I’m in Hollywood Chapter 1169: Next step of Yahoo
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Saturday, August 14.
In the morning on the east coast of North America, when countless media outlets were discussing the impact of the Federal Ministry of Justice ’s sudden cessation of Microsoft antitrust investigations on the NASDAQ stock market next week, Yahoo finally released the company ’s first Second quarter financial report.
In the second quarter of 1999, Yahoo's revenue reached 1 billion 32 200,000 USD, which was a substantial increase of 172.5% compared to the revenue of 300 million 99.7 million USD in the same period last year. At the same time, relative to the loss of the same period last year, Yahoo's net profit in the second quarter reached 100 million zero 5 300,000 USD.
In addition to the total revenue, the performance of Yahoo ’s various business segments is very eye-catching.
In the first half of the year, new technology companies increased their online advertising significantly. Yahoo ’s key Internet advertising business, including Yahoo ’s own platform and Yahoo Advertisement Alliance, has an overall revenue scale of 800 million 1 1.3 million USD, an increase from the same period last year. It reached 187.6%, surpassing 15.1 percentage points of the year-on-year overall revenue growth rate of Yahoo in the second quarter.
In the Yahoo music store, due to the continuous sales of Firefly electronic Fireflyer, the revenue of the Yahoo music store in the second quarter was 100 million 25 300,000 USD. Compared with the revenue of 75 300,000 USD in the same period last year, the performance growth rate also reached 66%.
In addition to the main advertising business and music sales, the overall revenue scale of Yahoo's corporate email and online payment services has also reached 95600,000 USD, which has achieved a considerable growth year-on-year.
With the release of Yahoo's second-quarter financial report, whether it is a single quarter breakthrough of 1billion USD level of revenue, or Yahoo achieved a net profit exceeding 100 million USD for the first time, it has made the entire Internet industry eye-catching.
Moreover, the financial report also pointed out that although the Yahoo advertising business will fall into a trough with the Nasdaq index crash, in the context of the continued explosive growth of Internet users, relying on the long-tail theoretical model to establish The Yahoo advertising revenue system will soon recover and achieve sustained growth.
In addition, with the global promotion of Yahoo mini music store equipment and the successful access of millions of song content of the two Record Companys of EMI and Universal, the company expects that the revenue of the Yahoo music store will not only not be It will be affected by the bursting of the Internet bubble, and it may even achieve a continuous and substantial increase of more than 100% sequentially.
Even if the overall revenue situation in the second half of the year will decline, but after seven years of accumulation, Yahoo is expected to achieve revenues of around 3.5 billion USD throughout the year, still causing many new technology Investors who lost confidence in the industry regained hope.
A lot of people think of Eric ’s sentence in an interview with 《The New York Times》 last year: In a huge market with the best user base of 1billion, what else is impossible?
As of the first half of 1999, the number of global Internet users has exceeded 250 million. According to the current growth rate, the number of global Internet users will reach 500 million in 2002, and this figure will hit the 1billion mark in 2005.
It is foreseeable that doubling the number of users definitely means more than simply doubling the revenue of Internet companies. As the Internet industry further matures, whether it is an individual or an enterprise, the average expenditure on the Internet platform will also double.
In comprehensive consideration, with the growth of the number of Internet users in the new technology industry, the overall industry scale will also increase exponentially.
Yahoo can already achieve revenues of about 3.5 billion USD this year. Then, three years or even six years later, it may be just a net profit. Yahoo can exceed the revenue scale at this time.
With the announcement of the Yahoo financial report, investors who experienced panic for nearly a month calmed down and realized again that the new technology industry is definitely more than a bunch of bubbles, and it can also bring real revenue.
At the same time, Wall Street Capital, which suffered heavy losses in the Nasdaq crash, quickly took advantage of this opportunity in order to create an opportunity for itself to unwind.
A series of optimistic comments on the new technology market soon appeared in the media. Many well-known analysts of Wall Street have changed their wind direction, saying that even with the bubble component, after a month-long plunge, the Nasdaq index The moisture has also disappeared. In the next few years, the new technology industry will still show a state of vigorous development.
Next, the next day.
