltop villa to me, and the Trousdale manor house will be Julia."
Elizabeth rolled his eyes wide: "You want to be beautiful."
Eric saw her small flames almost extinguished and said, "Shall we go out to eat?"
"I ’m really not hungry now, wait a while," Elizabeth flinched into the leather chair, raised his chin to indicate the computer screen on the desktop: "So, you and Julia want to bet with me on this?"
Eric turned his head and glanced, only to find that the bright computer screen showed the theme website of "The Blair Witch Project".
The small operation team of "The Blair Witch Project" is still very capable, plus the resource support of Firefly, it took only three days to make the theme website of the movie.
A few days ago, I roughly explained the operation idea of virus marketing to the small team. Eric didn't put too much attention on this matter.
For this pseudo-documentary that once created the miracle of Box Office, Eric is more of a stubborn mentality and some play tickets. If you can succeed, you will naturally be happy, and it does not matter if you fail. After all, with the development of the Firefly system to its present scale, it is only possible to go further in its upright operation. Too much pursuit of these tricks will only outweigh the gains.
Moreover, if the film is bought and operated successfully by the artisan company according to its historical development, only North America will receive 140 million USD Box Office.
North America ’s annual number of movie viewers has always been very fixed. In recent years, the scale of North America Box Office has just exceeded the 7billion USD mark due to the increase in ticket prices. 140 million USD Box Office is equivalent to one fiftieth of the total amount of North America Box Office. This money was taken away by the artisans, and Hollywood and other Film Studio naturally lost 140 million USD income. According to the market share of the Firefly system, this is equivalent to grabbing money from Firefly, and Eric will naturally not be willing.
Of course, Eric wants to replicate the marketing model of "The Blair Witch Project", but also has some other intentions: "This is a marketing experiment. I want to show the industry the powerful communication capabilities of Internet channels. You know, many traditions Advertisers are still full of doubts about the effectiveness of Internet advertising. If this can be successful, I think more people will recognize Internet advertising platforms. "
"I just read the information on this site. If I did n’t know everything in advance, I almost believed it," said Elizabeth: "However, you really think this movie can sell 100 million USD Box Office, Julia Tell me that film sucks. "
"Maybe, Hollywood can never lack miracles."
Elizabeth's eyes turned around and cunningly said: "In this case, regarding the gamble, I will next Oh, if you lose, you have to help Fox to make a movie."
"What if I win?"
"Then I will make a movie for Firefly."
"Are you sure you will make movies?"
"Of course," Elizabeth proudly lifted his chin: "I am a serious media graduate, unlike some people who have never been to university."
Eric shrugged indifferently and smiled: "Okay, but you have to know that in Hollywood, everyone is an illiterate person, and those who have been to college will be despised."
"Ah, you are jealous," Elizabeth gently hit Eric, and continued to turn to the topic of "The Blair Witch Project", saying: "And ah, this movie, what do you really do? Let ’s publicize. Once it ’s uncovered, should it be troublesome? ”
"Yeah," Eric said: "So, before the release, the company will definitely declare in advance that this is only a movie marketing."
On this issue, Eric also considered.
The former artisan Film Studio was only a small household, and he tricked everyone into a fake. The later media also focused on the Box Office miracle created by "The Blair Witch Project", and no one pursued the artisan company. Obviously deceptive marketing methods.
Artisan companies can do this, but Firefly does not.
This is actually one of the reasons why Eric did not expect much from the success of copying Box Office of "The Blair Witch Project".
The goal of Firefly is too big. Once the Box Office of "The Blair Witch Project" is successful again, and the company has not clarified in advance, it will definitely be caught by countless people. In a social environment such as North America that can be litigated with a few eyes, Firefly will definitely face a series of lawsuits.
Elizabeth asked again: "When are you going to release it?"
"Depending on the situation," Eric thought about it and said, "It is almost enough to brew a month for such a topic. If it is too long, the curiosity of the audience will also cool down, and it may be placed in March." /
Since it's just for playing tickets, Eric will definitely not put "The Blair Witch Project" in a popular period such as the summer period.
After a few words, Eric reached out and pulled Elizabeth from the chair, saying: "Go, go to Venice Beach."
Elizabeth no longer refused, walked out of the office with the arm of Eric, and said: "Yes, are you going to the Golden Globe Award ceremony tomorrow night?"
Eric shook his head directly: "Don't go."
In the past year, Hollywood ’s Box Office scores in commercial films are brilliant, not only with global 1 billion levels such as "Charlie's Angels 3", "Mission: Impossible 3", "Star Wars Episode 1: Ghost Threat" 'S super blockbuster, and Box Office dark horses such as "Ring" also appeared.
Compared to last year, Hollywood's market for literary and artistic films appeared bleak, which also created one of the most mediocre award years in recent years.
This awards season, two seemingly popular films, whether it is "The Horse Whisperer" or "Elizabeth", are far less popular than the previous years "Forrest Gump", "Schindler's List", "Saving Private Ryan" and other films.