After the second quarter financial report of yesterday, Yahoo once again issued an announcement through web portal: Microsoft will unconditionally waive the right to subscribe for 30% of the shares of Yahoo, but at the same time, Yahoo Browser will continue to maintain the Windows system by paying pre-installed fees to Microsoft The status of the default browser.
In recent years, many arguments have suggested that the biggest reason for the rapid development of Yahoo web portal is that Yahoo Browser, which is pre-installed software for the Windows system, provides a large amount of traffic to the Yahoo portal.
Since the five-year contract between Yahoo and Microsoft expired last month, the industry has been paying close attention to this matter.
Now, Yahoo not only got rid of the original contract without any burden, but also continued to gain the status of the default browser on the Windows platform. Even though it needs to pay expensive pre-installation fees to Microsoft, almost all analysts are Understand that Yahoo has a very big advantage in this cooperation.
Therefore, the impact of this news on the industry is no less than the Federal Ministry of Justice ’s sudden announcement on Friday to abandon its anti-monopoly investigation against Microsoft.
Some brain-opening media even started to speculate on whether there is an internal connection between these two unexpected events.
Of course, the truth will probably never be made public.
Moreover, most people ’s attention has shifted to the Nasdaq index for the new week.
The week-long gathering is coming to an end, and some executives with tight schedules have begun to leave.
Sunday afternoon.
Eric and YahooCEOIan Gnir appeared on a ranch in Tasmania, southern Australia.
Tasmania is more than 200 kilometers south of the Australian mainland, with an area of more than 60,000 square kilometers.
While the girl was in Australia, Eric specifically asked her to buy some land on this island. At this time, including the pasture at the foot and the mountain forest not far away, Eric already has more than 200 square kilometers of private territory on this island at the end of the world.
Due to the temperate maritime climate, although it is midwinter, this ranch in northwestern Tasmania does not appear cold, and the surroundings are still green.
Put your hands in your trench coat pockets and walk side by side with Ian · Gernier. Eric enjoys the surrounding scenery, saying: "Ian, did you know what was the most enthusiastic donation project after Warren established the Buffett Foundation? "
Ian Gnir does n’t know if Eric is a ridicule. The Buffett Foundation has always been known for stinging. Over the years, the Buffett Foundation ’s asset scale has grown much faster than its donation expenditure. However, he replied with a smile: "Should it be population control?"
"This is the last few years," Eric shook his head, saying: "Before the 1990s, Warren's most concerned project was how to prevent nuclear war. He also only made a contribution in this aspect of the project. Usually more generous. "
Ian · Gnier looked at the empty low sky above his head and said: "So, are you worried too?"
In the event of a world-class nuclear war, Australia is indeed the most likely continent.
Eric nodded and said: "There is a theory about nuclear warfare. A black stone is dropped on a beach covered with hundreds of millions of white stones, and people pick up one every day. Well, although the probability is very small, But one day, the black stone will be picked up, and this black stone represents nuclear war. However, in my opinion, the black stone in a pile of white stones, so obvious target, the possibility of being picked up It is much larger than any other white stones. "
Ian Gnell thoughtfully silent for a moment, saying: "I think the possibility of a large-scale nuclear war is still very low."
"Who knows, when a nuclear warhead is fired, the attacker is destined to launch a counterattack, and then the attacker attacks again, and the counterattacker continues to fight back, which is a knot. By then, unless God can show up and stop himself Otherwise, the result may only be destruction. Because unlike any traditional war, there can be no winner in nuclear war. "
"Perhaps I should buy a farm in Australia too," Ian · Gnier smiled, feeling a bit heavy, and actively turned away: "Eric, in fact, I am still more optimistic about online games than cloud computing. Business. "
In the past week, Yahoo has redefined the focus of its next development.
In the quarterly financial report on Saturday, Yahoo still did not separately list the revenue generated by the search engine business for the company. But in fact, in the second quarter of Yahoo's 800 million 1 1.3 million USD advertising revenue, the Google search engine has contributed more than 30% of the revenue to Yahoo, which also makes all Yahoo executives clearly aware of the search engine business. Huge potential.