Eric does n’t even have any interest in this year ’s Oscar, so he is too lazy to join in the excitement of Golden Globe Award.
Unsurprisingly, under the strong public relations of Miramax, the next day's Golden Globe Award, "The Horse Whisperer" easily won most of the award nominations, "Elizabeth" crew only Kate · Blanchett successfully won a Golden Globe Award plot The best Heroine, this is because "The Horse Whisperer" did not compete with Blanchett in this award.
In the subsequent Oscar nomination list, "The Horse Whisperer" also led this Oscar with 10 nominations.
This year's Golden Globe Award will be held on January 29th, followed by January 31st, the 33rd Super Bowl finals will be held in Florida Miami, which is also the second time after FOXTV Network got Super Bowl tickets broadcast.
The biggest highlight of this Super Bowl advertisement is undoubtedly the series of advertisements of new technology companies. Yahoo, Microsoft, Cisco, Amazon, Intel and other mainstream new technology companies have appeared one after another. It seems that people are completely in the Internet era.
However, among these, the trailer of "Iron Man" still attracts a lot of attention.
The 30-second Super Bowl commercial is naturally impossible to hold too much information. In addition to the glorious Iron Man armor, the audience is most talked about, undoubtedly Eric, the Tony Stark player.
Although after makeup, Tony Stark with dark chestnut hair and beard in the film looks completely different from the actual Eric, and the temperament is also very different, but many people still involuntarily discuss the drama There are various commonalities between these two characters. Of course, Eric, as the richest super rich in the history of North America and even the whole world, personally starred in a movie, which has also become the focus of controversy for many people.
All kinds of related topics on the Internet have captured the web portal hot topic list in just a few days.
In the following days, Firefly Group also officially released the first TV trailer of "Iron Man" on each Major TV Network, heralding the arrival of large-scale publicity in the final stage before the film's release. Some of the film's main creators and supporting actors have also begun to appear sporadically in some TV talk shows, pre-warming for the release three months later.
At the same time as "Iron Man" began regular film promotion, an Internet rumor about the mysterious disappearance of several college students visiting the Blair Witch was also unwittingly spread.
The biggest premise of viral marketing is a topic that attracts attention and an interactive network that spreads the topic.
The North America middle-class step-by-step life and the natural desire to explore adventures have caused them to involuntarily have a strong curiosity about the ‘missing’ college students, which satisfies the premise of the eye effect of viral marketing.
On the other hand, as the country with the highest Internet penetration in the world, when people in many other regions still do not know exactly what a personal computer is, North America ’s Internet penetration has already caught up with TVs and VCRs. In 1998, globalPC sales reached 9300 More than 10,000 units, of which seven CDs are concentrated in North America.
At the end of last year, the number of Internet users of North America had exceeded the 100 million mark, equivalent to one-third of the total population of North America, and the user base of more than 100 million also gave the The Blair Witch Project event a sufficient popularity base.
The two key elements are complete, plus all the insiders have re-signed the perfect confidentiality contract, and no one has jumped out in this process to dismantle the truth, so the rumors of The Blair Witch Project gradually evolved into an Internet Virus storm.
The "The Blair Witch Project" theme website, while publishing detailed background information on the story, continues to release search and rescue information, records of insiders, and follow-up progress of the local garrison in Maryland. These are all materials that are fake and real. Broad curiosity.
In just one week, curious explorers have gathered in the The Blair Witch Project story shoots in the town of Bukshville, Maryland, to inquire about The Blair Witch Project-related news to the foggy town residents.
As this incident intensified, the local government of Maryland even had to come forward to refute rumors, but the North America people surrounded by various conspiracy theories from small to natural will naturally not believe the official explanation of the government, and the event is still fermenting .
Seeing that this matter is developing faster than I thought, Eric soon decided to fix the release date of "The Blair Witch Project" on March 5.
However, for the sake of caution, Eric has only arranged 200 screens for the film. In any case, according to the current developments, even if the facts have been clarified to the public before the screening, most people are on this topic. My interest is greatly reduced, and I want to come to Firefly to make a small sum of money.
Then again, although only 200 screens were opened, in fact, compared with the original time space arts and crafts company in the first week, it was only capable of raising more than 20 theaters for "The Blair Witch Project". The screen is undoubtedly a big deal, which actually shows the deep-rooted heritage of Hollywood.
Because it is a small year of Oscar, Hollywood, which was supposed to be very lively in February, also looks much deserted this year.
Eric continues the work of "Gravity" step by step. At the same time, in late February, in order to complete the transfer of AOL and the 3.1% shares of the Clover Fund, Eric once again took the time to fly to New York.
On February 16, after a half-year of negotiations, AOL and Time Warner finally reached a preliminary merger draft. As long as the AOL stock held directly by Firefly Group was recovered, the two parties will officially announce the merger and the merger Submit to the Federal Trading Commission for review.