Therefore, in the next few years, the search engine business will become the top priority of Yahoo.
In addition to search engines, social networks follow.
Like G00gle, Eric has privately registered the domain name of Faceb00k for Yahoo.
With the further outbreak of global Internet users, it is time to focus on promoting Internet social networks. After several years of operation and exploration of the Yahoo personal homepage, plus some experience in the memory of Eric, the management of Yahoo has also summarized the general model of social network development.
The basic plan of Eric is that in the next few years, G00gle and Faceb00k will successively set up separate subsidiaries, attached to the integrated Yahoo Network Group. At the same time, Yahoo will focus on developing the two cores of search engines and social networks at all costs, even if you give up other businesses.
But outside of search engines and social networks, during this meeting, Eric also put the cloud computing business that Yahoo has been brewing on the agenda.
In my memory, the rise of cloud computing is about ten years later.
But in the view of Eric, cloud computing business will not be restricted by the various stages of Internet development. The reason it started to rise ten years later was only because the Internet industry realized the broad prospects of cloud computing business at that time and gradually mastered the business operation model of cloud computing business.
Since Yahoo can successfully promote the Internet advertising business in advance and develop cloud computing in advance, there will naturally be no problem.
With the bursting of the new technology bubble, it also happens to be the best opportunity to develop cloud computing.
After all, compared with the traditional website hosting business, adopting the cloud computing model, Internet companies want to operate websites without the need for complicated equipment purchase, website construction, post-maintenance, etc. Can save a lot of costs. In the coming winter of Internet capital, cost control is extremely important for Internet companies that want to survive.
And, compared with the Amazon at this time, Yahoo, which already has large data centers around the world, undoubtedly has unparalleled advantages.
Because in the early stage of the promotion of cloud computing, Yahoo does not even need to spend a lot of money to build a new data center for the cloud computing business. It only needs to use the extra computing and storage resources of Yahoo to build a cloud computing framework. It can also make full use of the Yahoo data center.
In addition to search engines, social networks, and cloud computing, Yahoo will continue to pay enough attention to web portal, e-mail, instant messaging and other services, but in fact, these services will gradually become more inclined to Yahoo core business Surrounding. Later, regardless of the experience of Internet companies in the East and the West, it has been proved that these businesses can bring huge users to the enterprise, but it is difficult to generate too many direct profits.
As for the Yahoo music store, Eric is only used as a supporting service for Fireflyer players throughout.
Of course, in all mainstream Internet businesses, online games are definitely the most important part. However, at this meeting, Eric rejected the management's proposal to focus on the next step of developing online games.
"Actually, I am also very optimistic about the online game business," listening to Ian · Gnier turned the topic to this aspect, Eric also followed: "However, from the experience of water testing in recent years, whether it is North America , Europe or Japanese, players still prefer console games. Of course, just like the story of going to Africa to sell shoes, the number of online game users is much lower than console games, which just means huge business opportunities. However, the game business In fact, it is similar to the movie. As a creative industry, its uncertainty is very large. You ca n’t just hire a group of programmers to make a successful online game. By comparison, cloud computing is completely It can be developed into a kind of 'just need' service. Moreover, since Yahoo is positioned as a technology-based enterprise, we must also make trade-offs between all aspects. "
Speaking of this, the only online game in memory that can attract Eric interest is Blizzard ’s World of Warcraft. It's just that because I haven't paid much attention to the game industry, when Eric accidentally found out, Blizzard has become a Vivendi bag.
Fortunately, there are still five years to go before the release of Warcraft.
If Vivendi acquires Seagram according to the previous development route, it will definitely be in trouble due to excessive expansion and the drag of the entertainment industry in the next few years. By then, Firefly will also have the opportunity to buy Blizzard.
However, even if you can rely on Yahoo's Internet resources to further promote "World of Warcraft", but Eric does not let Yahoo alone distracted to do online games.
After all, national conditions are different. Until many years later, the mainstream of the game industry in Western countries was still console games. Eric did not find that any Western Internet giant relied on the rise of online games. Since this is not a correct development direction, Eric will not let Yahoo waste time to explore in this regard.